Summary

The Japan bath soap market size reached USD 1.53 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.84 Billion by 2033, exhibiting a growth rate (CAGR) of 2.1% during 2025-2033.

Bath soaps are cleansing products made from a combination of alkalis, such as sodium hydroxide (NaOH) and potassium hydroxide (KOH). They are commercially available in bar and liquid forms. Bath soaps are produced through the saponification process, wherein caustic lye is combined with oil to cause a chemical reaction that breaks down the fats in acid chains. Some other ingredients include glycerin, animal or vegetable fats, propylene glycol, allantoin, sodium laureth sulfate (SLS), and triethanolamine. Bath soaps create lather that kills microorganisms by disorganizing their membrane bilayer. It also emulsifies oils that enable dirt to detach from the skin, thereby assisting in unclogging pores, removing dirt and debris, and conditioning the skin.

Japan Bath Soap Market Trends:
Changing lifestyles and rising pollution levels represent the key factors that are driving the Japan bath soap market growth. This, in turn, is escalating the demand for new product variants that protect the skin against pollutants and keep the skin healthy. Additionally, strong income levels have enabled consumers to afford premium products infused with essential oils and fragrances to provide a spa-like experience, which is supporting the market growth. Apart from this, key players are adopting micro-biome and biotechnology to formulate high-performance bath soaps with enhanced moisturizing capabilities and dermatological benefits, which is acting as a growth-inducing factor. Moreover, the increasing hygiene concerns, especially amidst the coronavirus disease (COVID-19) outbreak, have intensified the need for germ-protecting, therapeutic, and antiseptic bath soaps, which is creating a positive outlook for the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Japan bath soap market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product type, form and distribution channel.

Breakup by Product Type:
• Premium Products
• Mass Products

Breakup by Form:
• Solid Bath Soaps
• Liquid Bath Soaps

Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Specialty Stores
• Online
• Others

Breakup by Region:
• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:
• How has the Japan bath soap market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan bath soap market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the form?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Japan bath soap market and who are the key players?
• What is the degree of competition in the industry?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Japan Bath Soap Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Premium Products
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mass Products
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Form
7.1 Solid Bath Soaps
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Liquid Bath Soaps
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Pharmacies
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Specialty Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Online
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 Kanto Region
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Kinki Region
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Central/ Chubu Region
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Kyushu-Okinawa Region
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Tohoku Region
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Chugoku Region
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Hokkaido Region
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Shikoku Region
9.8.1 Market Trends
9.8.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players

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List of Tables/Graphs

List of Figures
Figure 1: Japan: Bath Soap Market: Major Drivers and Challenges
Figure 2: Japan: Bath Soap Market: Sales Value (in Billion USD​​​)
2019-2024
Figure 3: Japan: Bath Soap Market Forecast: Sales Value (in Billion USD​​​)
2025-2033
Figure 4: Japan: Bath Soap Market: Breakup by Product Type (in %)
2024
Figure 5: Japan: Bath Soap Market: Breakup by Form (in %)
2024
Figure 6: Japan: Bath Soap Market: Breakup by Distribution Channel (in %)
2024
Figure 7: Japan: Bath Soap Market: Breakup by Region (in %)
2024
Figure 8: Japan: Bath Soap (Premium Products) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 9: Japan: Bath Soap (Premium Products) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 10: Japan: Bath Soap (Mass Products) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 11: Japan: Bath Soap (Mass Products) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 12: Japan: Bath Soap (Solid Bath Soaps) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 13: Japan: Bath Soap (Solid Bath Soaps) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 14: Japan: Bath Soap (Liquid Bath Soaps) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 15: Japan: Bath Soap (Liquid Bath Soaps) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 16: Japan: Bath Soap (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 17: Japan: Bath Soap (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 18: Japan: Bath Soap (Convenience Stores) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 19: Japan: Bath Soap (Convenience Stores) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 20: Japan: Bath Soap (Pharmacies) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 21: Japan: Bath Soap (Pharmacies) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 22: Japan: Bath Soap (Specialty Stores) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 23: Japan: Bath Soap (Specialty Stores) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 24: Japan: Bath Soap (Online) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 25: Japan: Bath Soap (Online) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 26: Japan: Bath Soap (Other Distribution Channels) Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 27: Japan: Bath Soap (Other Distribution Channels) Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 28: Kanto Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 29: Kanto Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 30: Kinki Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 31: Kinki Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 32: Central/ Chubu Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 33: Central/ Chubu Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 34: Kyushu-Okinawa Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 35: Kyushu-Okinawa Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 36: Tohoku Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 37: Tohoku Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 38: Chugoku Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 39: Chugoku Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 40: Hokkaido Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 41: Hokkaido Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 42: Shikoku Region: Bath Soap Market: Sales Value (in Million USD​​​)
2019 & 2024
Figure 43: Shikoku Region: Bath Soap Market Forecast: Sales Value (in Million USD​​​)
2025-2033
Figure 44: Japan: Bath Soap Industry: SWOT Analysis
Figure 45: Japan: Bath Soap Industry: Value Chain Analysis
Figure 46: Japan: Bath Soap Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Japan: Bath Soap Market: Key Industry Highlights
2024 and 2033
Table 2: Japan: Bath Soap Market Forecast: Breakup by Product Type (in Million USD​​​)
2025-2033
Table 3: Japan: Bath Soap Market Forecast: Breakup by Form (in Million USD​​​)
2025-2033
Table 4: Japan: Bath Soap Market Forecast: Breakup by Distribution Channel (in Million USD​​​)
2025-2033
Table 5: Japan: Bath Soap Market Forecast: Breakup by Region (in Million USD​​​)
2025-2033
Table 6: Japan: Bath Soap Market: Competitive Structure
Table 7: Japan: Bath Soap Market: Key Players