Summary

Market Overview
The New Zealand Pet Grooming Products Market reached a valuation of USD 15.34 Million in 2024 and is expected to grow to USD 22.56 Million by 2030, reflecting a CAGR of 6.64% during the forecast period. The market’s expansion is primarily supported by the growing prevalence of pet ownership, particularly of dogs and cats, across the country. As pets become an integral part of families, the demand for grooming essentials such as shampoos, brushes, and trimming tools continues to rise. This trend is further reinforced by heightened awareness of pet hygiene and health, leading consumers to seek premium grooming products formulated for specific coat types and skin conditions. Moreover, the increasing shift toward eco-conscious and natural product choices is influencing purchase decisions, with environmentally aware consumers opting for formulations that are chemical-free and sustainably packaged. Higher disposable incomes have also encouraged the purchase of premium grooming solutions, while the growth of grooming salons and mobile grooming services has enhanced market accessibility across regions.
Key Market Drivers
Growing Adoption of Pets Across the Region
The rising number of pet adoptions in New Zealand is a major factor driving growth in the grooming products market. As of 2025, about 63% of households in the country own pets, with cats found in 40% of these homes, accounting for approximately 1.26 million cats. Dogs follow closely, with an estimated population of 830,000. This surge in pet ownership has led to greater demand for grooming products like shampoos, conditioners, clippers, and brushes. The increasing humanization of pets—where pets are treated as family members—has amplified attention on their hygiene and well-being. As a result, pet owners are investing more in grooming products to ensure their pets remain healthy and comfortable. The expanding reach of grooming salons and mobile grooming services has also made it easier for consumers to access high-quality grooming options, further fueling market demand.
Key Market Challenges
Rise in Counterfeit Products
The increasing prevalence of counterfeit pet grooming products poses a significant challenge to the New Zealand market. As demand rises, low-quality replicas that imitate reputable brands are entering the marketplace, especially through online platforms. These fake products often fail to meet safety and quality standards, potentially leading to adverse effects like skin irritations or allergic reactions in pets. This not only endangers animal health but also diminishes consumer trust in established brands. The difficulty in distinguishing genuine from counterfeit products complicates purchasing decisions and undermines legitimate businesses by creating unfair market conditions. Addressing this issue requires robust regulatory enforcement, consumer education, and improved monitoring mechanisms to safeguard product integrity and market credibility.
Key Market Trends
Rising Demand for Eco-Friendly and Natural Products
A notable trend in the New Zealand pet grooming products market is the increasing consumer preference for eco-friendly and natural formulations. Environmentally conscious pet owners are choosing products that avoid harsh chemicals such as parabens and sulfates, instead favoring those enriched with plant-based ingredients that are both skin-friendly and sustainable. Brands like Ashley & Co. are responding to this shift with offerings like the Awash Woof pet shampoo, which uses 100% natural ingredients and recyclable packaging. This trend reflects a broader movement toward sustainable consumer behavior, aligning product purchases with values of health, wellness, and environmental responsibility. As awareness of ingredient safety and sustainability grows, the demand for natural grooming products is expected to increase steadily.
Key Market Players
• Kin
• Mipuchi
• Mollies Pet Salon
• Zenobia Aromatics
• Pure Source LLC
• Health Focus Manufacturers
• SIA “PURUS.PET”
• Glowel Cosmetics
• Orchid Lifesciences
• Zoic Cosmetics
Report Scope:
In this report, the New Zealand Pet Grooming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• New Zealand Pet Grooming Products Market, By Pet Type:
o Dog
o Cat
o Horse
o Others
• New Zealand Pet Grooming Products Market, By Product Type:
o Shampoo & Conditioner
o Comb & Brushes
o Shear & Trimming Tools
• New Zealand Pet Grooming Products Market, By End User:
o Pet Owner
o Pet Care Facilities
o Grooming Salons
• New Zealand Pet Grooming Products Market, By Distribution Channel:
o Online
o Offline
• New Zealand Pet Grooming Products Market, By Region:
o North Island
o South Island
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the New Zealand Pet Grooming Products Market.
Available Customizations:
New Zealand Pet Grooming Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research End User Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. New Zealand Pet Grooming Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Pet Type (Dog, Cat, Horse, Others)
5.2.2. By Product Type (Shampoo & Conditioner, Comb & Brushes, Shear & Trimming Tools)
5.2.3. By End User (Pet Owner, Pet Care Facilities, Grooming Salons)
5.2.4. By Distribution Channel (Online, Offline)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map
6. New Zealand Online Pet Grooming Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By End User
7. New Zealand Offline Pet Grooming Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By End User
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends & Developments
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. Porters Five Forces Analysis
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. New Zealand Economic Profile
12. Policy & Regulatory Landscape
13. Competitive Landscape
13.1. Company Profiles
13.1.1. Kin
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Mipuchi
13.1.3. Mollies Pet Salon
13.1.4. Zenobia Aromatics
13.1.5. Pure Source LLC
13.1.6. Health Focus Manufacturers
13.1.7. SIA “PURUS.PET
13.1.8. Glowel Cosmetics
13.1.9. Orchid Lifesciences
13.1.10. Zoic Cosmetics
14. Strategic Recommendations
15. About Us & Disclaimer