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アウトオブホーム広告の世界市場 2023-2027


Global Out of Home Advertising Market 2023-2027

アウトオブホーム広告の世界市場 2023-2027 Technavioは、アウトオブホーム広告市場をモニターしており、2022年から2027年の間に11016.26百万ドルの成長が予測され、予測期間中のCAGRは4.95%で加速すると予測し... もっと見る

 

 

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TechNavio
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2023年1月3日 US$2,500
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167 英語

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サマリー

アウトオブホーム広告の世界市場 2023-2027
Technavioは、アウトオブホーム広告市場をモニターしており、2022年から2027年の間に11016.26百万ドルの成長が予測され、予測期間中のCAGRは4.95%で加速すると予測しています。当レポートでは、アウトオブホーム広告市場について、全体的な分析、市場規模と予測、トレンド、成長ドライバー、課題、さらに約25のベンダーをカバーするベンダー分析などを掲載しています。
現在の市場シナリオ、最新のトレンドとドライバー、市場全体の環境に関する最新の分析を提供しています。市場は、発光ダイオード(LED)モバイルビルボードの普及拡大、車両ラッピングによる広告の拡大、従来の広告に対する屋外広告の利点の増加によって牽引されています。
Technavioの家庭外広告市場は以下のようにセグメント化されています:
プラットフォーム別
- 物理的な屋外広告
- デジタル屋外広告
タイプ別
- ビルボード
- シェルター
- トランジットディスプレイ
- ストリートファニチャー
ジオグラフィー別
- 北アメリカ
- ヨーロッパ
- APAC
- 南米
- 中近東・アフリカ
本調査では、広告効果を高めるためのアナリティクスの利用が、今後数年間のアウトオブホーム広告市場の成長を促進する主要な理由の1つであることを明らかにしています。また、ai AI OOH広告の登場と屋外広告と携帯電話の統合は、市場の大規模な需要につながるでしょう。
Technavioは、複数のソースからのデータを主要パラメータの分析によって調査、合成、総括することにより、市場の詳細な姿を提示します。当レポートでは、アウトオブホーム広告市場について、以下の分野を取り上げています:
- アウトオブホーム広告の市場規模
- アウトオブホーム広告市場予測
- アウトオブホーム広告市場の業界分析
Technavioの強固なベンダー分析は、クライアントの市場ポジションの向上に役立つように設計されており、これに沿って、本レポートでは、Adams Outdoor Advertising、APG SGA Allgemeine Plakatgesellschaft AG、Asiaray Media Group、Burkhart Advertising Inc.を含むいくつかのアウトオブホーム広告市場の主要ベンダーについて詳細に分析している、Captivate LLC、CATCHA GROUP、Clear Channel Outdoor Holdings Inc.、CP Media Ltd.、Daktronics Inc.、Drury Displays Inc.、Euro Media Group SA、Fairway Outdoor LLC、Global Media and Entertainment Ltd、IZON Global Media、JCDecaux SE、Lamar Advertising Co., Lightbox OOH Video Network、OUTFRONT Media Inc、Primedia Pty Ltd、およびStroer SE and Co.KGaAである。また、アウトオブホーム広告市場の分析レポートには、今後の動向や市場成長に影響を与える課題についての情報も含まれています。これは、企業が戦略を練り、来るべき成長機会をすべて活用するのに役立つものです。
本調査は、業界の主要な参加者からのインプットを含む一次情報と二次情報を客観的に組み合わせて実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/outdoor-advertising-market-industry-analysis をご覧ください。
Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数のソースからのデータを調査、合成、要約する方法で、市場の詳細な画像を提示します。業界の主要なインフルエンサーを特定することにより、様々な市場の様相を提示しています。提示されるデータは、包括的で信頼性が高く、一次および二次にわたる広範な調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた詳細なベンダー選択方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global out of home advertising market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on Global out of home advertising market 2017 - 2021 ($ million)
o 4.2 Platform Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Platform
o 6.1 Market segments
o Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
o 6.2 Comparison by Platform
o Exhibit 32: Chart on Comparison by Platform
o Exhibit 33: Data Table on Comparison by Platform
o 6.3 Physical outdoor advertising - Market size and forecast 2022-2027
o Exhibit 34: Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 35: Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 36: Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
o 6.4 Digital outdoor advertising - Market size and forecast 2022-2027
o Exhibit 38: Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 39: Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 40: Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
o 6.5 Market opportunity by Platform
o Exhibit 42: Market opportunity by Platform ($ million)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 43: Chart on Type - Market share 2022-2027 (%)
o Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 45: Chart on Comparison by Type
o Exhibit 46: Data Table on Comparison by Type
o 7.3 Billboards - Market size and forecast 2022-2027
o Exhibit 47: Chart on Billboards - Market size and forecast 2022-2027 ($ million)
o Exhibit 48: Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
o Exhibit 49: Chart on Billboards - Year-over-year growth 2022-2027 (%)
o Exhibit 50: Data Table on Billboards - Year-over-year growth 2022-2027 (%)
o 7.4 Shelters - Market size and forecast 2022-2027
o Exhibit 51: Chart on Shelters - Market size and forecast 2022-2027 ($ million)
o Exhibit 52: Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
o Exhibit 53: Chart on Shelters - Year-over-year growth 2022-2027 (%)
o Exhibit 54: Data Table on Shelters - Year-over-year growth 2022-2027 (%)
o 7.5 Transit displays - Market size and forecast 2022-2027
o Exhibit 55: Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
o Exhibit 56: Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
o Exhibit 57: Chart on Transit displays - Year-over-year growth 2022-2027 (%)
o Exhibit 58: Data Table on Transit displays - Year-over-year growth 2022-2027 (%)
o 7.6 Street furniture - Market size and forecast 2022-2027
o Exhibit 59: Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
o Exhibit 60: Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
o Exhibit 61: Chart on Street furniture - Year-over-year growth 2022-2027 (%)
o Exhibit 62: Data Table on Street furniture - Year-over-year growth 2022-2027 (%)
o 7.7 Market opportunity by Type
o Exhibit 63: Market opportunity by Type ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 65: Chart on Market share by geography 2022-2027 (%)
o Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 67: Chart on Geographic comparison
o Exhibit 68: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 Germany - Market size and forecast 2022-2027
o Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.11 UK - Market size and forecast 2022-2027
o Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.12 Japan - Market size and forecast 2022-2027
o Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 109: Market opportunity by geography ($ million)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 110: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 112: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 113: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 114: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 115: Matrix on vendor position and classification
o 12.3 Adams Outdoor Advertising
o Exhibit 116: Adams Outdoor Advertising - Overview
o Exhibit 117: Adams Outdoor Advertising - Product / Service
o Exhibit 118: Adams Outdoor Advertising - Key offerings
o 12.4 APG SGA Allgemeine Plakatgesellschaft AG
o Exhibit 119: APG SGA Allgemeine Plakatgesellschaft AG - Overview
o Exhibit 120: APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
o Exhibit 121: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
o 12.5 Asiaray Media Group
o Exhibit 122: Asiaray Media Group - Overview
o Exhibit 123: Asiaray Media Group - Business segments
o Exhibit 124: Asiaray Media Group - Key offerings
o Exhibit 125: Asiaray Media Group - Segment focus
o 12.6 Burkhart Advertising Inc.
o Exhibit 126: Burkhart Advertising Inc. - Overview
o Exhibit 127: Burkhart Advertising Inc. - Product / Service
o Exhibit 128: Burkhart Advertising Inc. - Key offerings
o 12.7 Clear Channel Outdoor Holdings Inc.
o Exhibit 129: Clear Channel Outdoor Holdings Inc. - Overview
o Exhibit 130: Clear Channel Outdoor Holdings Inc. - Business segments
o Exhibit 131: Clear Channel Outdoor Holdings Inc. - Key offerings
o Exhibit 132: Clear Channel Outdoor Holdings Inc. - Segment focus
o 12.8 Daktronics Inc.
o Exhibit 133: Daktronics Inc. - Overview
o Exhibit 134: Daktronics Inc. - Business segments
o Exhibit 135: Daktronics Inc. - Key news
o Exhibit 136: Daktronics Inc. - Key offerings
o Exhibit 137: Daktronics Inc. - Segment focus
o 12.9 Drury Displays Inc.
o Exhibit 138: Drury Displays Inc. - Overview
o Exhibit 139: Drury Displays Inc. - Product / Service
o Exhibit 140: Drury Displays Inc. - Key offerings
o 12.10 Fairway Outdoor LLC
o Exhibit 141: Fairway Outdoor LLC - Overview
o Exhibit 142: Fairway Outdoor LLC - Product / Service
o Exhibit 143: Fairway Outdoor LLC - Key offerings
o 12.11 Global Media and Entertainment Ltd.
o Exhibit 144: Global Media and Entertainment Ltd. - Overview
o Exhibit 145: Global Media and Entertainment Ltd. - Product / Service
o Exhibit 146: Global Media and Entertainment Ltd. - Key offerings
o 12.12 IZON Global Media
o Exhibit 147: IZON Global Media - Overview
o Exhibit 148: IZON Global Media - Product / Service
o Exhibit 149: IZON Global Media - Key offerings
o 12.13 JCDecaux SE
o Exhibit 150: JCDecaux SE - Overview
o Exhibit 151: JCDecaux SE - Business segments
o Exhibit 152: JCDecaux SE - Key news
o Exhibit 153: JCDecaux SE - Key offerings
o Exhibit 154: JCDecaux SE - Segment focus
o 12.14 Lamar Advertising Co.
o Exhibit 155: Lamar Advertising Co. - Overview
o Exhibit 156: Lamar Advertising Co. - Product / Service
o Exhibit 157: Lamar Advertising Co. - Key offerings
o 12.15 Lightbox OOH Video Network
o Exhibit 158: Lightbox OOH Video Network - Overview
o Exhibit 159: Lightbox OOH Video Network - Product / Service
o Exhibit 160: Lightbox OOH Video Network - Key offerings
o 12.16 OUTFRONT Media Inc.
o Exhibit 161: OUTFRONT Media Inc. - Overview
o Exhibit 162: OUTFRONT Media Inc. - Business segments
o Exhibit 163: OUTFRONT Media Inc. - Key offerings
o Exhibit 164: OUTFRONT Media Inc. - Segment focus
o 12.17 Stroer SE and Co. KGaA
o Exhibit 165: Stroer SE and Co. KGaA - Overview
o Exhibit 166: Stroer SE and Co. KGaA - Business segments
o Exhibit 167: Stroer SE and Co. KGaA - Key offerings
o Exhibit 168: Stroer SE and Co. KGaA - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 169: Inclusions checklist
o Exhibit 170: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 171: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 172: Research methodology
o Exhibit 173: Validation techniques employed for market sizing
o Exhibit 174: Information sources
o 13.5 List of abbreviations
o Exhibit 175: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on Global out of home advertising market 2017 - 2021 ($ million)
Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Platform - Market share 2022-2027 (%)
Exhibits31: Data Table on Platform - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Platform
Exhibits33: Data Table on Comparison by Platform
Exhibits34: Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits35: Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits36: Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits39: Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits40: Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits42: Market opportunity by Platform ($ million)
Exhibits43: Chart on Type - Market share 2022-2027 (%)
Exhibits44: Data Table on Type - Market share 2022-2027 (%)
Exhibits45: Chart on Comparison by Type
Exhibits46: Data Table on Comparison by Type
Exhibits47: Chart on Billboards - Market size and forecast 2022-2027 ($ million)
Exhibits48: Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
Exhibits49: Chart on Billboards - Year-over-year growth 2022-2027 (%)
Exhibits50: Data Table on Billboards - Year-over-year growth 2022-2027 (%)
Exhibits51: Chart on Shelters - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Shelters - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Shelters - Year-over-year growth 2022-2027 (%)
Exhibits55: Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
Exhibits56: Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
Exhibits57: Chart on Transit displays - Year-over-year growth 2022-2027 (%)
Exhibits58: Data Table on Transit displays - Year-over-year growth 2022-2027 (%)
