Summary

The global probiotics food & cosmetics market is valued at approximately USD 71.9 billion in 2024 and is anticipated to experience robust growth at a CAGR of more than 8.30% over the forecast period from 2025 to 2035. Probiotics—live microorganisms conferring health benefits when administered in adequate amounts—have evolved far beyond their foundational roots in digestive health. Today, they are redefining consumer expectations across the wellness, beauty, and personal care industries. This market is being propelled by an intricate interplay of rising consumer awareness, scientific advancements, and a preference shift toward natural, functional products. Whether it's gut-friendly yogurts or skin-rejuvenating probiotic-infused creams, the demand for bio-enhanced nutrition and topical applications is rapidly outpacing conventional counterparts. In a post-pandemic landscape where health resilience and skin microbiome balance have become pivotal, probiotic-enriched foods and cosmetics are emerging as cross-sectoral growth accelerators.
The surge in research surrounding microbiome health and its cascading influence on immunity, skin integrity, and overall wellbeing is fueling the probiotics revolution. Clinical trials and nutraceutical investments are validating their therapeutic potential in managing conditions ranging from acne and eczema to inflammatory bowel disorders and metabolic imbalances. In the food segment, fermented beverages, dairy products, and dietary supplements continue to diversify with novel bacterial strains and encapsulation technologies, targeting bioavailability and stability. Simultaneously, cosmetics manufacturers are incorporating probiotics into formulations that promise to restore skin flora, reduce sensitivity, and promote youthful radiance. The convergence of wellness with beauty—a trend known as “inside-out health”—has bolstered cross-category consumption, with consumers increasingly expecting skincare that works on both the surface and from within.
Regionally, North America maintains a commanding position in the probiotics food & cosmetics market, attributed to heightened consumer awareness, an expansive wellness culture, and well-established nutraceutical and cosmeceutical industries. The United States, in particular, has emerged as a hotbed for probiotic product launches, driven by DTC (direct-to-consumer) innovations and an explosion of microbiome-focused startups. Meanwhile, Europe is closely following, fortified by stringent quality standards, increasing vegan probiotic food alternatives, and a strong demand for anti-aging and dermo-cosmetic probiotic solutions, particularly in France and Germany. However, it is the Asia Pacific region that is set to deliver the most exponential growth throughout the forecast period. Surging middle-class populations, traditional affinity for fermented foods, and escalating demand for K-beauty and J-beauty products are creating fertile ground for probiotics expansion in countries like China, India, South Korea, and Japan.
Major market player included in this report are:
• BASF SE
• Yakult Honsha Co., Ltd.
• Nestlé S.A.
• L'Oréal S.A.
• Amway Corporation
• DuPont de Nemours, Inc.
• Beiersdorf AG
• Procter & Gamble Co.
• Danone S.A.
• Unilever PLC
• Johnson & Johnson
• Estee Lauder Companies Inc.
• Archer Daniels Midland Company
• Arla Foods amba
• Chr. Hansen Holding A/S
Global Probiotics Food & Cosmetics Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.
