Summary

Fresh Fruit & Vegetables Market Summary

The global fresh fruits & vegetables market size was estimated at USD 854.42 billion in 2024 and is projected to reach USD 1,274.25 billion by 2033, growing at a CAGR of 4.6% from 2025 to 2033. The global fresh fruits & vegetables industry is primarily driven by growing health consciousness, rising demand for organic and natural produce, and increasing awareness of the nutritional benefits associated with fresh consumption.

As health awareness increases and consumers become more focused on wellness, the demand for fresh fruits and vegetables continues to grow. In addition, there is a rising emphasis on sustainability, organic farming, and locally sourced produce, prompting consumers to make more informed and eco-conscious food choices. These trends, along with the expanding influence of digital grocery platforms and direct-to-consumer delivery models, are reshaping the global fresh fruits and vegetables market and driving its ongoing evolution.

The global fresh fruit and vegetables industry is driven by a combination of increasing consumer focus on health and wellness, along with rapid technological advancements in agriculture and food distribution. Innovations such as precision farming, vertical agriculture, and AI-powered supply chain management are enhancing yield quality and reducing food waste. For instance, in May 2025, AgriNova Technologies launched its AI-integrated hydroponic farming system in urban centers across Europe under the ‘FreshFlow’ initiative. The system enables year-round cultivation of leafy greens, berries, and herbs with minimal water usage and zero pesticides, ensuring fresher and more sustainable produce for consumers.

Moreover, partnerships between agricultural innovators and major retail chains are enhancing product accessibility and market reach. In addition, digital platforms and social media campaigns are playing a key role in educating consumers and promoting healthy eating habits. Leading producers and distributors are increasingly adopting sustainable farming practices and advanced technologies to meet evolving consumer demands. Eco-friendly packaging, traceability solutions, and direct-to-consumer models are gaining traction. These strategies are helping companies stay competitive in the fast-changing global fresh fruit and vegetable industry.

Global Fresh Fruits & Vegetables Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global fresh fruits & vegetables market report based on the product, nature, end use application, and region.

• Product Outlook (Volume, Metric Tons; Revenue, USD Million, 2021 - 2033)
• Fruit
o Apples
o Tropical Fruits
o Mangoes
o Pineapples
o Bananas
o Others
o Berries
o Strawberries
o Cranberries
o Blueberries
o Others
o Citrus Fruits
o Orange
o Grapefruits
o Lemons
o Limes
o Mandarins
o Others
o Vegetables
o Fruit Vegetables
o Tomatoes
o Cucumber
o Bell Peppers
o Others
o Cruciferous Vegetables
o Broccoli
o Cauliflower
o Brussel Sprouts
o Others
o Root Vegetables
o Carrots
o Potatoes
o Beetroots
o Others
o Leafy Vegetables
o Others
• Nature Outlook (Volume, Metric Tons; Revenue, USD Million, 2021 - 2033)
• Organic
• Conventional
• End Use Application Outlook (Volume, Metric Tons; Revenue, USD Million, 2021 - 2033)
• Food & Beverage Processing
o Juice & Beverage Manufacturing
o Dairy Products
o Bakery Products
o Confectionery
o Ready-to-Eat Meals
o Packaged Salads & Kits
o Baby Food
o Others
• Foodservice
o Hotels
o Restaurants
o Cafes
o Others
• Retail/Household
o Hypermarkets & Supermarkets
o Convenience Stores
o Online
o Others
• Regional Outlook (Volume, Metric Tons; Revenue, USD Million, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
• Asia Pacific
o China
o Japan
o India
o Australia & New Zealand
• Central & South America
o Brazil
• Middle East & Africa
o South Africa

