Summary

The global market for Fertility and Pregnancy Rapid Test Kits was estimated to be worth US$ 672 million in 2024 and is forecast to a readjusted size of US$ 813 million by 2031 with a CAGR of 2.8% during the forecast period 2025-2031.
Fertility and Pregnancy Rapid Test Kits are diagnostic tools designed for quick and convenient at-home or clinical detection of key reproductive hormones. Pregnancy test kits detect human chorionic gonadotropin (hCG) in urine to confirm pregnancy, while fertility test kits measure hormones such as luteinizing hormone (LH) or follicle-stimulating hormone (FSH) to determine ovulation timing or assess reproductive health. These kits provide fast, reliable, and non-invasive results, aiding individuals and healthcare providers in family planning and fertility management.
Market Driver: The Fertility and Pregnancy Rapid Test Kits market is driven by the increasing demand for home-based and easy-to-use diagnostic solutions. With rising awareness of reproductive health and family planning, more individuals are opting for convenient at-home fertility and pregnancy testing. The growing prevalence of infertility, driven by factors such as delayed pregnancies, lifestyle changes, and hormonal disorders, has further boosted demand for fertility test kits. Additionally, advancements in rapid diagnostic technology, such as digital pregnancy tests and smartphone-integrated fertility trackers, have improved accuracy and accessibility, expanding market growth.
Market Challenge: Despite strong demand, the market faces challenges related to accuracy concerns and regulatory approvals. False positives or negatives in pregnancy and fertility tests can cause emotional distress and mislead users, raising concerns about test reliability. Additionally, variations in hormone levels due to medications, medical conditions, or improper test usage can affect results. Regulatory compliance for diagnostic devices is also a challenge, as manufacturers must meet stringent medical standards before gaining market approval. Furthermore, competition from alternative fertility tracking methods, such as wearable ovulation monitors and mobile health apps, may impact market expansion.
Wondfo, SPD, Church & Dwight, Biomerieux and Egens Biotech are the leading manufacturers of fertility and pregnancy rapid test kits. Wondfo is biggest one of the world, accounting for about 20% of the total market, and the top 3 have about 30% market share. China is the most important market, accounting for about 40%, followed by North America and Europe, each accounting for about 25%.
This report aims to provide a comprehensive presentation of the global market for Fertility and Pregnancy Rapid Test Kits, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Fertility and Pregnancy Rapid Test Kits by region & country, by Type, and by Application.
The Fertility and Pregnancy Rapid Test Kits market size, estimations, and forecasts are provided in terms of sales volume (M Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Fertility and Pregnancy Rapid Test Kits.
Market Segmentation
By Company
SPD
Church & Dwight
BioMerieux
Rohto
NFI
Wondfo
Egens Biotech
Arax
Quidel
RunBio
Easy Healthcare
CIGA Healthcare
Segment by Type
Pregnancy Rapid Test Kits
Fertility Rapid Test Kits
Segment by Application
Pharmacies & Drugstores
Clinics
Hypermarkets & Supermarkets
Online Sales
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Fertility and Pregnancy Rapid Test Kits manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Fertility and Pregnancy Rapid Test Kits in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Fertility and Pregnancy Rapid Test Kits in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Fertility and Pregnancy Rapid Test Kits Product Introduction
1.2 Global Fertility and Pregnancy Rapid Test Kits Market Size Forecast
1.2.1 Global Fertility and Pregnancy Rapid Test Kits Sales Value (2020-2031)
1.2.2 Global Fertility and Pregnancy Rapid Test Kits Sales Volume (2020-2031)
1.2.3 Global Fertility and Pregnancy Rapid Test Kits Sales Price (2020-2031)
1.3 Fertility and Pregnancy Rapid Test Kits Market Trends & Drivers
1.3.1 Fertility and Pregnancy Rapid Test Kits Industry Trends
1.3.2 Fertility and Pregnancy Rapid Test Kits Market Drivers & Opportunity
1.3.3 Fertility and Pregnancy Rapid Test Kits Market Challenges
1.3.4 Fertility and Pregnancy Rapid Test Kits Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Fertility and Pregnancy Rapid Test Kits Players Revenue Ranking (2024)
