Summary

The global Natto market is projected to grow from US$ 1851 million in 2025 to US$ 2991 million by 2032, at a CAGR of 7.2% (2026-2032), driven by critical product segments and diverse end‑use applications.
Natto is a traditional fermented food made primarily from soybeans through fermentation with Bacillus subtilis. Originating in Japan, it is one of the representative plant-based protein foods in Japanese food culture. Its production process typically includes soybean selection, soaking, steaming, inoculation with Bacillus subtilis, constant-temperature fermentation, and maturation. During fermentation, soybean protein is partially broken down, resulting in a product with a unique stickiness, stringy texture, and distinctive aroma. Simultaneously, functional components such as nattokinase, vitamin K2, various amino acids, active enzymes, and probiotics are produced.
As consumers become increasingly health-conscious, food consumption is shifting from simply meeting basic nutritional needs to focusing on preventative healthcare and functional improvement. Fermented foods rich in probiotics, plant protein, and natural active ingredients are gaining more and more attention. In Japan, natto has long maintained a stable consumer base and is an important part of the daily diet. In Europe, America, China, and Southeast Asia, natto is gradually entering the view of more consumers due to the spread of Asian food culture, the growth of health food consumption, and the development of e-commerce channels.
Natto is undergoing a transformation from a traditional food to a functional, youthful, and diversified product. Traditional natto, due to its strong odor and distinctive sticky texture, presents an acceptance barrier for some overseas consumers. Therefore, companies are lowering these barriers through product innovation. For example, by developing low-odor natto, low-stickiness natto, powdered natto, natto capsules, and functional natto foods, more consumers can accept the nutritional value of natto. Simultaneously, with the development of plant-based diets and high-protein foods, natto, as a natural source of plant protein, is gaining attention from fitness enthusiasts, vegetarian consumers, and health management users.
Technological innovation is driving the natto industry towards standardization, large-scale production, and high quality. Traditional natto production relies on microbial strains, fermentation environments, and production experience, resulting in variations in taste, stickiness, aroma, and nutritional content between products from different regions and companies. With advancements in food industry technology, modern natto producers are strengthening their efforts in strain selection, fermentation control, automated production, and quality testing to improve product stability and large-scale supply capabilities. In the future, the natto industry will focus more on developing functional strains, such as specialized strains with higher nattokinase activity, superior taste, and stronger probiotic functions. Simultaneously, advancements in cold chain, packaging, and preservation technologies will expand the sales reach of natto products, enabling major production regions like Japan to provide more stable supplies to overseas markets.
Report Scope
This definitive report equips business leaders, decision-makers, and stakeholders with a 360° view of the global Natto market, seamlessly integrating production and sales performance across the value chain. It analyzes historical sales volume and revenue sales data (2021–2025) and delivers forecasts through 2032, illuminating demand trends and growth drivers.
By segmenting the market by Type and by Application, the study quantifies volume and value, growth rates, technical innovations, niche opportunities, and substitution risks, and analyzes downstream customer distribution pattern.
Granular regional insights cover five major markets (North America, Europe, APAC, South America, and MEA) with in‑depth analysis of 20+ countries. Each region’s dominant products, competitive landscape, and downstream demand trends are clearly detailed.
Critical competitive intelligence profiles manufacturers (sales volume, revenue, margins, pricing strategies, and major customers) and dissects the top-player positioning across product lines, applications, and regions to reveal strategic strengths.
A concise supply‑chain overview maps upstream suppliers, manufacturing technologies, cost structures, and distribution dynamics to identify strategic gaps and unmet demand.
Market Segmentation
By Company
Takano
AZUMA
Mizkan
Kikusui Food
Hoya Natto
Okuno Shokuhin
YAMADA
Daruma Foods
Doutong Food
Donan Hiratsuka Foods
Shounadou
Osato
Yanjing Nadou
Marumiya
Tengu Natto
Takenoshita Foods
Segment by Type
Soy Natto
Black Bean Natto
Segment by Raw Material
Whole Bean Natto
Hikiwari Natto
Small Bean Natto
Large Bean Natto
Segment by Sales Channel
Supermarket & Retail
E-commerce
Food Service
Others
Segment by Application
Commercial
Household
Sales by Region
North America
U.S.
Canada
Mexico
Asia-Pacific
China
Japan
South Korea
India
China Taiwan
Southeast Asia (Indonesia, Vietnam, Thailand)
Europe
Germany
France
U.K.
Italy
Russia
Central and South America
Brazil
Argentina
Rest of Central and South America
Middle East, Africa
Turkey
Egypt
GCC Countries
South Africa
Chapter Outline
Chapter 1: Defines the Natto study scope, segments the market by Type and by Application, etc, highlights segment size and growth potential
Chapter 2: Offers current market state, projects global revenue and sales to 2032, pinpointing high consumption regions and emerging market catalysts
Chapter 3: Dissects the manufacturer landscape: ranks by volume and revenue, analyzes profitability and pricing, maps production bases, details manufacturer performance by product type and evaluates concentration alongside M&A moves
Chapter 4: Unlocks high margin product segments: compares sales, revenue, ASP, and technology differentiators, highlighting growth niches and substitution risks
Chapter 5: Targets downstream market opportunities: evaluates sales, revenue, and pricing by Application, identifies emerging use cases, and profiles leading customers by region and by Application
Chapter 6: North America: breaks down sales and revenue by Application and country, profiles key manufacturers and assesses growth drivers and barriers
Chapter 7: Europe: analyses regional sales, revenue and market by Application and manufacturers, flagging drivers and barriers
Chapter 8: Asia Pacific: quantifies sales and revenue by Application, and region/country, profiles top manufacturers, and uncovers high potential expansion areas
Chapter 9: Central & South America: measures sales and revenue by Application, and country, profiles top manufacturers, and identifies investment opportunities and challenges
Chapter 10: Middle East and Africa: evaluates sales and revenue by Application, and country, profiles key manufacturers, and outlines investment prospects and market hurdles
Chapter 11: Profiles manufacturers in depth: details product specs, sales, revenue, margins; top manufactures 2025 sales breakdowns by product type, by Application, by sales region SWOT analysis, and recent strategic developments
Chapter 12: Supply chain: analyses upstream raw materials and suppliers, manufacturing footprint, regional production and cost, regulatory and technology, plus downstream channels and distributor roles
Chapter 13: Market dynamics: explores drivers, restraints, regulatory impacts, and risk mitigation strategies
Chapter 14: Actionable conclusions and strategic recommendations.
Why This Report
Beyond standard market data, this analysis provides a clear profitability roadmap, empowering you to:
Allocate capital strategically to high growth regions (Chapters 6-10) and margin rich segments (Chapter 5).
Negotiate from strength with suppliers (Chapter 12) and customers (Chapter 5) using cost and demand intelligence.
Outmaneuver competitors with granular insights into their operations, margins, and strategies (Chapters 3 and 11).
Secure your supply chain against disruptions through upstream and downstream visibility (Chapters 12 and 13).
Leverage this 360° intelligence to turn market complexity into actionable competitive advantage.

