Summary

The global market for Outboard Motor was estimated to be worth US$ 5349 million in 2024 and is forecast to a readjusted size of US$ 6446 million by 2031 with a CAGR of 3.7% during the forecast period 2025-2031.
An outboard motor is a propulsion system for boats, consisting of a self-contained unit that includes engine, gearbox and propeller or jet drive, designed to be affixed to the outside of the transom. They are the most common motorised method of propelling small watercraft. As well as providing propulsion, outboards provide steering control, as they are designed to pivot over their mountings and thus control the direction of thrust. The skeg also acts as a rudder when the engine is not running. Unlike inboard motors, outboard motors can be easily removed for storage or repairs.
The global outboard motor market has experienced steady growth over the years, with the recreation boat segment dominating the market, accounting for approximately 65% of the global market share. This market dominance is primarily attributed to the increasing popularity of recreational boating activities, including leisure cruising, fishing, and other water sports. As more people around the world seek outdoor activities that allow them to connect with nature, the demand for outboard motors, which are critical components in recreational boats, continues to rise.

The North American region, particularly the United States, has emerged as the largest consumer market for outboard motors. This can be attributed to the strong boating culture, a high number of recreational boaters, and a well-developed marine infrastructure that supports the sale and maintenance of outboard motors. Furthermore, the presence of several major outboard motor manufacturers in the region has facilitated the growth of the market. The continuous demand for recreational boating in North America, especially in coastal regions and popular inland lakes, ensures that outboard motors remain a vital part of the boating lifestyle.
In recent years, technological advancements in outboard motors have contributed significantly to the growth of the market. These innovations, including improvements in fuel efficiency, engine performance, and the advent of electric outboard motors, have attracted a broader consumer base. The electric propulsion systems are gaining popularity among environmentally conscious consumers and those looking for quieter, cleaner alternatives to traditional fuel-powered engines. As the demand for environmentally friendly boating solutions rises, electric and hybrid outboard motors are expected to play an increasingly significant role in the market.

Driving Factors
Rising Popularity of Recreational Boating: The increasing demand for recreational boating is one of the primary factors driving the outboard motor market. Boating is no longer just a leisure activity for the affluent; it has become increasingly popular across different demographic groups. With growing disposable incomes, people are increasingly investing in recreational boats for activities such as fishing, water sports, and relaxation. As the number of recreational boaters increases, so does the demand for reliable and efficient propulsion systems, which outboard motors provide.
Technological Advancements: Technological improvements have played a crucial role in shaping the outboard motor market. Manufacturers are continually developing engines that offer better fuel efficiency, reduced emissions, and quieter operation. These advancements cater to the growing consumer demand for more sustainable and eco-friendly boating solutions. Moreover, the introduction of electric and hybrid outboard motors has expanded the market by offering alternative propulsion options that meet the needs of environmentally conscious consumers. Electric outboard motors are expected to see significant growth as boaters shift towards cleaner energy solutions.

Convenience and Portability: Outboard motors offer unparalleled convenience compared to inboard motors. The fact that they are mounted externally on the transom of the boat means that they can be easily removed, stored, or repaired, making maintenance much simpler. This feature is particularly beneficial for recreational boaters who prefer a hassle-free boating experience. The portability of outboard motors also appeals to boat owners who need flexibility in their vessels’ propulsion systems, as they can quickly switch out the motor when necessary.
Environmental Concerns: As environmental awareness increases globally, there has been a growing preference for eco-friendly boating solutions. Electric outboard motors are gaining traction due to their minimal environmental impact. Unlike gasoline-powered motors, electric outboard motors produce no emissions and operate quietly, making them ideal for boating in environmentally sensitive areas such as national parks, reserves, and lakes with strict environmental regulations. This trend towards sustainability is expected to further drive the growth of electric outboard motors in the market.

