Summary

The Global Predictive Analytics Market is valued at approximately USD 18.93 billion in 2024 and is expected to register a remarkable compound annual growth rate (CAGR) of 21.70% over the forecast period 2025-2035. As organizations continue their relentless pursuit of data-driven decision-making, predictive analytics has emerged as a transformative force, allowing businesses to anticipate trends, mitigate risks, and optimize performance. By harnessing vast pools of historical and real-time data, predictive analytics platforms apply sophisticated algorithms and statistical models to forecast future outcomes—empowering industries to stay ahead of the curve. The convergence of artificial intelligence, big data, and cloud technologies has accelerated the deployment of predictive tools across a wide array of applications including fraud detection, financial forecasting, marketing optimization, and customer retention strategies.
Enterprises are increasingly shifting from reactive to proactive decision-making, fueling the surging demand for predictive analytics solutions. Among the driving factors is the exponential rise in data volumes and the growing need to extract meaningful insights from structured and unstructured data sources. From retail giants predicting purchasing behaviors to financial institutions identifying credit risks, the technology is being applied with remarkable precision. Cloud-based deployments have become the cornerstone of scalability and accessibility in this space, while the proliferation of machine learning and automation tools is dramatically reducing the complexity of implementation and integration. Additionally, predictive analytics is proving indispensable in verticals such as healthcare, telecommunications, and energy—where strategic foresight equates to operational resilience and competitive advantage.
Regionally, North America led the global predictive analytics market in 2024 and is projected to retain its dominance throughout the forecast period. This stronghold can be attributed to early adoption of advanced analytics technologies, robust digital infrastructure, and a mature ecosystem of data science professionals and solution providers. The U.S., in particular, is home to numerous tech innovators and continues to invest heavily in AI and analytics initiatives across both public and private sectors. Meanwhile, Asia Pacific is poised to grow at the fastest rate, driven by rapid digital transformation across emerging economies such as China, India, and Indonesia. Government-backed digitalization programs, expanding e-commerce ecosystems, and increasing enterprise-level investments in data analytics platforms are some of the major catalysts driving regional growth. Europe, too, is experiencing accelerated adoption, spurred by strict data protection frameworks and a rising demand for real-time business intelligence tools across industries.
Major market player included in this report are:
• IBM Corporation
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• SAS Institute Inc.
• Salesforce, Inc.
• Amazon Web Services, Inc.
• Google LLC
• TIBCO Software Inc.
• Alteryx, Inc.
• Teradata Corporation
• FICO (Fair Isaac Corporation)
• QlikTech International AB
• RapidMiner, Inc.
• HPE (Hewlett Packard Enterprise)
Global Predictive Analytics Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:
By Solution:
• Financial Analytics
• Risk Analytics
• Marketing Analytics
• Web & Social Media Analytics
By Service:
• Professional Services
• Managed Services
By Deployment Mode:
• On-Premises
• Cloud-Based
By Organization Size:
• Large Enterprises
• Small & Medium-Sized Enterprises
By Vertical:
• BFSI
• Healthcare
• Retail & E-Commerce
• Manufacturing
• Government & Public Sector
• IT & Telecommunication
• Transportation & Logistics
• Energy & Utilities
• Others
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Table of contents
Chapter 1. Global Predictive Analytics Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
1.2.1. Forecast Model
1.2.2. Desk Research
1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
1.4.1. Market Definition
1.4.2. Market Segmentation
1.5. Research Assumption
1.5.1. Inclusion & Exclusion
1.5.2. Limitations
1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Predictive Analytics Market Forces Analysis
3.1. Market Forces Shaping the Global Predictive Analytics Market (2024–2035)
3.2. Drivers
3.2.1. Exponential Growth of Data Volumes
3.2.2. Integration of AI, Big Data & Cloud Technologies
3.3. Restraints
3.3.1. High Implementation and Operational Costs
3.3.2. Data Privacy and Regulatory Compliance Challenges
3.4. Opportunities
3.4.1. Expansion in Emerging Markets (Asia Pacific, Latin America)
3.4.2. Growing Adoption Among SMEs and Mid-Market Enterprises
Chapter 4. Global Predictive Analytics Industry Analysis
4.1. Porter’s Five Forces Model
4.1.1. Bargaining Power of Buyers
4.1.2. Bargaining Power of Suppliers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s Five Forces Forecast Model (2024–2035)
4.3. PESTEL Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis and Trends (2025)
4.8. Analyst Recommendation & Conclusion
Chapter 5. Global Predictive Analytics Market Size & Forecasts by Solution 2025–2035
5.1. Market Overview
5.2. Financial Analytics
5.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.2.2. Market Size Analysis, by Region, 2025–2035
5.3. Risk Analytics
5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.3.2. Market Size Analysis, by Region, 2025–2035
5.4. Marketing Analytics
5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.4.2. Market Size Analysis, by Region, 2025–2035
5.5. Web & Social Media Analytics
5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.5.2. Market Size Analysis, by Region, 2025–2035
Chapter 6. Global Predictive Analytics Market Size & Forecasts by Service 2025–2035
6.1. Market Overview
6.2. Professional Services
6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.2.2. Market Size Analysis, by Region, 2025–2035
6.3. Managed Services
6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.3.2. Market Size Analysis, by Region, 2025–2035
Chapter 7. Global Predictive Analytics Market Size & Forecasts by Deployment Mode 2025–2035
7.1. Market Overview
7.2. On-Premises
7.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
7.2.2. Market Size Analysis, by Region, 2025–2035
7.3. Cloud-Based
7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
7.3.2. Market Size Analysis, by Region, 2025–2035
Chapter 8. Global Predictive Analytics Market Size & Forecasts by Organization Size 2025–2035
8.1. Market Overview
8.2. Large Enterprises
8.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
8.2.2. Market Size Analysis, by Region, 2025–2035
8.3. Small & Medium-Sized Enterprises
8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
8.3.2. Market Size Analysis, by Region, 2025–2035
Chapter 9. Global Predictive Analytics Market Size & Forecasts by Vertical 2025–2035
9.1. Market Overview
9.2. BFSI
9.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.2.2. Market Size Analysis, by Region, 2025–2035
9.3. Healthcare
9.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.3.2. Market Size Analysis, by Region, 2025–2035
9.4. Retail & E-Commerce
9.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.4.2. Market Size Analysis, by Region, 2025–2035
9.5. Manufacturing
9.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.5.2. Market Size Analysis, by Region, 2025–2035
9.6. Government & Public Sector
9.6.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.6.2. Market Size Analysis, by Region, 2025–2035
9.7. IT & Telecommunication
9.7.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.7.2. Market Size Analysis, by Region, 2025–2035
9.8. Transportation & Logistics
9.8.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.8.2. Market Size Analysis, by Region, 2025–2035
9.9. Energy & Utilities
9.9.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.9.2. Market Size Analysis, by Region, 2025–2035
9.10. Others
9.10.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
9.10.2. Market Size Analysis, by Region, 2025–2035
Chapter 10. Global Predictive Analytics Market Size & Forecasts by Region 2025–2035
