Summary

The Indian toys market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.7 Billion by 2033, exhibiting a growth rate (CAGR) of 10.04% during 2025-2033.

Toys are miniature playthings that help shape the thought process and decision-making ability of infants and young children. They are made from various materials, including cloth, clay, plastic, metals, and wood. They include dolls, puzzles, cards, action figurines, board games, rattles, construction and building toys, kitchen sets, and mechanical cars. They help improve intelligence quotient (IQ), concentration and creativity and promote logical and spatial reasoning skills. Besides this, they assist children in improving social interaction and communication. At present, toys are available in various shapes, colors, and sizes and are extensively used in homes and play schools to facilitate overall child development across India.

Indian Toys Market Trends:
The increasing population of India represents one of the key factors catalyzing the demand for toys. In addition, inflating income levels and the rising awareness among individuals about the benefits of toys in improving the cognitive capabilities of children are positively influencing the market in the country. Apart from this, a shifting preference from conventional toys towards modern and hi-tech electronic toys is strengthening the market growth. In line with this, the escalating demand for sensory toys for kids with special needs is driving the market in India. Furthermore, the advent of advanced technology and machinery is encouraging manufacturers to produce innovative toys, which, in turn, is creating a positive market outlook. Moreover, the expansion of organized distribution channels, along with the proliferation of the e-commerce industry that provides doorstep delivery, exciting offers, and secured payment methods, is offering a favorable market outlook in the country. Additionally, the rising sales of smartphones, laptops, and personal computers (PCs), along with the increasing influence of social media, are propelling market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian toys market report, along with forecasts at the country and state level from 2025-2033. Our report has categorized the market based on toy type, gender and distribution channel.

Breakup by Toy Type:
? Plush Toys
? Electronic Toys
? Games and Puzzles
? Construction and Building Toys
? Dolls
? Ride-Ons
? Sports and Outdoor Play Toys
? Infant/Pre-school Toys
? Activity Toys
? Other Toys
Infant/pre-school toys currently dominate the market as they help develop problem-solving and motor skills and hand-eye coordination among children.

Breakup by Gender:
? Unisex Toys
? Toys for Boys
? Toys for Girls
Unisex toys account for the majority of the market share as they can be enjoyed by siblings, playmates, and family members.

Breakup by Distribution Channel:
? Specialty Stores
? Supermarkets and Hypermarkets
? Online
? Others
On the basis of the distribution channel, the market has been segmented into specialty stores, supermarkets and hypermarkets, online, and others.

State Insights:
? Maharashtra
? Tamil Nadu
? Karnataka
? Gujarat
? Delhi
? Others
Maharashtra enjoys the leading position in the market due to the presence of various toy manufacturers in the state.

Competitive Landscape:
Some of the leading key players in the Indian toys industry are:
? Funskool
? Lego
? Mattel
? Hasbro
This report provides a deep insight into the Indian toys market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys market in any manner.

Key Questions Answered in This Report
1.What was the size of the Indian toys market in 2024?
2.What is the expected growth rate of the Indian toys market during 2025-2033?
3.What are the key factors driving the Indian toys market?
4.What has been the impact of COVID-19 on the Indian toys market?
5.What is the breakup of the Indian toys market based on the toy type?
6.What is the breakup of the Indian toys market based on the gender?
7.What are the key regions in the Indian toys market?
8.Who are the key players/companies in the Indian toys market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Gender
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
6 Indian Toys Market
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Breakup by Toy Type
6.5 Market Breakup by Gender
6.6 Market Breakup by Distribution Channel
6.7 Performance of Various States
6.8 Market Forecast
6.9 Key Price Indicators
6.10 SWOT Analysis
6.10.1 Overview
6.10.2 Strengths
6.10.3 Weaknesses
6.10.4 Opportunities
6.10.5 Threats
6.11 Value Chain Analysis
6.11.1 Overview
6.11.2 Research and Development
6.11.3 Raw Material Procurement
6.11.4 Manufacturing
6.11.5 Quality Control
6.11.6 Marketing
6.11.7 Distribution
6.11.8 Retailers
6.11.9 End Users
6.12 Porters Five Forces Analysis
6.12.1 Overview
6.12.2 Bargaining Power of Buyers
6.12.3 Bargaining Power of Suppliers
6.12.4 Degree of Competition
6.12.5 Threat of New Entrants
6.12.6 Threat of Substitutes
6.13 Government Initiatives
7 Market Breakup by Toy Type
7.1 Plush Toys
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Electronic Toys
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Games and Puzzles
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Construction and Building Toys
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Dolls
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Ride-Ons
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Sports and Outdoor Play Toys
7.7.1 Market Trends
7.7.2 Market Forecast
7.8 Infant/Pre-school Toys
7.8.1 Market Trends
7.8.2 Market Forecast
7.9 Activity Toys
7.9.1 Market Trends
7.9.2 Market Forecast
7.10 Other Toys
7.10.1 Market Trends
7.10.2 Market Forecast
8 Market Breakup by Gender
8.1 Unisex Toys
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Toys for Boys
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Toys for Girls
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Specialty Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Supermarkets and Hypermarkets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Performance by Various States
10.1 Maharashtra
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Tamil Nadu
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Karnataka
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Gujarat
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Delhi
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Other States
10.6.1 Market Trends
10.6.2 Market Forecast
11 Toys Manufacturing Process
11.1 Product Overview
11.2 Raw Material Requirement
11.3 Various Types of Unit Operations Involved
11.4 Key Success and Risk Factors
12 Competitive Landscape
12.1 Market Structure
12.2 Market Breakup by Key Players
13 Key Players Profiles
13.1 Funskool
13.2 Lego
13.3 Mattel
13.4 Hasbro