2.2 Global Fertility and Pregnancy Rapid Test Kits Revenue by Company (2020-2025)
2.3 Global Fertility and Pregnancy Rapid Test Kits Players Sales Volume Ranking (2024)
2.4 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Company Players (2020-2025)
2.5 Global Fertility and Pregnancy Rapid Test Kits Average Price by Company (2020-2025)
2.6 Key Manufacturers Fertility and Pregnancy Rapid Test Kits Manufacturing Base and Headquarters
2.7 Key Manufacturers Fertility and Pregnancy Rapid Test Kits Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Fertility and Pregnancy Rapid Test Kits
2.9 Fertility and Pregnancy Rapid Test Kits Market Competitive Analysis
2.9.1 Fertility and Pregnancy Rapid Test Kits Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Fertility and Pregnancy Rapid Test Kits Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Fertility and Pregnancy Rapid Test Kits as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Pregnancy Rapid Test Kits
3.1.2 Fertility Rapid Test Kits
3.2 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Type
3.2.1 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Fertility and Pregnancy Rapid Test Kits Sales Value, by Type (2020-2031)
3.2.3 Global Fertility and Pregnancy Rapid Test Kits Sales Value, by Type (%) (2020-2031)
3.3 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Type
3.3.1 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Fertility and Pregnancy Rapid Test Kits Sales Volume, by Type (2020-2031)
3.3.3 Global Fertility and Pregnancy Rapid Test Kits Sales Volume, by Type (%) (2020-2031)
3.4 Global Fertility and Pregnancy Rapid Test Kits Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Pharmacies & Drugstores
4.1.2 Clinics
4.1.3 Hypermarkets & Supermarkets
4.1.4 Online Sales
4.2 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Application
4.2.1 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Fertility and Pregnancy Rapid Test Kits Sales Value, by Application (2020-2031)
4.2.3 Global Fertility and Pregnancy Rapid Test Kits Sales Value, by Application (%) (2020-2031)
4.3 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Application
4.3.1 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Fertility and Pregnancy Rapid Test Kits Sales Volume, by Application (2020-2031)
4.3.3 Global Fertility and Pregnancy Rapid Test Kits Sales Volume, by Application (%) (2020-2031)
4.4 Global Fertility and Pregnancy Rapid Test Kits Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Region
5.1.1 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Region (2020-2025)
5.1.3 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Region (2026-2031)
5.1.4 Global Fertility and Pregnancy Rapid Test Kits Sales Value by Region (%), (2020-2031)
5.2 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Region
5.2.1 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Region (2020-2025)
5.2.3 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Region (2026-2031)
5.2.4 Global Fertility and Pregnancy Rapid Test Kits Sales Volume by Region (%), (2020-2031)
5.3 Global Fertility and Pregnancy Rapid Test Kits Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
5.4.2 North America Fertility and Pregnancy Rapid Test Kits Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
5.5.2 Europe Fertility and Pregnancy Rapid Test Kits Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
5.6.2 Asia Pacific Fertility and Pregnancy Rapid Test Kits Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
5.7.2 South America Fertility and Pregnancy Rapid Test Kits Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
5.8.2 Middle East & Africa Fertility and Pregnancy Rapid Test Kits Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Fertility and Pregnancy Rapid Test Kits Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Fertility and Pregnancy Rapid Test Kits Sales Value and Sales Volume
6.2.1 Key Countries/Regions Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.2.2 Key Countries/Regions Fertility and Pregnancy Rapid Test Kits Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.3.2 United States Fertility and Pregnancy Rapid Test Kits Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Fertility and Pregnancy Rapid Test Kits Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.4.2 Europe Fertility and Pregnancy Rapid Test Kits Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Fertility and Pregnancy Rapid Test Kits Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.5.2 China Fertility and Pregnancy Rapid Test Kits Sales Value by Type (%), 2024 VS 2031
6.5.3 China Fertility and Pregnancy Rapid Test Kits Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.6.2 Japan Fertility and Pregnancy Rapid Test Kits Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Fertility and Pregnancy Rapid Test Kits Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.7.2 South Korea Fertility and Pregnancy Rapid Test Kits Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Fertility and Pregnancy Rapid Test Kits Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.8.2 Southeast Asia Fertility and Pregnancy Rapid Test Kits Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Fertility and Pregnancy Rapid Test Kits Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Fertility and Pregnancy Rapid Test Kits Sales Value, 2020-2031
6.9.2 India Fertility and Pregnancy Rapid Test Kits Sales Value by Type (%), 2024 VS 2031
6.9.3 India Fertility and Pregnancy Rapid Test Kits Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 SPD
7.1.1 SPD Company Information
7.1.2 SPD Introduction and Business Overview
7.1.3 SPD Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 SPD Fertility and Pregnancy Rapid Test Kits Product Offerings
7.1.5 SPD Recent Development
7.2 Church & Dwight
7.2.1 Church & Dwight Company Information
7.2.2 Church & Dwight Introduction and Business Overview
7.2.3 Church & Dwight Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Church & Dwight Fertility and Pregnancy Rapid Test Kits Product Offerings
7.2.5 Church & Dwight Recent Development
7.3 BioMerieux
7.3.1 BioMerieux Company Information
7.3.2 BioMerieux Introduction and Business Overview
7.3.3 BioMerieux Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 BioMerieux Fertility and Pregnancy Rapid Test Kits Product Offerings
7.3.5 BioMerieux Recent Development
7.4 Rohto
7.4.1 Rohto Company Information
7.4.2 Rohto Introduction and Business Overview
7.4.3 Rohto Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Rohto Fertility and Pregnancy Rapid Test Kits Product Offerings
7.4.5 Rohto Recent Development
7.5 NFI
7.5.1 NFI Company Information
7.5.2 NFI Introduction and Business Overview
7.5.3 NFI Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 NFI Fertility and Pregnancy Rapid Test Kits Product Offerings
7.5.5 NFI Recent Development
7.6 Wondfo
7.6.1 Wondfo Company Information
7.6.2 Wondfo Introduction and Business Overview
7.6.3 Wondfo Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Wondfo Fertility and Pregnancy Rapid Test Kits Product Offerings
7.6.5 Wondfo Recent Development
7.7 Egens Biotech
7.7.1 Egens Biotech Company Information
7.7.2 Egens Biotech Introduction and Business Overview
7.7.3 Egens Biotech Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Egens Biotech Fertility and Pregnancy Rapid Test Kits Product Offerings
7.7.5 Egens Biotech Recent Development
7.8 Arax
7.8.1 Arax Company Information
7.8.2 Arax Introduction and Business Overview
7.8.3 Arax Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Arax Fertility and Pregnancy Rapid Test Kits Product Offerings
7.8.5 Arax Recent Development
7.9 Quidel
7.9.1 Quidel Company Information
7.9.2 Quidel Introduction and Business Overview
7.9.3 Quidel Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Quidel Fertility and Pregnancy Rapid Test Kits Product Offerings
7.9.5 Quidel Recent Development
7.10 RunBio
7.10.1 RunBio Company Information
7.10.2 RunBio Introduction and Business Overview
7.10.3 RunBio Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 RunBio Fertility and Pregnancy Rapid Test Kits Product Offerings
7.10.5 RunBio Recent Development
7.11 Easy Healthcare
7.11.1 Easy Healthcare Company Information
7.11.2 Easy Healthcare Introduction and Business Overview
7.11.3 Easy Healthcare Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Easy Healthcare Fertility and Pregnancy Rapid Test Kits Product Offerings
7.11.5 Easy Healthcare Recent Development
7.12 CIGA Healthcare
7.12.1 CIGA Healthcare Company Information
7.12.2 CIGA Healthcare Introduction and Business Overview
7.12.3 CIGA Healthcare Fertility and Pregnancy Rapid Test Kits Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 CIGA Healthcare Fertility and Pregnancy Rapid Test Kits Product Offerings
7.12.5 CIGA Healthcare Recent Development
8 Industry Chain Analysis
8.1 Fertility and Pregnancy Rapid Test Kits Industrial Chain
8.2 Fertility and Pregnancy Rapid Test Kits Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Fertility and Pregnancy Rapid Test Kits Sales Model
8.5.2 Sales Channel
8.5.3 Fertility and Pregnancy Rapid Test Kits Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer