Summary

The global hops market is witnessing significant growth, driven by increasing demand in brewing, pharmaceuticals, and personal care industries. Hops, the female flowers of the hop plant (Humulus lupulus), are essential for imparting bitterness, flavor, and aroma to beer. Beyond brewing, hops are recognized for their bioactive compounds, which offer anti-inflammatory, sedative, and antioxidant benefits. This versatility has opened up opportunities in medicinal, cosmetic, and functional food sectors. The global hops market is projected to reach USD 9.5 billion in 2026 and grow to USD 13.6 billion by 2033, representing a CAGR of 6.80%.

Market Insights

The market for hops is being shaped by evolving consumer preferences, technological advancements, and growing awareness of natural ingredients. The rising popularity of craft and specialty beers is a major driver, encouraging brewers to source unique hop varieties such as Cascade, Chinook, Amarillo, and Centennial. Additionally, non-alcoholic and functional beverages infused with hops are gaining traction due to their flavor and health benefits. Hops extracts are increasingly incorporated into skincare and wellness products, reflecting a broader shift toward plant-based, natural ingredients. The market is also seeing vertical integration among key players, ensuring consistent quality and supply from cultivation to distribution.

Drivers

Several factors are fueling the growth of the hops market:

1. Expansion of Craft Beer Industry: North America and Europe are witnessing a craft beer boom, with brewers experimenting with distinct hop varieties to create unique flavor profiles. This trend has increased demand for premium and specialty hops.

2. Rising Health and Wellness Trends: Hops contain compounds like xanthohumol and humulone, known for their antioxidant, anti-inflammatory, and potential anti-cancer properties. This has led to adoption in nutraceuticals, dietary supplements, and functional beverages.

3. Growth in Cosmetic Applications: Hops extracts are valued in personal care for their soothing, antibacterial, and antioxidant properties. The shift toward natural and plant-based skincare products further supports market growth.

4. Technological Innovations: Advances in cultivation, extraction, and processing methods have enhanced yield, consistency, and product innovation, enabling market participants to offer a wide variety of hop-based solutions.

5. Globalization of Beverage Markets: Improved trade networks and distribution channels allow breweries worldwide to access diverse hop varieties, fostering market growth in emerging economies.

Business Opportunity

The hops market offers numerous opportunities for growers, manufacturers, and distributors. Specialty and organic hop cultivation is emerging as a profitable segment, catering to the demand for craft and natural products. Value-added products like hop extracts, hop oils, and functional beverages provide avenues for product diversification. Companies can leverage strategic partnerships with breweries, pharmaceutical companies, and cosmetic manufacturers to expand reach. Furthermore, e-commerce platforms offer a growing channel to serve both commercial clients and individual consumers globally.

Region Analysis

Geographically, the hops market is diverse, with distinct growth patterns across regions:

• North America: Dominated by the craft beer sector, the U.S. and Canada drive regional growth. Investments in hop cultivation, specialty varieties, and brewery innovation strengthen market dominance.

• Europe: Home to a mature beer industry, Europe maintains steady demand for high-quality and organic hops, with Germany, Belgium, and the United Kingdom leading consumption.

• Asia Pacific: Emerging breweries in China, Japan, and India, combined with rising health-conscious consumer behavior, drive the region’s high growth potential.

• Latin America: Growing craft beer culture and modern brewery developments in Brazil, Mexico, and Argentina are supporting market expansion.

• Middle East and Africa: While smaller in scale, niche alcohol consumption, disposable income growth, and demand for natural ingredients in personal care products are fueling gradual adoption.

Key Players

The global hops market is highly competitive, with numerous players operating across cultivation, processing, and distribution:

• Hopsteiner Inc.

• Yakima Chief Hops

• Kalsec Inc. (Hops Division)

• Briess Malt & Ingredients Co. (Hops Sourcing)

• Brewery Supplies (Various Distributors)

• Fritz Spillner GmbH & Co. KG

• H. J. Bosman (Pty) Ltd.

• Charles Faram Ltd.

• BarthHaas Group

• Great Lakes Hops Co.

• The Hops Company

• Alpha Hops, Inc.

• Hop Growers of America (HGA)

• Lion (Brewing & Hops Supply)

• Select Botanicals Group

These companies are investing in research and development, strategic partnerships, and geographic expansion to maintain leadership and meet evolving market demand.