Exhibits59: Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
Exhibits60: Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
Exhibits61: Chart on Street furniture - Year-over-year growth 2022-2027 (%)
Exhibits62: Data Table on Street furniture - Year-over-year growth 2022-2027 (%)
Exhibits63: Market opportunity by Type ($ million)
Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits65: Chart on Market share by geography 2022-2027 (%)
Exhibits66: Data Table on Market share by geography 2022-2027 (%)
Exhibits67: Chart on Geographic comparison
Exhibits68: Data Table on Geographic comparison
Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits75: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits79: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits81: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibits82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibits83: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits84: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits99: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits101: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibits102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibits103: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits104: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits107: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits109: Market opportunity by geography ($ million)
Exhibits110: Impact of drivers and challenges in 2022 and 2027
Exhibits111: Overview on Criticality of inputs and Factors of differentiation
Exhibits112: Overview on factors of disruption
Exhibits113: Impact of key risks on business
Exhibits114: Vendors covered
Exhibits115: Matrix on vendor position and classification
Exhibits116: Adams Outdoor Advertising - Overview
Exhibits117: Adams Outdoor Advertising - Product / Service
Exhibits118: Adams Outdoor Advertising - Key offerings
Exhibits119: APG SGA Allgemeine Plakatgesellschaft AG - Overview
Exhibits120: APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
Exhibits121: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
Exhibits122: Asiaray Media Group - Overview
Exhibits123: Asiaray Media Group - Business segments
Exhibits124: Asiaray Media Group - Key offerings
Exhibits125: Asiaray Media Group - Segment focus
Exhibits126: Burkhart Advertising Inc. - Overview
Exhibits127: Burkhart Advertising Inc. - Product / Service
Exhibits128: Burkhart Advertising Inc. - Key offerings
Exhibits129: Clear Channel Outdoor Holdings Inc. - Overview
Exhibits130: Clear Channel Outdoor Holdings Inc. - Business segments
Exhibits131: Clear Channel Outdoor Holdings Inc. - Key offerings
Exhibits132: Clear Channel Outdoor Holdings Inc. - Segment focus
Exhibits133: Daktronics Inc. - Overview
Exhibits134: Daktronics Inc. - Business segments
Exhibits135: Daktronics Inc. - Key news
Exhibits136: Daktronics Inc. - Key offerings
Exhibits137: Daktronics Inc. - Segment focus
Exhibits138: Drury Displays Inc. - Overview
Exhibits139: Drury Displays Inc. - Product / Service
Exhibits140: Drury Displays Inc. - Key offerings
Exhibits141: Fairway Outdoor LLC - Overview
Exhibits142: Fairway Outdoor LLC - Product / Service
Exhibits143: Fairway Outdoor LLC - Key offerings
Exhibits144: Global Media and Entertainment Ltd. - Overview
Exhibits145: Global Media and Entertainment Ltd. - Product / Service
Exhibits146: Global Media and Entertainment Ltd. - Key offerings
Exhibits147: IZON Global Media - Overview
Exhibits148: IZON Global Media - Product / Service
Exhibits149: IZON Global Media - Key offerings
Exhibits150: JCDecaux SE - Overview
Exhibits151: JCDecaux SE - Business segments
Exhibits152: JCDecaux SE - Key news
Exhibits153: JCDecaux SE - Key offerings
Exhibits154: JCDecaux SE - Segment focus
Exhibits155: Lamar Advertising Co. - Overview
Exhibits156: Lamar Advertising Co. - Product / Service
Exhibits157: Lamar Advertising Co. - Key offerings
Exhibits158: Lightbox OOH Video Network - Overview
Exhibits159: Lightbox OOH Video Network - Product / Service
Exhibits160: Lightbox OOH Video Network - Key offerings
Exhibits161: OUTFRONT Media Inc. - Overview
Exhibits162: OUTFRONT Media Inc. - Business segments
Exhibits163: OUTFRONT Media Inc. - Key offerings
Exhibits164: OUTFRONT Media Inc. - Segment focus
Exhibits165: Stroer SE and Co. KGaA - Overview
Exhibits166: Stroer SE and Co. KGaA - Business segments
Exhibits167: Stroer SE and Co. KGaA - Key offerings
Exhibits168: Stroer SE and Co. KGaA - Segment focus
Exhibits169: Inclusions checklist
Exhibits170: Exclusions checklist
Exhibits171: Currency conversion rates for US$
Exhibits172: Research methodology
Exhibits173: Validation techniques employed for market sizing
Exhibits174: Information sources
Exhibits175: List of abbreviations

 

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Summary

Global Out Of Home Advertising Market 2023-2027
Technavio has been monitoring the out of home advertising market and is forecast to grow by $11016.26 mn during 2022-2027, accelerating at a CAGR of 4.95% during the forecast period. Our report on the out of home advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of light-emitting diode (LED) mobile billboards, growing advertisements through vehicle wrapping, and increased benefits of outdoor advertisements over traditional advertisements.
Technavio's out of home advertising market is segmented as below:
By Platform
• Physical outdoor advertising
• Digital outdoor advertising
By Type
• Billboards
• Shelters
• Transit displays
• Street furniture
By Geography
• North America
• Europe
• APAC
• South America
• Middle East and Africa
This study identifies the use of analytics to increase advertisements effectiveness as one of the prime reasons driving the out of home advertising market growth during the next few years. Also, the advent of ai AI OOH advertising and integration of outdoor advertisements with mobile phones will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the out of home advertising market covers the following areas:
• Out of home advertising market sizing
• Out of home advertising market forecast
• Out of home advertising market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading out of home advertising market vendors that include Adams Outdoor Advertising, APG SGA Allgemeine Plakatgesellschaft AG, Asiaray Media Group, Burkhart Advertising Inc., Captivate LLC, CATCHA GROUP, Clear Channel Outdoor Holdings Inc., CP Media Ltd., Daktronics Inc., Drury Displays Inc., Euro Media Group SA, Fairway Outdoor LLC, Global Media and Entertainment Ltd., IZON Global Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Primedia Pty Ltd., and Stroer SE and Co. KGaA. Also, the out of home advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/outdoor-advertising-market-industry-analysis
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global out of home advertising market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on Global out of home advertising market 2017 - 2021 ($ million)
o 4.2 Platform Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Platform
o 6.1 Market segments
o Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
o 6.2 Comparison by Platform
o Exhibit 32: Chart on Comparison by Platform
o Exhibit 33: Data Table on Comparison by Platform
o 6.3 Physical outdoor advertising - Market size and forecast 2022-2027
o Exhibit 34: Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 35: Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 36: Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
o 6.4 Digital outdoor advertising - Market size and forecast 2022-2027
o Exhibit 38: Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 39: Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
o Exhibit 40: Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
o 6.5 Market opportunity by Platform
o Exhibit 42: Market opportunity by Platform ($ million)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 43: Chart on Type - Market share 2022-2027 (%)
o Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 45: Chart on Comparison by Type
o Exhibit 46: Data Table on Comparison by Type
o 7.3 Billboards - Market size and forecast 2022-2027
o Exhibit 47: Chart on Billboards - Market size and forecast 2022-2027 ($ million)
o Exhibit 48: Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
o Exhibit 49: Chart on Billboards - Year-over-year growth 2022-2027 (%)
o Exhibit 50: Data Table on Billboards - Year-over-year growth 2022-2027 (%)
o 7.4 Shelters - Market size and forecast 2022-2027
o Exhibit 51: Chart on Shelters - Market size and forecast 2022-2027 ($ million)
o Exhibit 52: Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
o Exhibit 53: Chart on Shelters - Year-over-year growth 2022-2027 (%)
o Exhibit 54: Data Table on Shelters - Year-over-year growth 2022-2027 (%)
o 7.5 Transit displays - Market size and forecast 2022-2027
o Exhibit 55: Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
o Exhibit 56: Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
o Exhibit 57: Chart on Transit displays - Year-over-year growth 2022-2027 (%)
o Exhibit 58: Data Table on Transit displays - Year-over-year growth 2022-2027 (%)
o 7.6 Street furniture - Market size and forecast 2022-2027
o Exhibit 59: Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
o Exhibit 60: Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
o Exhibit 61: Chart on Street furniture - Year-over-year growth 2022-2027 (%)
o Exhibit 62: Data Table on Street furniture - Year-over-year growth 2022-2027 (%)
o 7.7 Market opportunity by Type
o Exhibit 63: Market opportunity by Type ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 65: Chart on Market share by geography 2022-2027 (%)
o Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 67: Chart on Geographic comparison
o Exhibit 68: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 Germany - Market size and forecast 2022-2027
o Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.11 UK - Market size and forecast 2022-2027
o Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.12 Japan - Market size and forecast 2022-2027
o Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 109: Market opportunity by geography ($ million)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 110: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 112: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 113: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 114: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 115: Matrix on vendor position and classification
o 12.3 Adams Outdoor Advertising
o Exhibit 116: Adams Outdoor Advertising - Overview
o Exhibit 117: Adams Outdoor Advertising - Product / Service
o Exhibit 118: Adams Outdoor Advertising - Key offerings
o 12.4 APG SGA Allgemeine Plakatgesellschaft AG
o Exhibit 119: APG SGA Allgemeine Plakatgesellschaft AG - Overview
o Exhibit 120: APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
o Exhibit 121: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
o 12.5 Asiaray Media Group
o Exhibit 122: Asiaray Media Group - Overview
o Exhibit 123: Asiaray Media Group - Business segments
o Exhibit 124: Asiaray Media Group - Key offerings
o Exhibit 125: Asiaray Media Group - Segment focus
o 12.6 Burkhart Advertising Inc.
o Exhibit 126: Burkhart Advertising Inc. - Overview
o Exhibit 127: Burkhart Advertising Inc. - Product / Service
o Exhibit 128: Burkhart Advertising Inc. - Key offerings
o 12.7 Clear Channel Outdoor Holdings Inc.
o Exhibit 129: Clear Channel Outdoor Holdings Inc. - Overview
o Exhibit 130: Clear Channel Outdoor Holdings Inc. - Business segments
o Exhibit 131: Clear Channel Outdoor Holdings Inc. - Key offerings
o Exhibit 132: Clear Channel Outdoor Holdings Inc. - Segment focus
o 12.8 Daktronics Inc.
o Exhibit 133: Daktronics Inc. - Overview
o Exhibit 134: Daktronics Inc. - Business segments
o Exhibit 135: Daktronics Inc. - Key news
o Exhibit 136: Daktronics Inc. - Key offerings
o Exhibit 137: Daktronics Inc. - Segment focus
o 12.9 Drury Displays Inc.
o Exhibit 138: Drury Displays Inc. - Overview
o Exhibit 139: Drury Displays Inc. - Product / Service
o Exhibit 140: Drury Displays Inc. - Key offerings
o 12.10 Fairway Outdoor LLC
o Exhibit 141: Fairway Outdoor LLC - Overview
o Exhibit 142: Fairway Outdoor LLC - Product / Service
o Exhibit 143: Fairway Outdoor LLC - Key offerings
o 12.11 Global Media and Entertainment Ltd.
