Summary

U.S. Automotive Protection Films Market Growth & Trends

The U.S. automotive protection films market size is estimated to reach USD 494.3 million by 2030, registering a CAGR of 4.0%, according to a new report by Grand View Research, Inc. The growth of the U.S. automotive industry is the major factor expected to drive market growth during the forecast period. The increasing vehicle production in the country is slated to have positive impacts on the overall product demand over the coming years.

The demand for polyurethane (PU) films in interior and exterior applications is expected to witness significant growth during the forecast period. The product is widely used in door, floor, and instrument panels for superior moisture resistance.

The increasing use of paint and surface protection films for windows, rear-view mirrors, roof, bumpers, and lamp housings is expected to increase significantly, on account of improved optical clarity, and impact and moisture resistant properties of the material.

The industry is expected to witness the highest growth in the light commercial vehicles among end-use verticals, projected to grow at a CAGR of 5.6% during the forecast period in terms of revenue. The presence of key industry players such as Ford and General Motors in the country is expected to drive the overall product demand during the forecast period.

U.S. Automotive Protection Films Market Report Highlights

• Polyurethane (PU) films accounted for the dominant market share with 54.6% in 2023 owing to their excellent chemical and mechanical stability which provides ideal resilience for automotive protection.

• The exterior application secured the dominant share in 2023 owing to the rising emphasis of original equipment manufacturers (OEMs) on surface protection.

• Light commercial vehicles (LCV) secured the dominant market share with 65.4% in 2023. This can be credited to the exponential growth of e-commerce which fuels the need for efficient last-mile delivery services.

• The key strategies adopted by the industry players include distribution agreements and acquisitions. For instance, XPEL Technologies announced the acquisition of Stratashield LLC, involved in the provision of installation services for automotive protection films.

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. U.S. Automotive Protection Films Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million) (Volume in Thousand Square Meters)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.4. U.S. Automotive Protection Films Market Analysis Tools
3.4.1. Porter’s Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental landscape
3.4.2.5. Legal landscape
Chapter 4. U.S. Automotive Protection Films Market: Material Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. U.S. Automotive Protection Films Market: Material Movement Analysis, USD Million, Volume in Thousand Square Meters, 2023 & 2030
4.3. Polyethylene
4.3.1. Polyethylene Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
4.4. Polyurethane
4.4.1. Polyurethane Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
4.5. Others
4.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
Chapter 5. U.S. Automotive Protection Films Market: Application Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. U.S. Automotive Protection Films Market: Application Movement Analysis, USD Million, Volume in Thousand Square Meters, 2023 & 2030
5.3. Exterior
5.3.1. Exterior Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
5.4. Interior
5.4.1. Interior Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
Chapter 6. U.S. Automotive Protection Films Market: End Use Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. U.S. Automotive Protection Films Market: End Use Movement Analysis, USD Million, Volume in Thousand Square Meters, 2023 & 2030
6.3. Passenger Car
6.3.1. Passenger Car Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
6.4. Light Commercial Vehicle
6.4.1. Light Commercial Vehicle Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
6.5. Heavy Commercial Vehicle
6.5.1. Heavy Commercial Vehicle Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million) (Volume in Thousand Square Meters)
Chapter 7. Competitive Landscape
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Heat Map Analysis
7.4. Company Profiles
7.4.1. 3M
7.4.1.1. Participant’s Overview
7.4.1.2. Financial Performance
7.4.1.3. Product Benchmarking
7.4.1.4. Recent Developments/ Strategic Initiatives
7.4.2. Specialty Coating Systems Inc.
7.4.2.1. Participant’s Overview
7.4.2.2. Financial Performance
7.4.2.3. Product Benchmarking
7.4.2.4. Recent Developments/ Strategic Initiatives
7.4.3. Saint-Gobain Performance Plastics Corporation
7.4.3.1. Participant’s Overview
7.4.3.2. Financial Performance
7.4.3.3. Product Benchmarking
7.4.3.4. Recent Developments/ Strategic Initiatives
7.4.4. Choice Window Tint
7.4.4.1. Participant’s Overview
7.4.4.2. Financial Performance
7.4.4.3. Product Benchmarking
7.4.4.4. Recent Developments/ Strategic Initiatives
7.4.5. Elite Auto Films
7.4.5.1. Participant’s Overview
7.4.5.2. Financial Performance
7.4.5.3. Product Benchmarking
7.4.5.4. Recent Developments/ Strategic Initiatives
7.4.6. Star Shield Solutions
7.4.6.1. Participant’s Overview
7.4.6.2. Financial Performance
7.4.6.3. Product Benchmarking
7.4.6.4. Recent Developments/ Strategic Initiatives
7.4.7. Tint Pro/Platinum Auto Wraps
7.4.7.1. Participant’s Overview
7.4.7.2. Financial Performance
7.4.7.3. Product Benchmarking
7.4.7.4. Recent Developments/ Strategic Initiatives
7.4.8. Poli-Film America, Inc.
7.4.8.1. Participant’s Overview
7.4.8.2. Financial Performance
7.4.8.3. Product Benchmarking
7.4.8.4. Recent Developments/ Strategic Initiatives
7.4.9. TEKRA, LLC.
7.4.9.1. Participant’s Overview
7.4.9.2. Financial Performance
7.4.9.3. Product Benchmarking
7.4.9.4. Recent Developments/ Strategic Initiatives
7.4.10. Midwest Clear Bra
7.4.10.1. Participant’s Overview
7.4.10.2. Financial Performance
7.4.10.3. Product Benchmarking
7.4.10.4. Recent Developments/ Strategic Initiatives