Market Segmentation

By Product Type

• Cascade Hops

• Chinook Hops

• Amarillo Hops

• Centennial Hops

• Others

By Application

• Medicinal Drugs

• Alcoholic Beverages

• Cosmetics

• Others

By Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Table of Contents

1. Executive Summary
1.1. Global Hops Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2026
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. COVID-19 Impact Analysis
2.5. Porter's Fiver Forces Analysis
2.6. Impact of Russia-Ukraine Conflict
2.7. PESTLE Analysis
2.8. Regulatory Analysis
2.9. Price Trend Analysis
2.9.1. Current Prices and Future Projections, 2025-2033
2.9.2. Price Impact Factors
3. Global Hops Market Outlook, 2020 - 2033
3.1. Global Hops Market Outlook, by Product Type, Value (US$ Bn), 2020-2033
3.1.1. Cascade Hops
3.1.2. Chinook Hops
3.1.3. Amarillo Hops
3.1.4. Centennial Hops
3.1.5. Others
3.2. Global Hops Market Outlook, by Application, Value (US$ Bn), 2020-2033
3.2.1. Medicinal Drugs
3.2.2. Alcoholic Beverages
3.2.3. Cosmetics
3.2.4. Others
3.3. Global Hops Market Outlook, by Region, Value (US$ Bn), 2020-2033
3.3.1. North America
3.3.2. Europe
3.3.3. Asia Pacific
3.3.4. Latin America
3.3.5. Middle East & Africa
4. North America Hops Market Outlook, 2020 - 2033
4.1. North America Hops Market Outlook, by Product Type, Value (US$ Bn), 2020-2033
4.1.1. Cascade Hops
4.1.2. Chinook Hops
4.1.3. Amarillo Hops
4.1.4. Centennial Hops
4.1.5. Others
4.2. North America Hops Market Outlook, by Application, Value (US$ Bn), 2020-2033
4.2.1. Medicinal Drugs
4.2.2. Alcoholic Beverages
4.2.3. Cosmetics
4.2.4. Others
4.3. North America Hops Market Outlook, by Country, Value (US$ Bn), 2020-2033
4.3.1. U.S. Hops Market Outlook, by Product Type, 2020-2033
4.3.2. U.S. Hops Market Outlook, by Application, 2020-2033
4.3.3. Canada Hops Market Outlook, by Product Type, 2020-2033
4.3.4. Canada Hops Market Outlook, by Application, 2020-2033
4.4. BPS Analysis/Market Attractiveness Analysis
5. Europe Hops Market Outlook, 2020 - 2033
5.1. Europe Hops Market Outlook, by Product Type, Value (US$ Bn), 2020-2033
5.1.1. Cascade Hops
5.1.2. Chinook Hops
5.1.3. Amarillo Hops
5.1.4. Centennial Hops
5.1.5. Others
5.2. Europe Hops Market Outlook, by Application, Value (US$ Bn), 2020-2033
5.2.1. Medicinal Drugs
5.2.2. Alcoholic Beverages
5.2.3. Cosmetics
5.2.4. Others
5.3. Europe Hops Market Outlook, by Country, Value (US$ Bn), 2020-2033
5.3.1. Germany Hops Market Outlook, by Product Type, 2020-2033
5.3.2. Germany Hops Market Outlook, by Application, 2020-2033
5.3.3. Italy Hops Market Outlook, by Product Type, 2020-2033
5.3.4. Italy Hops Market Outlook, by Application, 2020-2033
5.3.5. France Hops Market Outlook, by Product Type, 2020-2033
5.3.6. France Hops Market Outlook, by Application, 2020-2033
5.3.7. U.K. Hops Market Outlook, by Product Type, 2020-2033
5.3.8. U.K. Hops Market Outlook, by Application, 2020-2033
5.3.9. Spain Hops Market Outlook, by Product Type, 2020-2033
5.3.10. Spain Hops Market Outlook, by Application, 2020-2033
5.3.11. Russia Hops Market Outlook, by Product Type, 2020-2033
5.3.12. Russia Hops Market Outlook, by Application, 2020-2033
5.3.13. Rest of Europe Hops Market Outlook, by Product Type, 2020-2033
5.3.14. Rest of Europe Hops Market Outlook, by Application, 2020-2033
5.4. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Hops Market Outlook, 2020 - 2033
6.1. Asia Pacific Hops Market Outlook, by Product Type, Value (US$ Bn), 2020-2033
6.1.1. Cascade Hops
6.1.2. Chinook Hops
6.1.3. Amarillo Hops
6.1.4. Centennial Hops
6.1.5. Others
6.2. Asia Pacific Hops Market Outlook, by Application, Value (US$ Bn), 2020-2033
6.2.1. Medicinal Drugs
6.2.2. Alcoholic Beverages
6.2.3. Cosmetics
6.2.4. Others