Restraining Factors
High Initial Costs: One of the significant challenges faced by the outboard motor market is the high initial cost of purchasing both the motor and the boat itself. High-performance outboard motors, especially those with electric or hybrid systems, can be significantly more expensive than traditional gasoline-powered motors. This may limit the affordability of outboard motors for some potential consumers, particularly in developing regions where disposable income is lower. Additionally, while the operational costs of electric outboard motors are lower, the upfront cost can still be a deterrent for many boaters.
Limited Range and Battery Life of Electric Outboard Motors: While electric outboard motors are growing in popularity, they still face significant challenges related to range and battery life. Many electric motors are not yet capable of providing the same power output and range as traditional gasoline engines, making them less suitable for long-distance boating or commercial use. This limitation poses a barrier to the widespread adoption of electric motors, especially in applications where extended operational hours or higher power is required. As battery technology continues to improve, however, this challenge is expected to lessen.
Fuel Price Fluctuations: Outboard motors that rely on gasoline or diesel fuel are subject to fluctuations in fuel prices. Rising fuel costs can impact the affordability of operating outboard motors, especially for boat owners who use their boats frequently. In regions where fuel prices are volatile, the cost of running a boat can become unpredictable, which may discourage some consumers from investing in fuel-powered outboard motors. While electric outboard motors are a potential solution, their higher initial cost remains a barrier for many consumers.

Regulatory Challenges: In some regions, stringent environmental regulations may limit the use of gasoline-powered outboard motors. As governments worldwide introduce tighter emission standards, manufacturers must invest in technology to comply with these regulations. Additionally, environmental regulations that restrict the use of high-emission engines in sensitive areas, such as national parks or protected marine areas, may push consumers towards electric outboard motors. While this trend is positive for the adoption of electric motors, it may slow down the growth of traditional fuel-powered outboard motors.
This report aims to provide a comprehensive presentation of the global market for Outboard Motor, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Outboard Motor by region & country, by Power, and by Application.
The Outboard Motor market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outboard Motor.

Market Segmentation
By Company
Mercury Marine
Yamaha
Suzuki
Honda
Torqeedo
Elco Motor Yachts
Suzhou Parsun Power Machine
Tohatsu
ePropulsion Technology
Haibo
ACEL Power Inc
Minn Kota
Pure Watercraft
AquaWatt
Segment by Power
Below 10 HP
10.1-30 HP
30.1-100 HP
100.1-200 HP
Above 200 HP
Segment by Application
Recreational Boats
Commercial Boats
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Outboard Motor manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Power, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Outboard Motor in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Outboard Motor in country level. It provides sigmate data by Power, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Outboard Motor Product Introduction
1.2 Global Outboard Motor Market Size Forecast
1.2.1 Global Outboard Motor Sales Value (2020-2031)
1.2.2 Global Outboard Motor Sales Volume (2020-2031)
1.2.3 Global Outboard Motor Sales Price (2020-2031)
1.3 Outboard Motor Market Trends & Drivers
1.3.1 Outboard Motor Industry Trends
1.3.2 Outboard Motor Market Drivers & Opportunity
1.3.3 Outboard Motor Market Challenges
1.3.4 Outboard Motor Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Outboard Motor Players Revenue Ranking (2024)
2.2 Global Outboard Motor Revenue by Company (2020-2025)
2.3 Global Outboard Motor Players Sales Volume Ranking (2024)
2.4 Global Outboard Motor Sales Volume by Company Players (2020-2025)
2.5 Global Outboard Motor Average Price by Company (2020-2025)
2.6 Key Manufacturers Outboard Motor Manufacturing Base and Headquarters
2.7 Key Manufacturers Outboard Motor Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Outboard Motor
2.9 Outboard Motor Market Competitive Analysis
2.9.1 Outboard Motor Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Outboard Motor Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outboard Motor as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Power
3.1 Introduction by Power
3.1.1 Below 10 HP
3.1.2 10.1-30 HP
3.1.3 30.1-100 HP
3.1.4 100.1-200 HP
3.1.5 Above 200 HP
3.2 Global Outboard Motor Sales Value by Power
3.2.1 Global Outboard Motor Sales Value by Power (2020 VS 2024 VS 2031)
3.2.2 Global Outboard Motor Sales Value, by Power (2020-2031)
3.2.3 Global Outboard Motor Sales Value, by Power (%) (2020-2031)
3.3 Global Outboard Motor Sales Volume by Power
3.3.1 Global Outboard Motor Sales Volume by Power (2020 VS 2024 VS 2031)
3.3.2 Global Outboard Motor Sales Volume, by Power (2020-2031)
3.3.3 Global Outboard Motor Sales Volume, by Power (%) (2020-2031)
3.4 Global Outboard Motor Average Price by Power (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Recreational Boats
4.1.2 Commercial Boats
4.1.3 Others
4.2 Global Outboard Motor Sales Value by Application
4.2.1 Global Outboard Motor Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Outboard Motor Sales Value, by Application (2020-2031)
4.2.3 Global Outboard Motor Sales Value, by Application (%) (2020-2031)
4.3 Global Outboard Motor Sales Volume by Application
4.3.1 Global Outboard Motor Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Outboard Motor Sales Volume, by Application (2020-2031)
4.3.3 Global Outboard Motor Sales Volume, by Application (%) (2020-2031)
4.4 Global Outboard Motor Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Outboard Motor Sales Value by Region
5.1.1 Global Outboard Motor Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Outboard Motor Sales Value by Region (2020-2025)
5.1.3 Global Outboard Motor Sales Value by Region (2026-2031)
5.1.4 Global Outboard Motor Sales Value by Region (%), (2020-2031)
5.2 Global Outboard Motor Sales Volume by Region
5.2.1 Global Outboard Motor Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Outboard Motor Sales Volume by Region (2020-2025)
5.2.3 Global Outboard Motor Sales Volume by Region (2026-2031)
5.2.4 Global Outboard Motor Sales Volume by Region (%), (2020-2031)
5.3 Global Outboard Motor Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Outboard Motor Sales Value, 2020-2031
5.4.2 North America Outboard Motor Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Outboard Motor Sales Value, 2020-2031
5.5.2 Europe Outboard Motor Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Outboard Motor Sales Value, 2020-2031
5.6.2 Asia Pacific Outboard Motor Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Outboard Motor Sales Value, 2020-2031
5.7.2 South America Outboard Motor Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Outboard Motor Sales Value, 2020-2031
5.8.2 Middle East & Africa Outboard Motor Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Outboard Motor Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Outboard Motor Sales Value and Sales Volume
6.2.1 Key Countries/Regions Outboard Motor Sales Value, 2020-2031
6.2.2 Key Countries/Regions Outboard Motor Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Outboard Motor Sales Value, 2020-2031
6.3.2 United States Outboard Motor Sales Value by Power (%), 2024 VS 2031
6.3.3 United States Outboard Motor Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Outboard Motor Sales Value, 2020-2031
6.4.2 Europe Outboard Motor Sales Value by Power (%), 2024 VS 2031
6.4.3 Europe Outboard Motor Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Outboard Motor Sales Value, 2020-2031
6.5.2 China Outboard Motor Sales Value by Power (%), 2024 VS 2031
6.5.3 China Outboard Motor Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Outboard Motor Sales Value, 2020-2031
6.6.2 Japan Outboard Motor Sales Value by Power (%), 2024 VS 2031
6.6.3 Japan Outboard Motor Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Outboard Motor Sales Value, 2020-2031
6.7.2 South Korea Outboard Motor Sales Value by Power (%), 2024 VS 2031
6.7.3 South Korea Outboard Motor Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Outboard Motor Sales Value, 2020-2031
6.8.2 Southeast Asia Outboard Motor Sales Value by Power (%), 2024 VS 2031
6.8.3 Southeast Asia Outboard Motor Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Outboard Motor Sales Value, 2020-2031
6.9.2 India Outboard Motor Sales Value by Power (%), 2024 VS 2031
6.9.3 India Outboard Motor Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Mercury Marine
7.1.1 Mercury Marine Company Information
7.1.2 Mercury Marine Introduction and Business Overview
7.1.3 Mercury Marine Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Mercury Marine Outboard Motor Product Offerings
7.1.5 Mercury Marine Recent Development
7.2 Yamaha
7.2.1 Yamaha Company Information
7.2.2 Yamaha Introduction and Business Overview
7.2.3 Yamaha Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Yamaha Outboard Motor Product Offerings
7.2.5 Yamaha Recent Development
7.3 Suzuki
7.3.1 Suzuki Company Information
7.3.2 Suzuki Introduction and Business Overview
7.3.3 Suzuki Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Suzuki Outboard Motor Product Offerings
7.3.5 Suzuki Recent Development
7.4 Honda
7.4.1 Honda Company Information
7.4.2 Honda Introduction and Business Overview
7.4.3 Honda Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Honda Outboard Motor Product Offerings
7.4.5 Honda Recent Development
7.5 Torqeedo
7.5.1 Torqeedo Company Information
7.5.2 Torqeedo Introduction and Business Overview
7.5.3 Torqeedo Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Torqeedo Outboard Motor Product Offerings
7.5.5 Torqeedo Recent Development
7.6 Elco Motor Yachts
7.6.1 Elco Motor Yachts Company Information
7.6.2 Elco Motor Yachts Introduction and Business Overview
7.6.3 Elco Motor Yachts Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Elco Motor Yachts Outboard Motor Product Offerings
7.6.5 Elco Motor Yachts Recent Development
7.7 Suzhou Parsun Power Machine
7.7.1 Suzhou Parsun Power Machine Company Information
7.7.2 Suzhou Parsun Power Machine Introduction and Business Overview
7.7.3 Suzhou Parsun Power Machine Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Suzhou Parsun Power Machine Outboard Motor Product Offerings
7.7.5 Suzhou Parsun Power Machine Recent Development
7.8 Tohatsu
7.8.1 Tohatsu Company Information
7.8.2 Tohatsu Introduction and Business Overview
7.8.3 Tohatsu Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Tohatsu Outboard Motor Product Offerings
7.8.5 Tohatsu Recent Development
7.9 ePropulsion Technology
7.9.1 ePropulsion Technology Company Information
7.9.2 ePropulsion Technology Introduction and Business Overview
7.9.3 ePropulsion Technology Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 ePropulsion Technology Outboard Motor Product Offerings
7.9.5 ePropulsion Technology Recent Development
7.10 Haibo
7.10.1 Haibo Company Information
7.10.2 Haibo Introduction and Business Overview
7.10.3 Haibo Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Haibo Outboard Motor Product Offerings
7.10.5 Haibo Recent Development
7.11 ACEL Power Inc
7.11.1 ACEL Power Inc Company Information
7.11.2 ACEL Power Inc Introduction and Business Overview
7.11.3 ACEL Power Inc Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 ACEL Power Inc Outboard Motor Product Offerings
7.11.5 ACEL Power Inc Recent Development
7.12 Minn Kota
7.12.1 Minn Kota Company Information
7.12.2 Minn Kota Introduction and Business Overview
7.12.3 Minn Kota Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Minn Kota Outboard Motor Product Offerings
7.12.5 Minn Kota Recent Development
7.13 Pure Watercraft
7.13.1 Pure Watercraft Company Information
7.13.2 Pure Watercraft Introduction and Business Overview
7.13.3 Pure Watercraft Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Pure Watercraft Outboard Motor Product Offerings
7.13.5 Pure Watercraft Recent Development
7.14 AquaWatt
7.14.1 AquaWatt Company Information
7.14.2 AquaWatt Introduction and Business Overview
7.14.3 AquaWatt Outboard Motor Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 AquaWatt Outboard Motor Product Offerings
7.14.5 AquaWatt Recent Development
8 Industry Chain Analysis
8.1 Outboard Motor Industrial Chain
8.2 Outboard Motor Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Outboard Motor Sales Model
8.5.2 Sales Channel
8.5.3 Outboard Motor Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer