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電動バリカン&トリマー市場:製品タイプ別(コード付き、コードレス)、エンドユーザー別(ホームユーザー、プロユーザー)、販売チャネル別(スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン、その他)、地域別、競合予測&機会:2018-2028F


Electric Hair Clipper & Trimmer Market By Product Type (Corded, Cordless), By End User (Home Users, Professional Users), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F

電動バリカン&トリマーの世界市場は、2022年に54億7000万米ドルの評価額を達成し、2028年までの年間平均成長率(CAGR)は3.8%と予測され、予測期間中に大幅な成長が見込まれている。この市場拡大を後押ししてい... もっと見る

 

 

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電動バリカン&トリマーの世界市場は、2022年に54億7000万米ドルの評価額を達成し、2028年までの年間平均成長率(CAGR)は3.8%と予測され、予測期間中に大幅な成長が見込まれている。この市場拡大を後押ししている要因はいくつかある:

パーソナルグルーミング需要の増加:パーソナル・グルーミング需要の増加:パーソナル・グルーミング重視の高まりにより、市場は需要の急増を目の当たりにしている。消費者の身だしなみに対する意識が高まり、グルーミング製品やサービスに投資するようになっている。こうした意識の高まりが電動バリカンや電動トリマーの需要に拍車をかけている。電動バリカンや電動トリマーは、従来の毛刈り方法に比べて利便性が高く、衛生的であることが評価されている。

パーソナル・グルーミングの台頭:バリカンの需要は、身だしなみを整える傾向の高まりに後押しされている。電動バリカンやトリマーは、使いやすく実用的な特徴から人気を集めている。安全性と肌への優しさという点で、電動バリカンは従来のカミソリより明らかに優れている。さらに、人間工学を強化した新製品の登場は、市場拡大にプラスの影響を与えると予想される。例えば、Xiaomi MIは2019年6月にインドで、ステンレススチール構造、コード付き/コードレス操作、アップグレードされたバッテリー、防水加工、トラベルロックを特徴とする髭トリマーを発表した。この製品はインド市場向けに特別に設計された。

顔の毛のスタイリングの成長:近年、さまざまなひげスタイル、無精ひげ、あごひげを生やす若い男性が世界的に増加しており、電動トリマーの市場を大幅に押し上げている。電動バリカン、シャンプー、石鹸、香水など、男性用グルーミング・アイテムへの支出が増加しているため、市場はさらに成長する見込みである。例えば、インドの男性は髪の手入れに約14分、顔の手入れに12分かけているという。

グルーミング製品への消費支出スポーツ栄養事業のMultipower社が実施した調査によると、18歳から35歳までの若いイギリス人男性は、女性に比べて週に1ポンド(約1.5万円)余分にグルーミング製品に費やしていることが明らかになった。また、男性用グルーミング産業の拡大を背景に、電子小売業者が電動トリマーメーカーと提携を結んでおり、予測期間中にバリカンやトリマーの需要を押し上げることが予想される。

技術進歩への投資:著名企業は、最先端技術への投資を増やし、eコマース・プラットフォームでのショッピング体験を向上させており、業界の大幅な成長の可能性を促進している。ただし、トリマーやバリカンは電気に依存しているため、停電時の使用が制限されることに留意する必要がある。

主な市場牽引要因:

技術の進歩:市場は技術革新の影響を大きく受けている。メーカーは研究開発に継続的に投資し、ユーザー体験と性能を高める最先端の機能を導入している。精密工学、高度なブレード、エネルギー効率の高いモーターはすべて、精度、汎用性、使いやすさの向上に貢献している。

ワイヤレス技術:ワイヤレス・テクノロジーの導入は、大きな変革をもたらしました。充電式リチウムイオン・バッテリーで駆動するコードレス・バリカンやトリマーは、その利便性と柔軟性で人気を博している。これらの機器は機動性があり、コードに関連する不便さを軽減し、グルーミングをより効率的にする。さらに、ブルートゥース接続などのスマート機能を搭載することで、グルーミング・ルーティンに利便性とパーソナライズのレイヤーを追加している。

グルーミング・トレンドの変化:グルーミングのトレンドの変化、特に顔や体の毛のお手入れを重視する傾向が、特殊で多用途な、性別を問わない製品の開発を市場に促している。長さの調節、精密なアタッチメント、人間工学に基づいたデザインに対する需要が、メーカーにこうした特定のニーズに応えるよう促している。

消費者の嗜好の変化:現代の消費者は、グルーミング製品を選ぶ際、機能性だけでなく、美観や使いやすさも優先する。デザイン、ノイズの低減、振動の抑制、メンテナンスのしやすさなどが、購入の意思決定を左右する重要な要素となっている。メーカーは、魅力的な美観、より静かなモーター、振動の低減、メンテナンスのしやすさなどを備えた製品を設計することで対応している。

激しい市場競争:業界内の競争が技術革新と拡大を促し、その結果、消費者のさまざまなニーズと予算に対応する幅広い製品が提供されるようになった。独創的な広告キャンペーン、著名人の推薦、効果的なオンライン・プレゼンスなどのマーケティング努力は、ブランドの確立と市場シェアの拡大において極めて重要な役割を果たしてきた。

主な市場課題

市場の飽和:市場は過飽和という課題に直面しており、多数のブランドやモデルが消費者の注目を激しく競い合っている。この飽和状態は、消費者の混乱やメーカー間の価格競争につながり、製品の品質や利益率に影響を与える可能性がある。

偽造品:多くの場合、品質が劣る模倣品の蔓延は、消費者にリスクをもたらし、正規ブランドの信頼性を低下させる。低価格で販売される模倣品は、安全機能、品質基準、保証を欠き、消費者の体験や正規ブランドの評判に影響を与える。

価格敏感性:価格への敏感さは重要な課題であり、消費者は他の要素よりも手頃な価格を優先することが多い。そのため、メーカーに値下げ圧力がかかり、製品の品質が損なわれる可能性がある。価格競争は、耐久性や顧客満足度に悪影響を及ぼすコスト削減策をもたらす可能性がある。

主要市場動向:

ワイヤレス技術:リチウムイオン電池を電源とするコードレス・バリカンやトリマーを特徴とするワイヤレス技術が、市場を再形成している。これらの機器は、利便性、機動性、移動のしやすさを提供する。急速充電機能などのバッテリー技術の革新は、グルーミング体験全体に貢献している。

多機能デバイスへの傾向:多機能電動バリカンやトリマーは、消費者が多目的なグルーミング・ツールを求めるにつれて人気を集めている。これらの機器には、様々なグルーミング・タスクに対応する様々なアタッチメントや設定が装備されており、複数のツールの必要性を減らし、多様なグルーミング要件に対応している。

セグメント別の洞察:

製品タイプの洞察:コードレス電動バリカンは、特に旅行者向けの利便性と携帯性により、2022年の市場を支配した。新型モデルのバッテリー寿命の長さがコードレスバリカン需要の主な促進要因となっている。

販売チャネルの洞察:オンライン・セグメントが予測期間中に最も速いCAGRを示す。

やSnapdealのようなプラットフォームで製品の認知度が高まったことが要因である。オンライン・チャネルは、24時間体制のサポート、幅広い品揃え、ブランド製品の魅力的な割引を提供している。

地域別インサイト

アジア太平洋地域:アジア太平洋地域は、eコマース部門の拡大により、世界市場をリードすると予想される。オンラインプラットフォームはグルーミング用品への容易なアクセスを提供し、この地域は幅広い製品、競争力のある価格設定、配送オプションから利益を得ている。

中東・アフリカ:この地域は、ナイジェリアのような国々での若者人口の増加に支えられ、予測期間中に最も速いCAGRを経験すると予想される。インターネット利用の増加、ケーブルテレビの普及、有名人の推薦が消費者の購買行動に影響を与え、電動トリマーのようなグルーミング製品の需要を促進している。

結論として、電動バリカン/トリマー市場は、グルーミング傾向の変化、技術の進歩、消費者の嗜好の進化に牽引され、力強い成長を遂げようとしている。しかし、市場の飽和、偽造品、価格敏感性などの課題は、業界関係者の継続的な注意を必要としている。
主要市場プレイヤー
Koninklijke Philips N.V.
ウォール
スペクトラム・ブランズ社(レミントン)
プロクター・アンド・ギャンブル(ブラウン社)
パナソニック株式会社
コンエアー株式会社
アンディス社
ベガ
サンビーム・プロダクツ社(オスター・プロフェッショナル)
ハベルズ・インディア社
レポートの範囲
本レポートでは、電動バリカン&トリマーの世界市場を以下のカテゴリーに分類し、さらに業界動向についても詳述しています:
- 電動バリカン&トリマー市場:製品タイプ別
o コード付き
コードレス
- 電動バリカン&トリマー市場:エンドユーザー別
o ホームユーザー
o プロフェッショナルユーザー
- 電動バリカン&トリマー市場:販売チャネル別
o スーパーマーケット/ハイパーマーケット
o コンビニエンスストア
o オンライン
o その他
- 電動バリカン&トリマー市場:地域別
o 北米
 米国
 カナダ
 メキシコ
欧州
 フランス
 イギリス
 イタリア
 ドイツ
 スペイン
o アジア太平洋
 中国
 インド
 日本
 オーストラリア
 韓国
南米
 ブラジル
 アルゼンチン
 コロンビア
o 中東・アフリカ
 南アフリカ
 サウジアラビア
 UAE
 トルコ
競争状況
企業プロフィール:電動バリカン&トリマーの世界市場における主要企業の詳細分析。
利用可能なカスタマイズ:
Tech Sci Research社の電動バリカン&トリマーの世界市場レポートは、与えられた市場データをもとに、企業の特定のニーズに合わせたカスタマイズを提供します。このレポートでは以下のカスタマイズが可能です:
企業情報
- 追加市場参入企業(最大5社)の詳細分析とプロファイリング

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目次

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decisions
4.3. Challenges Faced
5. Global Electric Hair Clipper & Trimmer Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Corded, Cordless)
5.2.2. By End User Market Share Analysis (Home Users, Professional Users)
5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia-Pacific Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Electric Hair Clipper & Trimmer Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By End User Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Electric Hair Clipper & Trimmer Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By End User Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Electric Hair Clipper & Trimmer Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By End User Market Share Analysis
6.2.4.1.2.3. By Sales Channel Market Share Analysis
6.2.4.2. Canada Electric Hair Clipper & Trimmer Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By End User Market Share Analysis
6.2.4.2.2.3. By Sales Channel Market Share Analysis
6.2.4.3. Mexico Electric Hair Clipper & Trimmer Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By End User Market Share Analysis
6.2.4.3.2.3. By Sales Channel Market Share Analysis
7. Europe Electric Hair Clipper & Trimmer Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By End User Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. Germany Electric Hair Clipper & Trimmer Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By End User Market Share Analysis
7.2.4.1.2.3. By Sales Channel Market Share Analysis
7.2.4.2. United Kingdom Electric Hair Clipper & Trimmer Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Type Market Share Analysis
7.2.4.2.2.2. By End User Market Share Analysis
7.2.4.2.2.3. By Sales Channel Market Share Analysis
7.2.4.3. Italy Electric Hair Clipper & Trimmer Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By End User Market Share Analysis
7.2.4.3.2.3. By Sales Channel Market Share Analysis
7.2.4.4. France Electric Hair Clipper & Trimmer Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Product Type Market Share Analysis
7.2.4.4.2.2. By End User Market Share Analysis
7.2.4.4.2.3. By Sales Channel Market Share Analysis
7.2.4.5. Spain Electric Hair Clipper & Trimmer Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Product Type Market Share Analysis
7.2.4.5.2.2. By End User Market Share Analysis
7.2.4.5.2.3. By Sales Channel Market Share Analysis
8. Asia-Pacific Electric Hair Clipper & Trimmer Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By End User Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Electric Hair Clipper & Trimmer Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By End User Market Share Analysis
8.2.4.1.2.3. By Sales Channel Market Share Analysis
8.2.4.2. India Electric Hair Clipper & Trimmer Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By End User Market Share Analysis
8.2.4.2.2.3. By Sales Channel Market Share Analysis
8.2.4.3. Japan Electric Hair Clipper & Trimmer Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By End User Market Share Analysis
8.2.4.3.2.3. By Sales Channel Market Share Analysis
8.2.4.4. South Korea Electric Hair Clipper & Trimmer Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By End User Market Share Analysis
8.2.4.4.2.3. By Sales Channel Market Share Analysis
8.2.4.5. Australia Electric Hair Clipper & Trimmer Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By End User Market Share Analysis
8.2.4.5.2.3. By Sales Channel Market Share Analysis
9. South America Electric Hair Clipper & Trimmer Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By End User Market Share Analysis
9.2.3. By Sales Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Brazil Electric Hair Clipper & Trimmer Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By End User Market Share Analysis
9.2.4.1.2.3. By Sales Channel Market Share Analysis
9.2.4.2. Colombia Electric Hair Clipper & Trimmer Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By End User Market Share Analysis
9.2.4.2.2.3. By Sales Channel Market Share Analysis
9.2.4.3. Argentina Electric Hair Clipper & Trimmer Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By End User Market Share Analysis
9.2.4.3.2.3. By Sales Channel Market Share Analysis
10. Middle East and Africa Electric Hair Clipper & Trimmer Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By End User Market Share Analysis
10.2.3. By Sales Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Electric Hair Clipper & Trimmer Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By End User Market Share Analysis
10.2.4.1.2.3. By Sales Channel Market Share Analysis
10.2.4.2. Saudi Arabia Electric Hair Clipper & Trimmer Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By End User Market Share Analysis
10.2.4.2.2.3. By Sales Channel Market Share Analysis
10.2.4.3. UAE Electric Hair Clipper & Trimmer Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By End User Market Share Analysis
10.2.4.3.2.3. By Sales Channel Market Share Analysis
10.2.4.4. Turkey Electric Hair Clipper & Trimmer Market Outlook
10.2.4.4.1. Market Size & Forecast
10.2.4.4.1.1. By Value
10.2.4.4.2. Market Share & Forecast
10.2.4.4.2.1. By Product Type Market Share Analysis
10.2.4.4.2.2. By End User Market Share Analysis
10.2.4.4.2.3. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. SWOT Analysis
13.1. Strength
13.2. Weakness
13.3. Opportunity
13.4. Threat
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Koninklijke Philips N.V.
14.1.1.1. Company Details
14.1.1.2. Products & Services
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Wahl
14.1.2.1. Company Details
14.1.2.2. Products & Services
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Spectrum Brands, Inc. (Remington)
14.1.3.1. Company Details
14.1.3.2. Products & Services
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Procter & Gamble (Braun GmbH)
14.1.4.1. Company Details
14.1.4.2. Products & Services
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Panasonic Corporation
14.1.5.1. Company Details
14.1.5.2. Products & Services
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Conair Corporation
14.1.6.1. Company Details
14.1.6.2. Products & Services
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Andis Company
14.1.7.1. Company Details
14.1.7.2. Products & Services
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. VEGA
14.1.8.1. Company Details
14.1.8.2. Products & Services
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Sunbeam Products, Inc. (Oster Professional)
14.1.9.1. Company Details
14.1.9.2. Products & Services
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Havells India Ltd.
14.1.10.1. Company Details
14.1.10.2. Products & Services
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
16. About Us & Disclaimer

 

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Summary

The Global Electric Hair Clipper & Trimmer Market achieved a valuation of USD 5.47 billion in 2022 and is poised for substantial growth during the forecast period, with a projected Compound Annual Growth Rate (CAGR) of 3.8% through 2028. Several factors are driving this market expansion:

Increasing Demand for Personal Grooming: The market is witnessing a surge in demand due to the growing emphasis on personal grooming. Consumers are becoming increasingly conscious of their appearance, leading them to invest in grooming products and services. This heightened awareness is fueling the demand for electric hair clippers and trimmers, which are recognized for their convenience and hygiene compared to traditional hair cutting methods.

Rise of Personal Grooming: The demand for hair clippers is being propelled by the growing trend of personal grooming. Electric hair clippers and trimmers are gaining popularity due to their user-friendly and practical features. In terms of safety and skin-friendliness, electric clippers have a distinct advantage over traditional razors. Furthermore, the introduction of new products with enhanced ergonomics is expected to positively impact market expansion. For example, Xiaomi MI introduced a beard trimmer in India in June 2019, featuring stainless steel construction, corded/cordless operation, an upgraded battery, waterproofing, and a travel lock. This product was specifically designed for the Indian market.

Growth in Facial Hair Styling: The global increase in young men sporting various beard styles, stubble, or goatees in recent years has significantly boosted the market for electric trimmers. The market is poised for further growth due to increased spending on men's grooming items, including electric hair clippers, shampoo, soap, and perfumes. For instance, Indian men devote approximately 14 minutes to hair grooming and 12 minutes to facial grooming, according to a report.

Consumer Spending on Grooming Products: A survey conducted by the sports nutrition business Multipower revealed that young male Britons between the ages of 18 and 35 spend an additional pound per week on grooming products compared to women. Additionally, e-retailers are forming partnerships with electric trimmer producers, driven by the expanding men's grooming industry, which is expected to boost demand for hair clippers and trimmers over the forecast period.

Investment in Technological Advancements: Notable corporations are channeling increased investments into cutting-edge technology and enhancing the shopping experience on e-commerce platforms, fostering substantial growth potential for the industry. However, it is important to note that the reliance of trimmers and clippers on electricity limits their usage during power outages, which may present challenges to competitors and constrain market expansion.

Key Market Drivers:

Technological Advancements: The market has been significantly impacted by technological innovations. Manufacturers are continuously investing in research and development to introduce cutting-edge features that enhance user experience and performance. Precision engineering, advanced blades, and energy-efficient motors have all contributed to improved precision, versatility, and ease of use.

Wireless Technology: The introduction of wireless technology has been transformative. Cordless hair clippers and trimmers, powered by rechargeable lithium-ion batteries, have become popular for their convenience and flexibility. These devices offer mobility and reduce cord-related inconveniences, making grooming more efficient. Additionally, the inclusion of smart features, such as Bluetooth connectivity, adds a layer of convenience and personalization to grooming routines.

Changing Grooming Trends: Evolving grooming trends, particularly the emphasis on facial and body hair maintenance, have driven the market to develop specialized, versatile, and gender-inclusive products. The demand for adjustable lengths, precision attachments, and ergonomic designs has prompted manufacturers to cater to these specific needs.

Changing Consumer Preferences: Modern consumers prioritize not only functionality but also aesthetics and user-friendliness when choosing grooming products. Design, noise reduction, vibration control, and ease of maintenance have become critical factors influencing purchasing decisions. Manufacturers have responded by designing products with appealing aesthetics, quieter motors, reduced vibrations, and easy-to-maintain features.

Intense Market Competition: Competition within the industry has driven innovation and expansion, resulting in a wide range of product offerings that cater to varying consumer needs and budgets. Marketing efforts, including creative advertising campaigns, celebrity endorsements, and effective online presence, have played a pivotal role in brand establishment and market share growth.

Key Market Challenges:

Market Saturation: The market faces the challenge of oversaturation, with numerous brands and models competing intensely for consumer attention. This saturation can lead to confusion among consumers and price wars among manufacturers, potentially impacting product quality and profit margins.

Counterfeit Products: The proliferation of counterfeit products, often of subpar quality, poses risks to consumers and erodes the credibility of legitimate brands. Counterfeit alternatives, sold at lower prices, lack safety features, quality standards, and warranties, impacting consumers' experiences and genuine brands' reputations.

Price Sensitivity: Price sensitivity is a significant challenge, with consumers often prioritizing affordability over other factors. This can exert pressure on manufacturers to reduce prices, potentially compromising product quality. Price competition can result in cost-cutting measures that negatively affect durability and customer satisfaction.

Key Market Trends:

Wireless Technology: Wireless technology, characterized by cordless clippers and trimmers powered by lithium-ion batteries, has reshaped the market. These devices offer convenience, mobility, and travel-friendliness. Innovations in battery technology, such as rapid charging capabilities, contribute to the overall grooming experience.

Trend Toward Multifunctional Devices: Multifunctional electric hair clippers and trimmers are gaining popularity as consumers seek versatile grooming tools. These devices come equipped with various attachments and settings for different grooming tasks, reducing the need for multiple tools and catering to diverse grooming requirements.

Segmental Insights:

Product Type Insights: Cordless electric clippers dominated the market in 2022 due to their convenience and portability, especially for travelers. Longer battery life in newer models has been a key driver of demand for cordless clippers.

Sales Channel Insights: The online segment is poised for the fastest CAGR during the forecast period, driven by increased product visibility on platforms like Amazon, Flipkart

, and Snapdeal. Online channels offer round-the-clock assistance, a wide product selection, and attractive discounts on branded products.

Regional Insights:

Asia Pacific: The Asia Pacific region is expected to lead the global market, driven by the expansion of the e-commerce sector. Online platforms provide easy access to grooming supplies, and the region benefits from a wide range of products, competitive pricing, and delivery options.

Middle East and Africa: This region is anticipated to experience the fastest CAGR during the forecast period, supported by a growing youth population in countries like Nigeria. Increased internet usage, cable TV penetration, and celebrity endorsements influence consumer buying behavior and drive demand for grooming products like electric trimmers.

In conclusion, the electric hair clipper and trimmer market are poised for robust growth, driven by changing grooming trends, technological advancements, and evolving consumer preferences. However, challenges such as market saturation, counterfeit products, and price sensitivity require ongoing attention from industry stakeholders.
Key Market Players
Koninklijke Philips N.V.
Wahl
Spectrum Brands, Inc. (Remington)
Procter & Gamble (Braun GmbH)
Panasonic Corporation
Conair Corporation
Andis Company
VEGA
Sunbeam Products, Inc.; (Oster Professional)
Havells India Ltd.
Report Scope:
In this report, the global electric hair clipper & trimmer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Electric Hair Clipper & Trimmer Market, By Product Type:
o Corded
o Cordless
• Electric Hair Clipper & Trimmer Market, By End User:
o Home Users
o Professional Users
• Electric Hair Clipper & Trimmer Market, By Sales Channel:
o Supermarkets/Hypermarkets
o Convenience Stores
o Online
o Others
• Electric Hair Clipper & Trimmer Market, By Region:
o North America
 United States
 Canada
 Mexico
o Europe
 France
 United Kingdom
 Italy
 Germany
 Spain
o Asia-Pacific
 China
 India
 Japan
 Australia
 South Korea
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 South Africa
 Saudi Arabia
 UAE
 Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Electric Hair Clipper & Trimmer Market.
Available Customizations:
Global Electric Hair Clipper & Trimmer market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).



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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decisions
4.3. Challenges Faced
5. Global Electric Hair Clipper & Trimmer Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Corded, Cordless)
5.2.2. By End User Market Share Analysis (Home Users, Professional Users)
5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia-Pacific Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Electric Hair Clipper & Trimmer Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By End User Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Electric Hair Clipper & Trimmer Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By End User Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Electric Hair Clipper & Trimmer Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By End User Market Share Analysis
6.2.4.1.2.3. By Sales Channel Market Share Analysis
6.2.4.2. Canada Electric Hair Clipper & Trimmer Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By End User Market Share Analysis
6.2.4.2.2.3. By Sales Channel Market Share Analysis
6.2.4.3. Mexico Electric Hair Clipper & Trimmer Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By End User Market Share Analysis
6.2.4.3.2.3. By Sales Channel Market Share Analysis
7. Europe Electric Hair Clipper & Trimmer Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By End User Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. Germany Electric Hair Clipper & Trimmer Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By End User Market Share Analysis
7.2.4.1.2.3. By Sales Channel Market Share Analysis
7.2.4.2. United Kingdom Electric Hair Clipper & Trimmer Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Type Market Share Analysis
7.2.4.2.2.2. By End User Market Share Analysis
7.2.4.2.2.3. By Sales Channel Market Share Analysis
7.2.4.3. Italy Electric Hair Clipper & Trimmer Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By End User Market Share Analysis
7.2.4.3.2.3. By Sales Channel Market Share Analysis
7.2.4.4. France Electric Hair Clipper & Trimmer Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Product Type Market Share Analysis
7.2.4.4.2.2. By End User Market Share Analysis
7.2.4.4.2.3. By Sales Channel Market Share Analysis
7.2.4.5. Spain Electric Hair Clipper & Trimmer Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Product Type Market Share Analysis
7.2.4.5.2.2. By End User Market Share Analysis
7.2.4.5.2.3. By Sales Channel Market Share Analysis
8. Asia-Pacific Electric Hair Clipper & Trimmer Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By End User Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Electric Hair Clipper & Trimmer Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By End User Market Share Analysis
8.2.4.1.2.3. By Sales Channel Market Share Analysis
8.2.4.2. India Electric Hair Clipper & Trimmer Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By End User Market Share Analysis
8.2.4.2.2.3. By Sales Channel Market Share Analysis
8.2.4.3. Japan Electric Hair Clipper & Trimmer Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By End User Market Share Analysis
8.2.4.3.2.3. By Sales Channel Market Share Analysis
8.2.4.4. South Korea Electric Hair Clipper & Trimmer Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By End User Market Share Analysis
8.2.4.4.2.3. By Sales Channel Market Share Analysis
8.2.4.5. Australia Electric Hair Clipper & Trimmer Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By End User Market Share Analysis
8.2.4.5.2.3. By Sales Channel Market Share Analysis
9. South America Electric Hair Clipper & Trimmer Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By End User Market Share Analysis
9.2.3. By Sales Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Brazil Electric Hair Clipper & Trimmer Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By End User Market Share Analysis
9.2.4.1.2.3. By Sales Channel Market Share Analysis
9.2.4.2. Colombia Electric Hair Clipper & Trimmer Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By End User Market Share Analysis
9.2.4.2.2.3. By Sales Channel Market Share Analysis
9.2.4.3. Argentina Electric Hair Clipper & Trimmer Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By End User Market Share Analysis
9.2.4.3.2.3. By Sales Channel Market Share Analysis
10. Middle East and Africa Electric Hair Clipper & Trimmer Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By End User Market Share Analysis
10.2.3. By Sales Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Electric Hair Clipper & Trimmer Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By End User Market Share Analysis
10.2.4.1.2.3. By Sales Channel Market Share Analysis
10.2.4.2. Saudi Arabia Electric Hair Clipper & Trimmer Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By End User Market Share Analysis
10.2.4.2.2.3. By Sales Channel Market Share Analysis
10.2.4.3. UAE Electric Hair Clipper & Trimmer Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By End User Market Share Analysis
10.2.4.3.2.3. By Sales Channel Market Share Analysis
10.2.4.4. Turkey Electric Hair Clipper & Trimmer Market Outlook
10.2.4.4.1. Market Size & Forecast
10.2.4.4.1.1. By Value
10.2.4.4.2. Market Share & Forecast
10.2.4.4.2.1. By Product Type Market Share Analysis
10.2.4.4.2.2. By End User Market Share Analysis
10.2.4.4.2.3. By Sales Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. SWOT Analysis
13.1. Strength
13.2. Weakness
13.3. Opportunity
13.4. Threat
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Koninklijke Philips N.V.
14.1.1.1. Company Details
14.1.1.2. Products & Services
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Wahl
14.1.2.1. Company Details
14.1.2.2. Products & Services
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Spectrum Brands, Inc. (Remington)
14.1.3.1. Company Details
14.1.3.2. Products & Services
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Procter & Gamble (Braun GmbH)
14.1.4.1. Company Details
14.1.4.2. Products & Services
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Panasonic Corporation
14.1.5.1. Company Details
14.1.5.2. Products & Services
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Conair Corporation
14.1.6.1. Company Details
14.1.6.2. Products & Services
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Andis Company
14.1.7.1. Company Details
14.1.7.2. Products & Services
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. VEGA
14.1.8.1. Company Details
14.1.8.2. Products & Services
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Sunbeam Products, Inc. (Oster Professional)
14.1.9.1. Company Details
14.1.9.2. Products & Services
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Havells India Ltd.
14.1.10.1. Company Details
14.1.10.2. Products & Services
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel
16. About Us & Disclaimer

 

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テックサイリサーチ(TechSci Research)は、カナダ、英国、インドに拠点を持ち、化学、IT、環境、消費財と小売、自動車、エネルギーと発電の市場など、多様な産業や地域を対象とした調査・出版活... もっと見る


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