Summary

Lingerie Market Summary

The global lingerie market size was estimated at USD 94.63 billion in 2024 and is projected to reach USD 165.69 billion by 2033, growing at a CAGR of 6.7% from 2025 to 2033, driven by rising body-positivity and inclusivity trends that boost demand for comfortable and diverse styles, along with e-commerce growth and social media marketing, which accelerate premiumization and global adoption. A key global trend in the market for lingerie is the shift toward comfort-first, wire-free, and multifunctional lingerie as consumers prioritize breathable, everyday styles like bralettes and seamless fits over traditional push-up designs, driven by hybrid lifestyles and demand for practical essentials.

Growth in the global market is being driven by a functional shift in women’s wardrobes, where lingerie is no longer just an innerwear purchase but part of daily comfort and wellness. Post-pandemic lifestyle changes and hybrid work culture have fueled demand for wire-free, breathable, and stretch-fit bras that can be worn for long hours, replacing traditional push-up designs. Sales data from retail platforms like ASOS, Zalando, and Myntra show bralette and seamless categories growing faster than underwire bras, reflecting a real behavioral shift rather than a fashion cycle.

Another major driver is the rise of size-inclusivity and body realism, which is expanding the customer base globally. Instead of limited “S-M-L” options, brands now offer inclusive fits across band and cup combinations, including plus-size and petite segments. Retailers such as Savage X Fenty, Marks & Spencer, and H&M have scaled sizing ranges based on demand analytics, while AI-powered virtual fitting tech from companies like TrueFit and Fit Finder has reduced return rates by solving size mismatch issues-converting more shoppers online and boosting lingerie revenue.

Another key factor driving the market growth is the premiumization of everyday lingerie, powered by social media discovery and brand storytelling. Consumers across middle-income countries are trading up from unbranded basics to branded mid-segment products offering better fabric, fit, and durability. In markets such as India, Brazil, and Southeast Asia, brands like Clovia, Zivame, and Hope Lingerie are monetizing aspirational buying through influencer try-on content, installment payments, and style education. This has turned lingerie from a low-involvement purchase into a lifestyle product, raising average selling prices and accelerating market growth.

Global Lingerie Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global lingerie market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Briefs
• Bras
• Shapewear
• Others
• Distribution Channel (Revenue, USD Million, 2021 - 2033)
• Online
• Offline
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
• Asia Pacific
o China
o Japan
o India
o Australia
o South Korea
• Central & South America
o Brazil
• Middle East & Africa
o South Africa

ページTOPに戻る

Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product range Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Outlook
Chapter 3. Lingerie Market Variables, Trends & Scope
3.1. Market Introduction
3.1.1. Lingerie Market Size & Growth Rate, 2021 - 2033 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Lingerie Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings
Chapter 5. Lingerie Market: Product Estimates & Trend Analysis
5.1. Lingerie Market: Product Outlook
5.2. Product Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
5.3.1. Briefs
5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.2. Bras
5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.3. Shapewear
5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Lingerie Market: Distribution Channel Estimates & Trend Analysis
6.1. Lingerie Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
6.3.1. Online
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Offline
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Lingerie Market: Regional Estimates & Trend Analysis
7.1. Lingerie Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2033 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.2. Germany
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.3. UK
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.4. Central & South America
7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Jockey International Inc.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Victoria’s Secret
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Zivame
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Gap, Inc.
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Hanesbrands Inc.
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Triumph International Ltd.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Hunkemoller
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Bare Necessities
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Calvin Klein
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. MAS Holdings
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives

ページTOPに戻る

List of Tables/Graphs

List of Tables

Table 1. Lingerie market - Key market driver analysis
Table 2. Lingerie market - Key market restraint analysis
Table 3. Lingerie market estimates & forecast, by product (USD Million)
Table 4. Lingerie market estimates & forecast, by distribution channel (USD Million)
Table 5. North America lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 6. North America lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 7. U.S. macro-economic outlay
Table 8. U.S. lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 9. U.S. lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 10. U.S. lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 11. Canada macro-economic outlay
Table 12. Canada lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 13. Canada lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 14. Canada lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 15. Mexico macro-economic outlay
Table 16. Mexico lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 17. Mexico lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 18. Mexico lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 19. Europe lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 20. Europe lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 21. Europe lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 22. Germany macro-economic outlay
Table 23. Germany lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 24. Germany lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 25. Germany lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 26. UK macro-economic outlay
Table 27. UK lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 28. UK lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 29. UK lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 30. France macro-economic outlay
Table 31. France lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 32. France lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 33. France lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 34. Italy macro-economic outlay
Table 35. Italy lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 36. Italy lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 37. Italy lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 38. Spain macro-economic outlay
Table 39. Spain lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 40. Spain lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 41. Spain lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 42. Asia Pacific lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 43. Asia Pacific lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 44. Asia Pacific lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 45. China macro-economic outlay
Table 46. China lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 47. China lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 48. China lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 49. Japan macro-economic outlay
Table 50. Japan lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 51. Japan lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 52. Japan lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 53. India macro-economic outlay
Table 54. India lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 55. India lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 56. India lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 57. Australia & New Zealand macro-economic outlay
Table 58. Australia lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 59. Australia & New Zealand lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 60. Australia & New Zealand lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 61. South Korea macro-economic outlay
Table 62. South Korea lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 63. South Korea lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 64. South Korea lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 65. Central & South America lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 66. Central & South America lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 67. Central & South America lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 68. Brazil macro-economic outlay
Table 69. Brazil lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 70. Brazil lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 71. Brazil lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 72. Middle East & Africa lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 73. Middle East & Africa lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 74. Middle East & Africa lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 75. South Africa macro-economic outlay
Table 76. South Africa lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Table 77. South Africa lingerie market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 78. South Africa lingerie market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 79. Recent developments & impact analysis by key market participants
Table 80. Company market share, 2024
Table 81. Company heat map analysis
Table 82. Companies undergoing key strategiesList of Figures

Fig. 1 Lingerie market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product range snapshot
Fig. 8 Distribution channel snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Lingerie market size, 2021 to 2033 (USD Million)
Fig. 12 Lingerie market: Penetration & growth prospect mapping
Fig. 13 Lingerie market: Value chain analysis
Fig. 14 Lingerie market: Profit margin analysis
Fig. 15 Lingerie market: Market dynamics
Fig. 16 Lingerie market: Porter's five forces analysis
Fig. 17 Lingerie market, by product: Key Takeaways
Fig. 18 Lingerie market: Product movement analysis, 2024 & 2033 (%)
Fig. 19 Briefs market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 20 Bras market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 21 Shapewear market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 22 Others lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 23 Lingerie market, by distribution channel: Key Takeaways
Fig. 24 Lingerie market: Distribution Channel mode movement analysis, 2024 & 2033 (%)
Fig. 25 Sale of lingerie through online channel market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 26 Sale of lingerie through offline channel market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 27 Regional marketplace: Key takeaways
Fig. 28 North America lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 29 U.S. lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 30 Canada lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 31 Mexico lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 32 Europe lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 33 UK lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 34 Germany lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 35 France lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 36 Italy lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 37 Spain lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 38 Asia Pacific lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 39 China lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 40 Japan lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 41 Australia & New Zealand lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 42 South Korea lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 43 Central & South America lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 44 Brazil lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 45 Middle East & Africa lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 46 South Africa lingerie market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 47 Key company categorization
Fig. 48 Company market share analysis, 2024
Fig. 49 Strategic framework of the lingerie market