Summary

The Australia Alcoholic Beverages Market was valued at USD 33.73 Billion in 2024 and is expected to reach USD 42.27 Billion by 2030 with a CAGR of 3.89% during the forecast period. Australia has a strong drinking culture that is deeply woven into many social and cultural activities. However, excessive alcohol consumption remains a significant health issue, as it is linked to an increased risk of injury, chronic diseases, and premature mortality. The beer segment holds the largest market share in the Australia alcoholic beverages market, largely due to the widespread popularity of craft beer. Many breweries have responded to consumer demand by developing new variations of mild-lager beers that meet specific preferences. Additionally, wine sales have seen an uptick, driven by growing awareness of its health benefits. Shifting consumer tastes and drinking patterns have made wine more accessible, leading many to opt for healthier choices like low-calorie and low-alcohol beverages. This transition from other alcoholic drinks to wine is expected to fuel further growth in the country's wine market over the coming years.
Key Market Drivers
Shifting Consumer Preferences Towards Premium Products
One of the key drivers of the Australia alcoholic beverages market is the growing demand for premium products. Consumers in Australia are increasingly seeking higher-quality, sophisticated alcoholic beverages, especially in the wine, beer, and spirits categories. This shift reflects a broader trend toward indulgence and discerning consumption, influenced by evolving social and cultural trends. The rise in disposable incomes, particularly among younger generations, has made premium alcoholic beverages more accessible. Consumers are willing to pay more for high-quality products that offer unique experiences and taste profiles. For instance, craft beers, single malt whiskies, and boutique wines have gained significant popularity, with Australian consumers showing a preference for locally produced, artisanal, and organic options. The premiumization trend is not just about higher pricing but also about a desire for authenticity, craftsmanship, and storytelling behind the product. This shift is also driven by the influence of global trends and the increasing exposure to international alcoholic beverage markets. In 2022–23, Australia had 225.4 million litres of pure alcohol available for consumption, marking an 8.1% rise from 208.6 million litres in 2019–20. The per capita availability of alcohol also grew, increasing from 10.0 litres in 2019–20 to 10.5 litres in 2022–23. This rise equates to roughly four bottles of red wine per person in Australia annually.
Key Market Challenges
Regulatory and Compliance Challenges
The Australia alcoholic beverages market faces significant regulatory and compliance challenges, which can restrict growth and create barriers for producers and retailers. Australia has a strict and complex set of regulations governing the production, distribution, and sale of alcoholic beverages, including age restrictions, labeling requirements, taxes, and advertising regulations. The most prominent regulatory challenge comes from the country’s excise taxes, which apply to alcoholic beverages at various levels. These taxes are among the highest in the world, impacting the affordability of alcoholic beverages, particularly for small producers or new market entrants. Producers may struggle to absorb these costs or pass them on to consumers without losing competitiveness. Additionally, the taxes can encourage the growth of the illicit alcohol market, as consumers seek cheaper alternatives. The advertising and marketing of alcohol are also tightly regulated in Australia. Restrictions on where and how alcohol can be marketed, such as prohibitions on advertising during certain hours or on specific platforms, can limit the reach of alcohol brands. There are also regulations that restrict alcohol promotions that could encourage excessive consumption, such as "happy hour" discounts.
Key Market Trends
Rise of Non-Alcoholic and Low-Alcohol Beverages
One of the most notable trends in the Australia alcoholic beverages market is the growing demand for non-alcoholic and low-alcohol beverages. As health-consciousness continues to rise among consumers, particularly younger generations, more Australians are opting for alcohol-free or low-alcohol options as part of their lifestyle choices. This trend is driven by increasing awareness about the negative effects of excessive alcohol consumption on physical health, mental well-being, and overall fitness. Non-alcoholic beers, wines, and spirits have become increasingly popular, as consumers seek out alternatives that allow them to enjoy the flavor and social experience of drinking alcohol without the associated health risks. Brands are responding to this demand by developing high-quality non-alcoholic products that are designed to mimic the taste and experience of traditional alcoholic beverages. For example, many craft breweries and distilleries are creating non-alcoholic versions of their popular products, offering flavors that appeal to those who want to reduce or eliminate their alcohol intake. In addition to health considerations, the trend is also linked to lifestyle choices, such as mindfulness, wellness, and moderation, which are gaining traction in Australian culture.
Key Market Players
• Diageo plc
• Bacardi-Martini Australia Pty Ltd
• Asahi Group
• Heineken NV
• Suntory Group
• Empire Liquor Pty Limited
• IPO Wines, LLC
• EuroPacific Liquor Pty Ltd
• Archie Rose Distilling Co.
• New World Whisky Distillery Pty Ltd
Report Scope:
In this report, the Australia Alcoholic Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Australia Alcoholic Beverages Market, By Type:
o Beer
o Wine
o Spirits
o Vodka
o Others
• Australia Alcoholic Beverages Market, By Alcoholic Content:
o High
o Medium
o Low
• Australia Alcoholic Beverages Market, By Packaging:
o Aluminium Cans/Tins
o Pouch Packaging
o Glass Bottles
o Plastic Bottles
o Others
• Australia Alcoholic Beverages Market, By Sales Channel:
o Supermarkets/Hypermarkets
o Convenience Stores
o Specialty Stores
o Online
o Others
• Australia Alcoholic Beverages Market, By Region:
o New South Wales
o Victoria
o Queensland
o South Australia
o Western Australia
o Tasmania
o Northern Territory
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Australia Alcoholic Beverages Market.
Available Customizations:
Australia Alcoholic Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. Australia Alcoholic Beverages Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Beer, Wine, Spirits, Vodka, Others)
5.2.2. By Alcoholic Content (High, Medium, Low)
5.2.3. By Packaging (Aluminium Cans/Tins, Pouch Packaging, Glass Bottles, Plastic Bottles, Others)
5.2.4. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map
6. Australia Beer Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Alcoholic Content
6.2.2. By Packaging
6.2.3. By Sales Channel
7. Australia Wine Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Alcoholic Content
7.2.2. By Packaging
7.2.3. By Sales Channel
8. Australia Spirits Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Alcoholic Content
8.2.2. By Packaging
8.2.3. By Sales Channel
9. Australia Vodka Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Alcoholic Content
9.2.2. By Packaging
9.2.3. By Sales Channel
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments
12. Porters Five Forces Analysis
12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products
13. Australia Economic Profile
14. Policy & Regulatory Landscape
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Diageo plc
15.1.1.1. Business Overview
15.1.1.2. Company Snapshot
15.1.1.3. Products & Services
15.1.1.4. Financials (As Per Availability)
15.1.1.5. Key Market Focus & Geographical Presence
15.1.1.6. Recent Developments
15.1.1.7. Key Management Personnel
15.1.2. Bacardi-Martini Australia Pty Ltd
15.1.3. Asahi Group
15.1.4. Heineken NV
15.1.5. Suntory Group
15.1.6. Empire Liquor Pty Limited
15.1.7. IPO Wines, LLC
15.1.8. EuroPacific Liquor Pty Ltd
15.1.9. Archie Rose Distilling Co.
15.1.10. New World Whisky Distillery Pty Ltd
16. Strategic Recommendations
17. About Us & Disclaimer