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List of Tables/Graphs

List of Figures

?Figure 1: India: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Value Trends (in Billion USD), 2019-2024
Figure 3: Global: Toys Market: Breakup by Product Type (in %), 2024
Figure 4: Global: Toys Market: Breakup by Gender (in %), 2024
Figure 5: Global: Toys Market: Breakup by Distribution Channel (in %), 2024
Figure 6: Global: Toys Market: Breakup by Region (in %), 2024
Figure 7: Global: Toys Market Forecast: Value Trends (in Billion USD), 2025-2033
Figure 8: India: Toys Market: Value Trends (in Billion USD), 2019-2024
Figure 9: India: Toys Market: Breakup by Toy Type (in %), 2024
Figure 10: India: Toys Market: Breakup by Gender (in %), 2024
Figure 11: India: Toys Market: Breakup by Distribution Channel (in %), 2024
Figure 12: India: Toys Market: Performance of Various States (in %), 2024
Figure 13: India: Toys Market Forecast: Value Trends (in Billion USD), 2025-2033
Figure 14: Toys Manufacturing: Breakup of Production Cost (in %)
Figure 15: India: Toys Industry: SWOT Analysis
Figure 16: India: Toys Industry: Value Chain Analysis
Figure 17: India: Toys Industry: Porter’s Five Forces Analysis
Figure 18: India: Plush Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 19: India: Plush Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 20: India: Electronic Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 21: India: Electronic Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 22: India: Games and Puzzles Market: Value Trends (in Million USD), 2019 & 2024
Figure 23: India: Games and Puzzles Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 24: India: Construction and Building Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 25: India: Construction and Building Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 26: India: Dolls Market: Value Trends (in Million USD), 2019 & 2024
Figure 27: India: Dolls Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 28: India: Ride-on Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 29: India: Ride-on Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 30: India: Sports and Outdoor Play Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 31: India: Sports and Outdoor Play Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 32: India: Infant/Pre-School Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 33: India: Infant/Pre-school Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 34: India: Activity Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 35: India: Activity Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 36: India: Other Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 37: India: Other Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 38: India: Toys (Unisex) Market: Value Trends (in Million USD), 2019 & 2024
Figure 39: India: Toys (Unisex) Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 40: India: Toys (Boys) Market: Value Trends (in Million USD), 2019 & 2024
Figure 41: India: Toys (Boys) Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 42: India: Toys (Girls) Market: Value Trends (in Million USD), 2019 & 2024
Figure 43: India: Toys (Girls) Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 44: India: Toys Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
Figure 45: India: Toys Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
Figure 46: India: Toys Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
Figure 47: India: Toys Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
Figure 48: India: Toys Market: Sales through Online Stores (in Million USD), 2019 & 2024
Figure 49: India: Toys Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
Figure 50: India: Toys Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 51: India: Toys Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 52: India: Toys Market Forecast: Performance of Key Regions (in Million USD), 2025-2033
Figure 53: Maharashtra: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 54: Maharashtra: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 55: Tamil Nadu: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 56: Tamil Nadu: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 57: Karnataka: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 58: Karnataka: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 59: Gujarat: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 60: Gujarat: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 61: Delhi: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 62: Delhi: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 63: Other States: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 64: Other States: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 65: Plush Toy Manufacturing: Detailed Process Flow
Figure 66: India: Toys Market: Breakup by Key Players (in %), 2024

List of Tables

Table 1: Global: Toys Market: Key Industry Highlights, 2024 and 2033
Table 2: India: Toys Market: Key Industry Highlights, 2024 and 2033
Table 3: India: Toys Market Forecast: Breakup by Toy Type (in Million USD), 2025-2033
Table 4: India: Toys Market Forecast: Breakup by Gender (in Million USD), 2025-2033
Table 5: India: Toys Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 6: India: Toys Market Forecast: Performance of Various States (in Million USD), 2025-2033
Table 7: Plush Toy Manufacturing: Raw Material Requirement
Table 8: India: Toys Market: Competitive Structure
Table 9: India: Toys Market: Key Players