Summary

Massage Equipment Market Summary

The global massage equipment market size was valued at USD 11.60 billion in 2024 and is expected to reach USD 21.76 billion by 2033, growing at a CAGR of 7.3% from 2025 to 2033. The market growth is driven by rising stress levels and increasingly sedentary lifestyles, which are fueling demand for relaxation and pain relief solutions.

Technological advancements have led to the development of innovative, customizable massage equipment that is more effective and appealing to consumers. For instance, In July 2025, Fujiiryoki launched its Cyber Relax Elite massage chair in the U.S. The model featured a 4D dual-robot massage system, SL-Track, triple-action foot and leg therapy, 86 airbags, quad-heat zones, zero-gravity recline, touchscreen control, and Bluetooth sound for a luxurious wellness experience. The increasing emphasis on holistic well-being and the growth of wellness tourism have further fueled market expansion. Moreover, the rising popularity of home fitness and wellness, combined with the convenience of e-commerce and online retail, has made massage equipment more accessible to a broader consumer base.

Additionally, the growing aging population and the increasing prevalence of musculoskeletal disorders are boosting the need for therapeutic massage devices. According to the World Health Organization (WHO), published in July 2022, about 1.71 billion people globally suffer from musculoskeletal conditions, limiting their mobility and dexterity, requiring them to retire from work early.

Moreover, rising disposable incomes and changing lifestyle preferences are encouraging consumers to invest in premium wellness products. Corporate wellness initiatives and the adoption of massage equipment in workplaces are also enhancing demand. Furthermore, expanding product availability in spas, gyms, and rehabilitation centers is contributing to the market’s sustained growth.

Global Massage Equipment Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the massage equipment market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Massage Chairs & Sofas
• Back Massagers
• Handheld Massagers
• Neck & Shoulder Massagers
• Others
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Commercial
• Home
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
• Asia Pacific
o China
o India
o Japan
o Australia
• Latin America
o Brazil
• Middle East & Africa
o South Africa

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Product Outlook
2.3. Application Outlook
2.4. Regional Outlook
2.5. Competitive Landscape Snapshot
Chapter 3. Massage Equipment Market Variables and Trends
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Massage Equipment Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Massage Equipment Market: Product Estimates & Trend Analysis
5.1. Massage Equipment Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts by Product, 2021 - 2033 (USD Million)
5.3.1. Massage Chairs & Sofas
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Back Massagers
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.3. Handheld Massagers
5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.4. Neck & Shoulder Massagers
5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.5. Others
5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Massage Equipment Market: Application Estimates & Trend Analysis
6.1. Massage Equipment Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million)
6.3.1. Commercial
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Home
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Massage Equipment Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2024 & 2033
7.2. North America
7.2.1. U.S.
7.2.1.1. Key country dynamics
7.2.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.2.2. Canada
7.2.2.1. Key country dynamics
7.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.2.3. Mexico
7.2.3.1. Key country dynamics
7.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3. Europe
7.3.1. UK
7.3.1.1. Key country dynamics
7.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Germany
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3. France
7.3.3.1. Key country dynamics
7.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.4. Italy
7.3.4.1. Key country dynamics
7.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.5. Spain
7.3.5.1. Key country dynamics
7.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.4. Asia Pacific
7.4.1. China
7.4.1.1. Key country dynamics
7.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.4.2. India
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.4.3. Japan
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.4.4. Australia
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.5. Latin America
7.5.1. Brazil
7.5.1.1. Key country dynamics
7.5.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.6. Middle East & Africa
7.6.1. South Africa
7.6.1.1. Key country dynamics
7.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Massage Equipment Market: Competitive Analysis
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. JSB Healthcare
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. OSIM International Pte. Ltd.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Panasonic
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. RoboTouch.
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Casada International.
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. OHCO Massage Chairs.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Prosperacorp.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Luraco Technologies Corp.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Beurer GmbH
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. BODYFRIEND.
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives

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List of Tables/Graphs

List of Tables

Table 1. Global Massage equipment market - Key market driver analysis
Table 2. Global Massage equipment market - Key market restraint analysis
Table 3. Global Massage equipment market estimates & forecast, by Product (USD Million)
Table 4. Global Massage equipment market estimates & forecast, by application (USD Million)
Table 5. U.S. macro-economic outlay
Table 6. U.S. Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 7. U.S. Massage equipment market estimates & forecast, by Product (USD Million)
Table 8. U.S. Massage equipment market estimates & forecast, by application (USD Million)
Table 9. Canada macro-economic outlay
Table 10. Canada Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 11. Canada Massage equipment market estimates & forecast, by Product (USD Million)
Table 12. Canada Massage equipment market estimates & forecast, by application (USD Million)
Table 13. Mexico macro-economic outlay
Table 14. Mexico Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 15. Mexico Massage equipment market estimates & forecast, by Product (USD Million)
Table 16. Mexico Massage equipment market estimates & forecast, by application (USD Million)
Table 17. UK macro-economic outlay
Table 18. UK Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 19. UK Massage equipment market estimates & forecast, by Product (USD Million)
Table 20. UK Massage equipment market estimates & forecast, by application (USD Million)
Table 21. Germany macro-economic outlay
Table 22. Germany Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 23. Germany Massage equipment market estimates & forecast, by Product (USD Million)
Table 24. Germany Massage equipment market estimates & forecast, by application (USD Million)
Table 25. France macro-economic outlay
Table 26. France Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 27. France Massage equipment market estimates & forecast, by Product (USD Million)
Table 28. France Massage equipment market estimates & forecast, by application (USD Million)
Table 29. Italy macro-economic outlay
Table 30. Italy Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 31. Italy Massage equipment market estimates & forecast, by Product (USD Million)
Table 32. Italy Massage equipment market estimates & forecast, by application (USD Million)
Table 33. Spain macro-economic outlay
Table 34. Spain Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 35. Spain Massage equipment market estimates & forecast, by Product (USD Million)
Table 36. Spain Massage equipment market estimates & forecast, by application (USD Million)
Table 37. China macro-economic outlay
Table 38. China Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 39. China Massage equipment market estimates & forecast, by Product (USD Million)
Table 40. China Massage equipment market estimates & forecast, by application (USD Million)
Table 41. India macro-economic outlay
Table 42. India Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 43. India Massage equipment market estimates & forecast, by Product (USD Million)
Table 44. India Massage equipment market estimates & forecast, by application (USD Million)
Table 45. Japan macro-economic outlay
Table 46. Japan Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 47. Japan Massage equipment market estimates & forecast, by Product (USD Million)
Table 48. Japan Massage equipment market estimates & forecast, by application (USD Million)
Table 49. Australia macro-economic outlay
Table 50. Australia Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 51. Australia Massage equipment market estimates & forecast, by Product (USD Million)
Table 52. Australia Massage equipment market estimates & forecast, by application (USD Million)
Table 53. Brazil macro-economic outlay
Table 54. Brazil Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 55. Brazil Massage equipment market estimates & forecast, by Product (USD Million)
Table 56. Brazil Massage equipment market estimates & forecast, by application (USD Million)
Table 57. South Africa macro-economic outlay
Table 58. South Africa Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Table 59. South Africa Massage equipment market estimates & forecast, by Product (USD Million)
Table 60. South Africa Massage equipment market estimates & forecast, by application (USD Million)
Table 61. Recent developments & impact analysis by key market participants
Table 62. Company market share, 2024
Table 63. Company heat map analysis
Table 64. Companies undergoing key strategiesList of Figures

Fig. 1 Global Massage Equipment Market Segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Application snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Global Massage equipment market size (USD Million)
Fig. 12 Global Massage equipment market size, 2021 to 2033 (USD Million)
Fig. 13 Global Massage equipment market: Penetration & growth prospect mapping
Fig. 14 Global Massage equipment market: Value chain analysis
Fig. 15 Global Massage equipment market: Profit margin analysis
Fig. 16 Global Massage equipment market: Market dynamics
Fig. 17 Global Massage equipment market: Porter's five forces analysis
Fig. 18 Factors influencing buying decisions for massage equipment
Fig. 19 Global Massage Equipment Market: Product Movement Analysis, 2024 & 2033 (%)
Fig. 20 Massage Chairs & Sofas market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 21 Back Massagers market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 22 Handheld Massagers market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 23 Neck & Shoulder Massagers market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 24 Others market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 25 Global Massage Equipment Market: Application Movement Analysis, 2024 & 2033 (%)
Fig. 26 Commercial Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 27 Home Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 28 Global Massage equipment market: Regional outlook, 2024 & 2033 (USD Million)
Fig. 29 Regional marketplace: Key takeaways
Fig. 30 North America market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 31 US market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 32 Canada market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 33 Mexico market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 34 Europe Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 35 UK Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 36 Germany Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 37 France Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 38 France Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 39 Italy Massage equipment market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 40 Spain Massage equipment market estimates, 2021 – 2033, (USD Million)
Fig. 41 China market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 42 India market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 43 Japan market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 44 Australia market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 45 Brazil market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 46 South Africa market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 47 Key company categorization
Fig. 48 Company market share analysis, 2024
Fig. 49 Strategic framework of Massage equipment market