世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

The Smartphones: worldwide trends and forecasts 2019–2024


世界のスマートフォンの市場動向と予測 2019-2024年

The total number of smartphones is expected to increase due to the launch of 5G and growth in emerging markets. We forecast that the total number of active smartphones in emerging regions will e... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Analysys Mason
アナリシスメイソン
2020年2月11日 US$7,999
ベーシックライセンス
ライセンス・価格情報・注文方法はこちら
21 英語

PPTX and PDF ; Excel


 

Summary

The total number of smartphones is expected to increase due to the launch of 5G and growth in emerging markets. We forecast that the total number of active smartphones in emerging regions will exceed 3.3 billion by 2024. This report examines the regional trends and drivers affecting smartphone sales, and how this will affect operators and vendors.

 


 

This data forms the annex to Analysys Mason's report Smartphones: worldwide trends and forecasts 2019-2024

The annex presents comprehensive smartphone market forecasts worldwide and in eight regions and sixty-nine individual countries. It includes forecasts for sales and connections for handsets - smartphones and non-smartphones.

It contains the following worksheets:       

Definitions

General definitions              

  •             All    Connections    For fixed and mobile services (and for both voice and broadband), we have used the common industry term 'connections'. This metric could more accurately be labelled 'SIMs' for mobile (or 'accounts' in countries such as the USA, where SIM-card technology is not necessarily used) and could be labelled 'lines' for fixed connections (channels for ISDN). All data for mobile connections relates to active connections. An active connection is one from which a billed event has occurred in the past three months. Note that we count connections, not users. Some users will have multiple connections
  •             All    Residential connections    Connections that are not paid for by the customer's employer
  •             All    Business connections    Connections that are paid for by the customer's employer
  •             Mobile    Prepaid connections    Connections on prepaid subscriptions
  •             Mobile    Contract connections    Connections on contract subscriptions
  •             Mobile    2G    GSM, GPRS, HSCSD, EDGE, CDMA2000–CDMA2000 1×RTT
  •             Mobile    3G    CDMA2000 EV-DO/EV-DV, W-CDMA HSPA family
  •             Mobile    4G    LTE
  •             Mobile    5G    5G NR
  •             Mobile    Connections by generation, for example 4G    A 4G connection denotes an active SIM in a 4G-compatible device that accesses the 4G network at least once
  •             Fixed    Primary connection    The first voice connection to a site is considered to be the primary connection. This will typically be a PSTN connection, or if the operator has migrated PSTN connections to VoIP connections, then these would then be considered to be the voice connection
  •             Fixed    Secondary connection    Additional voice connections (beyond the primary voice connection) are considered to be secondary. This could be a second PSTN connection, or a secondary VoIP service. For example in the UK, Orange and BT Total Broadband both offer cheap calls on a secondary VoIP connection
  •             All    Retail revenue    Industry revenue excluding interconnect and separately billed equipment charges
  •             All    Service revenue    Industry revenue including interconnect but excluding separately billed equipment charges
  •             All    ASPU    Average retail revenue per connection per month. Retail revenue for a given period is divided by average active subscribers for that period
  •             All    ARPU    Average service revenue per connection per month. Service revenue for a given period is divided by average active subscribers for that period
  •             All    Residential    Residential connections and revenue relate to usage taking place in households. They include connections and revenue relating to work-from-home usage, even when paid for by a business based at a separate site. SOHO connections and revenue are included in this segment
  •             All    Business    Non-residential  

Series presented in the data sheets

  •             Mobile    Connections – total     Total active mobile connections (handset, mobile broadband and M2M)
  •             Mobile    Connections – penetration    Total active mobile connections per head of population
  •             Mobile    Connections – handset    Total active mobile handset subscribers
  •             Mobile    Connections – handset, smartphone    Mobile handsets that have some characteristics of a PC, including multimedia capabilities (such as high-quality large screens, large memories and fast processors)
  •             Mobile    Connections – handset, basic    Mobile handsets that are not smartphones
  •             Mobile    Connections – mobile broadband    All mobile broadband (2G+) PC, laptop, netbook or tablet connections via a USB modem or datacard. Excludes handset access or use of the handset as a modem
  •             Mobile    Connections – M2M    M2M connections include all non-mobile broadband connected devices (typically unattended SIMs communicating with each other)

Latin America (LATAM)        