10.1. Market, Regional Snapshot
10.2. Top Leading & Emerging Countries
10.3. North America Predictive Analytics Market
10.3.1. U.S.
10.3.1.1. Solution breakdown size & forecasts, 2025–2035
10.3.1.2. Service breakdown size & forecasts, 2025–2035
10.3.2. Canada
10.3.2.1. Solution breakdown size & forecasts, 2025–2035
10.3.2.2. Service breakdown size & forecasts, 2025–2035
10.4. Europe Predictive Analytics Market
10.4.1. UK
10.4.1.1. Solution breakdown size & forecasts, 2025–2035
10.4.1.2. Service breakdown size & forecasts, 2025–2035
10.4.2. Germany
10.4.2.1. Solution breakdown size & forecasts, 2025–2035
10.4.2.2. Service breakdown size & forecasts, 2025–2035
10.4.3. France
10.4.3.1. Solution breakdown size & forecasts, 2025–2035
10.4.3.2. Service breakdown size & forecasts, 2025–2035
10.4.4. Spain
10.4.4.1. Solution breakdown size & forecasts, 2025–2035
10.4.4.2. Service breakdown size & forecasts, 2025–2035
10.4.5. Italy
10.4.5.1. Solution breakdown size & forecasts, 2025–2035
10.4.5.2. Service breakdown size & forecasts, 2025–2035
10.4.6. Rest of Europe
10.4.6.1. Solution breakdown size & forecasts, 2025–2035
10.4.6.2. Service breakdown size & forecasts, 2025–2035
10.5. Asia Pacific Predictive Analytics Market
10.5.1. China
10.5.1.1. Solution breakdown size & forecasts, 2025–2035
10.5.1.2. Service breakdown size & forecasts, 2025–2035
10.5.2. India
10.5.2.1. Solution breakdown size & forecasts, 2025–2035
10.5.2.2. Service breakdown size & forecasts, 2025–2035
10.5.3. Japan
10.5.3.1. Solution breakdown size & forecasts, 2025–2035
10.5.3.2. Service breakdown size & forecasts, 2025–2035
10.5.4. Australia
10.5.4.1. Solution breakdown size & forecasts, 2025–2035
10.5.4.2. Service breakdown size & forecasts, 2025–2035
10.5.5. South Korea
10.5.5.1. Solution breakdown size & forecasts, 2025–2035
10.5.5.2. Service breakdown size & forecasts, 2025–2035
10.5.6. Rest of Asia Pacific
10.5.6.1. Solution breakdown size & forecasts, 2025–2035
10.5.6.2. Service breakdown size & forecasts, 2025–2035
10.6. Latin America Predictive Analytics Market
10.6.1. Brazil
10.6.1.1. Solution breakdown size & forecasts, 2025–2035
10.6.1.2. Service breakdown size & forecasts, 2025–2035
10.6.2. Mexico
10.6.2.1. Solution breakdown size & forecasts, 2025–2035
10.6.2.2. Service breakdown size & forecasts, 2025–2035
10.7. Middle East & Africa Predictive Analytics Market
10.7.1. UAE
10.7.1.1. Solution breakdown size & forecasts, 2025–2035
10.7.1.2. Service breakdown size & forecasts, 2025–2035
10.7.2. Saudi Arabia
10.7.2.1. Solution breakdown size & forecasts, 2025–2035
10.7.2.2. Service breakdown size & forecasts, 2025–2035
10.7.3. South Africa
10.7.3.1. Solution breakdown size & forecasts, 2025–2035
10.7.3.2. Service breakdown size & forecasts, 2025–2035
10.7.4. Rest of Middle East & Africa
10.7.4.1. Solution breakdown size & forecasts, 2025–2035
10.7.4.2. Service breakdown size & forecasts, 2025–2035
Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. IBM Corporation
11.2.1. Company Overview
11.2.2. Key Executives
11.2.3. Company Snapshot
11.2.4. Financial Performance (Subject to Data Availability)
11.2.5. Product/Services Portfolio
11.2.6. Recent Development
11.2.7. Market Strategies
11.2.8. SWOT Analysis
11.3. Microsoft Corporation
11.4. SAP SE
11.5. Oracle Corporation
11.6. SAS Institute Inc.
11.7. Salesforce, Inc.
11.8. Amazon Web Services, Inc.
11.9. Google LLC
11.10. TIBCO Software Inc.
11.11. Alteryx, Inc.
11.12. Teradata Corporation
11.13. FICO (Fair Isaac Corporation)
11.14. QlikTech International AB
11.15. RapidMiner, Inc.
11.16. HPE (Hewlett Packard Enterprise)