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オーストリアのペットケア


Pet Care in Austria

2024年、オーストリアのペットケア産業は、進化する消費者の嗜好と経済的要因によって形作られるダイナミックな状況を反映している。犬や猫のような伝統的なペットだけでなく、水族館やテラリウム、小型哺乳類と... もっと見る

 

 

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Euromonitor International
ユーロモニターインターナショナル
2024年7月25日 US$2,275
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50 英語

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サマリー

2024年、オーストリアのペットケア産業は、進化する消費者の嗜好と経済的要因によって形作られるダイナミックな状況を反映している。犬や猫のような伝統的なペットだけでなく、水族館やテラリウム、小型哺乳類といったニッチなカテゴリーも含め、あらゆるカテゴリーで持続可能性や機能的なペットフードが好まれる傾向が続いている。このような傾向は、オーストリアのペット飼育者の環境影響に対する意識の高まりと、ペットフードが環境に与える影響に起因している。

ユーロモニター・インターナショナルの調査レポート「オーストリアのペットケア」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2019-2023年の最新の小売販売データを提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。

対象製品ペットフード、ペット用品

データカバレッジ:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ペットケア市場の詳細な把握;
* 成長分野を特定し、変化を促す要因を特定する;
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する;
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。


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目次

Pet Care in Austria
Euromonitor International
July 2024

List Of Contents And Tables

PET CARE IN AUSTRIA
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2019-2024
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Category growth sustained by current trends, including premiumisation
Leading companies in dog food benefit from customer loyalty
Premiumisation remains key for driving dog food sales forward in Austria
PROSPECTS AND OPPORTUNITIES
Functional food to gain ground amid increasing health concerns
Dog treats and mixers expected to see growth in the years ahead
Trends in channel distribution to remain stable over the forecast period
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2019-2024
Table 20 Dog Population 2019-2024
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Table 22 Sales of Dog Food by Category: Volume 2019-2024
Table 23 Sales of Dog Food by Category: Value 2019-2024
Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 31 Distribution of Dog Food by Format: % Value 2019-2024
Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cat food shows growth after a challenging few years
Category leaders in the cat food category remain unchanged in 2024
Cat population trend secures a strong base for the industry
PROSPECTS AND OPPORTUNITIES
High expectations for the pet food arena over the forecast period
Cat food sales will continue to be led by supermarkets and pet superstores
Niche players and specialised brands are expected to compete effectively in the years ahead
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2019-2024
Table 37 Cat Population 2019-2024
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Table 39 Sales of Cat Food by Category: Volume 2019-2024
Table 40 Sales of Cat Food by Category: Value 2019-2024
Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 48 Distribution of Cat Food by Format: % Value 2019-2024
Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Other pet food stagnates in 2024 following a generalised lack of interest
Fressnapf Handels GmbH remains the leader in the category
Other pet owners remain loyal to pet shops to purchase pet food
PROSPECTS AND OPPORTUNITIES
Category growth will rely on innovation and niche appeal in the years ahead
Online sales expected to be key in the future channel development
Terrarium and aquarium pets set to face different challenges in the upcoming years
CATEGORY INDICATORS
Table 53 Other Pet Population 2019-2024
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
Table 55 Sales of Other Pet Food by Category: Value 2019-2024
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Pet products category sees robust growth in 2024
Private label enjoys consumer loyalty when it comes to pet products
Pet healthcare products follow general pet care industry trends
PROSPECTS AND OPPORTUNITIES
Slower development expected during the forecast period
Pet shops and superstores will remain the leading distribution channel over the forecast period
Category growth set to be driven by pet healthcare products
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2019-2024
Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 72 Distribution of Pet Products by Format: % Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029

 

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Summary

In 2024, the pet care industry in Austria reflects a dynamic landscape shaped by evolving consumer preferences and economic factors. The industry continues to experience significant trends favouring sustainability and functional pet foods across all categories, including traditional pets like dogs and cats, as well as niche categories such as aquariums, terrariums and small mammals. These trends are driven by heightened awareness among Austrian pet owners regarding their environmental impact and...

Euromonitor International's Pet Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Pet Care in Austria
Euromonitor International
July 2024

List Of Contents And Tables

PET CARE IN AUSTRIA
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2019-2024
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Category growth sustained by current trends, including premiumisation
Leading companies in dog food benefit from customer loyalty
Premiumisation remains key for driving dog food sales forward in Austria
PROSPECTS AND OPPORTUNITIES
Functional food to gain ground amid increasing health concerns
Dog treats and mixers expected to see growth in the years ahead
Trends in channel distribution to remain stable over the forecast period
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2019-2024
Table 20 Dog Population 2019-2024
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Table 22 Sales of Dog Food by Category: Volume 2019-2024
Table 23 Sales of Dog Food by Category: Value 2019-2024
Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 31 Distribution of Dog Food by Format: % Value 2019-2024
Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cat food shows growth after a challenging few years
Category leaders in the cat food category remain unchanged in 2024
Cat population trend secures a strong base for the industry
PROSPECTS AND OPPORTUNITIES
High expectations for the pet food arena over the forecast period
Cat food sales will continue to be led by supermarkets and pet superstores
Niche players and specialised brands are expected to compete effectively in the years ahead
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2019-2024
Table 37 Cat Population 2019-2024
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Table 39 Sales of Cat Food by Category: Volume 2019-2024
Table 40 Sales of Cat Food by Category: Value 2019-2024
Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 48 Distribution of Cat Food by Format: % Value 2019-2024
Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Other pet food stagnates in 2024 following a generalised lack of interest
Fressnapf Handels GmbH remains the leader in the category
Other pet owners remain loyal to pet shops to purchase pet food
PROSPECTS AND OPPORTUNITIES
Category growth will rely on innovation and niche appeal in the years ahead
Online sales expected to be key in the future channel development
Terrarium and aquarium pets set to face different challenges in the upcoming years
CATEGORY INDICATORS
Table 53 Other Pet Population 2019-2024
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
Table 55 Sales of Other Pet Food by Category: Value 2019-2024
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Pet products category sees robust growth in 2024
Private label enjoys consumer loyalty when it comes to pet products
Pet healthcare products follow general pet care industry trends
PROSPECTS AND OPPORTUNITIES
Slower development expected during the forecast period
Pet shops and superstores will remain the leading distribution channel over the forecast period
Category growth set to be driven by pet healthcare products
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2019-2024
Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 72 Distribution of Pet Products by Format: % Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029

 

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