  • Mobile    Retail revenue    Includes revenue billed for by operators or their service provider and MVNO partners but excludes interconnect revenue. It includes roaming-out revenue, i.e. retail revenue coming from subscribers roaming out of the home country. It excludes interconnect revenue derived by network operators from other network operators for call termination and for wholesale roaming-in services. We model mobile interconnection charges relating to voice services and person-to-person messaging. (Retail revenue is often referred to as 'spend')
  •             Mobile    Service revenue    Retail revenue plus interconnect revenue
  •             Mobile    Service revenue – data    Total service revenue derived from all mobile services other than voice
  •             Mobile    Service revenue – data as % of service revenue    Total mobile data service revenue expressed as a percentage of total mobile service revenue
  •             Mobile    Service revenue – handset    Service revenue accruing from mobile handset SIMs (excluding mobile broadband and M2M)
  •             Mobile    Retail revenue – handset    Retail revenue accruing from mobile handset SIMs (excluding mobile broadband and M2M)
  •             Mobile    Service revenue – handset, voice     Mobile voice service revenue from mobile handset SIMs
  •             Mobile    Retail revenue – handset, voice    Mobile voice retail revenue from mobile handset SIMs
  •             Mobile    Service revenue – handset, non-voice    Mobile non-voice service revenue from mobile handset SIMs, i.e. P2P messaging and content and data services
  •             Mobile    Retail revenue – handset, non-voice    Mobile non-voice retail revenue from mobile handset SIMs, i.e. P2P messaging and content and data services
  •             Mobile    Service revenue – handset, P2P messaging    Mobile P2P (both SMS and other P2P) messaging service revenue from mobile handset SIMs
  •             Mobile    Retail revenue – handset, P2P messaging    Mobile P2P (both SMS and other P2P) messaging retail revenue from mobile handset SIMs
  •             Mobile    Service revenue – handset, content and data    Service revenue from mobile handset SIMs from non-P2P messaging applications, such as data access, IM, email (including BlackBerry) subscription, paid information, personalisation, games, mobile-based TV, music, social networking and other paid-for data services. Equal to retail revenue, as no interconnection charges are associated with these services. We do not allocate any roaming-in revenue to these services
  •             Mobile    Service revenue – mobile broadband    Total mobile service revenue from mobile broadband connections (typically PCMCIA, embedded PC SIMs and USB modem-based SIMs). Equal to retail revenue, as no interconnection charges are associated with these services
  •             Mobile    Service revenue – M2M    Service revenue from M2M SIMs. Equal to retail revenue, as no interconnection charges are associated with these services
  •             Fixed    Connections – voice    All active fixed voice connections, both narrowband (PSTN and ISDN) and VoBB connections
  •             Fixed    Connections – PSTN/ISDN    Active narrowband connections (both PSTN connections and ISDN channels, including non-VoIP cable telephony)
  •             Fixed    Connections – PSTN    Active analogue circuit-switched lines in service, including non-VoIP cable telephony.
  •             Fixed    Connections – ISDN    Active ISDN channels – we assume all residential ISDN connections are ISDN2, while business ISDN is a blend of ISDN2 and ISDN30
  •             Fixed    Connections – VoBB    Active connections to either paid-for native VoIP services that use a broadband access connection, or VoIP services included in a paid-for bundle including broadband access. This figure consists of PTSN emulation services, but excludes peer-to-peer applications
  •             Fixed    Connections – retail broadband    All fixed broadband connections (xDSL, residential FTTH/B, cable modem, other fixed broadband and dedicated leased connections). Note that satellite broadband connections are not measured
  •             Fixed    Connections – DSL    Connections of all the family of DSL technologies, including ADSL and its variants, SDSL and its variants and VDSL, irrespective of downstream speed
  •             Fixed    Connections – FTTH/B    Residential FTTH/B connections including fibre to the home or building, and fibre to the apartment (with LAN distribution). Excludes VDSL where the cabinet is in the building
  •             Fixed    Connections – cable modem    Cable modem connections, irrespective of downstream speed
  •             Fixed    Connections – other fixed broadband    All other 'fixed' type connections, including non-FTTH/B LANs, powerline technologies and WLAN connections
  •             Fixed    Connections – IPTV    Residential telco TV delivered over a broadband connection (both hybrid and pure IPTV solutions)
  •             Fixed    Connections – households with voice    Households with a primary fixed voice connection
  •             Fixed    Connections – voice penetration    End-of-year primary fixed-voice connections divided by the number of households
  •             Fixed    Connections – broadband household penetration    End-of-year fixed broadband connections divided by the number of households
  •             Fixed    Connections – dial-up Internet    Total sites with an active dial-up Internet connection
  •             Fixed    Retail revenue    Includes operators' and service providers' revenue from end users for fixed telecoms services. Total retail revenue from all fixed telecoms services includes voice, broadband, dial-up, IPTV and BNS. (Retail revenue is often referred to as 'spend')
  •             Fixed    Service revenue    Retail revenue plus interconnect revenue, i.e. operators' revenue from other operators and service providers for fixed telecoms services
  •             Fixed    Retail revenue – voice    Total fixed voice retail revenue, including calls and access revenue from PSTN, ISDN and also from VoBB connections
  •             Fixed    Retail revenue – dial-up    Retail revenue from dial-up Internet services
  •             Fixed    Retail revenue – broadband    Total fixed broadband retail revenue, including DSL, residential FTTH/B, cable modem and other fixed broadband
  •             Fixed    Retail revenue – DSL    All DSL technology broadband retail revenue
  •             Fixed    Retail revenue – FTTH/B    Residential FTTH/B broadband retail revenue
  •             Fixed    Retail revenue – cable modem    Cable modem broadband retail revenue
  •             Fixed    Retail revenue – other fixed broadband retail revenue    Other broadband retail revenue
  •             Fixed    Retail revenue – business network services    "End-user business spend on unmanaged and managed wide area data network services. Includes spend on retail point-to-point leased lines, layer 2 and 3 VPNs, and legacy public data services such as ATM and frame relay. Revenues from equipment sales, rental, hosting charges or management are excluded
  •             Fixed    Retail revenue – IPTV    Retail revenue billed by the telco TV provider for the provision of hybrid and/or pure IPTV services

