Summary

The Global Shortenings Market is valued approximately at USD 4.21 billion in 2024 and is anticipated to grow with a robust CAGR of 2.65% over the forecast period 2025–2035. Shortenings—those semi-solid fats essential for imparting flakiness in pastries and richness in cookies—have long served as the invisible yet irreplaceable backbone of the global baking and frying industries. As the landscape of consumer eating habits transforms, so too does the role of shortenings. Once synonymous with hydrogenated fats, today’s shortenings have morphed into an arena of innovation, clean-label functionality, and performance enhancement. The shift towards plant-based diets, trans-fat-free alternatives, and healthier lipid formulations is breathing new life into a category previously viewed with nutritional skepticism. The market is steadily gaining traction not only across the commercial food production sector but also in household use, thanks to the rise of home baking and DIY culinary trends.
Accelerating demand from the processed food and baked goods segments is one of the prime catalysts propelling market growth. With global bakery sales undergoing rapid globalization, manufacturers are aggressively reformulating recipes to incorporate healthier shortenings that balance functionality with flavor. Furthermore, the preference for non-hydrogenated and vegetable-based options has sparked a wave of R&D in emulsification technologies and fat crystallization science. Shortenings are also evolving beyond their traditional roles, now doubling up as carriers for flavor and color, or acting as stabilizers in moisture-sensitive products. The heightened regulatory scrutiny over saturated fats and trans fats is challenging manufacturers to reimagine their formulations without compromising on performance, leading to a surge in demand for palm oil blends, sunflower oil shortenings, and interesterified fats.
From a regional standpoint, North America continues to dominate the global shortenings market, underpinned by a mature baking industry, a well-developed fast-food infrastructure, and strong consumer awareness around product labels. The U.S., in particular, is witnessing a renaissance in artisanal and frozen bakery products, leading to rising demand for specialty shortening blends. Europe follows suit, especially in countries like Germany and the UK, where organic and vegan baking trends are creating fertile ground for innovation in plant-based shortenings. Meanwhile, Asia Pacific is emerging as the fastest-growing region, with countries like India, China, and Indonesia pushing the demand envelope due to their rapidly expanding food manufacturing sectors. The surging middle-class population, evolving dietary preferences, and strategic investments by multinational companies are reinforcing the region’s upward trajectory.
Major market player included in this report are:
• BASF SE
• Bunge Limited
• Cargill, Incorporated
• Wilmar International Limited
• IOI Corporation Berhad
• AAK AB
• Nestlé S.A.
• Archer Daniels Midland Company (ADM)
• Puratos Group
• Olenex Sarl
• Conagra Brands, Inc.
• Associated British Foods plc
• AAK Kamani Pvt. Ltd.
• PT SMART Tbk
• Unity Foods Limited
Global Shortenings Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.
The detailed segments and sub-segments of the market are explained below:
By Type:
• Vegetable Shortening
• Animal Shortening
• Trans Fat Shortening
• Non-Hydrogenated Shortening
By Formulation:
• Solid Shortening
• Liquid Shortening
• Whipped Shortening
By Application:
• Baking
• Frying
• Confectionery
• Snacks
By End Use:
• Commercial
• Household
• Industrial
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Table of Contents
Chapter 1. Global Shortenings Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
1.2.1. Forecast Model
1.2.2. Desk Research
1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
1.4.1. Market Definition
1.4.2. Market Segmentation
1.5. Research Assumption
1.5.1. Inclusion & Exclusion
1.5.2. Limitations
1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Shortenings Market Forces Analysis
3.1. Market Forces Shaping The Global Shortenings Market (2024-2035)
3.2. Drivers
3.2.1. Rising demand from bakery and processed food sectors
3.2.2. Increasing adoption of plant-based and non-hydrogenated shortenings
3.3. Restraints
3.3.1. Regulatory limitations on saturated and trans fats
3.3.2. Volatility in raw material prices, especially palm oil
3.4. Opportunities
3.4.1. Growth in emerging markets with expanding food processing sectors
3.4.2. Technological advancements in fat modification and formulation
Chapter 4. Global Shortenings Industry Analysis
4.1. Porter’s 5 Forces Model
4.1.1. Bargaining Power of Buyer
4.1.2. Bargaining Power of Supplier
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion
Chapter 5. Global Shortenings Market Size & Forecasts by Type 2025–2035
5.1. Market Overview
5.2. Vegetable Shortening
5.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.2.2. Market size analysis, by region, 2025–2035
5.3. Animal Shortening
5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.3.2. Market size analysis, by region, 2025–2035
5.4. Trans Fat Shortening
5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.4.2. Market size analysis, by region, 2025–2035
5.5. Non-Hydrogenated Shortening
5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.5.2. Market size analysis, by region, 2025–2035
Chapter 6. Global Shortenings Market Size & Forecasts by Formulation 2025–2035
6.1. Market Overview
6.2. Solid Shortening
6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.2.2. Market size analysis, by region, 2025–2035
6.3. Liquid Shortening
6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.3.2. Market size analysis, by region, 2025–2035
6.4. Whipped Shortening
6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.4.2. Market size analysis, by region, 2025–2035
Chapter 7. Global Shortenings Market Size & Forecasts by Application 2025–2035
7.1. Market Overview
7.2. Baking
7.3. Frying
7.4. Confectionery
7.5. Snacks
Chapter 8. Global Shortenings Market Size & Forecasts by End Use 2025–2035
8.1. Commercial
8.2. Household
8.3. Industrial
Chapter 9. Global Shortenings Market Size & Forecasts by Region 2025–2035
9.1. Global Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Shortenings Market
9.3.1. U.S.
9.3.2. Canada
9.4. Europe Shortenings Market
9.4.1. UK
9.4.2. Germany
9.4.3. France
9.4.4. Spain
9.4.5. Italy
9.4.6. Rest of Europe
9.5. Asia Pacific Shortenings Market
9.5.1. China
9.5.2. India
9.5.3. Japan
9.5.4. Australia
9.5.5. South Korea
9.5.6. Rest of Asia Pacific
9.6. Latin America Shortenings Market
9.6.1. Brazil
9.6.2. Mexico
9.7. Middle East & Africa Shortenings Market
9.7.1. UAE
9.7.2. Saudi Arabia
9.7.3. South Africa
9.7.4. Rest of Middle East & Africa
Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. BASF SE
Company Overview
Key Executives
Company Snapshot
Financial Performance (Subject to Data Availability)
Product/Services Port
Recent Development
Market Strategies
SWOT Analysis
10.3. Cargill, Incorporated
10.4. Bunge Limited
10.5. Wilmar International Limited
10.6. AAK AB
10.7. IOI Corporation Berhad
10.8. Archer Daniels Midland Company (ADM)
10.9. Nestlé S.A.
10.10. Puratos Group
10.11. Conagra Brands, Inc.
10.12. Olenex Sarl
10.13. Associated British Foods plc
10.14. AAK Kamani Pvt. Ltd.
10.15. PT SMART Tbk
10.16. Unity Foods Limited