o Exhibit 144: Global Media and Entertainment Ltd. - Overview
o Exhibit 145: Global Media and Entertainment Ltd. - Product / Service
o Exhibit 146: Global Media and Entertainment Ltd. - Key offerings
o 12.12 IZON Global Media
o Exhibit 147: IZON Global Media - Overview
o Exhibit 148: IZON Global Media - Product / Service
o Exhibit 149: IZON Global Media - Key offerings
o 12.13 JCDecaux SE
o Exhibit 150: JCDecaux SE - Overview
o Exhibit 151: JCDecaux SE - Business segments
o Exhibit 152: JCDecaux SE - Key news
o Exhibit 153: JCDecaux SE - Key offerings
o Exhibit 154: JCDecaux SE - Segment focus
o 12.14 Lamar Advertising Co.
o Exhibit 155: Lamar Advertising Co. - Overview
o Exhibit 156: Lamar Advertising Co. - Product / Service
o Exhibit 157: Lamar Advertising Co. - Key offerings
o 12.15 Lightbox OOH Video Network
o Exhibit 158: Lightbox OOH Video Network - Overview
o Exhibit 159: Lightbox OOH Video Network - Product / Service
o Exhibit 160: Lightbox OOH Video Network - Key offerings
o 12.16 OUTFRONT Media Inc.
o Exhibit 161: OUTFRONT Media Inc. - Overview
o Exhibit 162: OUTFRONT Media Inc. - Business segments
o Exhibit 163: OUTFRONT Media Inc. - Key offerings
o Exhibit 164: OUTFRONT Media Inc. - Segment focus
o 12.17 Stroer SE and Co. KGaA
o Exhibit 165: Stroer SE and Co. KGaA - Overview
o Exhibit 166: Stroer SE and Co. KGaA - Business segments
o Exhibit 167: Stroer SE and Co. KGaA - Key offerings
o Exhibit 168: Stroer SE and Co. KGaA - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 169: Inclusions checklist
o Exhibit 170: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 171: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 172: Research methodology
o Exhibit 173: Validation techniques employed for market sizing
o Exhibit 174: Information sources
o 13.5 List of abbreviations
o Exhibit 175: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on Global out of home advertising market 2017 - 2021 ($ million)
Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Platform - Market share 2022-2027 (%)
Exhibits31: Data Table on Platform - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Platform
Exhibits33: Data Table on Comparison by Platform
Exhibits34: Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits35: Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits36: Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits39: Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
Exhibits40: Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
Exhibits42: Market opportunity by Platform ($ million)
Exhibits43: Chart on Type - Market share 2022-2027 (%)
Exhibits44: Data Table on Type - Market share 2022-2027 (%)
Exhibits45: Chart on Comparison by Type
Exhibits46: Data Table on Comparison by Type
Exhibits47: Chart on Billboards - Market size and forecast 2022-2027 ($ million)
Exhibits48: Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
Exhibits49: Chart on Billboards - Year-over-year growth 2022-2027 (%)
Exhibits50: Data Table on Billboards - Year-over-year growth 2022-2027 (%)
Exhibits51: Chart on Shelters - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Shelters - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Shelters - Year-over-year growth 2022-2027 (%)
Exhibits55: Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
Exhibits56: Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
Exhibits57: Chart on Transit displays - Year-over-year growth 2022-2027 (%)
Exhibits58: Data Table on Transit displays - Year-over-year growth 2022-2027 (%)
Exhibits59: Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
Exhibits60: Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
Exhibits61: Chart on Street furniture - Year-over-year growth 2022-2027 (%)
Exhibits62: Data Table on Street furniture - Year-over-year growth 2022-2027 (%)
Exhibits63: Market opportunity by Type ($ million)
Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits65: Chart on Market share by geography 2022-2027 (%)
Exhibits66: Data Table on Market share by geography 2022-2027 (%)
Exhibits67: Chart on Geographic comparison
Exhibits68: Data Table on Geographic comparison
Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits75: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits79: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits81: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibits82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibits83: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits84: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits99: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits101: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibits102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibits103: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits104: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits107: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits109: Market opportunity by geography ($ million)
Exhibits110: Impact of drivers and challenges in 2022 and 2027
Exhibits111: Overview on Criticality of inputs and Factors of differentiation
Exhibits112: Overview on factors of disruption
Exhibits113: Impact of key risks on business
Exhibits114: Vendors covered
Exhibits115: Matrix on vendor position and classification
Exhibits116: Adams Outdoor Advertising - Overview
Exhibits117: Adams Outdoor Advertising - Product / Service
Exhibits118: Adams Outdoor Advertising - Key offerings
Exhibits119: APG SGA Allgemeine Plakatgesellschaft AG - Overview
Exhibits120: APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
Exhibits121: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
Exhibits122: Asiaray Media Group - Overview
Exhibits123: Asiaray Media Group - Business segments
Exhibits124: Asiaray Media Group - Key offerings
Exhibits125: Asiaray Media Group - Segment focus
Exhibits126: Burkhart Advertising Inc. - Overview
Exhibits127: Burkhart Advertising Inc. - Product / Service
Exhibits128: Burkhart Advertising Inc. - Key offerings
Exhibits129: Clear Channel Outdoor Holdings Inc. - Overview
Exhibits130: Clear Channel Outdoor Holdings Inc. - Business segments
Exhibits131: Clear Channel Outdoor Holdings Inc. - Key offerings
Exhibits132: Clear Channel Outdoor Holdings Inc. - Segment focus
Exhibits133: Daktronics Inc. - Overview
Exhibits134: Daktronics Inc. - Business segments
Exhibits135: Daktronics Inc. - Key news
Exhibits136: Daktronics Inc. - Key offerings
Exhibits137: Daktronics Inc. - Segment focus
Exhibits138: Drury Displays Inc. - Overview
Exhibits139: Drury Displays Inc. - Product / Service
Exhibits140: Drury Displays Inc. - Key offerings
Exhibits141: Fairway Outdoor LLC - Overview
Exhibits142: Fairway Outdoor LLC - Product / Service
Exhibits143: Fairway Outdoor LLC - Key offerings
Exhibits144: Global Media and Entertainment Ltd. - Overview
Exhibits145: Global Media and Entertainment Ltd. - Product / Service
Exhibits146: Global Media and Entertainment Ltd. - Key offerings
Exhibits147: IZON Global Media - Overview
Exhibits148: IZON Global Media - Product / Service
Exhibits149: IZON Global Media - Key offerings
Exhibits150: JCDecaux SE - Overview
Exhibits151: JCDecaux SE - Business segments
Exhibits152: JCDecaux SE - Key news
Exhibits153: JCDecaux SE - Key offerings
Exhibits154: JCDecaux SE - Segment focus
Exhibits155: Lamar Advertising Co. - Overview
Exhibits156: Lamar Advertising Co. - Product / Service
Exhibits157: Lamar Advertising Co. - Key offerings
Exhibits158: Lightbox OOH Video Network - Overview
Exhibits159: Lightbox OOH Video Network - Product / Service
Exhibits160: Lightbox OOH Video Network - Key offerings
Exhibits161: OUTFRONT Media Inc. - Overview
Exhibits162: OUTFRONT Media Inc. - Business segments
Exhibits163: OUTFRONT Media Inc. - Key offerings
Exhibits164: OUTFRONT Media Inc. - Segment focus
Exhibits165: Stroer SE and Co. KGaA - Overview
Exhibits166: Stroer SE and Co. KGaA - Business segments
Exhibits167: Stroer SE and Co. KGaA - Key offerings
Exhibits168: Stroer SE and Co. KGaA - Segment focus
Exhibits169: Inclusions checklist
Exhibits170: Exclusions checklist
Exhibits171: Currency conversion rates for US$
Exhibits172: Research methodology
Exhibits173: Validation techniques employed for market sizing
Exhibits174: Information sources
Exhibits175: List of abbreviations

 

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