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タンポンの世界市場規模・シェア・動向・機会・予測、2018年~2028年F素材タイプ別(綿、レーヨン、混紡)、製品タイプ別(放射状巻パッド、長方形/正方形パッド)、使用タイプ別(デジタル/アプリケーターなし、アプリケーター)、販売チャネル別(スーパーマーケット/ハイパーマーケット、百貨店、薬局・ドラッグストア、オンライン、その他)、地域別、競合予測・機会別


Tampons Market Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028FSegmented By Material Type (Cotton, Rayon, and Blended), By Product Type (Radially Wound Pledget and Rectangular/Square Pad), By Usage Type (Digital/No Applicator and Applicator), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Pharmacy & Drug Stores, Online, and Others), By Region, By Competition Forecast & Opportunities

タンポンの世界市場は、2022年に40億2000万米ドルの評価額を達成し、2028年までの予測年間平均成長率(CAGR)は6.1%で、予測期間中に大幅な成長が見込まれている。女性用衛生産業の中で、タンポンの世界市場はダ... もっと見る

 

 

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TechSci Research
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2023年10月3日 US$4,900
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190 英語

 

サマリー

タンポンの世界市場は、2022年に40億2000万米ドルの評価額を達成し、2028年までの予測年間平均成長率(CAGR)は6.1%で、予測期間中に大幅な成長が見込まれている。女性用衛生産業の中で、タンポンの世界市場はダイナミックで重要なセグメントである。タンポンは、月経衛生を管理するための控えめで便利なソリューションを女性に提供する。タンポンは、様々な年齢層やライフスタイルの女性に広く受け入れられており、月経中の快適さと漏れ防止を提供している。タンポンの世界市場は大きく、継続的に拡大している。吸収力のニーズ、サイズ、使用者の嗜好が異なるため、多様なタンポン製品がある。この市場には、アプリケーター付きとアプリケーターなしのタンポンがあり、様々な素材で作られ、月経周期の様々な段階に対応するように設計されている。

タンポン市場における消費者の状況は多様で、世界中の女性のユニークな要求とライフスタイルを反映している。挿入のしやすさからアプリケーター付きのタンポンを好む消費者がいる一方で、環境への配慮からアプリケーターなしのタンポンを選ぶ消費者もいる。また、オーガニックや天然素材、持続可能な素材から作られたタンポンの需要も増加している。

主な市場牽引要因

社会文化的認識と意識の変化:
世界のタンポン市場に影響を与える重要な要因は、月経衛生を取り巻く社会文化的認識の変化である。時代とともに、月経を非主流化し、女性の健康に関する率直な会話を促進する方向にシフトしている。この文化的変化は、適切な月経衛生習慣の重要性に関する意識の高まりをもたらした。世界中の社会が徐々に包括的で前向きなものになるにつれ、月経衛生に関する議論は勢いを増している。政府、NGO、アドボカシー団体は、月経にまつわるタブーや誤解を払拭するために一丸となって取り組んでいる。このような状況の変化により、タンポンを含む月経衛生用品の受容と利用が進んでいる。

技術革新と製品の進歩:
タンポン市場は、快適性、利便性、持続可能性に対する消費者の現代的な需要に応える顕著な技術的進歩と革新的な製品の導入を目撃してきた。メーカー各社は、アプリケーター、様々な吸収力レベル、オーガニック素材や環境に優しい素材など、強化された機能を誇る様々なタンポンを発表している。さらに、バイオテクノロジーとスマート素材の統合は、月経パターンの異常や潜在的な健康問題を検出するように設計されたタンポンなどの革新への道を開いた。こうした技術的進歩はユーザー体験を向上させるだけでなく、ハイテクに詳しい消費者にアピールすることでタンポン市場全体の拡大にも貢献している。

女性労働力の拡大とライフスタイルの変化:
女性の労働力の拡大とライフスタイルの変化は、世界のタンポン市場を牽引する極めて重要な役割を果たしている。より多くの女性がキャリアをスタートさせ、多様な活動に従事するにつれて、快適で目立たない月経衛生ソリューションへの需要が急増している。タンポンは、現代女性のダイナミックで多忙なライフスタイルに調和する利便性と機動性を提供する。さらに、都市化と家族構造の変化により、世帯が小さくなり、女性の独立性が高まっている。この傾向は、月経衛生管理のために目立たず携帯可能な代替品であるタンポンへの嗜好につながっている。女性がよりダイナミックな生活を送るにつれて、信頼性が高くわかりやすい月経用品の必要性がより顕著になり、タンポンの需要が高まっている。

主な市場課題

偏見とタブー:
タンポン市場が直面している顕著な課題の一つは、月経にまつわる汚名とタブーが長引くことである。様々な文化や社会において、月経は依然として秘密と沈黙に包まれたテーマである。このようなオープンな言説の欠如は、誤った情報や誤解を生み、女性用衛生用品について率直に話し合う際の一般的な不安を助長する。スティグマは、ある種の女性たちがタンポンを実行可能な選択肢として考えることを躊躇させ、市場への浸透を抑制し、啓発キャンペーンを阻害する可能性がある。スティグマとタブーという課題に取り組むには、障壁を取り除き、月経に関する会話を正常化し、月経の健康が全体的な幸福の基本的な側面であるという理解を提唱するための、包括的な教育と啓発の取り組みが必要である。女性に正確な情報を提供し、神話を払拭することは、タンポンの普及を妨げるかもしれない否定的なイメージを払拭する上で重要な役割を果たすことができる。

環境への懸念:
環境の持続可能性は、世界中の消費者と産業にとって重要な関心事となっている。タンポン市場も例外ではない。従来のタンポンは、プラスチックを含む合成素材の混合物で作られていることが多く、プラスチック廃棄物や環境悪化の原因となっている。さらに、タンポンの包装や廃棄にも環境上の課題がある。消費者の環境意識が高まるにつれ、オーガニックコットンタンポンや生分解性タンポンなど、環境にやさしい代替品への需要が高まっている。しかし、このような代替品の生産と流通は、より複雑でコストがかかる可能性があり、入手しやすさと手頃な価格に関する課題を投げかけている。ブランドやメーカーは、持続可能な解決策を提供し、消費者の期待に応える一方で、製品が経済的に存続可能であることを確保しながら、最適な均衡を見出すことに取り組んでいる。

製品の安全性と規制:
タンポンの安全性と有効性を確保することは最重要課題である。規制機関は、タンポンが品質と安全性の基準を満たしていることを保証するため、厳しい基準を設けている。しかし、世界市場全体で一貫したコンプライアンスを維持する上で、課題が浮上することもある。タンポンの使用に関連した、まれではあるが重篤な症状である毒素性ショック症候群(TSS)の報告は、安全ガイドラインを遵守することの重要性を強調している。メーカー各社は、効率的な吸収力とTSSやその他の健康上の懸念のリスクを軽減することのバランスがとれたタンポンを製造するために、研究、開発、徹底的なテストにリソースを割かなければならない。さらに、異なる国や地域の多様な規制基準を遵守することは、グローバルな製品マーケティングを目指すメーカーにとって複雑な問題を引き起こす可能性がある。

主要市場動向

オーガニックで持続可能なタンポンの台頭:
世界のタンポン市場における最も重要なトレンドの一つは、オーガニックで持続可能な選択肢に対する需要の高まりである。現代の消費者は、自分の選択が環境に与える影響に徐々に気を配るようになっており、この意識は女性用衛生用品にも及んでいる。オーガニックコットンのような天然素材から作られるオーガニック・タンポンは、合成繊維や化学物質を含むことが多い従来のタンポンに代わる選択肢を提供する。オーガニック・タンポンは農薬や合成添加物を使用していないため、健康とウェルネスの価値観に沿った製品を求める女性に魅力的だ。さらに、これらのタンポンの持続可能なパッケージは、環境への懸念に対応している。より多くの消費者が環境に優しい代替品を優先する中、ブランドはオーガニックや生分解性タンポンを提供することで対応し、埋め立て地や海洋の廃棄物削減に貢献している。

月経の汚名返上とエンパワーメント:
月経に関する会話がよりオープンで包括的なものになるにつれ、顕著な文化的変化が起きている。この傾向は、月経にまつわる凝り固まったタブーに挑戦し、女性が月経体験について率直に会話する力を与えつつある。ブランドは、ボディ・ポジティブ、自己受容、エンパワーメントを支持するメッセージを採用するようになってきている。このようなナラティブの進化は、女性が月経用品について十分な情報を得た上で選択することを促し、その結果、個人の嗜好や価値観に合ったタンポンへの需要が高まっている。さらに、社会から疎外されたコミュニティにアクセスしやすく安全な月経用品を提供することを目的としたイニシアチブが支持を集め、女性の衛生に対するより公平で包括的なアプローチが促進されている。

製品の多様化:
消費者の幅広い嗜好に対応するため、市場は製品ラインナップを多様化している。タンポンは現在、様々なサイズ、吸収力レベル、アプリケーターのオプションがあり、個人の快適さや月経量の要件に対応している。このような多様化は、女性一人一人の経験の個別性を認め、画一的な戦略ではもはや十分ではないことを認めている。

ウェルネスと健康の重視:
漏れを防ぐだけでなく、膣全体の健康を優先したタンポンを求める消費者が増えている。ブランドは、天然繊維、アロエベラ、プロバイオティクスなどの成分をタンポンに取り入れ、快適性を高め、刺激を最小限に抑えている。

セグメント別インサイト

製品タイプの洞察:
予測期間中、長方形/正方形パッドが世界のタンポン市場で大きなシェアを占めている。タンポン市場には様々なタイプのタンポンが含まれ、長方形/正方形パッドや従来の円筒形タンポンなど多様な形状が含まれる。しかし、長方形/正方形のパッドは一般的に生理用ナプキンやパッドと関連していることは注目に値する。これらのパッドは生理用ナプキンですが、タンポンとは異なります。円筒形で腟に挿入して月経液を吸収するタンポンとは異なり、生理用ナプキンやナプキンは平らで長方形または正方形の形をしている。下着の中に着用するように設計されている。この2つの製品は同じような目的ですが、使い方は異なります。

販売チャネルの洞察:
他の様々な消費財市場と同様、世界のタンポン市場もオンライン販売チャネルへのシフトが顕著である。eコマース・プラットフォームの台頭とデジタル技術の進歩により、タンポンのようなパーソナルケア製品を含む多くの産業でオンライン販売が大幅に増加している。消費者は、より幅広い選択肢、慎重な配送、製品や価格を簡単に比較できるオンラインショッピングの利便性をますます選ぶようになっている。顧客は、自宅に居ながらにしてタンポンを購入できるようになり、実店舗に出向く必要がなくなった。これは、個人的なものであり、時にはデリケートなものでもあるタンポンにとって、特に魅力的なことである。オンライン・プラットフォームでは、小売業者はタンポンのブランド、サイズ、種類を幅広く取り揃えることができ、消費者は実店舗で購入するよりも多くの選択肢を得ることができる。タンポンのようなパーソナルケア製品を目立たずに購入したい顧客もおり、オンラインショッピングはそれを容易にする。オンライン・プラットフォームにより、顧客は包括的な製品情報、レビュー、評価にアクセスできるようになり、十分な情報に基づいた意思決定ができるようになる。メーカーは、オンライン販売を通じて世界中のより多くの人々にリーチすることができ、地理的な制約を超えて市場シェアを拡大できる可能性がある。オンライン・チャネルは的確なマーケティング・キャンペーンを可能にし、ブランドが意図する読者に効果的にリーチできるよう支援する。数多くのオンライン・プラットフォームが定期購入サービスを提供しており、顧客は何度も注文することなく定期的にタンポンを受け取ることができる。

地域別インサイト

北米地域はタンポンの世界市場において大きな影響力を持ち、業界のダイナミクスと成長軌道に大きな影響を及ぼしている。この優位性は、この地域の強固な消費者基盤、嗜好の変化、女性の健康と幸福の重視を強調する多数の要因によって支えられている。北米は、女性用衛生を含む健康とウェルネスに強い重点を置いている。この地域の人々は月経の健康と衛生の重要性を痛感しており、タンポンのような効果的で便利な月経衛生用品への需要を牽引している。北米では、月経についてオープンに対話する文化的な変化が定着しつつある。生理、月経衛生、女性の健康に関する議論は汚名を着せられなくなりつつあり、タンポンを含む様々な月経衛生製品に対する認識と受容の高まりにつながっている。北米の消費者は利便性を重視し、ペースの速いライフスタイルに合った製品を採用する傾向がある。タンポンは月経衛生のための目立たず持ち運び可能な解決策を提供し、楽な解決策を求める女性に支持されている。北米は技術革新の中心地であり、その一面はタンポン市場にも反映されている。水分センサーや吸収力インジケーターを備えたスマートタンポンなど、タンポン製品への技術の統合は、この地域の技術に精通した層と共鳴している。
主要市場プレイヤー
- ファースト・クオリティ・エンタープライゼス
- ボディワイズ
- スヴェンスカセルローサAB
- プロクター・アンド・ギャンブル
- エッジウェル・パーソナルケア・カンパニー
- リルレッツUKリミテッド
- キンバリー・クラーク株式会社
- ユニ・チャーム株式会社
- ジョンソン・エンド・ジョンソン株式会社
- コーマンスパ
レポートの範囲
本レポートでは、タンポンの世界市場を以下のカテゴリーに分類し、さらに業界動向についても詳述しています:
- タンポンの世界市場、素材タイプ別
o コットン
o レーヨン
o 混紡
- タンポンの世界市場:製品タイプ別
o 放射状パッド
o 長方形/正方形パッド
- タンポンの世界市場:使用タイプ別
o デジタル/アプリケーターなし
o アプリケーター
- タンポンの世界市場:販売チャネル別
o スーパーマーケット/ハイパーマーケット
o 百貨店
o 薬局・ドラッグストア
o オンライン
o その他
- タンポンの世界市場、地域別
o 北米
 米国
 カナダ
 メキシコ
o アジア太平洋
 中国
 インド
 日本
 韓国
 オーストラリア
ヨーロッパ
 ドイツ
 フランス
 イギリス
 イタリア
 スペイン
o 南米
 ブラジル
 アルゼンチン
 コロンビア
中東・アフリカ
 サウジアラビア
 UAE
 南アフリカ
競争環境
企業プロフィール:タンポンの世界市場における主要企業の詳細分析
利用可能なカスタマイズ
Tech Sci Research社のタンポンの世界市場レポートは、与えられた市場データをもとに、企業の特定のニーズに応じてカスタマイズを提供します。本レポートでは以下のカスタマイズが可能です:
企業情報
- 追加市場参入企業(最大5社)の詳細分析とプロファイリング

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目次

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Challenged Faced Post Purchase
5. Global Tampons Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Material Type Market Share Analysis (Cotton, Rayon, and Blended)
5.2.2. By Product Type Market Share Analysis (Radially Wound Pledget and Rectangular/Square Pad)
5.2.3. By Usage Type Market Share Analysis (Digital/No Applicator and Applicator)
5.2.4. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Pharmacy & Drug Stores, Online, and Others)
5.2.5. By Regional Market Share Analysis
5.2.5.1. North America Market Share Analysis
5.2.5.2. South America Market Share Analysis
5.2.5.3. Middle East & Africa Market Share Analysis
5.2.5.4. Europe Market Share Analysis
5.2.5.5. Asia-Pacific Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Tampons Market Mapping & Opportunity Assessment
5.3.1. By Material Type Mapping & Opportunity Assessment
5.3.2. By Product Type Mapping & Opportunity Assessment
5.3.3. By Usage Type Mapping & Opportunity Assessment
5.3.4. By Sales Channel Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. North America Tampons Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Material Type Market Share Analysis
6.2.2. By Product Type Market Share Analysis
6.2.3. By Usage Type Market Share Analysis
6.2.4. By Sales Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. United States Tampons Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Material Type Market Share Analysis
6.2.5.1.2.2. By Product Type Market Share Analysis
6.2.5.1.2.3. By Usage Type Market Share Analysis
6.2.5.1.2.4. By Sales Channel Market Share Analysis
6.2.5.2. Canada Tampons Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Material Type Market Share Analysis
6.2.5.2.2.2. By Product Type Market Share Analysis
6.2.5.2.2.3. By Usage Type Market Share Analysis
6.2.5.2.2.4. By Sales Channel Market Share Analysis
6.2.5.3. Mexico Tampons Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Material Type Market Share Analysis
6.2.5.3.2.2. By Product Type Market Share Analysis
6.2.5.3.2.3. By Usage Type Market Share Analysis
6.2.5.3.2.4. By Sales Channel Market Share Analysis
7. Europe Tampons Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Material Type Market Share Analysis
7.2.2. By Product Type Market Share Analysis
7.2.3. By Usage Type Market Share Analysis
7.2.4. By Sales Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. France Tampons Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Material Type Market Share Analysis
7.2.5.1.2.2. By Product Type Market Share Analysis
7.2.5.1.2.3. By Usage Type Market Share Analysis
7.2.5.1.2.4. By Sales Channel Market Share Analysis
7.2.5.2. Germany Tampons Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Material Type Market Share Analysis
7.2.5.2.2.2. By Product Type Market Share Analysis
7.2.5.2.2.3. By Usage Type Market Share Analysis
7.2.5.2.2.4. By Sales Channel Market Share Analysis
7.2.5.3. Spain Tampons Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Material Type Market Share Analysis
7.2.5.3.2.2. By Product Type Market Share Analysis
7.2.5.3.2.3. By Usage Type Market Share Analysis
7.2.5.3.2.4. By Sales Channel Market Share Analysis
7.2.5.4. Italy Tampons Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Material Type Market Share Analysis
7.2.5.4.2.2. By Product Type Market Share Analysis
7.2.5.4.2.3. By Usage Type Market Share Analysis
7.2.5.4.2.4. By Sales Channel Market Share Analysis
7.2.5.5. United Kingdom Tampons Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Material Type Market Share Analysis
7.2.5.5.2.2. By Product Type Market Share Analysis
7.2.5.5.2.3. By Usage Type Market Share Analysis
7.2.5.5.2.4. By Sales Channel Market Share Analysis
8. Asia-Pacific Tampons Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Material Type Market Share Analysis
8.2.2. By Product Type Market Share Analysis
8.2.3. By Usage Type Market Share Analysis
8.2.4. By Sales Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. China Tampons Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Material Type Market Share Analysis
8.2.5.1.2.2. By Product Type Market Share Analysis
8.2.5.1.2.3. By Usage Type Market Share Analysis
8.2.5.1.2.4. By Sales Channel Market Share Analysis
8.2.5.2. Japan Tampons Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Material Type Market Share Analysis
8.2.5.2.2.2. By Product Type Market Share Analysis
8.2.5.2.2.3. By Usage Type Market Share Analysis
8.2.5.2.2.4. By Sales Channel Market Share Analysis
8.2.5.3. India Tampons Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Material Type Market Share Analysis
8.2.5.3.2.2. By Product Type Market Share Analysis
8.2.5.3.2.3. By Usage Type Market Share Analysis
8.2.5.3.2.4. By Sales Channel Market Share Analysis
8.2.5.4. Australia Tampons Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Material Type Market Share Analysis
8.2.5.4.2.2. By Product Type Market Share Analysis
8.2.5.4.2.3. By Usage Type Market Share Analysis
8.2.5.4.2.4. By Sales Channel Market Share Analysis
8.2.5.5. South Korea Tampons Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Material Type Market Share Analysis
8.2.5.5.2.2. By Product Type Market Share Analysis
8.2.5.5.2.3. By Usage Type Market Share Analysis
8.2.5.5.2.4. By Sales Channel Market Share Analysis
9. Middle East & Africa Tampons Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Material Type Market Share Analysis
9.2.2. By Product Type Market Share Analysis
9.2.3. By Usage Type Market Share Analysis
9.2.4. By Sales Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. South Africa Tampons Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Material Type Market Share Analysis
9.2.5.1.2.2. By Product Type Market Share Analysis
9.2.5.1.2.3. By Usage Type Market Share Analysis
9.2.5.1.2.4. By Sales Channel Market Share Analysis
9.2.5.2. Saudi Arabia Tampons Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Material Type Market Share Analysis
9.2.5.2.2.2. By Product Type Market Share Analysis
9.2.5.2.2.3. By Usage Type Market Share Analysis
9.2.5.2.2.4. By Sales Channel Market Share Analysis
9.2.5.3. UAE Tampons Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Material Type Market Share Analysis
9.2.5.3.2.2. By Product Type Market Share Analysis
9.2.5.3.2.3. By Usage Type Market Share Analysis
9.2.5.3.2.4. By Sales Channel Market Share Analysis
10. South America Tampons Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Material Type Market Share Analysis
10.2.2. By Product Type Market Share Analysis
10.2.3. By Usage Type Market Share Analysis
10.2.4. By Sales Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1. Argentina Tampons Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Material Type Market Share Analysis
10.2.5.1.2.2. By Product Type Market Share Analysis
10.2.5.1.2.3. By Usage Type Market Share Analysis
10.2.5.1.2.4. By Sales Channel Market Share Analysis
10.2.5.2. Colombia Tampons Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Material Type Market Share Analysis
10.2.5.2.2.2. By Product Type Market Share Analysis
10.2.5.2.2.3. By Usage Type Market Share Analysis
10.2.5.2.2.4. By Sales Channel Market Share Analysis
10.2.5.3. Brazil Tampons Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Material Type Market Share Analysis
10.2.5.3.2.2. By Product Type Market Share Analysis
10.2.5.3.2.3. By Usage Type Market Share Analysis
10.2.5.3.2.4. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Tampons Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. First Quality Enterprises Inc.
16.1.1.1. Company Details
16.1.1.2. Products
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Bodywise Ltd
16.1.2.1. Company Details
16.1.2.2. Products
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. SvenskaCellulosa AB
16.1.3.1. Company Details
16.1.3.2. Products
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Procter and Gamble Co.
16.1.4.1. Company Details
16.1.4.2. Products
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Edgewell Personal Care Company
16.1.5.1. Company Details
16.1.5.2. Products
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Lil-Lets UK Limited
16.1.6.1. Company Details
16.1.6.2. Products
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Kimberly-Clark Corporation
16.1.7.1. Company Details
16.1.7.2. Products
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Unicharm Corporation
16.1.8.1. Company Details
16.1.8.2. Products
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Johnson & Johnson Inc.
16.1.9.1. Company Details
16.1.9.2. Products
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. CormanSpA
16.1.10.1. Company Details
16.1.10.2. Products
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Material Type
17.3. Target Sales Channel
18. About Us & Disclaimer

 

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Summary

The Global Tampons Market achieved a valuation of USD 4.02 billion in 2022 and is expected to experience substantial growth in the forecast period, boasting a projected Compound Annual Growth Rate (CAGR) of 6.1% through 2028. Situated within the feminine hygiene industry, the Global Tampons Market is a dynamic and pivotal segment. It provides women with a discreet and convenient solution for managing menstrual hygiene. Tampons are widely embraced by women of various ages and lifestyles, offering comfort and leakage protection during menstruation. The global market for tampons is substantial and continuously expanding. It encompasses a diverse array of tampon products catering to differing absorbency needs, sizes, and user preferences. The market encompasses tampons with and without applicators, crafted from a range of materials and designed for various stages of the menstrual cycle.

The consumer landscape within the tampons market is diverse, mirroring the unique requirements and lifestyles of women across the globe. While some consumers favor tampons with applicators for the ease of insertion they provide, others opt for non-applicator tampons due to environmental considerations. The demand for organic and natural tampons, as well as those crafted from sustainable materials, is also on the rise.

Key Market Drivers

Changing Socio-Cultural Perceptions and Awareness:
A significant driver influencing the global tampons market is the evolving socio-cultural perception surrounding menstrual hygiene. With time, there has been a shift towards destigmatizing menstruation and promoting candid conversations about women's health. This cultural shift has brought about increased awareness regarding the importance of proper menstrual hygiene practices. As societies worldwide become progressively more inclusive and forward-thinking, discussions concerning menstrual health have gained momentum. Governments, NGOs, and advocacy groups are working collectively to dispel taboos and misconceptions linked to menstruation. This changing landscape has resulted in higher acceptance and utilization of menstrual hygiene products, including tampons.

Technological Innovations and Product Advancements:
The tampons market has witnessed notable technological advancements and innovative product introductions that cater to the contemporary demands of consumers for comfort, convenience, and sustainability. Manufacturers have introduced a variety of tampons boasting enhanced features such as applicators, various absorbency levels, and organic or eco-friendly materials. Moreover, the integration of biotechnology and smart materials has paved the way for innovations such as tampons designed to detect abnormal menstrual patterns or potential health issues. These technological strides not only elevate the user experience but also contribute to the overall expansion of the tampons market by appealing to tech-savvy consumers.

Growing Female Workforce and Lifestyle Changes:
The expanding female workforce and evolving lifestyles have played a pivotal role in driving the global tampons market. As more women embark on careers and engage in diverse activities, the demand for comfortable and discreet menstrual hygiene solutions has surged. Tampons offer a level of convenience and mobility that harmonizes well with the dynamic and hectic lifestyles of contemporary women. Additionally, urbanization and shifts in family structures have led to smaller households and amplified independence among women. This trend has translated into a preference for tampons, which provide inconspicuous and portable alternatives for managing menstrual hygiene. As women lead more dynamic lives, the need for reliable and straightforward menstrual products becomes more pronounced, thereby fueling the demand for tampons.

Key Market Challenges

Stigma and Taboos:
One of the notable challenges confronting the tampons market is the lingering stigma and taboos associated with menstruation. In various cultures and societies, menstruation remains a subject shrouded in secrecy and silence. This lack of open discourse can foster misinformation, misunderstandings, and general unease when discussing feminine hygiene products candidly. The stigma can discourage certain women from considering tampons as a viable option, curtailing market penetration and impeding awareness campaigns. Tackling the challenge of stigma and taboos necessitates comprehensive education and awareness initiatives to dismantle barriers, normalize conversations about menstruation, and advocate the understanding that menstrual health is a fundamental facet of overall well-being. Equipping women with accurate information and dispelling myths can play a crucial role in debunking negative associations that might hinder tampon adoption.

Environmental Concerns:
Environmental sustainability has risen as a significant concern for consumers and industries worldwide. The tampons market is no exception. Traditional tampons are often crafted from a blend of synthetic materials, including plastic, which can contribute to plastic waste and environmental degradation. Furthermore, the packaging and disposal of tampons also present environmental challenges. As consumers grow more eco-conscious, there is an increasing demand for environmentally friendly alternatives, such as organic cotton tampons and biodegradable options. However, producing and distributing these alternatives can be more intricate and costly, posing challenges related to accessibility and affordability. Brands and manufacturers are grappling with finding the optimal equilibrium between offering sustainable solutions and addressing consumer expectations, all while ensuring that products remain economically viable.

Product Safety and Regulation:
Ensuring the safety and effectiveness of tampons is of paramount concern. Regulatory bodies enforce stringent standards to ensure that tampons meet quality and safety criteria. However, challenges can emerge in maintaining consistent compliance across the global market. Reports of toxic shock syndrome (TSS), a rare but severe condition linked to tampon usage, underscore the significance of adhering to safety guidelines. Manufacturers must allocate resources towards research, development, and exhaustive testing to produce tampons that strike a balance between efficient absorbency and mitigating the risk of TSS or other health concerns. Furthermore, adhering to diverse regulatory standards across different countries and regions can introduce complexities for manufacturers seeking global product marketing.

Key Market Trends

Rise of Organic and Sustainable Tampons:
One of the most substantial trends within the global tampons market is the increasing demand for organic and sustainable options. Contemporary consumers are progressively mindful of the environmental repercussions of their choices, and this consciousness extends to feminine hygiene products. Organic tampons, fashioned from natural materials like organic cotton, offer an alternative to conventional tampons, which often encompass synthetic fibers and chemicals. Organic tampons are devoid of pesticides and synthetic additives, thus appealing to women seeking products aligned with their health and wellness values. Moreover, the sustainable packaging of these tampons addresses environmental apprehensions. As more consumers prioritize eco-friendly alternatives, brands are responding by offering organic and biodegradable tampons, thereby contributing to the reduction of waste in landfills and oceans.

Destigmatizing Menstruation and Empowerment:
A notable cultural shift is underway as conversations about menstruation grow more open and comprehensive. This trend is challenging entrenched taboos associated with menstruation and empowering women to converse candidly about their menstrual experiences. Brands are increasingly adopting messaging that champions body positivity, self-acceptance, and empowerment. This evolution in narrative encourages women to make well-informed choices about their menstrual products, resulting in greater demand for tampons that align with their personal preferences and values. Additionally, initiatives geared towards providing accessible and safe menstrual products for marginalized communities are gaining traction, fostering a more equitable and inclusive approach to feminine hygiene.

Diversification of Product Offerings:
The market has diversified its array of product offerings to accommodate a wide spectrum of consumer preferences. Tampons are now available in various sizes, absorbency levels, and applicator options, catering to individual comfort and menstrual flow requirements. This diversification acknowledges the individuality of each woman's experience and acknowledges that a one-size-fits-all strategy is no longer sufficient.

Wellness and Health Focus:
Increasingly, consumers are seeking tampons that not only offer leakage protection but also prioritize overall vaginal health. Brands are incorporating ingredients such as natural fibers, aloe vera, and probiotics in their tampons to enhance comfort and minimize irritation.

Segmental Insights

Product Type Insights:
During the forecast period, Rectangular/Square Pads occupy a significant share in the global tampons market. The tampons market encompasses various types of tampons, encompassing diverse shapes like rectangular/square pads and traditional cylindrical tampons. It's noteworthy, however, that rectangular/square pads are typically associated with sanitary napkins or pads. These pads are used for menstrual protection but are distinct from tampons. Unlike tampons, which are cylindrical and inserted into the vaginal canal to absorb menstrual fluid, sanitary napkins or pads are flat and rectangular or square in shape. They are designed to be worn within underwear. While these two products serve similar purposes, they are used differently.

Sales Channel Insights:
Similar to various other consumer goods markets, the global tampons market has been experiencing a discernible shift towards online distribution channels. The ascendancy of e-commerce platforms and the progression of digital technologies have led to a substantial uptick in online sales across numerous industries, including personal care products like tampons. Consumers increasingly opt for the convenience of online shopping, which affords a broader range of options, discreet delivery, and the capability to effortlessly compare products and prices. Customers are now able to purchase tampons from the comfort of their homes, eliminating the necessity of visiting physical stores. This holds particular appeal for a product considered personal and sometimes sensitive. Online platforms permit retailers to showcase a wider assortment of tampon brands, sizes, and types, granting consumers more options than they might encounter in brick-and-mortar outlets. Certain customers prefer procuring personal care products such as tampons discreetly, and online shopping facilitates this. Online platforms empower customers to access comprehensive product information, reviews, and ratings, aiding them in making well-informed decisions. Manufacturers can reach a broader global audience via online distribution, potentially expanding their market share beyond geographical constraints. Online channels enable precise marketing campaigns, assisting brands in effectively reaching their intended audience. Numerous online platforms offer subscription services, enabling customers to receive regular tampon shipments without the need for repeated ordering.