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Table of Contents

1 Study Coverage
1.1 Introduction to Natto: Definition, Properties, and Key Attributes
1.2 Market Segmentation by Type
1.2.1 Global Natto Market Size by Type, 2021 vs 2025 vs 2032
1.2.2 Soy Natto
1.2.3 Black Bean Natto
1.3 Market Segmentation by Raw Material
1.3.1 Global Natto Market Size by Raw Material, 2021 vs 2025 vs 2032
1.3.2 Whole Bean Natto
1.3.3 Hikiwari Natto
1.3.4 Small Bean Natto
1.3.5 Large Bean Natto
1.4 Market Segmentation by Sales Channel
1.4.1 Global Natto Market Size by Sales Channel, 2021 vs 2025 vs 2032
1.4.2 Supermarket & Retail
1.4.3 E-commerce
1.4.4 Food Service
1.4.5 Others
1.5 Market Segmentation by Application
1.5.1 Global Natto Market Size by Application, 2021 vs 2025 vs 2032
1.5.2 Commercial
1.5.3 Household
1.6 Assumptions and Limitations
1.7 Study Objectives
1.8 Years Considered

2 Executive Summary
2.1 Global Natto Revenue Estimates and Forecasts (2021-2032)
2.2 Global Natto Revenue by Region
2.2.1 Revenue Comparison: 2021 vs 2025 vs 2032
2.2.2 Historical and Forecasted Revenue by Region (2021-2032)
2.2.3 Global Revenue-Based Market Share by Region (2021-2032)
2.3 Global Natto Sales Estimates and Forecasts (2021-2032)
2.4 Global Natto Sales by Region
2.4.1 Sales Comparison: 2021 vs 2025 vs 2032
2.4.2 Historical and Forecasted Sales by Region (2021-2032)
2.4.3 Emerging Market Focus: Growth Drivers & Investment Trends
2.4.4 Global Sales Market Share by Region (2021-2032)

3 Competitive Landscape
3.1 Global Natto Sales by Manufacturers
3.1.1 Global Sales Volume by Manufacturers (2021-2026)
3.1.2 Global Top 5 and Top 10 Manufacturers’Market Share by Sales Volume (2025)
3.2 Global Natto Manufacturer Revenue Rankings and Tiers
3.2.1 Global Revenue (Value) by Manufacturers (2021-2026)
3.2.2 Global Key Manufacturer Revenue Ranking (2024 vs. 2025)
3.2.3 Revenue-Based Tier Segmentation (Tier 1, Tier 2, and Tier 3)
3.3 Manufacturer Profitability Profiles and Pricing Strategies
3.3.1 Gross Margin by Top Manufacturer (2021 vs 2025)
3.3.2 Manufacturer-Level Price Trends (2021-2026)
3.4 Key Manufacturers Manufacturing Base and Headquarters
3.5 Key Manufacturers Market Share by Product Type
3.5.1 Soy Natto: Market Share by Key Manufacturers
3.5.2 Black Bean Natto: Market Share by Key Manufacturers
3.6 Global Natto Market Concentration and Dynamics
3.6.1 Global Market Concentration
3.6.2 Entrant/Exit Impact Analysis
3.6.3 Strategic Moves: M&A, Capacity Expansion, R&D Investment

4 Product Segmentation
4.1 Global Natto Sales Performance by Type
4.1.1 Global Natto Sales Volume by Type (2021-2032)
4.1.2 Global Natto Revenue by Type (2021-2032)
4.1.3 Global Average Selling Price (ASP) Trends by Type (2021-2032)
4.2 Global Natto Sales Performance by Raw Material
4.2.1 Global Natto Sales Volume by Raw Material (2021-2032)
4.2.2 Global Natto Revenue by Raw Material (2021-2032)
4.2.3 Global Average Selling Price (ASP) Trends by Raw Material (2021-2032)
4.3 Global Natto Sales Performance by Sales Channel
4.3.1 Global Natto Sales Volume by Sales Channel (2021-2032)
4.3.2 Global Natto Revenue by Sales Channel (2021-2032)
4.3.3 Global Average Selling Price (ASP) Trends by Sales Channel (2021-2032)
4.4 Product Technology Differentiation
4.5 Subtype Dynamics: Growth Leaders, Profitability and Risk
4.5.1 High-Growth Niches and Adoption Drivers
4.5.2 Profitability Hotspots and Cost Drivers
4.5.3 Substitution Threats

5 Downstream Applications and Customers
5.1 Global Natto Sales by Application
5.1.1 Global Historical and Forecasted Sales by Application (2021-2032)
5.1.2 Global Sales Market Share by Application (2021-2032)
5.1.3 High-Growth Application Identification
5.1.4 Emerging Application Case Studies
5.2 Global Natto Revenue by Application
5.2.1 Global Historical and Forecasted Revenue by Application (2021-2032)
5.2.2 Revenue-Based Market Share by Application (2021-2032)
5.3 Global Pricing Dynamics by Application (2021-2032)
5.4 Downstream Customer Analysis
5.4.1 Top Customers by Region
5.4.2 Top Customers by Application

6 North America
6.1 North America Sales Volume and Revenue (2021-2032)
6.2 North America Key Manufacturers Sales Revenue in 2025
6.3 North America Natto Sales and Revenue by Application (2021-2032)
6.4 North America Growth Accelerators and Market Barriers
6.5 North America Natto Market Size by Country
6.5.1 North America Revenue by Country
6.5.2 North America Sales Trends by Country
6.5.3 US
6.5.4 Canada
6.5.5 Mexico

7 Europe
7.1 Europe Sales Volume and Revenue (2021-2032)
7.2 Europe Key Manufacturers Sales Revenue in 2025
7.3 Europe Natto Sales and Revenue by Application (2021-2032)
7.4 Europe Growth Accelerators and Market Barriers
7.5 Europe Natto Market Size by Country
7.5.1 Europe Revenue by Country
7.5.2 Europe Sales Trends by Country
7.5.3 Germany
7.5.4 France
7.5.5 U.K.
7.5.6 Italy
7.5.7 Russia

8 Asia-Pacific
8.1 Asia-Pacific Sales Volume and Revenue (2021-2032)
8.2 Asia-Pacific Key Manufacturers Sales Revenue in 2025
8.3 Asia-Pacific Natto Sales and Revenue by Application (2021-2032)
8.4 Asia-Pacific Natto Market Size by Region
8.4.1 Asia-Pacific Revenue by Region
8.4.2 Asia-Pacific Sales Trends by Region
8.5 Asia-Pacific Growth Accelerators and Market Barriers
8.6 Southeast Asia
8.6.1 Southeast Asia Revenue by Country (2021 vs 2025 vs 2032)
8.6.2 Key Country Analysis: Indonesia, Vietnam, Thailand, Malaysia, Philippines
8.7 China
8.8 Japan
8.9 South Korea
8.10 China Taiwan
8.11 India

9 Central and South America
9.1 Central and South America Sales Volume and Revenue (2021-2032)
9.2 Central and South America Key Manufacturers Sales Revenue in 2025
9.3 Central and South America Natto Sales and Revenue by Application (2021-2032)
9.4 Central and South America Investment Opportunities and Key Challenges
9.5 Central and South America Natto Market Size by Country
9.5.1 Central and South America Revenue Trends by Country (2021 vs 2025 vs 2032)
9.5.2 Brazil
9.5.3 Argentina

10 Middle East and Africa
10.1 Middle East and Africa Sales Volume and Revenue (2021-2032)
10.2 Middle East and Africa Key Manufacturers Sales Revenue in 2025
10.3 Middle East and Africa Natto Sales and Revenue by Application (2021-2032)
10.4 Middle East and Africa Investment Opportunities and Key Challenges
10.5 Middle East and Africa Natto Market Size by Country
10.5.1 Middle East and Africa Revenue Trends by Country (2021 vs 2025 vs 2032)
10.5.2 GCC Countries
10.5.3 Turkey
10.5.4 Egypt
10.5.5 South Africa

