Summary

Market Overview
The Japan Pet Grooming Products Market was valued at USD 523.56 Million in 2024 and is projected to reach USD 816.78 Million by 2030, growing at a CAGR of 7.65% during the forecast period. This growth is largely driven by the increasing trend of pet humanization and a steady rise in pet ownership across the country. As more households view pets as family members, demand for high-quality grooming products—including shampoos, conditioners, and skincare items tailored for specific breeds—continues to expand. Older demographics are also contributing to growth, with senior pet owners seeking easy-to-use and convenient grooming solutions. The market is further propelled by a shift towards eco-conscious consumer behavior, encouraging the adoption of cruelty-free, sustainable, and naturally formulated products. The proliferation of e-commerce platforms is also enhancing product accessibility, enabling both mainstream and niche brands to cater to a wider audience across Japan.
Key Market Drivers
Rising Pet Ownership Across the Region
The growth of pet ownership across Japan plays a pivotal role in the expansion of the pet grooming products market. According to the Government of Canada, Japan’s pet population reached 55.8 million in 2023, increasing at a CAGR of 0.6% between 2019 and 2023. This steady rise in dog and cat adoption has significantly fueled demand for grooming essentials such as shampoos, conditioners, brushes, and trimming tools. The trend is further accelerated by the growing tendency to treat pets as family members, leading owners to prioritize their pets' hygiene and wellness. E-commerce growth has also played a crucial role by expanding access to a variety of grooming products, including specialized and organic options that align with modern consumer preferences. These developments underscore a cultural and market-wide shift towards enhanced pet care, driving robust market growth across Japan.
Key Market Challenges
Limited Awareness in Rural Areas
Despite strong growth in urban centers, limited awareness of grooming practices in rural Japan remains a challenge. Many rural pet owners rely on basic grooming routines and are less exposed to the benefits of specialized grooming products and services. Lower disposable income, traditional attitudes toward pet care, and limited access to modern grooming items hinder market penetration in these areas. Additionally, rural consumers often lack exposure to emerging grooming trends and innovations due to fewer retail outlets and limited digital engagement. Addressing this gap requires focused educational efforts, targeted marketing campaigns, and the development of efficient distribution networks to boost adoption and awareness of grooming products across less urbanized regions.
Key Market Trends
Rise of Organic and Natural Products
There is a growing preference for organic and natural pet grooming products in Japan, driven by heightened consumer awareness around ingredient safety and sustainability. Pet owners are increasingly choosing formulations free from synthetic chemicals, parabens, and artificial fragrances. This shift is reflected in the popularity of products like My Organic's dog shampoo, which incorporates a blend of eight organic plant oils for natural cleansing and odor control. The inclusion of ingredients such as CBD oil is also gaining popularity, offering added health benefits for pets. These innovations appeal to pet owners seeking holistic grooming solutions that support both animal wellness and environmental responsibility. E-commerce is playing a key role in this trend, making it easier for consumers to discover and access premium, organic grooming products aligned with evolving values.
Key Market Players
• Kitagawa Co., Ltd
• Synthol Pharmaceutical Co., Ltd
• Kamicka Organics
• Orchid Lifesciences
• Zoic Cosmetics
• Zenobia Aromatics
• Pure Source LLC
• Health Focus Manufacturers
• SIA “PURUS.PET
• Glowel Cosmetics
Report Scope:
In this report, the Japan Pet Grooming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Japan Pet Grooming Products Market, By Pet Type:
o Dog
o Cat
o Horse
o Others
• Japan Pet Grooming Products Market, By Product Type:
o Shampoo & Conditioner
o Comb & Brushes
o Shear & Trimming Tools
• Japan Pet Grooming Products Market, By End User:
o Pet Owner
o Pet Care Facilities
o Grooming Salons
• Japan Pet Grooming Products Market, By Distribution Channel:
o Online
o Offline
• Japan Pet Grooming Products Market, By Region:
o Hokkaido & Tohoku
o Chubu
o Chugoku
o Kyushu
o Rest of Japan
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Japan Pet Grooming Products Market.
Available Customizations:
Japan Pet Grooming Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research End User Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. Japan Pet Grooming Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Pet Type (Dog, Cat, Horse, Others)
5.2.2. By Product Type (Shampoo & Conditioner, Comb & Brushes, Shear & Trimming Tools)
5.2.3. By End User (Pet Owner, Pet Care Facilities, Grooming Salons)
5.2.4. By Distribution Channel (Online, Offline)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map
6. Japan Online Pet Grooming Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Pet Type
6.2.2. By End User
7. Japan Offline Pet Grooming Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Pet Type
7.2.2. By End User
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends & Developments
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. Porters Five Forces Analysis
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. Japan Economic Profile
12. Policy & Regulatory Landscape
13. Competitive Landscape
13.1. Company Profiles
13.1.1. KITAGAWA Co., Ltd
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Synthol Pharmaceutical Co., Ltd.
13.1.3. Kamicka Organics.
13.1.4. Orchid Lifesciences
13.1.5. Zoic Cosmetics
13.1.6. Zenobia Aromatics
13.1.7. Pure Source LLC
13.1.8. Health Focus Manufacturers
13.1.9. SIA “PURUS.PET
13.1.10. Glowel Cosmetics
14. Strategic Recommendations
15. About Us & Disclaimer