The detailed segments and sub-segments of the market are explained below:
By Product Type:
• Probiotics Food and Beverages
• Dietary Supplements
• Cosmetics
By Ingredient:
• Bacteria
• Yeast
By Distribution Channel:
• Hypermarkets/Supermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Table of Contents
Chapter 1. Global Probiotics Food & Cosmetics Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
 1.2.1. Forecast Model
 1.2.2. Desk Research
 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
 1.4.1. Market Definition
 1.4.2. Market Segmentation
1.5. Research Assumption
 1.5.1. Inclusion & Exclusion
 1.5.2. Limitations
 1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Probiotics Food & Cosmetics Market Forces Analysis (2024–2035)
3.1. Market Forces Shaping the Global Probiotics Food & Cosmetics Market
3.2. Drivers
 3.2.1. Rising consumer awareness about gut and skin health
 3.2.2. Integration of probiotics in cosmetics and functional foods
3.3. Restraints
 3.3.1. High cost of probiotic formulation and stability challenges
 3.3.2. Stringent regulatory standards for probiotics labeling and claims
3.4. Opportunities
 3.4.1. Technological innovations in strain development and encapsulation
 3.4.2. Expansion into emerging markets with growing middle-class populations
Chapter 4. Global Probiotics Food & Cosmetics Industry Analysis
4.1. Porter’s 5 Forces Model
 4.1.1. Bargaining Power of Buyer
 4.1.2. Bargaining Power of Supplier
 4.1.3. Threat of New Entrants
 4.1.4. Threat of Substitutes
 4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Forecast Model (2024–2035)
4.3. PESTEL Analysis
 4.3.1. Political
 4.3.2. Economical
 4.3.3. Social
 4.3.4. Technological
 4.3.5. Environmental
 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion
Chapter 5. Global Probiotics Food & Cosmetics Market Size & Forecasts by Product Type 2025–2035
5.1. Market Overview
5.2. Global Probiotics Food & Cosmetics Market Performance - Potential Analysis (2025)
5.3. Probiotics Food and Beverages
 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.3.2. Market Size Analysis, by Region, 2025–2035
5.4. Dietary Supplements
 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.4.2. Market Size Analysis, by Region, 2025–2035
5.5. Cosmetics
 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.5.2. Market Size Analysis, by Region, 2025–2035
Chapter 6. Global Probiotics Food & Cosmetics Market Size & Forecasts by Ingredient 2025–2035
6.1. Market Overview
6.2. Global Probiotics Food & Cosmetics Market Performance - Potential Analysis (2025)
6.3. Bacteria
 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 6.3.2. Market Size Analysis, by Region, 2025–2035
6.4. Yeast
 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 6.4.2. Market Size Analysis, by Region, 2025–2035
Chapter 7. Global Probiotics Food & Cosmetics Market Size & Forecasts by Distribution Channel 2025–2035
7.1. Market Overview
7.2. Global Probiotics Food & Cosmetics Market Performance - Potential Analysis (2025)
7.3. Hypermarkets/Supermarkets
 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 7.3.2. Market Size Analysis, by Region, 2025–2035
7.4. Pharmacies/Drugstores
 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 7.4.2. Market Size Analysis, by Region, 2025–2035
7.5. Specialty Stores
 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 7.5.2. Market Size Analysis, by Region, 2025–2035
7.6. Online
 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 7.6.2. Market Size Analysis, by Region, 2025–2035
Chapter 8. Global Probiotics Food & Cosmetics Market Size & Forecasts by Region 2025–2035
8.1. Probiotics Food & Cosmetics Market, Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America Probiotics Food & Cosmetics Market
 8.3.1. U.S.
 8.3.2. Canada
8.4. Europe Probiotics Food & Cosmetics Market
 8.4.1. UK
 8.4.2. Germany
 8.4.3. France
 8.4.4. Spain
 8.4.5. Italy
 8.4.6. Rest of Europe
8.5. Asia Pacific Probiotics Food & Cosmetics Market
 8.5.1. China
 8.5.2. India
 8.5.3. Japan
 8.5.4. Australia
 8.5.5. South Korea
 8.5.6. Rest of Asia Pacific
8.6. Latin America Probiotics Food & Cosmetics Market
 8.6.1. Brazil
 8.6.2. Mexico
8.7. Middle East & Africa Probiotics Food & Cosmetics Market
 8.7.1. UAE
 8.7.2. Saudi Arabia
 8.7.3. South Africa
 8.7.4. Rest of Middle East & Africa
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. BASF SE
 Company Overview
 Key Executives
 Company Snapshot
 Financial Performance (Subject to Data Availability)
 Product/Services Port
 Recent Development
 Market Strategies
 SWOT Analysis
9.3. Yakult Honsha Co., Ltd.
9.4. Nestlé S.A.
9.5. L'Oréal S.A.
9.6. Amway Corporation
9.7. DuPont de Nemours, Inc.
9.8. Beiersdorf AG
9.9. Procter & Gamble Co.
9.10. Danone S.A.
9.11. Unilever PLC
9.12. Johnson & Johnson
9.13. Estee Lauder Companies Inc.
9.14. Archer Daniels Midland Company
9.15. Arla Foods amba
9.16. Chr. Hansen Holding A/S