Summary

Global Toys And Games Market 2026-2030
The global toys and games market is forecasted to grow by USD 92192.2 mn during 2025-2030, accelerating at a CAGR of 8.5% during the forecast period. The report on the global toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by synergy with entertainment industry and licensed merchandise, growing influence of kidult market, increasing parental emphasis on educational value and skill development.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data. For further information on this report, please visit -

Technavio's global toys and games market is segmented as below:
By Product
• Activity and ride-on toys
• Infant and pre-school toys
• Games and puzzles
• Plush toys
• Others
By Distribution Channel
• Offline
• Online
By Application
• Up to 8 years
• Between 9 to 15 years
By Type
• Creativity
• STEM skills
• Social-emotional development
• Problem-solving
Geography
• North America
• US
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Italy
• Spain
• The Netherlands
• APAC
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• South America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• UAE
• South Africa
• Turkey
• Egypt
• Rest of World (ROW)
This study identifies the integration of technology and rise of phygital play as one of the prime reasons driving the global toys and games market growth during the next few years. Also, growing emphasis on sustainability and ethical manufacturing and rise of immersive, story-driven experiences will lead to sizable demand in the market.
The report on the global toys and games market covers the following areas:
• Global toys and games market sizing
• Global toys and games market forecast
• Global toys and games market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global toys and games market vendors that include Bandai Namco Holdings Inc., Clementoni Spa, Crayola, Funko Inc., geobra Brandstatter Stiftung Co, Hasbro Inc., JAKKS Pacific Inc., LEGO System AS, Mattel Inc., Melissa and Doug, MGA Entertainment Inc., Moose Enterprise Pty. Ltd., Playmates Toys Ltd, Ravensburger AG, Schleich GmbH, Simba Dickie Group GmbH, Spin Master Corp., Takara Tomy Co. Ltd., VTech Holdings Ltd., ZURU Inc.. Also, the global toys and games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

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Table of Contents

1 Executive Summary
1.1 Market overview
• Executive Summary - Chart on Market Overview
• Executive Summary - Data Table on Market Overview
• Executive Summary - Chart on Global Market Characteristics
• Executive Summary - Chart on Market by Geography
• Executive Summary - Chart on Market Segmentation by Product
• Executive Summary - Chart on Market Segmentation by Distribution Channel
• Executive Summary - Chart on Market Segmentation by Application
• Executive Summary - Chart on Market Segmentation by Type
• Executive Summary - Chart on Incremental Growth
• Executive Summary - Data Table on Incremental Growth
• Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
• Chart on Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
• Chart on Overview on factors of disruption
2.4 Impact of drivers and challenges
• Chart on Impact of drivers and challenges in 2025 and 2030

3 Market Landscape
3.1 Market ecosystem
• Chart on Parent Market
• Data Table on - Parent Market
3.2 Market characteristics
• Chart on Market characteristics analysis
3.3 Value chain analysis
• Chart on Value chain analysis

4 Market Sizing
4.1 Market definition
• Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
• Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
• Chart on Global - Market size and forecast 2025-2030 ($ million)
• Data Table on Global - Market size and forecast 2025-2030 ($ million)
• Chart on Global Market: Year-over-year growth 2025-2030 (%)
• Data Table on Global Market: Year-over-year growth 2025-2030 (%)

5 Historic Market Size
5.1 Global Toys And Games Market 2020 - 2024
• Historic Market Size - Data Table on Global Toys And Games Market 2020 - 2024 ($ million)
5.2 Product segment analysis 2020 - 2024
• Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
• Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 Application segment analysis 2020 - 2024
• Historic Market Size - Application Segment 2020 - 2024 ($ million)
5.5 Type segment analysis 2020 - 2024
• Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.6 Geography segment analysis 2020 - 2024
• Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.7 Country segment analysis 2020 - 2024
• Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis
6.1 Impact of AI on Global Toys and Games Market
6.2 Impact of Geopolitical Conflicts on Global Toys and Games Market

7 Five Forces Analysis
7.1 Five forces summary
• Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
• Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
• Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
• Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
• Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
• Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
• Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by Product
8.1 Market segments
• Chart on Product - Market share 2025-2030 (%)
• Data Table on Product - Market share 2025-2030 (%)
8.2 Comparison by Product
• Chart on Comparison by Product
• Data Table on Comparison by Product
8.3 Activity and ride-on toys - Market size and forecast 2025-2030
• Chart on Activity and ride-on toys - Market size and forecast 2025-2030 ($ million)
• Data Table on Activity and ride-on toys - Market size and forecast 2025-2030 ($ million)
• Chart on Activity and ride-on toys - Year-over-year growth 2025-2030 (%)
• Data Table on Activity and ride-on toys - Year-over-year growth 2025-2030 (%)
8.4 Infant and pre-school toys - Market size and forecast 2025-2030
• Chart on Infant and pre-school toys - Market size and forecast 2025-2030 ($ million)
• Data Table on Infant and pre-school toys - Market size and forecast 2025-2030 ($ million)
• Chart on Infant and pre-school toys - Year-over-year growth 2025-2030 (%)
• Data Table on Infant and pre-school toys - Year-over-year growth 2025-2030 (%)
8.5 Games and puzzles - Market size and forecast 2025-2030
• Chart on Games and puzzles - Market size and forecast 2025-2030 ($ million)
• Data Table on Games and puzzles - Market size and forecast 2025-2030 ($ million)
• Chart on Games and puzzles - Year-over-year growth 2025-2030 (%)
• Data Table on Games and puzzles - Year-over-year growth 2025-2030 (%)
8.6 Plush toys - Market size and forecast 2025-2030
• Chart on Plush toys - Market size and forecast 2025-2030 ($ million)
• Data Table on Plush toys - Market size and forecast 2025-2030 ($ million)
• Chart on Plush toys - Year-over-year growth 2025-2030 (%)
• Data Table on Plush toys - Year-over-year growth 2025-2030 (%)
8.7 Others - Market size and forecast 2025-2030
• Chart on Others - Market size and forecast 2025-2030 ($ million)
• Data Table on Others - Market size and forecast 2025-2030 ($ million)
• Chart on Others - Year-over-year growth 2025-2030 (%)
• Data Table on Others - Year-over-year growth 2025-2030 (%)
8.8 Market opportunity by Product
• Market opportunity by Product ($ million)
• Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel
9.1 Market segments
• Chart on Distribution Channel - Market share 2025-2030 (%)
• Data Table on Distribution Channel - Market share 2025-2030 (%)
9.2 Comparison by Distribution Channel
• Chart on Comparison by Distribution Channel
• Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2025-2030
• Chart on Offline - Market size and forecast 2025-2030 ($ million)
• Data Table on Offline - Market size and forecast 2025-2030 ($ million)
• Chart on Offline - Year-over-year growth 2025-2030 (%)
• Data Table on Offline - Year-over-year growth 2025-2030 (%)
9.4 Online - Market size and forecast 2025-2030
• Chart on Online - Market size and forecast 2025-2030 ($ million)
• Data Table on Online - Market size and forecast 2025-2030 ($ million)
• Chart on Online - Year-over-year growth 2025-2030 (%)
• Data Table on Online - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Distribution Channel
• Market opportunity by Distribution Channel ($ million)
• Data Table on Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Application
10.1 Market segments
• Chart on Application - Market share 2025-2030 (%)
• Data Table on Application - Market share 2025-2030 (%)
10.2 Comparison by Application
• Chart on Comparison by Application
• Data Table on Comparison by Application
10.3 Up to 8 years - Market size and forecast 2025-2030
• Chart on Up to 8 years - Market size and forecast 2025-2030 ($ million)
• Data Table on Up to 8 years - Market size and forecast 2025-2030 ($ million)
• Chart on Up to 8 years - Year-over-year growth 2025-2030 (%)
• Data Table on Up to 8 years - Year-over-year growth 2025-2030 (%)
10.4 Between 9 to 15 years - Market size and forecast 2025-2030
• Chart on Between 9 to 15 years - Market size and forecast 2025-2030 ($ million)
• Data Table on Between 9 to 15 years - Market size and forecast 2025-2030 ($ million)
• Chart on Between 9 to 15 years - Year-over-year growth 2025-2030 (%)
• Data Table on Between 9 to 15 years - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by Application
• Market opportunity by Application ($ million)
• Data Table on Market opportunity by Application ($ million)

11 Market Segmentation by Type
11.1 Market segments
• Chart on Type - Market share 2025-2030 (%)
• Data Table on Type - Market share 2025-2030 (%)
11.2 Comparison by Type
• Chart on Comparison by Type
• Data Table on Comparison by Type
11.3 Creativity - Market size and forecast 2025-2030
• Chart on Creativity - Market size and forecast 2025-2030 ($ million)
• Data Table on Creativity - Market size and forecast 2025-2030 ($ million)
• Chart on Creativity - Year-over-year growth 2025-2030 (%)
• Data Table on Creativity - Year-over-year growth 2025-2030 (%)
11.4 STEM skills - Market size and forecast 2025-2030
• Chart on STEM skills - Market size and forecast 2025-2030 ($ million)
• Data Table on STEM skills - Market size and forecast 2025-2030 ($ million)
• Chart on STEM skills - Year-over-year growth 2025-2030 (%)
• Data Table on STEM skills - Year-over-year growth 2025-2030 (%)
11.5 Social-emotional development - Market size and forecast 2025-2030
• Chart on Social-emotional development - Market size and forecast 2025-2030 ($ million)
• Data Table on Social-emotional development - Market size and forecast 2025-2030 ($ million)
• Chart on Social-emotional development - Year-over-year growth 2025-2030 (%)
• Data Table on Social-emotional development - Year-over-year growth 2025-2030 (%)
11.6 Problem-solving - Market size and forecast 2025-2030
• Chart on Problem-solving - Market size and forecast 2025-2030 ($ million)
• Data Table on Problem-solving - Market size and forecast 2025-2030 ($ million)
• Chart on Problem-solving - Year-over-year growth 2025-2030 (%)
• Data Table on Problem-solving - Year-over-year growth 2025-2030 (%)
11.7 Market opportunity by Type
• Market opportunity by Type ($ million)
• Data Table on Market opportunity by Type ($ million)

12 Customer Landscape
12.1 Customer landscape overview
• Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape
13.1 Geographic segmentation
• Chart on Market share by geography 2025-2030 (%)
• Data Table on Market share by geography 2025-2030 (%)
13.2 Geographic comparison
• Chart on Geographic comparison
• Data Table on Geographic comparison
13.3 North America - Market size and forecast 2025-2030
• Chart on North America - Market size and forecast 2025-2030 ($ million)
• Data Table on North America - Market size and forecast 2025-2030 ($ million)
• Chart on North America - Year-over-year growth 2025-2030 (%)
• Data Table on North America - Year-over-year growth 2025-2030 (%)
• Chart on Regional Comparison - North America
• Data Table on Regional Comparison - North America
13.3.1 US - Market size and forecast 2025-2030
• Chart on US - Market size and forecast 2025-2030 ($ million)
• Data Table on US - Market size and forecast 2025-2030 ($ million)
• Chart on US - Year-over-year growth 2025-2030 (%)
• Data Table on US - Year-over-year growth 2025-2030 (%)
13.3.2 Canada - Market size and forecast 2025-2030
• Chart on Canada - Market size and forecast 2025-2030 ($ million)
• Data Table on Canada - Market size and forecast 2025-2030 ($ million)
• Chart on Canada - Year-over-year growth 2025-2030 (%)
• Data Table on Canada - Year-over-year growth 2025-2030 (%)
13.3.3 Mexico - Market size and forecast 2025-2030
• Chart on Mexico - Market size and forecast 2025-2030 ($ million)
• Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
• Chart on Mexico - Year-over-year growth 2025-2030 (%)
• Data Table on Mexico - Year-over-year growth 2025-2030 (%)
13.4 Europe - Market size and forecast 2025-2030
• Chart on Europe - Market size and forecast 2025-2030 ($ million)
• Data Table on Europe - Market size and forecast 2025-2030 ($ million)
• Chart on Europe - Year-over-year growth 2025-2030 (%)
• Data Table on Europe - Year-over-year growth 2025-2030 (%)
• Chart on Regional Comparison - Europe
• Data Table on Regional Comparison - Europe
13.4.1 Germany - Market size and forecast 2025-2030
• Chart on Germany - Market size and forecast 2025-2030 ($ million)
• Data Table on Germany - Market size and forecast 2025-2030 ($ million)
• Chart on Germany - Year-over-year growth 2025-2030 (%)
• Data Table on Germany - Year-over-year growth 2025-2030 (%)
13.4.2 UK - Market size and forecast 2025-2030
• Chart on UK - Market size and forecast 2025-2030 ($ million)
• Data Table on UK - Market size and forecast 2025-2030 ($ million)
• Chart on UK - Year-over-year growth 2025-2030 (%)
• Data Table on UK - Year-over-year growth 2025-2030 (%)
13.4.3 France - Market size and forecast 2025-2030
• Chart on France - Market size and forecast 2025-2030 ($ million)
• Data Table on France - Market size and forecast 2025-2030 ($ million)
• Chart on France - Year-over-year growth 2025-2030 (%)
• Data Table on France - Year-over-year growth 2025-2030 (%)
13.4.4 Italy - Market size and forecast 2025-2030
• Chart on Italy - Market size and forecast 2025-2030 ($ million)
• Data Table on Italy - Market size and forecast 2025-2030 ($ million)
• Chart on Italy - Year-over-year growth 2025-2030 (%)
• Data Table on Italy - Year-over-year growth 2025-2030 (%)
13.4.5 Spain - Market size and forecast 2025-2030
• Chart on Spain - Market size and forecast 2025-2030 ($ million)
• Data Table on Spain - Market size and forecast 2025-2030 ($ million)
• Chart on Spain - Year-over-year growth 2025-2030 (%)
• Data Table on Spain - Year-over-year growth 2025-2030 (%)
13.4.6 The Netherlands - Market size and forecast 2025-2030
• Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
• Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
• Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
• Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
13.5 APAC - Market size and forecast 2025-2030
• Chart on APAC - Market size and forecast 2025-2030 ($ million)
• Data Table on APAC - Market size and forecast 2025-2030 ($ million)
• Chart on APAC - Year-over-year growth 2025-2030 (%)
• Data Table on APAC - Year-over-year growth 2025-2030 (%)
• Chart on Regional Comparison - APAC
• Data Table on Regional Comparison - APAC
13.5.1 China - Market size and forecast 2025-2030
• Chart on China - Market size and forecast 2025-2030 ($ million)
• Data Table on China - Market size and forecast 2025-2030 ($ million)
• Chart on China - Year-over-year growth 2025-2030 (%)
• Data Table on China - Year-over-year growth 2025-2030 (%)
13.5.2 Japan - Market size and forecast 2025-2030
• Chart on Japan - Market size and forecast 2025-2030 ($ million)
• Data Table on Japan - Market size and forecast 2025-2030 ($ million)
• Chart on Japan - Year-over-year growth 2025-2030 (%)
• Data Table on Japan - Year-over-year growth 2025-2030 (%)
13.5.3 India - Market size and forecast 2025-2030
• Chart on India - Market size and forecast 2025-2030 ($ million)
• Data Table on India - Market size and forecast 2025-2030 ($ million)
• Chart on India - Year-over-year growth 2025-2030 (%)
• Data Table on India - Year-over-year growth 2025-2030 (%)
13.5.4 South Korea - Market size and forecast 2025-2030
• Chart on South Korea - Market size and forecast 2025-2030 ($ million)
• Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
• Chart on South Korea - Year-over-year growth 2025-2030 (%)
• Data Table on South Korea - Year-over-year growth 2025-2030 (%)
13.5.5 Australia - Market size and forecast 2025-2030
• Chart on Australia - Market size and forecast 2025-2030 ($ million)
• Data Table on Australia - Market size and forecast 2025-2030 ($ million)
• Chart on Australia - Year-over-year growth 2025-2030 (%)
• Data Table on Australia - Year-over-year growth 2025-2030 (%)
13.5.6 Indonesia - Market size and forecast 2025-2030
• Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
• Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
• Chart on Indonesia - Year-over-year growth 2025-2030 (%)
• Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
13.6 South America - Market size and forecast 2025-2030
• Chart on South America - Market size and forecast 2025-2030 ($ million)
• Data Table on South America - Market size and forecast 2025-2030 ($ million)
• Chart on South America - Year-over-year growth 2025-2030 (%)
• Data Table on South America - Year-over-year growth 2025-2030 (%)
• Chart on Regional Comparison - South America
• Data Table on Regional Comparison - South America
13.6.1 Brazil - Market size and forecast 2025-2030
• Chart on Brazil - Market size and forecast 2025-2030 ($ million)
• Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
• Chart on Brazil - Year-over-year growth 2025-2030 (%)
• Data Table on Brazil - Year-over-year growth 2025-2030 (%)
13.6.2 Argentina - Market size and forecast 2025-2030
• Chart on Argentina - Market size and forecast 2025-2030 ($ million)
• Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
• Chart on Argentina - Year-over-year growth 2025-2030 (%)
• Data Table on Argentina - Year-over-year growth 2025-2030 (%)
13.6.3 Chile - Market size and forecast 2025-2030
• Chart on Chile - Market size and forecast 2025-2030 ($ million)
• Data Table on Chile - Market size and forecast 2025-2030 ($ million)
• Chart on Chile - Year-over-year growth 2025-2030 (%)
• Data Table on Chile - Year-over-year growth 2025-2030 (%)
13.7 Middle East and Africa - Market size and forecast 2025-2030
• Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
• Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
• Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
• Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
• Chart on Regional Comparison - Middle East and Africa
• Data Table on Regional Comparison - Middle East and Africa
13.7.1 Saudi Arabia - Market size and forecast 2025-2030
• Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
• Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
• Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
• Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
13.7.2 UAE - Market size and forecast 2025-2030
• Chart on UAE - Market size and forecast 2025-2030 ($ million)
• Data Table on UAE - Market size and forecast 2025-2030 ($ million)
• Chart on UAE - Year-over-year growth 2025-2030 (%)
• Data Table on UAE - Year-over-year growth 2025-2030 (%)
13.7.3 South Africa - Market size and forecast 2025-2030
• Chart on South Africa - Market size and forecast 2025-2030 ($ million)
• Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
• Chart on South Africa - Year-over-year growth 2025-2030 (%)
• Data Table on South Africa - Year-over-year growth 2025-2030 (%)
13.7.4 Turkey - Market size and forecast 2025-2030
• Chart on Turkey - Market size and forecast 2025-2030 ($ million)
• Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
• Chart on Turkey - Year-over-year growth 2025-2030 (%)
• Data Table on Turkey - Year-over-year growth 2025-2030 (%)
13.7.5 Egypt - Market size and forecast 2025-2030
• Chart on Egypt - Market size and forecast 2025-2030 ($ million)
• Data Table on Egypt - Market size and forecast 2025-2030 ($ million)
• Chart on Egypt - Year-over-year growth 2025-2030 (%)
• Data Table on Egypt - Year-over-year growth 2025-2030 (%)
13.8 Market opportunity by geography
• Market opportunity by geography ($ million)
• Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity
14.1 Market drivers
• Synergy with entertainment industry and licensed merchandise
• Growing influence of kidult market
• Increasing parental emphasis on educational value and skill development
14.2 Market challenges
• Intense competition from digital entertainment
• Supply chain complexity and geopolitical volatility
• Evolving safety regulations and sustainability mandates
14.3 Impact of drivers and challenges
• Impact of drivers and challenges in 2025 and 2030
14.4 Market opportunities
• Integration of technology and rise of phygital play
• Growing emphasis on sustainability and ethical manufacturing
• Rise of immersive, story-driven experiences

15 Competitive Landscape
15.1 Overview
15.2 Competitive Landscape
• Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
• Overview on factors of disruption
15.4 Industry risks
• Impact of key risks on business

16 Competitive Analysis
16.1 Companies profiled
• Companies covered
16.2 Company ranking index
• Company ranking index
16.3 Market positioning of companies
• Matrix on companies position and classification
16.4 Bandai Namco Holdings Inc.
• Bandai Namco Holdings Inc. - Overview
• Bandai Namco Holdings Inc. - Business segments
• Bandai Namco Holdings Inc. - Key offerings
• Bandai Namco Holdings Inc. - Segment focus
• SWOT
16.5 Crayola
• Crayola - Overview
• Crayola - Product / Service
• Crayola - Key offerings
• SWOT
16.6 Funko Inc.
• Funko Inc. - Overview
• Funko Inc. - Product / Service
• Funko Inc. - Key offerings
• SWOT
16.7 Hasbro Inc.
• Hasbro Inc. - Overview
• Hasbro Inc. - Business segments
• Hasbro Inc. - Key offerings
• Hasbro Inc. - Segment focus
• SWOT
16.8 JAKKS Pacific Inc.
• JAKKS Pacific Inc. - Overview
• JAKKS Pacific Inc. - Business segments
• JAKKS Pacific Inc. - Key offerings
• JAKKS Pacific Inc. - Segment focus
• SWOT
16.9 Mattel Inc.
• Mattel Inc. - Overview
• Mattel Inc. - Business segments
• Mattel Inc. - Key offerings
• Mattel Inc. - Segment focus
• SWOT
16.10 Melissa and Doug
• Melissa and Doug - Overview
• Melissa and Doug - Product / Service
• Melissa and Doug - Key offerings
• SWOT
16.11 MGA Entertainment Inc.
• MGA Entertainment Inc. - Overview
• MGA Entertainment Inc. - Product / Service
• MGA Entertainment Inc. - Key offerings
• SWOT
16.12 Moose Enterprise Pty. Ltd.
• Moose Enterprise Pty. Ltd. - Overview
• Moose Enterprise Pty. Ltd. - Product / Service
• Moose Enterprise Pty. Ltd. - Key offerings
• SWOT
16.13 Playmates Toys Ltd
• Playmates Toys Ltd - Overview
• Playmates Toys Ltd - Product / Service
• Playmates Toys Ltd - Key offerings
• SWOT
16.14 Ravensburger AG
• Ravensburger AG - Overview
• Ravensburger AG - Product / Service
• Ravensburger AG - Key offerings
• SWOT
16.15 Spin Master Corp.
• Spin Master Corp. - Overview
• Spin Master Corp. - Business segments
• Spin Master Corp. - Key offerings
• Spin Master Corp. - Segment focus
• SWOT
16.16 Takara Tomy Co. Ltd.
• Takara Tomy Co. Ltd. - Overview
• Takara Tomy Co. Ltd. - Product / Service
• Takara Tomy Co. Ltd. - Key offerings
• SWOT
16.17 VTech Holdings Ltd.
• VTech Holdings Ltd. - Overview
• VTech Holdings Ltd. - Business segments
• VTech Holdings Ltd. - Key offerings
• VTech Holdings Ltd. - Segment focus
• SWOT
16.18 ZURU Inc.
• ZURU Inc. - Overview
• ZURU Inc. - Product / Service
• ZURU Inc. - Key offerings
• SWOT

17 Appendix
17.1 Scope of the report
• Market definition
• Objectives
• Notes and caveats
17.2 Inclusions and exclusions checklist
• Inclusions checklist
• Exclusions checklist
17.3 Currency conversion rates for US$
• Currency conversion rates for US$
17.4 Research methodology
• Research methodology
17.5 Data procurement
• Information sources
17.6 Data validation
• Data validation
17.7 Validation techniques employed for market sizing
• Validation techniques employed for market sizing
17.8 Data synthesis
• Data synthesis
17.9 360 degree market analysis
• 360 degree market analysis
17.10 List of abbreviations
• List of abbreviations

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List of Tables/Graphs

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Product
Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits7: Executive Summary - Chart on Market Segmentation by Application
Exhibits8: Executive Summary - Chart on Market Segmentation by Type
Exhibits9: Executive Summary - Chart on Incremental Growth
Exhibits10: Executive Summary - Data Table on Incremental Growth
Exhibits11: Executive Summary - Chart on Company Market Positioning
Exhibits12: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits13: Chart on Overview on criticality of inputs and factors of differentiation
Exhibits14: Chart on Overview on factors of disruption
Exhibits15: Chart on Impact of drivers and challenges in 2025 and 2030
Exhibits16: Chart on Parent Market
Exhibits17: Data Table on - Parent Market
Exhibits18: Chart on Market characteristics analysis
Exhibits19: Chart on Value chain analysis
Exhibits20: Data Table on Offerings of companies included in the market definition
Exhibits21: Market segments
Exhibits22: Chart on Global - Market size and forecast 2025-2030 ($ million)
Exhibits23: Data Table on Global - Market size and forecast 2025-2030 ($ million)
Exhibits24: Chart on Global Market: Year-over-year growth 2025-2030 (%)
Exhibits25: Data Table on Global Market: Year-over-year growth 2025-2030 (%)
Exhibits26: Historic Market Size - Data Table on Global Toys And Games Market 2020 - 2024 ($ million)
Exhibits27: Historic Market Size - Product Segment 2020 - 2024 ($ million)
Exhibits28: Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
Exhibits29: Historic Market Size - Application Segment 2020 - 2024 ($ million)
Exhibits30: Historic Market Size - Type Segment 2020 - 2024 ($ million)
Exhibits31: Historic Market Size - Geography Segment 2020 - 2024 ($ million)
Exhibits32: Historic Market Size - Country Segment 2020 - 2024 ($ million)
Exhibits33: Five forces analysis - Comparison between 2025 and 2030
Exhibits34: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibits35: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibits36: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibits37: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibits38: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibits39: Chart on Market condition - Five forces 2025 and 2030
Exhibits40: Chart on Product - Market share 2025-2030 (%)
Exhibits41: Data Table on Product - Market share 2025-2030 (%)
Exhibits42: Chart on Comparison by Product
Exhibits43: Data Table on Comparison by Product
Exhibits44: Chart on Activity and ride-on toys - Market size and forecast 2025-2030 ($ million)
Exhibits45: Data Table on Activity and ride-on toys - Market size and forecast 2025-2030 ($ million)
Exhibits46: Chart on Activity and ride-on toys - Year-over-year growth 2025-2030 (%)
Exhibits47: Data Table on Activity and ride-on toys - Year-over-year growth 2025-2030 (%)
Exhibits48: Chart on Infant and pre-school toys - Market size and forecast 2025-2030 ($ million)
Exhibits49: Data Table on Infant and pre-school toys - Market size and forecast 2025-2030 ($ million)
Exhibits50: Chart on Infant and pre-school toys - Year-over-year growth 2025-2030 (%)
Exhibits51: Data Table on Infant and pre-school toys - Year-over-year growth 2025-2030 (%)
Exhibits52: Chart on Games and puzzles - Market size and forecast 2025-2030 ($ million)
Exhibits53: Data Table on Games and puzzles - Market size and forecast 2025-2030 ($ million)
Exhibits54: Chart on Games and puzzles - Year-over-year growth 2025-2030 (%)
Exhibits55: Data Table on Games and puzzles - Year-over-year growth 2025-2030 (%)
Exhibits56: Chart on Plush toys - Market size and forecast 2025-2030 ($ million)
Exhibits57: Data Table on Plush toys - Market size and forecast 2025-2030 ($ million)
Exhibits58: Chart on Plush toys - Year-over-year growth 2025-2030 (%)
Exhibits59: Data Table on Plush toys - Year-over-year growth 2025-2030 (%)
Exhibits60: Chart on Others - Market size and forecast 2025-2030 ($ million)
Exhibits61: Data Table on Others - Market size and forecast 2025-2030 ($ million)
Exhibits62: Chart on Others - Year-over-year growth 2025-2030 (%)
Exhibits63: Data Table on Others - Year-over-year growth 2025-2030 (%)
Exhibits64: Market opportunity by Product ($ million)
Exhibits65: Data Table on Market opportunity by Product ($ million)
Exhibits66: Chart on Distribution Channel - Market share 2025-2030 (%)
Exhibits67: Data Table on Distribution Channel - Market share 2025-2030 (%)
Exhibits68: Chart on Comparison by Distribution Channel
Exhibits69: Data Table on Comparison by Distribution Channel
Exhibits70: Chart on Offline - Market size and forecast 2025-2030 ($ million)
Exhibits71: Data Table on Offline - Market size and forecast 2025-2030 ($ million)
Exhibits72: Chart on Offline - Year-over-year growth 2025-2030 (%)
Exhibits73: Data Table on Offline - Year-over-year growth 2025-2030 (%)
Exhibits74: Chart on Online - Market size and forecast 2025-2030 ($ million)
Exhibits75: Data Table on Online - Market size and forecast 2025-2030 ($ million)
Exhibits76: Chart on Online - Year-over-year growth 2025-2030 (%)
Exhibits77: Data Table on Online - Year-over-year growth 2025-2030 (%)
Exhibits78: Market opportunity by Distribution Channel ($ million)
Exhibits79: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits80: Chart on Application - Market share 2025-2030 (%)
Exhibits81: Data Table on Application - Market share 2025-2030 (%)
Exhibits82: Chart on Comparison by Application
Exhibits83: Data Table on Comparison by Application
Exhibits84: Chart on Up to 8 years - Market size and forecast 2025-2030 ($ million)
Exhibits85: Data Table on Up to 8 years - Market size and forecast 2025-2030 ($ million)
Exhibits86: Chart on Up to 8 years - Year-over-year growth 2025-2030 (%)
Exhibits87: Data Table on Up to 8 years - Year-over-year growth 2025-2030 (%)
Exhibits88: Chart on Between 9 to 15 years - Market size and forecast 2025-2030 ($ million)
Exhibits89: Data Table on Between 9 to 15 years - Market size and forecast 2025-2030 ($ million)
Exhibits90: Chart on Between 9 to 15 years - Year-over-year growth 2025-2030 (%)
Exhibits91: Data Table on Between 9 to 15 years - Year-over-year growth 2025-2030 (%)
Exhibits92: Market opportunity by Application ($ million)
Exhibits93: Data Table on Market opportunity by Application ($ million)
Exhibits94: Chart on Type - Market share 2025-2030 (%)
Exhibits95: Data Table on Type - Market share 2025-2030 (%)
Exhibits96: Chart on Comparison by Type
Exhibits97: Data Table on Comparison by Type
Exhibits98: Chart on Creativity - Market size and forecast 2025-2030 ($ million)
Exhibits99: Data Table on Creativity - Market size and forecast 2025-2030 ($ million)
Exhibits100: Chart on Creativity - Year-over-year growth 2025-2030 (%)
Exhibits101: Data Table on Creativity - Year-over-year growth 2025-2030 (%)
Exhibits102: Chart on STEM skills - Market size and forecast 2025-2030 ($ million)
Exhibits103: Data Table on STEM skills - Market size and forecast 2025-2030 ($ million)
Exhibits104: Chart on STEM skills - Year-over-year growth 2025-2030 (%)
Exhibits105: Data Table on STEM skills - Year-over-year growth 2025-2030 (%)
Exhibits106: Chart on Social-emotional development - Market size and forecast 2025-2030 ($ million)
Exhibits107: Data Table on Social-emotional development - Market size and forecast 2025-2030 ($ million)
Exhibits108: Chart on Social-emotional development - Year-over-year growth 2025-2030 (%)
Exhibits109: Data Table on Social-emotional development - Year-over-year growth 2025-2030 (%)
Exhibits110: Chart on Problem-solving - Market size and forecast 2025-2030 ($ million)
Exhibits111: Data Table on Problem-solving - Market size and forecast 2025-2030 ($ million)
Exhibits112: Chart on Problem-solving - Year-over-year growth 2025-2030 (%)
Exhibits113: Data Table on Problem-solving - Year-over-year growth 2025-2030 (%)
Exhibits114: Market opportunity by Type ($ million)
Exhibits115: Data Table on Market opportunity by Type ($ million)
Exhibits116: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits117: Chart on Market share by geography 2025-2030 (%)
Exhibits118: Data Table on Market share by geography 2025-2030 (%)
Exhibits119: Chart on Geographic comparison
Exhibits120: Data Table on Geographic comparison
Exhibits121: Chart on North America - Market size and forecast 2025-2030 ($ million)
Exhibits122: Data Table on North America - Market size and forecast 2025-2030 ($ million)
Exhibits123: Chart on North America - Year-over-year growth 2025-2030 (%)
Exhibits124: Data Table on North America - Year-over-year growth 2025-2030 (%)
Exhibits125: Chart on Regional Comparison - North America
Exhibits126: Data Table on Regional Comparison - North America
Exhibits127: Chart on US - Market size and forecast 2025-2030 ($ million)
Exhibits128: Data Table on US - Market size and forecast 2025-2030 ($ million)
Exhibits129: Chart on US - Year-over-year growth 2025-2030 (%)
Exhibits130: Data Table on US - Year-over-year growth 2025-2030 (%)
Exhibits131: Chart on Canada - Market size and forecast 2025-2030 ($ million)
Exhibits132: Data Table on Canada - Market size and forecast 2025-2030 ($ million)
Exhibits133: Chart on Canada - Year-over-year growth 2025-2030 (%)
Exhibits134: Data Table on Canada - Year-over-year growth 2025-2030 (%)
Exhibits135: Chart on Mexico - Market size and forecast 2025-2030 ($ million)
Exhibits136: Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
Exhibits137: Chart on Mexico - Year-over-year growth 2025-2030 (%)
Exhibits138: Data Table on Mexico - Year-over-year growth 2025-2030 (%)
Exhibits139: Chart on Europe - Market size and forecast 2025-2030 ($ million)
Exhibits140: Data Table on Europe - Market size and forecast 2025-2030 ($ million)
Exhibits141: Chart on Europe - Year-over-year growth 2025-2030 (%)
Exhibits142: Data Table on Europe - Year-over-year growth 2025-2030 (%)
Exhibits143: Chart on Regional Comparison - Europe
Exhibits144: Data Table on Regional Comparison - Europe
Exhibits145: Chart on Germany - Market size and forecast 2025-2030 ($ million)
Exhibits146: Data Table on Germany - Market size and forecast 2025-2030 ($ million)
Exhibits147: Chart on Germany - Year-over-year growth 2025-2030 (%)
Exhibits148: Data Table on Germany - Year-over-year growth 2025-2030 (%)
Exhibits149: Chart on UK - Market size and forecast 2025-2030 ($ million)
Exhibits150: Data Table on UK - Market size and forecast 2025-2030 ($ million)
Exhibits151: Chart on UK - Year-over-year growth 2025-2030 (%)
Exhibits152: Data Table on UK - Year-over-year growth 2025-2030 (%)
Exhibits153: Chart on France - Market size and forecast 2025-2030 ($ million)
Exhibits154: Data Table on France - Market size and forecast 2025-2030 ($ million)
Exhibits155: Chart on France - Year-over-year growth 2025-2030 (%)
Exhibits156: Data Table on France - Year-over-year growth 2025-2030 (%)
Exhibits157: Chart on Italy - Market size and forecast 2025-2030 ($ million)
Exhibits158: Data Table on Italy - Market size and forecast 2025-2030 ($ million)
Exhibits159: Chart on Italy - Year-over-year growth 2025-2030 (%)
Exhibits160: Data Table on Italy - Year-over-year growth 2025-2030 (%)
Exhibits161: Chart on Spain - Market size and forecast 2025-2030 ($ million)
Exhibits162: Data Table on Spain - Market size and forecast 2025-2030 ($ million)
Exhibits163: Chart on Spain - Year-over-year growth 2025-2030 (%)
Exhibits164: Data Table on Spain - Year-over-year growth 2025-2030 (%)
Exhibits165: Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
Exhibits166: Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
Exhibits167: Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
Exhibits168: Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
Exhibits169: Chart on APAC - Market size and forecast 2025-2030 ($ million)
Exhibits170: Data Table on APAC - Market size and forecast 2025-2030 ($ million)
Exhibits171: Chart on APAC - Year-over-year growth 2025-2030 (%)
Exhibits172: Data Table on APAC - Year-over-year growth 2025-2030 (%)
Exhibits173: Chart on Regional Comparison - APAC
Exhibits174: Data Table on Regional Comparison - APAC
Exhibits175: Chart on China - Market size and forecast 2025-2030 ($ million)
Exhibits176: Data Table on China - Market size and forecast 2025-2030 ($ million)
Exhibits177: Chart on China - Year-over-year growth 2025-2030 (%)
Exhibits178: Data Table on China - Year-over-year growth 2025-2030 (%)
Exhibits179: Chart on Japan - Market size and forecast 2025-2030 ($ million)
Exhibits180: Data Table on Japan - Market size and forecast 2025-2030 ($ million)
Exhibits181: Chart on Japan - Year-over-year growth 2025-2030 (%)
Exhibits182: Data Table on Japan - Year-over-year growth 2025-2030 (%)
Exhibits183: Chart on India - Market size and forecast 2025-2030 ($ million)
Exhibits184: Data Table on India - Market size and forecast 2025-2030 ($ million)
Exhibits185: Chart on India - Year-over-year growth 2025-2030 (%)
Exhibits186: Data Table on India - Year-over-year growth 2025-2030 (%)
Exhibits187: Chart on South Korea - Market size and forecast 2025-2030 ($ million)
Exhibits188: Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
Exhibits189: Chart on South Korea - Year-over-year growth 2025-2030 (%)
Exhibits190: Data Table on South Korea - Year-over-year growth 2025-2030 (%)
Exhibits191: Chart on Australia - Market size and forecast 2025-2030 ($ million)
Exhibits192: Data Table on Australia - Market size and forecast 2025-2030 ($ million)
Exhibits193: Chart on Australia - Year-over-year growth 2025-2030 (%)
Exhibits194: Data Table on Australia - Year-over-year growth 2025-2030 (%)
Exhibits195: Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
Exhibits196: Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
Exhibits197: Chart on Indonesia - Year-over-year growth 2025-2030 (%)
Exhibits198: Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
Exhibits199: Chart on South America - Market size and forecast 2025-2030 ($ million)
Exhibits200: Data Table on South America - Market size and forecast 2025-2030 ($ million)
Exhibits201: Chart on South America - Year-over-year growth 2025-2030 (%)
Exhibits202: Data Table on South America - Year-over-year growth 2025-2030 (%)
Exhibits203: Chart on Regional Comparison - South America
Exhibits204: Data Table on Regional Comparison - South America
Exhibits205: Chart on Brazil - Market size and forecast 2025-2030 ($ million)
Exhibits206: Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
Exhibits207: Chart on Brazil - Year-over-year growth 2025-2030 (%)
Exhibits208: Data Table on Brazil - Year-over-year growth 2025-2030 (%)
Exhibits209: Chart on Argentina - Market size and forecast 2025-2030 ($ million)
Exhibits210: Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
Exhibits211: Chart on Argentina - Year-over-year growth 2025-2030 (%)
Exhibits212: Data Table on Argentina - Year-over-year growth 2025-2030 (%)
Exhibits213: Chart on Chile - Market size and forecast 2025-2030 ($ million)
Exhibits214: Data Table on Chile - Market size and forecast 2025-2030 ($ million)
Exhibits215: Chart on Chile - Year-over-year growth 2025-2030 (%)
Exhibits216: Data Table on Chile - Year-over-year growth 2025-2030 (%)
Exhibits217: Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
Exhibits218: Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
Exhibits219: Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
Exhibits220: Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
Exhibits221: Chart on Regional Comparison - Middle East and Africa
Exhibits222: Data Table on Regional Comparison - Middle East and Africa
Exhibits223: Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
Exhibits224: Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
Exhibits225: Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
Exhibits226: Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
Exhibits227: Chart on UAE - Market size and forecast 2025-2030 ($ million)
Exhibits228: Data Table on UAE - Market size and forecast 2025-2030 ($ million)
Exhibits229: Chart on UAE - Year-over-year growth 2025-2030 (%)
Exhibits230: Data Table on UAE - Year-over-year growth 2025-2030 (%)
Exhibits231: Chart on South Africa - Market size and forecast 2025-2030 ($ million)
Exhibits232: Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
Exhibits233: Chart on South Africa - Year-over-year growth 2025-2030 (%)
Exhibits234: Data Table on South Africa - Year-over-year growth 2025-2030 (%)
Exhibits235: Chart on Turkey - Market size and forecast 2025-2030 ($ million)
Exhibits236: Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
Exhibits237: Chart on Turkey - Year-over-year growth 2025-2030 (%)
Exhibits238: Data Table on Turkey - Year-over-year growth 2025-2030 (%)
Exhibits239: Chart on Egypt - Market size and forecast 2025-2030 ($ million)
Exhibits240: Data Table on Egypt - Market size and forecast 2025-2030 ($ million)
Exhibits241: Chart on Egypt - Year-over-year growth 2025-2030 (%)
Exhibits242: Data Table on Egypt - Year-over-year growth 2025-2030 (%)
Exhibits243: Market opportunity by geography ($ million)
Exhibits244: Data Tables on Market opportunity by geography ($ million)
Exhibits245: Impact of drivers and challenges in 2025 and 2030
Exhibits246: Overview on criticality of inputs and factors of differentiation
Exhibits247: Overview on factors of disruption
Exhibits248: Impact of key risks on business
Exhibits249: Companies covered
Exhibits250: Company ranking index
Exhibits251: Matrix on companies position and classification
Exhibits252: Bandai Namco Holdings Inc. - Overview
Exhibits253: Bandai Namco Holdings Inc. - Business segments
Exhibits254: Bandai Namco Holdings Inc. - Key offerings
Exhibits255: Bandai Namco Holdings Inc. - Segment focus
Exhibits256: SWOT
Exhibits257: Crayola - Overview
Exhibits258: Crayola - Product / Service
Exhibits259: Crayola - Key offerings
Exhibits260: SWOT
Exhibits261: Funko Inc. - Overview
Exhibits262: Funko Inc. - Product / Service
Exhibits263: Funko Inc. - Key offerings
Exhibits264: SWOT
Exhibits265: Hasbro Inc. - Overview
Exhibits266: Hasbro Inc. - Business segments
Exhibits267: Hasbro Inc. - Key offerings
Exhibits268: Hasbro Inc. - Segment focus
Exhibits269: SWOT
Exhibits270: JAKKS Pacific Inc. - Overview
Exhibits271: JAKKS Pacific Inc. - Business segments
Exhibits272: JAKKS Pacific Inc. - Key offerings
Exhibits273: JAKKS Pacific Inc. - Segment focus
Exhibits274: SWOT
Exhibits275: Mattel Inc. - Overview
Exhibits276: Mattel Inc. - Business segments
Exhibits277: Mattel Inc. - Key offerings
Exhibits278: Mattel Inc. - Segment focus
Exhibits279: SWOT
Exhibits280: Melissa and Doug - Overview
Exhibits281: Melissa and Doug - Product / Service
Exhibits282: Melissa and Doug - Key offerings
Exhibits283: SWOT
Exhibits284: MGA Entertainment Inc. - Overview
Exhibits285: MGA Entertainment Inc. - Product / Service
Exhibits286: MGA Entertainment Inc. - Key offerings
Exhibits287: SWOT
Exhibits288: Moose Enterprise Pty. Ltd. - Overview
Exhibits289: Moose Enterprise Pty. Ltd. - Product / Service
Exhibits290: Moose Enterprise Pty. Ltd. - Key offerings
Exhibits291: SWOT
Exhibits292: Playmates Toys Ltd - Overview
Exhibits293: Playmates Toys Ltd - Product / Service
Exhibits294: Playmates Toys Ltd - Key offerings
Exhibits295: SWOT
Exhibits296: Ravensburger AG - Overview
Exhibits297: Ravensburger AG - Product / Service
Exhibits298: Ravensburger AG - Key offerings
Exhibits299: SWOT
Exhibits300: Spin Master Corp. - Overview
Exhibits301: Spin Master Corp. - Business segments
Exhibits302: Spin Master Corp. - Key offerings
Exhibits303: Spin Master Corp. - Segment focus
Exhibits304: SWOT
Exhibits305: Takara Tomy Co. Ltd. - Overview
Exhibits306: Takara Tomy Co. Ltd. - Product / Service
Exhibits307: Takara Tomy Co. Ltd. - Key offerings
Exhibits308: SWOT
Exhibits309: VTech Holdings Ltd. - Overview
Exhibits310: VTech Holdings Ltd. - Business segments
Exhibits311: VTech Holdings Ltd. - Key offerings
Exhibits312: VTech Holdings Ltd. - Segment focus
Exhibits313: SWOT
Exhibits314: ZURU Inc. - Overview
Exhibits315: ZURU Inc. - Product / Service
Exhibits316: ZURU Inc. - Key offerings
Exhibits317: SWOT
Exhibits318: Inclusions checklist
Exhibits319: Exclusions checklist
Exhibits320: Currency conversion rates for US$
Exhibits321: Research methodology
Exhibits322: Information sources
Exhibits323: Data validation
Exhibits324: Validation techniques employed for market sizing
Exhibits325: Data synthesis
Exhibits326: 360 degree market analysis
Exhibits327: List of abbreviations