6.3. Asia Pacific Hops Market Outlook, by Country, Value (US$ Bn), 2020-2033
6.3.1. China Hops Market Outlook, by Product Type, 2020-2033
6.3.2. China Hops Market Outlook, by Application, 2020-2033
6.3.3. Japan Hops Market Outlook, by Product Type, 2020-2033
6.3.4. Japan Hops Market Outlook, by Application, 2020-2033
6.3.5. South Korea Hops Market Outlook, by Product Type, 2020-2033
6.3.6. South Korea Hops Market Outlook, by Application, 2020-2033
6.3.7. India Hops Market Outlook, by Product Type, 2020-2033
6.3.8. India Hops Market Outlook, by Application, 2020-2033
6.3.9. Southeast Asia Hops Market Outlook, by Product Type, 2020-2033
6.3.10. Southeast Asia Hops Market Outlook, by Application, 2020-2033
6.3.11. Rest of SAO Hops Market Outlook, by Product Type, 2020-2033
6.3.12. Rest of SAO Hops Market Outlook, by Application, 2020-2033
6.4. BPS Analysis/Market Attractiveness Analysis
7. Latin America Hops Market Outlook, 2020 - 2033
7.1. Latin America Hops Market Outlook, by Product Type, Value (US$ Bn), 2020-2033
7.1.1. Cascade Hops
7.1.2. Chinook Hops
7.1.3. Amarillo Hops
7.1.4. Centennial Hops
7.1.5. Others
7.2. Latin America Hops Market Outlook, by Application, Value (US$ Bn), 2020-2033
7.2.1. Medicinal Drugs
7.2.2. Alcoholic Beverages
7.2.3. Cosmetics
7.2.4. Others
7.3. Latin America Hops Market Outlook, by Country, Value (US$ Bn), 2020-2033
7.3.1. Brazil Hops Market Outlook, by Product Type, 2020-2033
7.3.2. Brazil Hops Market Outlook, by Application, 2020-2033
7.3.3. Mexico Hops Market Outlook, by Product Type, 2020-2033
7.3.4. Mexico Hops Market Outlook, by Application, 2020-2033
7.3.5. Argentina Hops Market Outlook, by Product Type, 2020-2033
7.3.6. Argentina Hops Market Outlook, by Application, 2020-2033
7.3.7. Rest of LATAM Hops Market Outlook, by Product Type, 2020-2033
7.3.8. Rest of LATAM Hops Market Outlook, by Application, 2020-2033
7.4. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Hops Market Outlook, 2020 - 2033
8.1. Middle East & Africa Hops Market Outlook, by Product Type, Value (US$ Bn), 2020-2033
8.1.1. Cascade Hops
8.1.2. Chinook Hops
8.1.3. Amarillo Hops
8.1.4. Centennial Hops
8.1.5. Others
8.2. Middle East & Africa Hops Market Outlook, by Application, Value (US$ Bn), 2020-2033
8.2.1. Medicinal Drugs
8.2.2. Alcoholic Beverages
8.2.3. Cosmetics
8.2.4. Others
8.3. Middle East & Africa Hops Market Outlook, by Country, Value (US$ Bn), 2020-2033
8.3.1. GCC Hops Market Outlook, by Product Type, 2020-2033
8.3.2. GCC Hops Market Outlook, by Application, 2020-2033
8.3.3. South Africa Hops Market Outlook, by Product Type, 2020-2033
8.3.4. South Africa Hops Market Outlook, by Application, 2020-2033
8.3.5. Egypt Hops Market Outlook, by Product Type, 2020-2033
8.3.6. Egypt Hops Market Outlook, by Application, 2020-2033
8.3.7. Nigeria Hops Market Outlook, by Product Type, 2020-2033
8.3.8. Nigeria Hops Market Outlook, by Application, 2020-2033
8.3.9. Rest of Middle East Hops Market Outlook, by Product Type, 2020-2033
8.3.10. Rest of Middle East Hops Market Outlook, by Application, 2020-2033
8.4. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. Company Vs Segment Heatmap
9.2. Company Market Share Analysis, 2025
9.3. Competitive Dashboard
9.4. Company Profiles
9.4.1. Hopsteiner Inc.
9.4.1.1. Company Overview
9.4.1.2. Product Portfolio
9.4.1.3. Financial Overview
9.4.1.4. Business Strategies and Developments
9.4.2. Yakima Chief Hops
9.4.3. Kalsec Inc. (Hops Division)
9.4.4. Briess Malt & Ingredients Co. (Hops Sourcing)
9.4.5. Brewery Supplies (Various Distributors)
9.4.6. Fritz Spillner GmbH & Co. KG
9.4.7. H. J. Bosman (Pty) Ltd.
9.4.8. Charles Faram Ltd.
9.4.9. ** BarthHaas Group**
9.4.10. Great Lakes Hops Co.
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations