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住宅用セキュリティ:消費者の洞察 2020年

Residential Security: Consumer Insights 2020

 

出版社 出版年月電子版価格 ページ数
Parks Associates
パークスアソシエイツ社
2020年4月US$12,000
電子ファイル
64

サマリー

This flagship study presents the consumer perspective on the residential security market. This research quantifies major trends in the market including analysis of competition, self-installation, the adoption of interactive services and home controls, and the impact of standalone smart products. The study includes trending data from over a decade of Parks Associates’ consumer surveys on residential security systems and services.



目次

Security System Landscape

Home Security System Ownership (2014 - 2019)

Home Security System Ownership: Professional vs. Self-Monitored Services (Q4/19)

Demographic Breakdown of Security System Owners (Q4/19)

Housing Profile of Security System Owners (Q4/19)

Age of Home Security System (2015 - 2019)

Upfront Fees for Home Security Systems (2014 - 2019)

Security System Purchase Channel (Q4/19)

Appealing Security System Features (Q4/19)

Features of Upgraded Security Panel (Q4/19)

Professional Monitoring Services and Self-Monitoring

Professional Monitoring Service Subscription (2014 - 2019)

Length of Continuous Subscription to Professional Monitoring Service (2014 - 2019)

Professional Monitoring Service Provider Switching (2014 - 2019)

Current vs. Previous Professional Monitoring Provider (Q4/19)

Reason of Switching Professional Monitoring Providers (Q4/19)

Cancellation of Professional Monitoring Service (2017-2019)

Reason for Cancelling Professional Monitoring Service (Q4/19)

Reason for Switching to Professional Monitoring from Self-Monitoring (Q4/19)

Triggers for Subscription of Professional Monitoring Service (Q4/19)

Frequency of Using Security System by Type of Monitoring (Q4/19)

Satisfaction with Home Security System by Type of Monitoring (Q4/19)

Paying for Self-Monitored Security Service (2014 - 2019)

Installation / DIY

Installation Method for Home Security System by Age of System (Q4/19)

Installation Method for Recently Acquired Systems (2014 - 2019)

Satisfaction with Home Security System by Installation Method (Q4/19)

Return Rate of DIY Security Systems (Q4/19)

Reason for Return of DIY Security System (Q4/19)

Security System Purchase Process Length by Installation Methods (Q4/19)

Purchase Intention

Security-Related Purchase Intenders (Q4/19)

Security System Purchase Preference (Q4/19)

Security System Monitoring and Installation Preference (Q4/19)

Interest in Security System Features (Q4/19)

Smart Home and Add-on Devices

Smart Home Device Ownership (2014 - 2019)

Overall Smart Home Device Ownership by Segments (2017-2019)

Smart Home Safety & Security Device Ownership by Segments (Q4/19)

Smart Home Energy Device Ownership by Segments (Q4/19)

Smart Appliance Ownership by Segments (Q4/19)

Additional Devices Added After Initial Installation (Q4/19)

Products Added After Security System Installation (Q4/19)

Installation Method of Additional Devices (Q4/19)

 

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