11 Corporate Profile
11.1 Takano
11.1.1 Takano Corporation Information
11.1.2 Takano Business Overview
11.1.3 Takano Natto Product Models, Descriptions and Specifications
11.1.4 Takano Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.1.5 Takano Natto Sales by Product in 2025
11.1.6 Takano Natto Sales by Application in 2025
11.1.7 Takano Natto Sales by Geographic Area in 2025
11.1.8 Takano Natto SWOT Analysis
11.1.9 Takano Recent Developments
11.2 AZUMA
11.2.1 AZUMA Corporation Information
11.2.2 AZUMA Business Overview
11.2.3 AZUMA Natto Product Models, Descriptions and Specifications
11.2.4 AZUMA Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.2.5 AZUMA Natto Sales by Product in 2025
11.2.6 AZUMA Natto Sales by Application in 2025
11.2.7 AZUMA Natto Sales by Geographic Area in 2025
11.2.8 AZUMA Natto SWOT Analysis
11.2.9 AZUMA Recent Developments
11.3 Mizkan
11.3.1 Mizkan Corporation Information
11.3.2 Mizkan Business Overview
11.3.3 Mizkan Natto Product Models, Descriptions and Specifications
11.3.4 Mizkan Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.3.5 Mizkan Natto Sales by Product in 2025
11.3.6 Mizkan Natto Sales by Application in 2025
11.3.7 Mizkan Natto Sales by Geographic Area in 2025
11.3.8 Mizkan Natto SWOT Analysis
11.3.9 Mizkan Recent Developments
11.4 Kikusui Food
11.4.1 Kikusui Food Corporation Information
11.4.2 Kikusui Food Business Overview
11.4.3 Kikusui Food Natto Product Models, Descriptions and Specifications
11.4.4 Kikusui Food Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.4.5 Kikusui Food Natto Sales by Product in 2025
11.4.6 Kikusui Food Natto Sales by Application in 2025
11.4.7 Kikusui Food Natto Sales by Geographic Area in 2025
11.4.8 Kikusui Food Natto SWOT Analysis
11.4.9 Kikusui Food Recent Developments
11.5 Hoya Natto
11.5.1 Hoya Natto Corporation Information
11.5.2 Hoya Natto Business Overview
11.5.3 Hoya Natto Natto Product Models, Descriptions and Specifications
11.5.4 Hoya Natto Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.5.5 Hoya Natto Natto Sales by Product in 2025
11.5.6 Hoya Natto Natto Sales by Application in 2025
11.5.7 Hoya Natto Natto Sales by Geographic Area in 2025
11.5.8 Hoya Natto Natto SWOT Analysis
11.5.9 Hoya Natto Recent Developments
11.6 Okuno Shokuhin
11.6.1 Okuno Shokuhin Corporation Information
11.6.2 Okuno Shokuhin Business Overview
11.6.3 Okuno Shokuhin Natto Product Models, Descriptions and Specifications
11.6.4 Okuno Shokuhin Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.6.5 Okuno Shokuhin Recent Developments
11.7 YAMADA
11.7.1 YAMADA Corporation Information
11.7.2 YAMADA Business Overview
11.7.3 YAMADA Natto Product Models, Descriptions and Specifications
11.7.4 YAMADA Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.7.5 YAMADA Recent Developments
11.8 Daruma Foods
11.8.1 Daruma Foods Corporation Information
11.8.2 Daruma Foods Business Overview
11.8.3 Daruma Foods Natto Product Models, Descriptions and Specifications
11.8.4 Daruma Foods Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.8.5 Daruma Foods Recent Developments
11.9 Doutong Food
11.9.1 Doutong Food Corporation Information
11.9.2 Doutong Food Business Overview
11.9.3 Doutong Food Natto Product Models, Descriptions and Specifications
11.9.4 Doutong Food Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.9.5 Doutong Food Recent Developments
11.10 Donan Hiratsuka Foods
11.10.1 Donan Hiratsuka Foods Corporation Information
11.10.2 Donan Hiratsuka Foods Business Overview
11.10.3 Donan Hiratsuka Foods Natto Product Models, Descriptions and Specifications
11.10.4 Donan Hiratsuka Foods Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.10.5 Donan Hiratsuka Foods Recent Developments
11.11 Shounadou
11.11.1 Shounadou Corporation Information
11.11.2 Shounadou Business Overview
11.11.3 Shounadou Natto Product Models, Descriptions and Specifications
11.11.4 Shounadou Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.11.5 Shounadou Recent Developments
11.12 Osato
11.12.1 Osato Corporation Information
11.12.2 Osato Business Overview
11.12.3 Osato Natto Product Models, Descriptions and Specifications
11.12.4 Osato Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.12.5 Osato Recent Developments
11.13 Yanjing Nadou
11.13.1 Yanjing Nadou Corporation Information
11.13.2 Yanjing Nadou Business Overview
11.13.3 Yanjing Nadou Natto Product Models, Descriptions and Specifications
11.13.4 Yanjing Nadou Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.13.5 Yanjing Nadou Recent Developments
11.14 Marumiya
11.14.1 Marumiya Corporation Information
11.14.2 Marumiya Business Overview
11.14.3 Marumiya Natto Product Models, Descriptions and Specifications
11.14.4 Marumiya Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.14.5 Marumiya Recent Developments
11.15 Tengu Natto
11.15.1 Tengu Natto Corporation Information
11.15.2 Tengu Natto Business Overview
11.15.3 Tengu Natto Natto Product Models, Descriptions and Specifications
11.15.4 Tengu Natto Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.15.5 Tengu Natto Recent Developments
11.16 Takenoshita Foods
11.16.1 Takenoshita Foods Corporation Information
11.16.2 Takenoshita Foods Business Overview
11.16.3 Takenoshita Foods Natto Product Models, Descriptions and Specifications
11.16.4 Takenoshita Foods Natto Sales, Price, Revenue and Gross Margin (2021-2026)
11.16.5 Takenoshita Foods Recent Developments

12 Value Chain and Supply-Chain Analysis
12.1 Natto Industry Chain
12.2 Natto Upstream Materials Analysis
12.2.1 Raw Materials
12.2.2 Key Suppliers Market Share & Risk Assessment
12.3 Natto Integrated Production Analysis
12.3.1 Manufacturing Footprint Analysis
12.3.2 Regional Production Market Share (2021-2032)
12.3.3 Regulatory and Trade Policy Impact on Production
12.3.4 Production Technology Overview
12.3.5 Regional Cost Drivers
12.4 Natto Sales Channels and Distribution Networks
12.4.1 Sales Channels
12.4.2 Distributors

13 Natto Market Dynamics
13.1 Industry Trends and Evolution
13.2 Market Growth Drivers and Emerging Opportunities
13.3 Market Challenges, Risks, and Restraints
13.4 Impact of U.S. Tariffs

14 Key Findings in the Global Natto Study

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Author Details

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List of Tables/Graphs

List of Tables
Table 1. Global Natto Market Size Growth Rate by Type, 2021 vs 2025 vs 2032 (US$ Million)
Table 2. Global Natto Market Size Growth Rate by Raw Material, 2021 vs 2025 vs 2032 (US$ Million)
Table 3. Global Natto Market Size Growth Rate by Sales Channel, 2021 vs 2025 vs 2032 (US$ Million)
Table 4. Global Natto Market Size Growth Rate by Application, 2021 vs 2025 vs 2032 (US$ Million)
Table 5. Global Natto Revenue Grow Rate (CAGR) by Region: 2021 vs 2025 vs 2032 (US$ Million)
Table 6. Global Natto Revenue by Region (US$ Million), 2021-2026
Table 7. Global Natto Revenue by Region (US$ Million), 2027-2032
Table 8. Global Natto Sales Grow Rate (CAGR) by Region: 2021 vs 2025 vs 2032 (MT)
Table 9. Global Natto Sales by Region (MT), 2021-2026
Table 10. Global Natto Sales by Region (MT), 2027-2032
Table 11. Emerging Market Revenue Grow Rate (CAGR) by Country (2021 vs 2025 vs 2032) (US$ Million)
Table 12. Global Natto Sales by Manufacturers (MT), 2021-2026
Table 13. Global Natto Sales Share by Manufacturers (2021-2026)
Table 14. Global Natto Revenue by Manufacturers (US$ Million), 2021-2026
Table 15. Global Natto Revenue-Based Market Share by Manufacturers (2021-2026)
Table 16. Global Key Manufacturers’Ranking Shift (2024 vs. 2025) (Based on Revenue)
Table 17. Global Manufacturer by Tier (Tier 1, Tier 2, and Tier 3), based on Natto Revenue, 2025
Table 18. Global Natto Average Gross Margin (%) by Manufacturer (2021 vs 2025)
Table 19. Global Natto Average Selling Price (ASP) by Manufacturers (US$/MT), 2021-2026
Table 20. Key Manufacturers Natto Manufacturing Base and Headquarters
Table 21. Global Natto Market Concentration Ratio (CR5)
Table 22. Key Market Entrant/Exit (2021-2025) – Drivers & Impact Analysis
Table 23. Key Mergers & Acquisitions, Expansion Plans, R&D Investment
Table 24. Global Natto Sales Volume by Type (MT), 2021-2026
Table 25. Global Natto Sales Volume by Type (MT), 2027-2032
Table 26. Global Natto Revenue by Type (US$ Million), 2021-2026
Table 27. Global Natto Revenue by Type (US$ Million), 2027-2032
Table 28. Global Natto Sales Volume by Raw Material (MT), 2021-2026
Table 29. Global Natto Sales Volume by Raw Material (MT), 2027-2032
Table 30. Global Natto Revenue by Raw Material (US$ Million), 2021-2026
Table 31. Global Natto Revenue by Raw Material (US$ Million), 2027-2032
Table 32. Global Natto Sales Volume by Sales Channel (MT), 2021-2026
Table 33. Global Natto Sales Volume by Sales Channel (MT), 2027-2032
Table 34. Global Natto Revenue by Sales Channel (US$ Million), 2021-2026
Table 35. Global Natto Revenue by Sales Channel (US$ Million), 2027-2032
Table 36. Technical Specifications by Key Product Type
Table 37. Global Natto Sales by Application (MT), 2021-2026
Table 38. Global Natto Sales by Application (MT), 2027-2032
Table 39. Natto High-Growth Sectors Demand CAGR (2026-2032)
Table 40. Global Natto Revenue by Application (US$ Million), 2021-2026
Table 41. Global Natto Revenue by Application (US$ Million), 2027-2032
Table 42. Top Customers by Region
Table 43. Top Customers by Application
Table 44. North America Natto Growth Accelerators and Market Barriers
Table 45. North America Natto Revenue Grow Rate (CAGR) by Country (2021 vs 2025 vs 2032) (US$ Million)
Table 46. North America Natto Sales (MT) by Country (2021 vs 2025 vs 2032)
Table 47. Europe Natto Growth Accelerators and Market Barriers
Table 48. Europe Natto Revenue Grow Rate (CAGR) by Country: 2021 vs 2025 vs 2032 (US$ Million)
Table 49. Europe Natto Sales (MT) by Country (2021 vs 2025 vs 2032)
Table 50. Asia-Pacific Natto Revenue Grow Rate (CAGR) by Region: 2021 vs 2025 vs 2032 (US$ Million)
Table 51. Asia-Pacific Natto Sales (MT) by Country (2021 vs 2025 vs 2032)
Table 52. Asia-Pacific Natto Growth Accelerators and Market Barriers
Table 53. Southeast Asia Natto Revenue Grow Rate (CAGR) by Region: 2021 vs 2025 vs 2032 (US$ Million)
Table 54. Central and South America Natto Investment Opportunities and Key Challenges
Table 55. Central and South America Natto Revenue Grow Rate (CAGR) by Country (2021 vs 2025 vs 2032) (US$ Million)
Table 56. Middle East and Africa Natto Investment Opportunities and Key Challenges
Table 57. Middle East and Africa Natto Revenue Grow Rate (CAGR) by Country (2021 vs 2025 vs 2032) (US$ Million)
Table 58. Takano Corporation Information
Table 59. Takano Description and Major Businesses
Table 60. Takano Product Models, Descriptions and Specifications
Table 61. Takano Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 62. Takano Sales Value Proportion by Product in 2025
Table 63. Takano Sales Value Proportion by Application in 2025
Table 64. Takano Sales Value Proportion by Geographic Area in 2025
Table 65. Takano Natto SWOT Analysis
Table 66. Takano Recent Developments
Table 67. AZUMA Corporation Information
Table 68. AZUMA Description and Major Businesses
Table 69. AZUMA Product Models, Descriptions and Specifications
Table 70. AZUMA Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 71. AZUMA Sales Value Proportion by Product in 2025
Table 72. AZUMA Sales Value Proportion by Application in 2025
Table 73. AZUMA Sales Value Proportion by Geographic Area in 2025
Table 74. AZUMA Natto SWOT Analysis
Table 75. AZUMA Recent Developments
Table 76. Mizkan Corporation Information
Table 77. Mizkan Description and Major Businesses
Table 78. Mizkan Product Models, Descriptions and Specifications
Table 79. Mizkan Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 80. Mizkan Sales Value Proportion by Product in 2025
Table 81. Mizkan Sales Value Proportion by Application in 2025
Table 82. Mizkan Sales Value Proportion by Geographic Area in 2025
Table 83. Mizkan Natto SWOT Analysis
Table 84. Mizkan Recent Developments
Table 85. Kikusui Food Corporation Information
Table 86. Kikusui Food Description and Major Businesses
Table 87. Kikusui Food Product Models, Descriptions and Specifications
Table 88. Kikusui Food Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 89. Kikusui Food Sales Value Proportion by Product in 2025
Table 90. Kikusui Food Sales Value Proportion by Application in 2025
Table 91. Kikusui Food Sales Value Proportion by Geographic Area in 2025
Table 92. Kikusui Food Natto SWOT Analysis
Table 93. Kikusui Food Recent Developments
Table 94. Hoya Natto Corporation Information
Table 95. Hoya Natto Description and Major Businesses
Table 96. Hoya Natto Product Models, Descriptions and Specifications
Table 97. Hoya Natto Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 98. Hoya Natto Sales Value Proportion by Product in 2025
Table 99. Hoya Natto Sales Value Proportion by Application in 2025
Table 100. Hoya Natto Sales Value Proportion by Geographic Area in 2025
Table 101. Hoya Natto Natto SWOT Analysis
Table 102. Hoya Natto Recent Developments
Table 103. Okuno Shokuhin Corporation Information
Table 104. Okuno Shokuhin Description and Major Businesses
Table 105. Okuno Shokuhin Product Models, Descriptions and Specifications
Table 106. Okuno Shokuhin Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 107. Okuno Shokuhin Recent Developments
Table 108. YAMADA Corporation Information
Table 109. YAMADA Description and Major Businesses
Table 110. YAMADA Product Models, Descriptions and Specifications
Table 111. YAMADA Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 112. YAMADA Recent Developments
Table 113. Daruma Foods Corporation Information
Table 114. Daruma Foods Description and Major Businesses
Table 115. Daruma Foods Product Models, Descriptions and Specifications
Table 116. Daruma Foods Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 117. Daruma Foods Recent Developments
Table 118. Doutong Food Corporation Information
Table 119. Doutong Food Description and Major Businesses
Table 120. Doutong Food Product Models, Descriptions and Specifications
Table 121. Doutong Food Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 122. Doutong Food Recent Developments
Table 123. Donan Hiratsuka Foods Corporation Information
Table 124. Donan Hiratsuka Foods Description and Major Businesses
Table 125. Donan Hiratsuka Foods Product Models, Descriptions and Specifications
Table 126. Donan Hiratsuka Foods Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 127. Donan Hiratsuka Foods Recent Developments
Table 128. Shounadou Corporation Information
Table 129. Shounadou Description and Major Businesses
Table 130. Shounadou Product Models, Descriptions and Specifications
Table 131. Shounadou Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 132. Shounadou Recent Developments
Table 133. Osato Corporation Information
Table 134. Osato Description and Major Businesses
Table 135. Osato Product Models, Descriptions and Specifications
Table 136. Osato Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 137. Osato Recent Developments
Table 138. Yanjing Nadou Corporation Information
Table 139. Yanjing Nadou Description and Major Businesses
Table 140. Yanjing Nadou Product Models, Descriptions and Specifications
Table 141. Yanjing Nadou Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 142. Yanjing Nadou Recent Developments
Table 143. Marumiya Corporation Information
Table 144. Marumiya Description and Major Businesses
Table 145. Marumiya Product Models, Descriptions and Specifications
Table 146. Marumiya Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 147. Marumiya Recent Developments
Table 148. Tengu Natto Corporation Information
Table 149. Tengu Natto Description and Major Businesses
Table 150. Tengu Natto Product Models, Descriptions and Specifications
Table 151. Tengu Natto Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 152. Tengu Natto Recent Developments
Table 153. Takenoshita Foods Corporation Information
Table 154. Takenoshita Foods Description and Major Businesses
Table 155. Takenoshita Foods Product Models, Descriptions and Specifications
Table 156. Takenoshita Foods Sales (MT), Revenue (US$ Million), Price (US$/MT) and Gross Margin (2021-2026)
Table 157. Takenoshita Foods Recent Developments
Table 158. Key Raw Materials Distribution
Table 159. Raw Materials Key Suppliers
Table 160. Critical Raw Material Supplier Concentration (2025) & Risk Index
Table 161. Milestones in Production Technology Evolution
Table 162. Distributors List
Table 163. Market Trends and Market Evolution
Table 164. Market Drivers and Opportunities
Table 165. Market Challenges, Risks, and Restraints
Table 166. Research Programs/Design for This Report
Table 167. Key Data Information from Secondary Sources
Table 168. Key Data Information from Primary Sources

List of Figures
Figure 1. Natto Product Picture
Figure 2. Global Natto Market Size Growth Rate by Type, 2021 vs 2025 vs 2032 (US$ Million)
Figure 3. Soy Natto Product Picture
Figure 4. Black Bean Natto Product Picture
Figure 5. Global Natto Market Size Growth Rate by Raw Material, 2021 vs 2025 vs 2032 (US$ Million)
Figure 6. Whole Bean Natto Product Picture
Figure 7. Hikiwari Natto Product Picture
Figure 8. Small Bean Natto Product Picture
Figure 9. Large Bean Natto Product Picture
Figure 10. Global Natto Market Size Growth Rate by Sales Channel, 2021 vs 2025 vs 2032 (US$ Million)
Figure 11. Supermarket & Retail Product Picture
Figure 12. E-commerce Product Picture
Figure 13. Food Service Product Picture
Figure 14. Others Product Picture
Figure 15. Global Natto Market Size Growth Rate by Application, 2021 vs 2025 vs 2032 (US$ Million)
Figure 16. Commercial
Figure 17. Household
Figure 18. Natto Report Years Considered
Figure 19. Global Natto Revenue, (US$ Million), 2021 vs 2025 vs 2032
Figure 20. Global Natto Revenue (US$ Million), 2021-2032
Figure 21. Global Natto Revenue (CAGR) by Region: 2021 vs 2025 vs 2032 (US$ Million)
Figure 22. Global Natto Revenue-Based Market Share by Region (2021-2032)
Figure 23. Global Natto Sales (MT), 2021-2032
Figure 24. Global Natto Sales (CAGR) by Region: 2021 vs 2025 vs 2032 (MT)
Figure 25. Global Natto Sales Market Share by Region (2021-2032)
Figure 26. Top 5 and Top 10 Manufacturers Natto Sales Volume Market Share in 2025
Figure 27. Global Natto Revenue-Based Market Share Ranking (2025)
Figure 28. Tier Distribution by Revenue Contribution (2021 vs 2025)
Figure 29. Soy Natto Revenue-Based Market Share by Manufacturer in 2025
Figure 30. Black Bean Natto Revenue-Based Market Share by Manufacturer in 2025
Figure 31. Global Natto Sales Volume-Based Market Share by Type (2021-2032)
Figure 32. Global Natto Revenue-Based Market Share by Type (2021-2032)
Figure 33. Global Natto ASP by Type (US$/MT), 2021-2032
Figure 34. Global Natto Sales Volume-Based Market Share by Raw Material (2021-2032)
Figure 35. Global Natto Revenue-Based Market Share by Raw Material (2021-2032)
Figure 36. Global Natto ASP by Raw Material (US$/MT), 2021-2032
Figure 37. Global Natto Sales Volume-Based Market Share by Sales Channel (2021-2032)
Figure 38. Global Natto Revenue-Based Market Share by Sales Channel (2021-2032)
Figure 39. Global Natto ASP by Sales Channel (US$/MT), 2021-2032
Figure 40. Global Natto Sales Market Share by Application (2021-2032)
Figure 41. Global Natto Revenue-Based Market Share by Application (2021-2032)
Figure 42. Global Natto ASP by Application (US$/MT), 2021-2032
Figure 43. North America Natto Sales YoY (MT), 2021-2032
Figure 44. North America Natto Revenue YoY (US$ Million), 2021-2032
Figure 45. North America Top 5 Manufacturers Natto Sales Revenue (US$ Million) in 2025
Figure 46. North America Natto Sales Volume (MT) by Application (2021-2032)
Figure 47. North America Natto Sales Revenue (US$ Million) by Application (2021-2032)
Figure 48. US Natto Revenue (US$ Million), 2021-2032
Figure 49. Canada Natto Revenue (US$ Million), 2021-2032
Figure 50. Mexico Natto Revenue (US$ Million), 2021-2032
Figure 51. Europe Natto Sales YoY (MT), 2021-2032
Figure 52. Europe Natto Revenue YoY (US$ Million), 2021-2032
Figure 53. Europe Top 5 Manufacturers Natto Sales Revenue (US$ Million) in 2025
Figure 54. Europe Natto Sales Volume (MT) by Application (2021-2032)
Figure 55. Europe Natto Sales Revenue (US$ Million) by Application (2021-2032)
Figure 56. Germany Natto Revenue (US$ Million), 2021-2032
Figure 57. France Natto Revenue (US$ Million), 2021-2032
Figure 58. U.K. Natto Revenue (US$ Million), 2021-2032
Figure 59. Italy Natto Revenue (US$ Million), 2021-2032
Figure 60. Russia Natto Revenue (US$ Million), 2021-2032
Figure 61. Asia-Pacific Natto Sales YoY (MT), 2021-2032
Figure 62. Asia-Pacific Natto Revenue YoY (US$ Million), 2021-2032
Figure 63. Asia-Pacific Top 8 Manufacturers Natto Sales Revenue (US$ Million) in 2025
Figure 64. Asia-Pacific Natto Sales Volume (MT) by Application (2021-2032)
Figure 65. Asia-Pacific Natto Sales Revenue (US$ Million) by Application (2021-2032)
Figure 66. Indonesia Natto Revenue (US$ Million), 2021-2032
Figure 67. Japan Natto Revenue (US$ Million), 2021-2032
Figure 68. South Korea Natto Revenue (US$ Million), 2021-2032
Figure 69. China Taiwan Natto Revenue (US$ Million), 2021-2032
Figure 70. India Natto Revenue (US$ Million), 2021-2032
Figure 71. Central and South America Natto Sales YoY (MT), 2021-2032
Figure 72. Central and South America Natto Revenue YoY (US$ Million), 2021-2032
Figure 73. Central and South America Top 5 Manufacturers Natto Sales Revenue (US$ Million) in 2025
Figure 74. Central and South America Natto Sales Volume (MT) by Application (2021-2032)
Figure 75. Central and South America Natto Sales Revenue (US$ Million) by Application (2021-2032)
Figure 76. Brazil Natto Revenue (US$ Million), 2021-2032
Figure 77. Argentina Natto Revenue (US$ Million), 2021-2032
Figure 78. Middle East, and Africa Natto Sales YoY (MT), 2021-2032
Figure 79. Middle East and Africa Natto Revenue YoY (US$ Million), 2021-2032
Figure 80. Middle East and Africa Top 5 Manufacturers Natto Sales Revenue (US$ Million) in 2025
Figure 81. Middle East and Africa Natto Sales Volume (MT) by Application (2021-2032)
Figure 82. Middle East and Africa Natto Sales Revenue (US$ Million) by Application (2021-2032)
Figure 83. GCC Countries Natto Revenue (US$ Million), 2021-2032
Figure 84. Turkey Natto Revenue (US$ Million), 2021-2032
Figure 85. Egypt Natto Revenue (US$ Million), 2021-2032
Figure 86. South Africa Natto Revenue (US$ Million), 2021-2032
Figure 87. Natto Industry Chain Mapping
Figure 88. Regional Natto Manufacturing Base Distribution (%)
Figure 89. Global Natto Production Market Share by Region (2021-2032)
Figure 90. Natto Production Process
Figure 91. Regional Natto Production Cost Structure
Figure 92. Channels of Distribution (Direct Vs Distribution)
Figure 93. Bottom-up and Top-down Approaches for This Report
Figure 94. Data Triangulation
Figure 95. Key Executives Interviewed