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世界のジオマーケティング用ソフトウェア市場の予測と分析 2020-2024年:採用毎、位置毎、地域毎

Geomarketing Software Market by Deployment, Location, and Geography - Forecast and Analysis 2020-2024

IRTNTR40187

 

出版社 出版年月電子版価格 ページ数
TechNavio
テクナビオ
2019年11月US$2,500
シングルユーザライセンス
176

サマリー

この調査レポートは世界のジオマーケティング用ソフトウェア市場を分析・予測したテクナビオ(TechNavio)の市場調査報告書です。

Global Geomarketing Software Market: About this market

Technavio’s geomarketing software market analysis considers sales from both outdoor and indoor locations. Our study also finds the sales of geomarketing software in APAC, Europe MEA, North America, and South America. In 2019, the outdoor segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as demand for the software from the telecommunications, retail, BFSI, travel and tourism, and transportation sectors will play a significant role in the outdoor segment to maintain its market position. Also, our global geomarketing software market report looks at factors such as increasing adoption of technologically advanced mobile devices, growth of digital advertisements on mobile devices, increasing use of location data-based decision-making, and need to improve business efficiency. However, lack of awareness about geomarketing among end-users, increasing use of advertisement-blocking solutions, and rise in privacy and security issues may hamper the growth of the geomarketing software industry over the forecast period.

Global Geomarketing Software Market: Overview
Need to improve business efficiency

Geomarketing software offers a quick and reliable way to reach many customers and thus helps companies deliver the desired customer experience. Businesses are increasingly adopting geomarketing software to focus on their core business processes and enhance operational efficiencies. Many customer-centric industries such as BFSI, retail, travel and tourism, and media and entertainment adopt geomarketing software to find new ways of reaching out to customers through interactive services and targeted campaigns. The growing need to improve business efficiencies will lead to the expansion of the global geomarketing software market at a CAGR of over 26% during the forecast period.

Use of AI in geomarketing software in digital advertising

The integration of AI in geomarketing software is helping businesses improve customer experience. AI analyzes customer behavior and then serves them the relevant advertisements, thereby increasing the number of conversions. Also, AI helps enterprises interpret enormous amounts of customer data and create personalized advertisements to improve the efficiency of an advertisement campaign. This development is expected to have a positive impact on the overall market growth.

Competitive Landscape

With the presence of several major players, the global geomarketing software market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading geomarketing software manufacturers, that include Adobe Inc., Alphabet Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Salesforce.com Inc., and Software AG.

Also, the geomarketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.



目次

PART 01: EXECUTIVE SUMMARY        
PART 02: SCOPE OF THE REPORT        
-    2.1 Preface        
-    2.2 Preface        
-    2.3 Currency conversion rates for US$        
PART 03: MARKET LANDSCAPE        
-    Market ecosystem        
-    Market characteristics        
-    Value chain analysis        
-    Market segmentation analysis        
PART 04: MARKET SIZING        
-    Market definition        
-    Market sizing 2019        
-    Market outlook        
-    Market size and forecast 2019-2024        
PART 05: FIVE FORCES ANALYSIS        
-    Bargaining power of buyers        
-    Bargaining power of suppliers        
-    Threat of new entrants        
-    Threat of substitutes        
-    Threat of rivalry        
-    Market condition        
PART 06: MARKET SEGMENTATION BY DEPLOYMENT        
-    Market segmentation by deployment        
-    Comparison by deployment        
-    Cloud-based - Market size and forecast 2019-2024        
-    On-premises - Market size and forecast 2019-2024        
-    Market opportunity by deployment        
PART 07: MARKET SEGMENTATION BY LOCATION        
-    Market segmentation by location        
-    Comparison by location        
-    Outdoor - Market size and forecast 2019-2024        
-    Indoor - Market size and forecast 2019-2024        
-    Market opportunity by location        
PART 08: CUSTOMER LANDSCAPE        
PART 09: GEOGRAPHIC LANDSCAPE        
-    Geographic segmentation        
-    Geographic comparison        
-    North America - Market size and forecast 2019-2024        
-    APAC - Market size and forecast 2019-2024        
-    Europe - Market size and forecast 2019-2024        
-    MEA - Market size and forecast 2019-2024        
-    South America - Market size and forecast 2019-2024        
-    Key leading countries        
-    Market opportunity        
PART 10: DECISION FRAMEWORK        
PART 11: DRIVERS AND CHALLENGES        
-    Market drivers        
-    Market challenges       
PART 12: MARKET TRENDS       
-    Advent of big data and location-based analytics       
-    Evolution of programmatic advertisement buying       
-    Use of AI in geomarketing software for digital advertising       
PART 13: VENDOR LANDSCAPE       
-    Overview       
-    Landscape disruption       
-    Competitive scenario       
PART 14: VENDOR ANALYSIS       
-    Vendors covered       
-    Vendor classification       
-    Market positioning of vendors       
-    Adobe Inc.       
-    Alphabet Inc.       
-    Cisco Systems Inc.       
-    Environmental Systems Research Institute Inc.       
-    International Business Machines Corp.       
-    Microsoft Corp.       
-    Oracle Corp.       
-    Qualcomm Inc.       
-    Salesforce.com Inc.       
-    Software AG       
PART 15: APPENDIX       
-    Research methodology       
-    List of abbreviations       
-    Definition of market positioning of vendors       
PART 16: EXPLORE TECHNAVIO       

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Exhibit 01:          Vendors: Key product offerings        
Exhibit 02:          Global application software market        
Exhibit 03:          Segments of global application software market        
Exhibit 04:          Market characteristics        
Exhibit 05:          Market segments        
Exhibit 06:          Market definition - Inclusions and exclusions checklist        
Exhibit 07:          Market size 2019        
Exhibit 08:          Global market: Size and forecast 2019-2024 ($ millions)        
Exhibit 09:          Global market: Year-over-year growth 2020-2024 (%)        
Exhibit 10:          Five forces analysis 2019        
Exhibit 11:          Five forces analysis 2024        
Exhibit 12:          Bargaining power of buyers        
Exhibit 13:          Bargaining power of suppliers        
Exhibit 14:          Threat of new entrants        
Exhibit 15:          Threat of substitutes        
Exhibit 16:          Threat of rivalry        
Exhibit 17:          Market condition - Five forces 2019        
Exhibit 18:          Deployment - Market share 2019-2024 (%)        
Exhibit 19:          Comparison by deployment        
Exhibit 20:          Cloud-based - Market size and forecast 2019-2024 ($ millions)        
Exhibit 21:          Cloud-based - Year-over-year growth 2020-2024 (%)        
Exhibit 22:          On-premises - Market size and forecast 2019-2024 ($ millions)        
Exhibit 23:          On-premises - Year-over-year growth 2020-2024 (%)        
Exhibit 24:          Market opportunity by deployment        
Exhibit 25:          Location - Market share 2019-2024 (%)        
Exhibit 26:          Comparison by location        
Exhibit 27:          Outdoor - Market size and forecast 2019-2024 ($ millions)        
Exhibit 28:          Outdoor - Year-over-year growth 2020-2024 (%)        
Exhibit 29:          Indoor - Market size and forecast 2019-2024 ($ millions)        
Exhibit 30:          Indoor - Year-over-year growth 2020-2024 (%)        
Exhibit 31:          Market opportunity by location        
Exhibit 32:          Customer landscape        
Exhibit 33:          Market share by geography 2019-2024 (%)        
Exhibit 34:          Geographic comparison        
Exhibit 35:          North America - Market size and forecast 2019-2024 ($ millions)        
Exhibit 36:          North America - Year-over-year growth 2020-2024 (%)        
Exhibit 37:          APAC - Market size and forecast 2019-2024 ($ millions)        
Exhibit 38:          APAC - Year-over-year growth 2020-2024 (%)        
Exhibit 39:          Europe - Market size and forecast 2019-2024 ($ millions)        
Exhibit 40:          Europe - Year-over-year growth 2020-2024 (%)        
Exhibit 41:          MEA - Market size and forecast 2019-2024 ($ millions)        
Exhibit 42:          MEA - Year-over-year growth 2020-2024 (%)        
Exhibit 43:          South America - Market size and forecast 2019-2024 ($ millions)        
Exhibit 44:          South America - Year-over-year growth 2020-2024 (%)        
Exhibit 45:          Key leading countries        
Exhibit 46:          Market opportunity        
Exhibit 47:          Impact of drivers and challenges       
Exhibit 48:          Vendor landscape       
Exhibit 49:          Landscape disruption       
Exhibit 50:          Vendors covered       
Exhibit 51:          Vendor classification       
Exhibit 52:          Market positioning of vendors       
Exhibit 53:          Adobe Inc. - Vendor overview       
Exhibit 54:          Adobe Inc. - Business segments       
Exhibit 55:          Adobe Inc. - Organizational developments       
Exhibit 56:          Adobe Inc. - Geographic focus       
Exhibit 57:          Adobe Inc. - Segment focus       
Exhibit 58:          Adobe Inc. - Key offerings       
Exhibit 59:          Alphabet Inc. - Vendor overview       
Exhibit 60:          Alphabet Inc. - Business segments       
Exhibit 61:          Alphabet Inc. - Organizational developments       
Exhibit 62:          Alphabet Inc. - Geographic focus       
Exhibit 63:          Alphabet Inc. - Segment focus       
Exhibit 64:          Alphabet Inc. - Key offerings       
Exhibit 65:          Cisco Systems Inc. - Vendor overview       
Exhibit 66:          Cisco Systems Inc. - Business segments       
Exhibit 67:          Cisco Systems Inc. - Organizational developments       
Exhibit 68:          Cisco Systems Inc. - Geographic focus       
Exhibit 69:          Cisco Systems Inc. - Segment focus       
Exhibit 70:          Cisco Systems Inc. - Key offerings       
Exhibit 71:          Environmental Systems Research Institute Inc. - Vendor overview       
Exhibit 72:          Environmental Systems Research Institute Inc. - Business segments       
Exhibit 73:          Environmental Systems Research Institute Inc. - Organizational developments       
Exhibit 74:          Environmental Systems Research Institute Inc. - Key offerings       
Exhibit 75:          International Business Machines Corp. - Vendor overview       
Exhibit 76:          International Business Machines Corp. - Business segments       
Exhibit 77:          International Business Machines Corp. - Organizational developments       
Exhibit 78:          International Business Machines Corp. - Geographic focus       
Exhibit 79:          International Business Machines Corp. - Segment focus       
Exhibit 80:          International Business Machines Corp. - Key offerings       
Exhibit 81:          Microsoft Corp. - Vendor overview       
Exhibit 82:          Microsoft Corp. - Business segments       
Exhibit 83:          Microsoft Corp. - Organizational developments       
Exhibit 84:          Microsoft Corp. - Geographic focus       
Exhibit 85:          Microsoft Corp. - Segment focus       
Exhibit 86:          Microsoft Corp. - Key offerings       
Exhibit 87:          Oracle Corp. - Vendor overview       
Exhibit 88:          Oracle Corp. - Business segments       
Exhibit 89:          Oracle Corp. - Organizational developments       
Exhibit 90:          Oracle Corp. - Geographic focus       
Exhibit 91:          Oracle Corp. - Segment focus       
Exhibit 92:          Oracle Corp. - Key offerings       
Exhibit 93:          Qualcomm Inc. - Vendor overview       
Exhibit 94:          Qualcomm Inc. - Business segments       
Exhibit 95:          Qualcomm Inc. - Organizational developments       
Exhibit 96:          Qualcomm Inc. - Geographic focus       
Exhibit 97:          Qualcomm Inc. - Segment focus       
Exhibit 98:          Qualcomm Inc. - Key offerings       
Exhibit 99:          Salesforce.com Inc. - Vendor overview       
Exhibit 100:          Salesforce.com Inc. - Business segments       
Exhibit 101:          Salesforce.com Inc. - Organizational developments       
Exhibit 102:          Salesforce.com Inc. - Geographic focus       
Exhibit 103:          Salesforce.com Inc. - Segment focus       
Exhibit 104:          Salesforce.com Inc. - Key offerings       
Exhibit 105:          Software AG - Vendor overview       
Exhibit 106:          Software AG - Business segments       
Exhibit 107:          Software AG - Organizational developments       
Exhibit 108:          Software AG - Geographic focus       
Exhibit 109:          Software AG - Segment focus       
Exhibit 110:          Software AG - Key offerings       
Exhibit 111:          Validation techniques employed for market sizing       
Exhibit 112:          Definition of market positioning of vendors

 

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