Summary

The global drinking yoghurt market is experiencing rapid growth as consumers increasingly seek convenient, nutritious, and functional beverages. Drinking yoghurt—a smooth, ready-to-drink form of traditional yoghurt—has gained prominence as a healthful alternative to carbonated drinks and sugar-laden beverages. Its probiotic content, digestive health benefits, and nutrient-rich profile have made it a staple in the diets of health-conscious individuals. Valued at USD 58.1 billion in 2026, the market is projected to reach USD 86.79 billion by 2033, expanding at a compound annual growth rate (CAGR) of 5.90%.

Market Insights

Rising awareness of gut health, immunity support, and functional foods has strengthened drinking yoghurt’s appeal across diverse consumer segments. The product resonates with children, adults, and the elderly alike, providing both nutrition and convenience. Flavored variants, fortified options, and lactose-free alternatives have broadened its reach and consumer base. Technological advancements in processing, packaging, and preservation have also enhanced shelf life and portability, making drinking yoghurt a convenient on-the-go choice.

The market is organized by product type, packaging, distribution channels, and region. While conventional drinking yoghurt continues to dominate, the vegan segment is gaining traction due to the growing popularity of plant-based diets. Packaging innovations in bottles and tetra packs have made products more accessible and portable, while modern retail and e-commerce channels are facilitating wider distribution and consumption.

Market Drivers

Several key factors are fueling the expansion of the drinking yoghurt market:

1. Growing Health and Wellness Awareness: Rising consumer focus on digestive health, immunity, and balanced nutrition has positioned drinking yoghurt as a preferred alternative to sugary beverages.

2. Demand for Convenience: Busy lifestyles are driving demand for ready-to-drink, portable beverages. Drinking yoghurt fits seamlessly into on-the-go consumption habits, serving as a quick, nutritious snack or meal supplement.

3. Product Innovation: Companies are introducing new flavors, functional ingredients, probiotic fortifications, and plant-based options, attracting health-conscious and vegan consumers alike.

4. Rising Disposable Income: Higher purchasing power, particularly in emerging economies, is fueling the adoption of premium and fortified drinking yoghurt products.

5. Expansion of Retail Channels: The growth of supermarkets, hypermarkets, and online grocery platforms has increased product accessibility, driving wider consumer adoption.

Business Opportunity

The drinking yoghurt market offers ample opportunities for both established players and emerging brands. Companies can leverage the rising demand for plant-based and functional beverages by introducing innovative product variants. Expansion into high-growth regions, particularly in Asia Pacific and Latin America, provides a promising avenue for revenue growth. Strategic partnerships, mergers, and acquisitions can enhance brand portfolios, expand distribution networks, and strengthen market presence.

Marketing campaigns that emphasize probiotics, digestive health, and immunity benefits can foster brand loyalty, while eco-friendly packaging and sustainable production practices are increasingly valued by modern consumers. Brands that successfully combine health, convenience, and sustainability are well-positioned to capitalize on market growth.

Regional Analysis

The drinking yoghurt market exhibits strong regional diversity and growth potential:

• North America: A mature market driven by health-conscious consumers, strong retail infrastructure, and high awareness of functional beverages.

• Europe: Steady demand supported by interest in plant-based and fortified products, along with favorable regulations for functional foods.

• Asia Pacific: Rapid urbanization, rising disposable incomes, and increasing awareness of digestive health are driving strong market expansion. Local flavors and traditional dairy consumption further enhance adoption.

• Latin America: Growing urbanization, expanding modern retail networks, and demand for convenient nutritious beverages are key growth drivers.

• Middle East and Africa: Steady growth fueled by rising health awareness, urbanization, and improved retail access.

Key Players

The drinking yoghurt market is highly competitive, with global and regional players driving innovation and expansion. Leading companies include:

• Danone S.A.

• Nestlé S.A.

• Yoplait (General Mills, Inc.)

• Chobani, LLC

• Parmalat S.p.A.

• Arla Foods amba

• Fonterra Co-operative Group

• Lactalis Group

• Meiji Holdings Co., Ltd.

• Yakult Honsha Co., Ltd.

• INNER MEAL (Various regional beverage brands)

• PepsiCo, Inc. (Dannon® / Activia® drinkable variants)

• Kerry Group plc

• Tropicana (PepsiCo)

• Suntory Beverage & Food Ltd.

These players focus on product innovation, geographic expansion, and strategic collaborations to maintain competitiveness in the dynamic market landscape.

Segmentation

By Product

• Vegan

• Conventional

By Packaging

• Bottles

• Tetra Packs

By Distribution Channel

• Hypermarkets & Supermarkets

• Convenience Stores

• Online

• Others

By Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Table of Contents

1. Executive Summary
1.1. Global Drinking Yoghurt Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2026
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. COVID-19 Impact Analysis
2.5. Porter's Fiver Forces Analysis
2.6. Impact of Russia-Ukraine Conflict
2.7. PESTLE Analysis
2.8. Regulatory Analysis
2.9. Price Trend Analysis
2.9.1. Current Prices and Future Projections, 2025-2033
2.9.2. Price Impact Factors
3. Global Drinking Yoghurt Market Outlook, 2020 - 2033
3.1. Global Drinking Yoghurt Market Outlook, by Product, Value (US$ Bn), 2020-2033
3.1.1. Vegan
3.1.2. Conventional
3.2. Global Drinking Yoghurt Market Outlook, by Packaging, Value (US$ Bn), 2020-2033
3.2.1. Bottles
3.2.2. Tetra Packs
3.3. Global Drinking Yoghurt Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
3.3.1. Hypermarkets & Supermarkets
3.3.2. Convenience Stores
3.3.3. Online
3.3.4. Others
3.4. Global Drinking Yoghurt Market Outlook, by Region, Value (US$ Bn), 2020-2033
3.4.1. North America
3.4.2. Europe
3.4.3. Asia Pacific
3.4.4. Latin America
3.4.5. Middle East & Africa
4. North America Drinking Yoghurt Market Outlook, 2020 - 2033
4.1. North America Drinking Yoghurt Market Outlook, by Product, Value (US$ Bn), 2020-2033
4.1.1. Vegan
4.1.2. Conventional
4.2. North America Drinking Yoghurt Market Outlook, by Packaging, Value (US$ Bn), 2020-2033
4.2.1. Bottles
4.2.2. Tetra Packs
4.3. North America Drinking Yoghurt Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
4.3.1. Hypermarkets & Supermarkets
4.3.2. Convenience Stores
4.3.3. Online
4.3.4. Others
4.4. North America Drinking Yoghurt Market Outlook, by Country, Value (US$ Bn), 2020-2033
4.4.1. U.S. Drinking Yoghurt Market Outlook, by Product, 2020-2033
4.4.2. U.S. Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
4.4.3. U.S. Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
4.4.4. Canada Drinking Yoghurt Market Outlook, by Product, 2020-2033
4.4.5. Canada Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
4.4.6. Canada Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
4.5. BPS Analysis/Market Attractiveness Analysis
5. Europe Drinking Yoghurt Market Outlook, 2020 - 2033
5.1. Europe Drinking Yoghurt Market Outlook, by Product, Value (US$ Bn), 2020-2033
5.1.1. Vegan
5.1.2. Conventional
5.2. Europe Drinking Yoghurt Market Outlook, by Packaging, Value (US$ Bn), 2020-2033
5.2.1. Bottles
5.2.2. Tetra Packs
5.3. Europe Drinking Yoghurt Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
5.3.1. Hypermarkets & Supermarkets
5.3.2. Convenience Stores
5.3.3. Online
5.3.4. Others
5.4. Europe Drinking Yoghurt Market Outlook, by Country, Value (US$ Bn), 2020-2033
5.4.1. Germany Drinking Yoghurt Market Outlook, by Product, 2020-2033
5.4.2. Germany Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
5.4.3. Germany Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
5.4.4. Italy Drinking Yoghurt Market Outlook, by Product, 2020-2033
5.4.5. Italy Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
5.4.6. Italy Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
5.4.7. France Drinking Yoghurt Market Outlook, by Product, 2020-2033
5.4.8. France Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
5.4.9. France Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
5.4.10. U.K. Drinking Yoghurt Market Outlook, by Product, 2020-2033
5.4.11. U.K. Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
5.4.12. U.K. Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
5.4.13. Spain Drinking Yoghurt Market Outlook, by Product, 2020-2033
5.4.14. Spain Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
5.4.15. Spain Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
5.4.16. Russia Drinking Yoghurt Market Outlook, by Product, 2020-2033
5.4.17. Russia Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
5.4.18. Russia Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
5.4.19. Rest of Europe Drinking Yoghurt Market Outlook, by Product, 2020-2033
5.4.20. Rest of Europe Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
5.4.21. Rest of Europe Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
5.5. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Drinking Yoghurt Market Outlook, 2020 - 2033
6.1. Asia Pacific Drinking Yoghurt Market Outlook, by Product, Value (US$ Bn), 2020-2033
6.1.1. Vegan
6.1.2. Conventional
6.2. Asia Pacific Drinking Yoghurt Market Outlook, by Packaging, Value (US$ Bn), 2020-2033
6.2.1. Bottles
6.2.2. Tetra Packs
6.3. Asia Pacific Drinking Yoghurt Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
6.3.1. Hypermarkets & Supermarkets
6.3.2. Convenience Stores
6.3.3. Online
6.3.4. Others
6.4. Asia Pacific Drinking Yoghurt Market Outlook, by Country, Value (US$ Bn), 2020-2033
6.4.1. China Drinking Yoghurt Market Outlook, by Product, 2020-2033
6.4.2. China Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
6.4.3. China Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
6.4.4. Japan Drinking Yoghurt Market Outlook, by Product, 2020-2033
6.4.5. Japan Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
6.4.6. Japan Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
6.4.7. South Korea Drinking Yoghurt Market Outlook, by Product, 2020-2033
6.4.8. South Korea Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
6.4.9. South Korea Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
6.4.10. India Drinking Yoghurt Market Outlook, by Product, 2020-2033
6.4.11. India Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
6.4.12. India Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
6.4.13. Southeast Asia Drinking Yoghurt Market Outlook, by Product, 2020-2033
6.4.14. Southeast Asia Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
6.4.15. Southeast Asia Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
6.4.16. Rest of SAO Drinking Yoghurt Market Outlook, by Product, 2020-2033
6.4.17. Rest of SAO Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
6.4.18. Rest of SAO Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
6.5. BPS Analysis/Market Attractiveness Analysis
7. Latin America Drinking Yoghurt Market Outlook, 2020 - 2033
7.1. Latin America Drinking Yoghurt Market Outlook, by Product, Value (US$ Bn), 2020-2033
7.1.1. Vegan
7.1.2. Conventional
7.2. Latin America Drinking Yoghurt Market Outlook, by Packaging, Value (US$ Bn), 2020-2033
7.2.1. Bottles
7.2.2. Tetra Packs
7.3. Latin America Drinking Yoghurt Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
7.3.1. Hypermarkets & Supermarkets
7.3.2. Convenience Stores
7.3.3. Online
7.3.4. Others
7.4. Latin America Drinking Yoghurt Market Outlook, by Country, Value (US$ Bn), 2020-2033
7.4.1. Brazil Drinking Yoghurt Market Outlook, by Product, 2020-2033
7.4.2. Brazil Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
7.4.3. Brazil Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
7.4.4. Mexico Drinking Yoghurt Market Outlook, by Product, 2020-2033
7.4.5. Mexico Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
7.4.6. Mexico Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
7.4.7. Argentina Drinking Yoghurt Market Outlook, by Product, 2020-2033
7.4.8. Argentina Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
7.4.9. Argentina Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
7.4.10. Rest of LATAM Drinking Yoghurt Market Outlook, by Product, 2020-2033
7.4.11. Rest of LATAM Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
7.4.12. Rest of LATAM Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
7.5. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Drinking Yoghurt Market Outlook, 2020 - 2033
8.1. Middle East & Africa Drinking Yoghurt Market Outlook, by Product, Value (US$ Bn), 2020-2033
8.1.1. Vegan
8.1.2. Conventional
8.2. Middle East & Africa Drinking Yoghurt Market Outlook, by Packaging, Value (US$ Bn), 2020-2033
8.2.1. Bottles
8.2.2. Tetra Packs
8.3. Middle East & Africa Drinking Yoghurt Market Outlook, by Distribution Channel, Value (US$ Bn), 2020-2033
8.3.1. Hypermarkets & Supermarkets
8.3.2. Convenience Stores
8.3.3. Online
8.3.4. Others
8.4. Middle East & Africa Drinking Yoghurt Market Outlook, by Country, Value (US$ Bn), 2020-2033
8.4.1. GCC Drinking Yoghurt Market Outlook, by Product, 2020-2033
8.4.2. GCC Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
8.4.3. GCC Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
8.4.4. South Africa Drinking Yoghurt Market Outlook, by Product, 2020-2033
8.4.5. South Africa Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
8.4.6. South Africa Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
8.4.7. Egypt Drinking Yoghurt Market Outlook, by Product, 2020-2033
8.4.8. Egypt Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
8.4.9. Egypt Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
8.4.10. Nigeria Drinking Yoghurt Market Outlook, by Product, 2020-2033
8.4.11. Nigeria Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
8.4.12. Nigeria Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
8.4.13. Rest of Middle East Drinking Yoghurt Market Outlook, by Product, 2020-2033
8.4.14. Rest of Middle East Drinking Yoghurt Market Outlook, by Packaging, 2020-2033
8.4.15. Rest of Middle East Drinking Yoghurt Market Outlook, by Distribution Channel, 2020-2033
8.5. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. Company Vs Segment Heatmap
9.2. Company Market Share Analysis, 2025
9.3. Competitive Dashboard
9.4. Company Profiles
9.4.1. Danone S.A.
9.4.1.1. Company Overview
9.4.1.2. Product Portfolio
9.4.1.3. Financial Overview
9.4.1.4. Business Strategies and Developments
9.4.2. Nestlé S.A.
9.4.3. Yoplait (General Mills, Inc.)
9.4.4. Chobani, LLC
9.4.5. Parmalat S.p.A.
9.4.6. Arla Foods amba
9.4.7. Fonterra Co operative Group
9.4.8. Lactalis Group
9.4.9. Meiji Holdings Co., Ltd.
9.4.10. Yakult Honsha Co., Ltd.
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations