Summary

Automotive Wrap Films Market Summary

The global automotive wrap films market size was estimated at USD 3.54 billion in 2024 and is projected to reach USD 15.32 billion by 2033, growing at a CAGR of 18.0% from 2025 to 2033. The market growth is driven by the rising demand for vehicle customization and aesthetic personalization, along with increasing awareness of paint protection and durability.

Additionally, growing automotive sales and trends in fleet branding and advertising boost market adoption. Consumers increasingly prefer unique vehicle aesthetics over standard paint finishes, seeking custom colors, textures, and designs. Automotive wraps provide a cost-effective and reversible alternative to traditional painting, enabling individuals and businesses to refresh or transform a vehicle’s appearance without permanent modifications. This trend is particularly strong among luxury vehicle owners, car enthusiasts, and commercial fleets looking for brand visibility through customized vehicle graphics.

Another significant factor is the cost-effectiveness and protection offered by wrap films. Automotive wraps not only enhance appearance but also act as a protective layer against minor scratches, UV radiation, and environmental damage. This protection helps maintain the resale value of vehicles, which encourages more consumers and fleet operators to adopt wrap films. Compared to a full paint job, wraps are less expensive and require less downtime, making them an attractive solution for budget-conscious customers and businesses seeking fleet branding.

The growing automotive aftermarket industry, especially in regions like North America and Europe, is also fueling the growth of the automotive wrap films industry. As car ownership increases and consumers invest more in vehicle aesthetics and maintenance, demand for aftermarket customization products such as wrap films continues to rise. Commercial applications, including branding for taxis, delivery vehicles, and company fleets, also contribute significantly to market expansion. Additionally, the proliferation of specialized wrap service providers and online platforms has made these products more accessible, further boosting adoption.

Moreover, technological advancements in wrap film materials and finishes are driving market adoption. Innovations such as air-release adhesives, high-durability polymers, textured finishes (like carbon fiber, matte, and metallic), and eco-friendly films enhance ease of installation, longevity, and visual appeal. These technological improvements reduce installation errors and maintenance issues, making wraps more appealing to both professional installers and DIY enthusiasts. As manufacturers continue to innovate, offering new colors, textures, and environmentally friendly solutions, the market for automotive wrap films is expected to sustain steady growth globally.

Global Automotive Wrap Films Market Report Segmentation

This report forecasts revenue growth at the global, regional & country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global automotive wrap films market report based on application and region:

• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Trucks
• Buses
• Passenger Cars
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o France
o UK
o Italy
o Spain
o Belgium
o Netherlands
o Poland
• Asia Pacific
o China
o India
o Japan
o Australia
o Indonesia
o Malaysia
o Thailand
o Philippines
o New Zealand
• Latin America
o Brazil
o Argentina
• Middle East & Africa
o South Africa
o Saudi Arabia
o UAE

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Table of Contents

Table of Contents

Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Information analysis
1.3.2 Market formulation & data visualization
1.3.3 Data validation & publishing
1.4 Research Scope and Assumptions
1.4.1 List of Data Sources
1.5 List of Abbreviations
Chapter 2 Executive Summary
2.1 Market Snapshot
2.2 Segment Snapshot
2.3 Competitive Landscape Snapshot
Chapter 3 Automotive Wrap Films Market: Variables and Trends
3.1 Market Lineage Outlook
3.1.1 Global Plastic Films Market
3.2 Industry Value Chain Analysis
3.2.1 Raw Material Trends
3.2.1.1 Major Raw Material Analysis
3.2.1.1.1 PVC Price Trend Analysis
3.2.1.2 Procurement Best Practices
3.2.2 Manufacturing Trends
3.2.2.1 Technology Trends
3.2.2.2 Cost Structure Analysis
3.2.2.3 Major Suppliers
3.2.3 Sales Channel Analysis
3.2.4 End user buying behavior
3.3 Technology Overview
3.3.1 Production of vinyl sheets
3.3.1.1 Cast films
3.3.1.2 Calendered films
3.3.2 Creating Vehicle Wraps
3.4 Regulatory Framework
3.4.1 Product Classification Codes
3.4.2 Standards & Compliances
3.4.2.1 U.S. EPA
3.4.2.2 23 CFR PART 750 - HIGHWAY BEAUTIFICATION
3.4.2.3 Political forces
3.4.2.4 Regulations in India
3.5 Market Dynamics
3.5.1 Market Driver Impact Analysis
3.5.2 Market Restraint Impact Analysis
3.5.3 Market Opportunity Analysis
3.5.4 Market Challenge Analysis
3.6 Automotive Wrap Films - Colors & Textures
3.7 Calendered and Cast Automotive Wrap Films
3.8 Industry Analysis Tools
3.8.1 PORTER’s Analysis
3.8.2 Macroeconomic Analysis- PESTLE
Chapter 4 Automotive Wrap Films Market: Application Estimates & Trend Analysis
4.1 Application Movement Analysis & Market Share, 2024 & 2033
4.2 Automotive Wrap Films Market Estimates & Forecast, By Application (USD Million)
4.2.1 Trucks
4.2.1.1 Automotive Wrap Films Market Estimates & Forecasts, by Trucks, 2021 - 2033 (USD Million)
4.2.2 Passenger Cars
4.2.2.1 Automotive Wrap Films Market Estimates & Forecasts, by Passenger Cars, 2021 - 2033 (USD Million)
4.2.3 Buses
4.2.3.1 Automotive Wrap Films Market Estimates & Forecasts, by Buses, 2021 - 2033 (USD Million)
Chapter 5 Automotive Wrap Films Market: Regional Estimates & Trend Analysis
5.1 Automotive Wrap Films Market: Regional Outlook
5.2 North America
5.2.1 North America Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.2.2 U.S.
5.2.2.1 U.S. Automotive Wrap Films Market Estimates & Forecasts, 2021 - 2033 (USD Million)
5.2.3 Canada
5.2.3.1 Canada Automotive Wrap Films Market Estimates & Forecasts, 2021 - 2033 (USD Million)
5.2.4 Mexico
5.2.4.1 Mexico Automotive Wrap Films Market Estimates & Forecasts, 2021 - 2033 (USD Million)
5.3 Europe
5.3.1 Europe Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.2 Germany
5.3.2.1 Germany Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.3.3 UK
5.3.3.1 UK automotive wrap films market estimates and forecast, 2021 - 2033 (USD Million)
5.3.4 France
5.3.4.1 France automotive wrap films market estimates and forecast, 2021 - 2033 (USD Million)
5.3.5 Italy
5.3.5.1 Italy automotive wrap films market estimates and forecast, 2021 - 2033 (USD Million)
5.3.6 Belgium
5.3.6.1 Belgium automotive wrap films market estimates and forecast, 2021 - 2033 (USD Million)
5.3.7 Netherlands
5.3.7.1 Netherlands Automotive Wrap films market estimates and forecast, 2021 - 2033 (USD Million)
5.3.8 Spain
5.3.8.1 Spain automotive wrap films market estimates and forecast, 2021 - 2033 (USD Million)
5.3.9 Poland
5.3.9.1 Poland automotive wrap films market estimates and forecast, 2021 - 2033 (USD Million)
5.4 Asia Pacific
5.4.1 Asia Pacific Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.2 China
5.4.2.1 China Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.3 Japan
5.4.3.1 Japan Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.4 India
5.4.4.1 India Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.5 Australia
5.4.5.1 Australia Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.6 Indonesia
5.4.6.1 Indonesia Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.7 Malaysia
5.4.7.1 Malaysia Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.8 Thailand
5.4.8.1 Thailand Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.9 New Zealand
5.4.9.1 New Zealand Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.4.10 Philippines
5.4.10.1 Philippines Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5 Central & South America
5.5.1 Central & South America Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.2 Brazil
5.5.2.1 Brazil Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.5.3 Argentina
5.5.3.1 Argentina Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6 Middle East & Africa
5.6.1 Middle East & Africa Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6.2 Saudi Arabia
5.6.2.1 Saudi Arabia Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6.3 UAE
5.6.3.1 UAE Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
5.6.4 South Africa
5.6.4.1 South Africa Automotive Wrap Films Market Estimates and Forecast, 2021 - 2033 (USD Million)
Chapter 6 Automotive Wrap Films Market: Competitive Analysis
6.1 Recent Developments & Impact Analysis, By Key Market Participants
6.2 Company Categorization
6.3 Vendor Landscape
6.3.1 List of key manufacturers/raw material suppliers/distributors
6.3.2 List of potential customers/end-users
6.4 Competitive Dynamics
6.4.1 Company Market Positioning/Competitive Dashboard Analysis
6.4.2 Heat Map Analysis
6.4.3 List of Key Emerging Companies & their Geographical Presence
6.5 Strategy Mapping
6.5.1 New Product Launches
6.5.2 Mergers & Acquisition
6.5.3 Expansion
6.5.4 Collaboration
6.5.5 Investment
6.6 Participant’s Overview
6.6.1 Avery Dennison Corporation
6.6.1.1 Company Overview
6.6.1.2 Financial Performance
6.6.1.3 Product Benchmarking
6.6.2 Arlon Graphics LLC
6.6.2.1 Company Overview
6.6.2.2 Financial Performance
6.6.2.3 Product Benchmarking
6.6.3 3M
6.6.3.1 Company Overview
6.6.3.2 Financial Performance
6.6.3.3 Product Benchmarking
6.6.4 KPMF
6.6.4.1 Company Overview
6.6.4.2 Financial Performance
6.6.4.3 Product Benchmarking
6.6.5 Fedrigoni S.P.A
6.6.5.1 Company Overview
6.6.5.2 Financial Performance
6.6.5.3 Product Benchmarking
6.6.6 Vvivid Vinyl
6.6.6.1 Company Overview
6.6.6.2 Financial Performance
6.6.6.3 Product Benchmarking
6.6.7 ORAFOL Europe GmbH
6.6.7.1 Company Overview
6.6.7.2 Financial Performance
6.6.7.3 Product Benchmarking
6.6.8 Hexis S.A.S
6.6.8.1 Company Overview
6.6.8.2 Financial Performance
6.6.8.3 Product Benchmarking
6.6.9 CARBINS Film
6.6.9.1 Company Overview
6.6.9.2 Financial Performance
6.6.9.3 Product Benchmarking
6.6.10 LLumar (Eastman Performance Films, LLC)
6.6.10.1 Company Overview
6.6.10.2 Financial Performance
6.6.10.3 Product Benchmarking

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List of Tables/Graphs

List of Tables

Table 1 List of Abbreviations
Table 2 Automotive wrap films - Properties
Table 3 Cast Vinyl Wrap Life Expectancy
Table 4 Calendared Vinyl Wraps Life Expectancy
Table 5 Automotive Wrap Films Market Estimates and Forecast, By Application, 2021 - 2033 (USD Million)
Table 6 Recent Developments & Impact Analysis, By Key Market Participants
Table 7 Company Heat Map Analysis, 2024
Table 8 Key Companies launching new products:
Table 9 Key Companies involved in M&As
Table 10 Key Companies Undergoing Expansions
Table 11 Key Companies undergoing collaborations
Table 12 Key Companies Involved in InvestmentList of Figures

Fig. 1 Automotive Wrap Films Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation And Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Automotive Wrap Films Market - Market Snapshot
Fig. 7 Automotive Wrap Films Market - Segment Snapshot
Fig. 8 Automotive Wrap Films Market - Competitive Landscape Snapshot
Fig. 9 Penetration & Growth Prospect Mapping, 2021 - 2033 (USD Million)
Fig. 10 Automotive Wrap Films Market - Industry Value Chain Analysis
Fig. 11 PVC Price Trend Analysis (USD/Kg)
Fig. 12 Automotive Warp Films Market - Cost Structure Analysis (%)
Fig. 13 Automotive Wrap Films Market - Market Dynamics
Fig. 14 Advertising Cost Per Thousand Impressions (USD)
Fig. 15 Global Automotive Production, 2020 - 2023 (Million Units)
Fig. 16 Outdoor / Out-of-home advertising (%)
Fig. 17 Average Price of Automotive Wrap Films, by Vehicle Type (USD)
Fig. 18 Automotive Wrap Films Market- Porter’s Five Forces Analysis
Fig. 19 Automotive Wrap Films Market - Macroeconomic Analysis - PESTLE
Fig. 20 Automotive Wrap Films Market, By Application: Key Takeaways
Fig. 21 Automotive Wrap Films Market, By Application: Market Share, 2024 & 2033
Fig. 22 Automotive Wrap Films Market Estimates & Forecasts, in Trucks, 2021 - 2033 (USD Million)
Fig. 23 Automotive Wrap Films Market Estimates & Forecasts, in Passenger Cars, 2021 - 2033 (USD Million)
Fig. 24 Automotive Wrap Films Market Estimates & Forecasts, in Buses 2021 - 2033 (USD Million)
Fig. 25 Automotive Wrap Films Market Revenue, By Region, 2024 & 2033 (USD Million)
Fig. 26 Region marketplace: Key Takeaways
Fig. 27 Region marketplace: Key Takeaways
Fig. 28 Region marketplace: Key Takeaways
Fig. 29 North America Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 30 North America Registration or Sales of New Vehicles-Passenger Cars, 2020-2023 (USD Million)
Fig. 31 U.S. Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 32 Canada Automotive Wrap Films Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Fig. 33 Mexico Automotive Wrap Films Market Estimates & Forecasts, 2021 - 2033 (USD Million)
Fig. 34 Europe Automotive Wrap Films Market estimates & forecast, 2021 - 2033 (USD Million)
Fig. 35 Europe Registration Or Sales of New Vehicles-Passenger Cars, 2020-2023 (USD Million)
Fig. 36 Germany Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 37 UK Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 38 France Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 39 Italy Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 40 Belgium Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 41 Netherlands Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 42 Spain Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 43 Poland Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 44 Asia Pacific Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 45 China Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 46 Japan Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 47 India Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 48 Australia Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 49 Indonesia Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 50 Malaysia Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 51 Thailand Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 52 New Zealand Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 53 Philippines Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 54 Central & South America Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 55 Brazil Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 56 Argentina Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 57 Middle East & Africa Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 58 Saudi Arabia Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 59 UAE Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 60 South Africa Automotive Wrap Films Market Estimates & Forecast, 2021 - 2033 (USD Million)
Fig. 61 Company Categorization
Fig. 62 Company Market Positioning/Competitive Dashboard Analysis