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コネクテッドコンシューマ調査 2018年:アジア太平洋新興地域におけるOTTサービス

Connected Consumer Survey 2018: OTT services in emerging Asia-Pacific

 

出版社 出版年月電子版価格 ページ数
Analysys Mason
アナリシスメイソン
2019年2月US$4,999
ベーシックライセンス(PPTX+PDF+Excel)
7

サマリー

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia–Pacific. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.

THIS REPORT:

  • identifies which communications apps are used most in emerging Asia–Pacific
  • highlights the pockets of growth that remain in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance the use of OTT communications with that of traditional services
  • identifies which paid-for online video services are the most popular in emerging Asia–Pacific
  • discusses the ways in which consumers balance the use of paid-for online video services with that of pay TV and free-to-air video services.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in emerging Asia–Pacific. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.



 

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