世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

中東と北アフリカの有料テレビとオーバーザトップ動画の動向と予測 2019-2024年

The Pay TV and OTT video in the Middle East and North Africa: trends and forecasts 2019–2024

 

出版社 出版年月電子版価格 ページ数
Analysys Mason
アナリシスメイソン
2020年2月US$7,999
ベーシックライセンス
17

PPTX and PDF ; Excel

サマリー

Retail revenue for TV and video services delivered by pay-TV providers and operators will grow by 7% between 2019 and 2024; this is a notable achievement given the decline in ASPU. This report provides an outlook on pay-TV and OTT video take-up and revenue in the Middle East and North Africa.



目次

6.Executive summary
The retail revenue for pay-TV providers and operators will grow at a CAGR of 1.4% between 2019 and 2024
Satellite providers in the region will struggle to maintain the value of their services between 2019 and 2024
Regional trends
10.Geographical coverage: we anticipate revenue growth in all countries
Significant erosion of the average spend will be counterbalanced by subscriber additions; operator OTT will contribute to an increase in the overall value of video
The majority of retail revenue growth will come from SVoD services; ASPU will fall thanks to the heavy use of long free trials that are bundled with other services
Satellite has faired well considering the immense competitive challenges it faces; IPTV will have the strongest growth in connections over the forecast period
SVoD services will continue to be the most-popular form of OTT video in MENA; the market is significantly distorted by free trials and bundled services
Country-level trends
Egypt: IPTV will inject new life into the pay-TV market as anti-piracy initiatives start to have a limited effect on the availability of illegal alternatives to pay TV
Egypt: OTT video take-up will begin to grow as barriers such as affordability and lack of high-speed data are tackled
Oman: Omantel’s IPTV service will account for just over half of all traditional
pay-TV connections in MENA by 2024
19.Oman: the market is very SVoD-centric; Netflix is the most-popular provider, but the take-up of homegrown services will grow
Qatar: Ooredoo’s content partnerships will help it to maintain its dominance
Qatar: OTT video services are primarily additive to traditional pay-TV services, meaning that content differentiation is key
Saudi Arabia: the effects of the beIN Sports ban are still being felt; ASPU is on a slower growth trajectory as a result
Saudi Arabia: operators’ role in the OTT video services market will continue to become more important during the forecast period
UAE: the number of traditional pay-TV subscriptions will remain stable, primarily due to the bundling of free OTT services alongside them
UAE: the OTT video market is growing rapidly but significantly distorted by extended free trials that are bundled with telecoms and pay-TV services
Forecast methodology and assumptions
Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
How we classify OTT video services in this forecast
Further definitions
About the authors and Analysys Mason
About the authors
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason
 
List of figures:

Figure 1: Traditional pay-TV and OTT retail revenue and ASPU, MENA, 2016–2024
Figure 2: Pay-TV and OTT video retail revenue growth by service type, MENA, 2019–2024
Figure 3: Contribution of traditional pay TV and OTT video to the total change in retail revenue in MENA, 2019–2024
Figure 4: Household penetration of pay TV and the population penetration of operator OTT by country, MENA, 2024

Figure 5: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, MENA, 2016–2024
Figure 6: Pay-TV spend and CAGRs by service type, MENA, 2019–2024

Figure 7: Pay-TV connections and CAGRs by service type, MENA, 2019–2024
Figure 8: OTT video retail revenue by service type and blended ASPU, MENA, 2016–2024
Figure 9: OTT video users and growth rates by service type, MENA, 2019–2024
Figure 10: OTT video spend and growth rates by service type, MENA, 2019–2024
Figure 11: Pay-TV connections and ASPU by access technology, MENA, 2016–2024
Figure 12: OTT video users by business model, MENA, 2016–2024
Figure 13: Pay-TV connections and OTT video users by access technology, Egypt, 2016–2024
Figure 14: Retail revenue by OTT video service type, and ASPU, Egypt, 2016–2024
Figure 15: Number of users by service type, Egypt, 2016–2024
Figure 16: Pay-TV connections and OTT video users by access technology, Oman, 2016–2024

Figure 17: Retail revenue by OTT video service type, and ASPU, Oman, 2016–2024
Figure 18: Number of users by service type, Oman, 2016–2024
Figure 19: Pay-TV connections and OTT video users by access technology, Qatar, 2016–2024
Figure 20: Retail revenue by OTT video service type, and ASPU, Qatar, 2016–2024
Figure 21: Number of users by service type, Qatar, 2016–2024
Figure 22: Pay-TV connections and OTT video users by access technology, Saudi Arabia, 2016–2024
Figure 23: Retail revenue by OTT video service type, and ASPU, Saudi Arabia, 2016–2024
Figure 24: Number of users by service type, Saudi Arabia, 2016–2024
Figure 25: Pay-TV connections and OTT video users by access technology, UAE, 2016–2024
Figure 26: Retail revenue by OTT video service type, and ASPU, UAE, 2016–2024
Figure 27: Number of users by service type, UAE, 2016–2024
Figure 28: Scope of our spend forecasts

 

 

ページTOPに戻る

あなたが最近チェックしたレポート一覧

  • 最近チェックしたレポートはありません。

お問合は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのお問合せはこちらのフォームから承ります

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

<無料>メルマガに登録する

 

 

ページTOPに戻る