Regional Insights

The North America region commands a substantial and influential share in the Global Tampons Market, exerting significant influence on the industry's dynamics and growth trajectory. This prominence is underpinned by a multitude of factors highlighting the region's robust consumer base, shifting preferences, and emphasis on women's health and well-being. North America places a strong emphasis on health and wellness, encompassing feminine hygiene. The region's populace is acutely aware of the importance of menstrual health and hygiene, driving the demand for effective and convenient menstrual hygiene products such as tampons. A cultural shift toward open dialogues about menstruation is taking root in North America. Discussions concerning periods, menstrual hygiene, and women's health are becoming less stigmatized, leading to heightened awareness and acceptance of various menstrual hygiene products, including tampons. Consumers in North America value convenience and are more inclined to adopt products that align with their fast-paced lifestyles. Tampons provide a discrete and portable solution for menstrual hygiene, rendering them a favored choice for women seeking effortless solutions. North America serves as a hub for technological innovations, a facet that is reflected in the tampons market as well. The integration of technology into tampon products, such as smart tampons featuring moisture sensors or absorbency indicators, resonates with the tech-savvy demographic of the region.
Key Market Players
• First Quality Enterprises Inc.
• Bodywise Ltd
• SvenskaCellulosa AB
• Procter and Gamble Co.
• Edgewell Personal Care Company
• Lil-Lets UK Limited
• Kimberly-Clark Corporation
• Unicharm Corporation
• Johnson & Johnson Inc.
• CormanSpA
Report Scope:
In this report, the global tampons market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Global Tampons Market, By Material Type:
o Cotton
o Rayon
o Blended
• Global Tampons Market, By Product Type:
o Radially Wound Pledget
o Rectangular/Square Pad
• Global Tampons Market, By Usage Type:
o Digital/No Applicator
o Applicator
• Global Tampons Market, By Sales Channel:
o Supermarkets/Hypermarkets
o Departmental Stores
o Pharmacy & Drug Stores
o Online
o Others
• Global Tampons Market, By Region:
o North America
 United States
 Canada
 Mexico
o Asia-Pacific
 China
 India
 Japan
 South Korea
 Australia
o Europe
 Germany
 France
 United Kingdom
 Italy
 Spain
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 Saudi Arabia
 UAE
 South Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Tampons Market.
Available Customizations:
Global Tampons Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).



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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Challenged Faced Post Purchase
5. Global Tampons Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Material Type Market Share Analysis (Cotton, Rayon, and Blended)
5.2.2. By Product Type Market Share Analysis (Radially Wound Pledget and Rectangular/Square Pad)
5.2.3. By Usage Type Market Share Analysis (Digital/No Applicator and Applicator)
5.2.4. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Pharmacy & Drug Stores, Online, and Others)
5.2.5. By Regional Market Share Analysis
5.2.5.1. North America Market Share Analysis
5.2.5.2. South America Market Share Analysis
5.2.5.3. Middle East & Africa Market Share Analysis
5.2.5.4. Europe Market Share Analysis
5.2.5.5. Asia-Pacific Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Tampons Market Mapping & Opportunity Assessment
5.3.1. By Material Type Mapping & Opportunity Assessment
5.3.2. By Product Type Mapping & Opportunity Assessment
5.3.3. By Usage Type Mapping & Opportunity Assessment
5.3.4. By Sales Channel Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. North America Tampons Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Material Type Market Share Analysis
6.2.2. By Product Type Market Share Analysis
6.2.3. By Usage Type Market Share Analysis
6.2.4. By Sales Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. United States Tampons Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Material Type Market Share Analysis
6.2.5.1.2.2. By Product Type Market Share Analysis
6.2.5.1.2.3. By Usage Type Market Share Analysis
6.2.5.1.2.4. By Sales Channel Market Share Analysis
6.2.5.2. Canada Tampons Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Material Type Market Share Analysis
6.2.5.2.2.2. By Product Type Market Share Analysis
6.2.5.2.2.3. By Usage Type Market Share Analysis
6.2.5.2.2.4. By Sales Channel Market Share Analysis
6.2.5.3. Mexico Tampons Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Material Type Market Share Analysis
6.2.5.3.2.2. By Product Type Market Share Analysis
6.2.5.3.2.3. By Usage Type Market Share Analysis
6.2.5.3.2.4. By Sales Channel Market Share Analysis
7. Europe Tampons Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Material Type Market Share Analysis
7.2.2. By Product Type Market Share Analysis
7.2.3. By Usage Type Market Share Analysis
7.2.4. By Sales Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. France Tampons Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Material Type Market Share Analysis
7.2.5.1.2.2. By Product Type Market Share Analysis
7.2.5.1.2.3. By Usage Type Market Share Analysis
7.2.5.1.2.4. By Sales Channel Market Share Analysis
7.2.5.2. Germany Tampons Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Material Type Market Share Analysis
7.2.5.2.2.2. By Product Type Market Share Analysis
7.2.5.2.2.3. By Usage Type Market Share Analysis
7.2.5.2.2.4. By Sales Channel Market Share Analysis
7.2.5.3. Spain Tampons Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Material Type Market Share Analysis
7.2.5.3.2.2. By Product Type Market Share Analysis
7.2.5.3.2.3. By Usage Type Market Share Analysis
7.2.5.3.2.4. By Sales Channel Market Share Analysis
7.2.5.4. Italy Tampons Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Material Type Market Share Analysis
7.2.5.4.2.2. By Product Type Market Share Analysis
7.2.5.4.2.3. By Usage Type Market Share Analysis
7.2.5.4.2.4. By Sales Channel Market Share Analysis
7.2.5.5. United Kingdom Tampons Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Material Type Market Share Analysis
7.2.5.5.2.2. By Product Type Market Share Analysis
7.2.5.5.2.3. By Usage Type Market Share Analysis
7.2.5.5.2.4. By Sales Channel Market Share Analysis
8. Asia-Pacific Tampons Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Material Type Market Share Analysis
8.2.2. By Product Type Market Share Analysis
8.2.3. By Usage Type Market Share Analysis
8.2.4. By Sales Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. China Tampons Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Material Type Market Share Analysis
8.2.5.1.2.2. By Product Type Market Share Analysis
8.2.5.1.2.3. By Usage Type Market Share Analysis
8.2.5.1.2.4. By Sales Channel Market Share Analysis
8.2.5.2. Japan Tampons Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Material Type Market Share Analysis
8.2.5.2.2.2. By Product Type Market Share Analysis
8.2.5.2.2.3. By Usage Type Market Share Analysis
8.2.5.2.2.4. By Sales Channel Market Share Analysis
8.2.5.3. India Tampons Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Material Type Market Share Analysis
8.2.5.3.2.2. By Product Type Market Share Analysis
8.2.5.3.2.3. By Usage Type Market Share Analysis
8.2.5.3.2.4. By Sales Channel Market Share Analysis
8.2.5.4. Australia Tampons Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Material Type Market Share Analysis
8.2.5.4.2.2. By Product Type Market Share Analysis
8.2.5.4.2.3. By Usage Type Market Share Analysis
8.2.5.4.2.4. By Sales Channel Market Share Analysis
8.2.5.5. South Korea Tampons Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Material Type Market Share Analysis
8.2.5.5.2.2. By Product Type Market Share Analysis
8.2.5.5.2.3. By Usage Type Market Share Analysis
8.2.5.5.2.4. By Sales Channel Market Share Analysis
9. Middle East & Africa Tampons Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Material Type Market Share Analysis
9.2.2. By Product Type Market Share Analysis
9.2.3. By Usage Type Market Share Analysis
9.2.4. By Sales Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. South Africa Tampons Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Material Type Market Share Analysis
9.2.5.1.2.2. By Product Type Market Share Analysis
9.2.5.1.2.3. By Usage Type Market Share Analysis
9.2.5.1.2.4. By Sales Channel Market Share Analysis
9.2.5.2. Saudi Arabia Tampons Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Material Type Market Share Analysis
9.2.5.2.2.2. By Product Type Market Share Analysis
9.2.5.2.2.3. By Usage Type Market Share Analysis
9.2.5.2.2.4. By Sales Channel Market Share Analysis
9.2.5.3. UAE Tampons Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Material Type Market Share Analysis
9.2.5.3.2.2. By Product Type Market Share Analysis
9.2.5.3.2.3. By Usage Type Market Share Analysis
9.2.5.3.2.4. By Sales Channel Market Share Analysis
10. South America Tampons Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Material Type Market Share Analysis
10.2.2. By Product Type Market Share Analysis
10.2.3. By Usage Type Market Share Analysis
10.2.4. By Sales Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1. Argentina Tampons Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Material Type Market Share Analysis
10.2.5.1.2.2. By Product Type Market Share Analysis
10.2.5.1.2.3. By Usage Type Market Share Analysis
10.2.5.1.2.4. By Sales Channel Market Share Analysis
10.2.5.2. Colombia Tampons Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Material Type Market Share Analysis
10.2.5.2.2.2. By Product Type Market Share Analysis
10.2.5.2.2.3. By Usage Type Market Share Analysis
10.2.5.2.2.4. By Sales Channel Market Share Analysis
10.2.5.3. Brazil Tampons Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Material Type Market Share Analysis
10.2.5.3.2.2. By Product Type Market Share Analysis
10.2.5.3.2.3. By Usage Type Market Share Analysis
10.2.5.3.2.4. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Tampons Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. First Quality Enterprises Inc.
16.1.1.1. Company Details
16.1.1.2. Products
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Bodywise Ltd
16.1.2.1. Company Details
16.1.2.2. Products
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. SvenskaCellulosa AB
16.1.3.1. Company Details
16.1.3.2. Products
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Procter and Gamble Co.
16.1.4.1. Company Details
16.1.4.2. Products
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Edgewell Personal Care Company
16.1.5.1. Company Details
16.1.5.2. Products
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Lil-Lets UK Limited
16.1.6.1. Company Details
16.1.6.2. Products
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Kimberly-Clark Corporation
16.1.7.1. Company Details
16.1.7.2. Products
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Unicharm Corporation
16.1.8.1. Company Details
16.1.8.2. Products
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Johnson & Johnson Inc.
16.1.9.1. Company Details
16.1.9.2. Products
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. CormanSpA
16.1.10.1. Company Details
16.1.10.2. Products
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Material Type
17.3. Target Sales Channel
18. About Us & Disclaimer

 

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