Acronyms

  •                 2G    Second generation
  •                 3G    Third generation
  •                 4G    Fourth generation
  •                 5G    Fifth generation
  •                 5G NR    Fifth generation new radio
  •                 BNS    Business network services
  •                 CDMA2000    3G variant of code-division multiple access
  •                 DSL     Digital subscriber line
  •                 EDGE    Enhanced Data Rates for Global Evolution
  •                 EV-DO    CDMA2000 1× Evolution Data Only
  •                 EV-DV    CDMA2000 1× Evolution Data and Voice
  •                 FTTH/B      Fibre to the home or building
  •                 FWA     Fixed wireless access
  •                 GDP    Gross domestic product
  •                 GPRS    General Packet Radio Service
  •                 GSM    Global System for Mobile Communications
  •                 HSCSD     High-Speed Circuit-Switched Data
  •                 HSDPA    High-Speed Downlink Packet Access
  •                 HPSA    High-Speed Packet Access
  •                 HSUPA    High-Speed Uplink Packet Access
  •                 IM    Instant messaging
  •                 ISDN     Integrated Services Digital Network
  •                 LAN    Local-area network
  •                 LTE    Long Term Evolution
  •                 M2M    Machine to machine
  •                 MME    Mobile media and entertainment
  •                 MMS    Multimedia Messaging Service
  •                 MVNO    Mobile virtual network operator
  •                 P2P    Person to person
  •                 PCMCIA    Personal Computer Memory Card International Association
  •                 POTS     Plain old telephone service
  •                 PSTN      Public switched telephone network
  •                 SIM    Subscriber identity module
  •                 SMS    Short Message Service
  •                 USB    Universal Serial Bus
  •                 VoBB    Voice over broadband
  •                 VoIP     Voice over Internet Protocol
  •                 VPN    Virtual private network
  •                 W-CDMA    Wideband Code-Division Multiple Access
  •                 WLAN    Wireless local-area network
  •                 xDSL     Generic digital subscriber line
     

Data

Handset market data

Connections and unit sales are rounded to the nearest thousand. Connections and unit sales are given at year end.

 



ページTOPに戻る


Table of Contents

5.Worldwide trends
Worldwide: smartphones sales will increase moderately over the forecast period, and growth will be particularly strong in emerging markets
Worldwide: most of the increase in global smartphone sales will come from emerging regions such as EMAP and SSA
Worldwide: feature phones sales will continue to dwindle, and will account for just 12% of all handset sales worldwide in 2024
Worldwide: smartphones sales for the ‘big four’ Chinese brands have more than doubled over the past 4 years
Worldwide: 5G is set to be the key driver for boosting smartphone sales in developed markets
Western Europe
Western Europe: smartphone sales will continue to decline until 2020, at which point moderate growth is expected
Western Europe: key regional trends
Central and Eastern Europe
Central and Eastern Europe: the demand for budget smartphones is high
Central and Eastern Europe: key regional trends
Middle East and North Africa
Middle East and North Africa: first-time prepaid users will continue to drive sales over the forecast period
Middle East and North Africa: key regional trends
Sub-Saharan Africa
21.Sub-Saharan Africa: low smartphone penetration and the increasing demand for mobile broadband will drive growth in smartphone sales
22.Sub-Saharan Africa: key regional trends
Emerging Asia–Pacific
Emerging Asia–Pacific: smartphone sales will continue to increase steadily until 2024
Emerging Asia–Pacific: key regional trends
26.Developed Asia–Pacific
Developed Asia–Pacific: the launch of 5G will lead to an increase in smartphone sales by 2024
Developed Asia–Pacific: key regional trends
North America
North America: 5G should boost smartphone sales over the forecast period
North America: key regional trends
Latin America
Latin America: the improving economic output will lead to an increase in smartphone sales over the forecast period
Latin America: key regional trends
Forecast methodology and assumptions
Forecast methodology and assumptions
About the authors and Analysys Mason
About the authors
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason
 
List of figures:

Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2016–2024
Figure 2: Smartphone unit sales by region, 2019 and 2024
Figure 3: Non-smartphone unit sales by region, 2019 and 2024
Figure 4: Smartphone unit sales by manufacturer, worldwide,  2015–2019
Figure 5: 5G-capable handset unit sales by region, 2021–2024, and the 5G-capable share of connections, worldwide, 2024

Figure 6: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2016–2024
Figure 7: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2016–2024
Figure 8: Key regional trends in the handset market, Western Europe
Figure 9: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2016–2024

Figure 10: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2016–2024

Figure 11: Key regional trends in the handset market, Central and Eastern Europe
Figure 12: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2016–2024
Figure 13: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2016–2024

Figure 14: Key regional trends in the handset market, Middle East and North Africa
Figure 15: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2016–2024

Figure 16: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2016–2024
Figure 17: Key regional trends in the handset market, Sub-Saharan Africa
Figure 18: Mobile connections by type, and smartphone share of connections, emerging Asia–Pacific, 2016–2024
Figure 19: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia–Pacific, 2016–2024

Figure 20: Key regional trends in the handset market, emerging Asia–Pacific
Figure 21: Mobile connections by type, and smartphone share of connections, developed Asia–Pacific, 2016–2024
Figure 22: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia–Pacific, 2016–2024
Figure 23: Key regional trends in the handset market, developed Asia–Pacific
Figure 24: Mobile handset connections by type, and smartphone share of connections, North America, 2016–2024
Figure 25: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2016–2024

Figure 26: Key regional trends in the handset market, North America
Figure 27: Mobile handset connections by type, and smartphone share of connections, Latin America, 2016–2024

Figure 28: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2016–2024

Figure 29: Key regional trends in the handset market, Latin America
Figure 30: Main enablers and constraints for our smartphone forecasts

 

 

ページTOPに戻る

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのご注文・お問合せはこちらのフォームから承ります


よくあるご質問


Analysys Mason社はどのような調査会社ですか?


Analysys Mason (アナリシスメイソン)は、英国に本社をおく通信市場全般を対象とする調査会社で、ネットワーク技術や通信用ソフトウェアなど、幅広い通信市場に関する調査レポートの出版やカスタム... もっと見る


調査レポートの納品までの日数はどの程度ですか?


在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
但し、一部の調査レポートでは、発注を受けた段階で内容更新をして納品をする場合もあります。
発注をする前のお問合せをお願いします。


注文の手続きはどのようになっていますか?


1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。


お支払方法の方法はどのようになっていますか?


納品と同時にデータリソース社よりお客様へ請求書(必要に応じて納品書も)を発送いたします。
お客様よりデータリソース社へ(通常は円払い)の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。


データリソース社はどのような会社ですか?


当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。



詳細検索

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

 

2024/07/22 10:26

158.54 円

173.12 円

207.67 円

ページTOPに戻る