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スマートホームの製品とサービス:キャズムを乗り越えて

Crossing the Chasm: Smart Home Products and Services

 

出版社 出版年月電子版価格 ページ数
Parks Associates
パークスアソシエイツ社
2019年2月US$7,500
電子ファイル
78

サマリー

スマートサーモスタット、スマート照明、ネットワークカメラ、ドアロック、ガレージドア開閉の採用は未だ早期導入者(オピニオンリーダー)の段階にある。アーリーマジョリティに製品を販売するには、明快な価値命題の表明や強力な推薦が必要となる。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「スマートホームの製品とサービス:キャズムを乗り越えて」は、様々なセグメントでの価格・価値の変化による意思決定プロセスと、採用を促進するビジネスチャンスについて明示している。

Adoption of smart thermostats, lighting, network cameras, door locks, and garage door openers is still in the early adopter phase. Selling products to the early majority requires clear communication of the value propositions and strong referrals. This research quantifies the changing price/value decision-making process among different segments and opportunities to drive adoption forward.



目次

Consumer Analytics: Smart Home Devices and Services Track

Key Questions Answered

Methodology, Charts, Statistical Information

Definitions and Abbreviations

U.S. Broadband Households' Self-selected Technology Segment (Q4/18)

Executive Summary

Industry Insight

Key Findings and Market Impact

Smart Home Adoption

Smart Home Device Ownership (2014 - 2018)

Total Average Number of Connected Devices Per U.S. BB HH (2015 - 2018)

Total Average Number of CE/Computing/Mobile/Smart Speaker Devices Owned Per BB HH (2010 - 2018)

Smart Energy & Misc. Device Ownership (2014 - 2018)

Smart Safety & Security Device Ownership (2014 - 2018)

Use of Professional Monitored Security Service (2014 - 2018)

Interactive Home Security Systems (2014 - 2018)

Home Control System Ownership (2014 - 2018)

Method of Controlling Smart Home Devices Among Owners (Q2/18)

Preferred Method of Controlling Smart Home Devices Among Intenders (Q2/18)

Smart Speakers with Voice Assistant Ownership (2016 - 2018)

Key Factors for Smart Home Devices

Average Scores Among All BB HHs (Q4/18)

Familiarity, Value, and Affordability Comparisons for Smart Home Devices (Q4/18)

"Value of the Benefit" Scores for Multiple Smart Home Devices, Smart TVs, & Smartphones by Segments (Q4/18)

Smart Home Device Familiarity (Q4/18)

Smart Home Device High Familiarity by Technology Adoption Segment (Q4/18)

Smart Home Device High Familiarity by Device Ownership (Q4/18)

High Familiarity with Selected Connected Devices by Demographics

High Familiarity with Selected Connected Devices by Housing

Smart Home Device High Value by Device Ownership (Q4/18)

Smart Home Device Value Assessment (Q4/18)

Smart Home Device High Value by Technology Adoption Segment (Q2/18)

Smart Home Device High Value by Device Ownership (Q4/18)

High Value of Smart Home Devices by Demographics (Q2/18)

Smart Home Device Affordability (Q4/18)

Smart Home Device Affordability by Device Ownership (Q4/18)

Reason for Purchasing Smart Home Device Brand (Q4/18)

Reason for Purchasing Smart Home Device Brand by Technology Adoption Segment (Q4/17)

Net Promoter Scores: Smart Home Devices (4Q 2018)

Purchase Intentions

Smart Home Device Purchase Intentions

Differences between Smart Home Device Owners/Intenders and Non-owners/Non Intenders

An Index of Differences

Overall Smart Home Device Purchase Intention by Technology Adoption Segment (Q2/18)

Smart Home Device Purchase Intentions by Device Ownership (Q2/18)

How important are the following when selecting a specific model? (Q4/18)

Smart Home Device Ownership, 2018 Purchases, and 2019 Intentions (Q4/18)

Reasons for No Interest in Smart Home Devices (4Q 2018)

Hubs and Controls

Smart Door Lock (Q4/18)

Networked Camera (Q4/18)

Smart Garage Door (Q4/18)

Smart Doorbell with Video Camera (Q4/18)

Smart Thermostat (Q4/18)

Preferred Voice Control Method for Smart Home Device (Q4/17)

Preferred Voice Control Method by Demographics (Q4/17)

Preferred Voice Control Method by Demographics (Q4/17)

Value of a Smart Home Hub to Control a Home's Smart Devices So You Could...

Familiarity with a Hub for Central Control by Device Ownership (Q4/18)

Features Desired and The Impact of Incentives on Smart Home Device Intenders

Smart Light Bulb: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Smart Light Bulb: Valuable Capabilities by Age (Q2/18)

Smart Door Lock: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Smart Thermostat: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Networked Camera: Valuable Capabilities by Technology Adoption Segment (Q2/18)

Impact of Incentives on Likelihood to Purchasing Smart Home Device by Technology Adoption Segment (Q2/18)

Impact of Incentives on Likelihood to Purchasing Smart Home Device by Device Ownership (Q2/18)

Impact of Incentives on Likelihood to Purchasing Smart Home Device by Demographics

 

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