Summary

This programme provides detailed competitive and forward-looking information about the size, potential and competition of the fixed broadband market. In particular, it focuses on price competition, differentiation in a maturing market, demand for fibre and 5G fixed-wireless access (FWA) and the size of the market opportunity for home broadband and associated services.

Topics for 2026
    Monetising quality of experience (QoE)
    Evolving end-user demand for broadband-enabled applications
    Fixed service competition at a local level

Highlights from this programme
    Fixed broadband retention strategies: case studies and analysis
    Optimising the operator TV opportunity: case studies and analysis (volume II)
    Reinventing pay TV: lessons from US platform partnerships
    How home Wi-Fi affects broadband user experience: consumer survey

Typical client enquiries

• We are conducting a study to assess the expected penetration of applications that require low latency, guaranteed QoS or high uplink throughput between now and 2030. Could you share any relevant documents or sources that could support this analysis?
• I see that you have a tracker that covers fixed Net Promoter Scores (NPSs) for the last 5 years. Could you provide us with the NPSs for US fixed broadband providers for the past 10 years?
• Our network team are piloting a turbo boost feature for their FWA product. We would like to explore if any operators worldwide have rolled this out and if so, what types of packages are they offering with this feature?
• I am looking to understand what percentage of young adults would choose fibre over cable in the UK. Can you help?
• We are working on our FWA strategy for back-up connectivity and second homes. Do you have examples of operators doing this well?

    Research
    Consumer Services
    Fixed Services