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Natures & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Product Outlook
2.3. Nature Outlook
2.4. End Use Application Outlook
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot
Chapter 3. Global Fresh Fruits & Vegetables Market Variables and Trends
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Raw Nature Trends & Outlook
3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Global Fresh Fruits & Vegetables Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Global Fresh Fruits & Vegetables Market: Product Estimates & Trend Analysis
5.1. Global Fresh Fruits & Vegetables Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million, Metric Tons)
5.3.1. Fruit
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.1. Apples
5.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.2. Tropical Fruits
5.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.2.2. Mangoes
5.3.1.1.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.2.3. Pineapples
5.3.1.1.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.2.4. Bananas
5.3.1.1.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.2.5. Others
5.3.1.1.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.3. Berries
5.3.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.3.1.1. Strawberries
5.3.1.1.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.3.1.3. Cranberries
5.3.1.1.3.1.4. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.3.1.5. Blueberries
5.3.1.1.3.1.6. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.3.1.7. Others
5.3.1.1.3.1.8. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.4. Citrus Fruits
5.3.1.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.4.1.1. Orange
5.3.1.1.4.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.4.1.2. Grapefruits
5.3.1.1.4.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.4.1.3. Lemons
5.3.1.1.4.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.4.1.4. Limes
5.3.1.1.4.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.4.1.5. Mandarins
5.3.1.1.4.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.1.1.4.2. Others
5.3.2. Vegetables
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.1.1. Fruit Vegetables
5.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.1. Tomatoes
5.3.2.2.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.1.2. Cucumber
5.3.2.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.1.3. Bell Peppers
5.3.2.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.1.4. Others
5.3.2.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.2. Cruciferous Vegetables
5.3.2.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.2.1.1. Broccoli
5.3.2.2.2.1.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.2.1.2. Cauliflower
5.3.2.2.2.1.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.2.1.3. Brussel Sprouts
5.3.2.2.2.1.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.2.1.4. Others
5.3.2.2.2.1.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.3. Root Vegetables
5.3.2.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.3.1.1. Carrots
5.3.2.2.3.1.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.3.1.2. Potatoes
5.3.2.2.3.1.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.3.1.3. Beetroots
5.3.2.2.3.1.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.3.1.4. Others
5.3.2.2.3.1.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.4. Leafy Vegetables
5.3.2.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
5.3.2.2.5. Others
5.3.2.3. Market estimates and forecasts, 2021 - 2033 (USD Million, Metric Tons)
Chapter 6. Global Fresh Fruits & Vegetables Market: Nature Estimates & Trend Analysis
6.1. Global Fresh Fruits & Vegetables Market, By Nature: Key Takeaways
6.2. Nature Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Nature, 2021 - 2033 (USD Million, Metric Tons)
6.3.1. Organic
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
6.3.2. Conventional
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
Chapter 7. Global Fresh Fruits & Vegetables Market: End Use Application Estimates & Trend Analysis
7.1. Global Fresh Fruits & Vegetables Market, By End Use Application: Key Takeaways
7.2. End Use Application Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by End Use Application, 2021 - 2033 (USD Million, Metric Tons)
7.3.1. Food & Beverage Processing
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.1. Juice & Beverage Manufacturing
7.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.2. Dairy Products
7.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.3. Bakery Products
7.3.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.4. Confectionery
7.3.1.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.5. Ready-to-Eat Meals
7.3.1.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.6. Packaged Salads & Kits
7.3.1.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.7. Baby Food
7.3.1.1.7.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.1.1.8. Others
7.3.1.1.8.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.2. Foodservice
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.2.1.1. Hotels
7.3.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.2.1.2. Restaurants
7.3.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.2.1.3. Cafes
7.3.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.2.1.4. Others
7.3.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.3. Retail/Household
7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.3.1.1. Hypermarkets & Supermarkets
7.3.3.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.3.1.2. Convenience Stores
7.3.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.3.1.3. Online
7.3.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
7.3.3.1.4. Others
7.3.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
Chapter 8. Global Fresh Fruits & Vegetables Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2024 & 2033
8.2. North America
8.2.1. U.S.
8.2.1.1. Key country dynamics
8.2.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.2.2. Canada
8.2.2.1. Key country dynamics
8.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.2.3. Mexico
8.2.3.1. Key country dynamics
8.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.3. Europe
8.3.1. U.K.
8.3.1.1. Key country dynamics
8.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.3.2. Germany
8.3.2.1. Key country dynamics
8.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.3.2.3.
8.3.3. France
8.3.3.1. Key country dynamics
8.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.3.4. Italy
8.3.4.1. Key country dynamics
8.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.3.5. Spain
8.3.5.1. Key country dynamics
8.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.4. Asia Pacific
8.4.1. China
8.4.1.1. Key country dynamics
8.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.4.2. Japan
8.4.2.1. Key country dynamics
8.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.4.3. India
8.4.3.1. Key country dynamics
8.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.4.4. Australia & New Zealand
8.4.4.1. Key country dynamics
8.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.5. Central & South America
8.5.1. Brazil
8.5.1.1. Key country dynamics
8.5.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
8.6. Middle East & Africa
8.6.1. South Africa
8.6.1.1. Key country dynamics
8.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Metric Tons)
Chapter 9. Global Fresh Fruits & Vegetables Market: Competitive Analysis
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis, 2024
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Calavo Growers
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Dole plc
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Chiquita Brands International
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Driscoll's
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Fresh Del Monte Produce
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Unifrutti Group
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Bonduelle S.A.
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Zespri, International Ltd
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Nature's Pride
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Greenyard NV
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives