Summary

The global market for E-ink E-reader was estimated to be worth US$ 656 million in 2024 and is forecast to a readjusted size of US$ 608 million by 2031 with a CAGR of -1.4% during the forecast period 2025-2031.
E-ink E-readers utilize E Ink technology, which controls charged particles within microcapsules to display text and images, providing a paper-like reading experience that reduces eye strain.Compared to traditional LCD color screens, E Ink displays consume less power and remain readable even under sunlight.These devices are typically compact and focus on reading e-books or PDFs, minimizing potential distractions from multifunctional devices.In recent years, with technological advancements, some e-readers have begun to feature color E Ink screens, such as the Kobo Libra Colour and Kindle Colorsoft Signature Edition, enhancing the experience of reading comics and illustrated books.
In recent years, competition in the E-Ink e-reader market has intensified, leading to a general downward trend in terminal prices. The number of competitors in the terminal brand market has been increasing, and price adjustments have become a key strategy for attracting users. Additionally, upstream suppliers, such as manufacturers of e-reader chips and E-Ink displays, have also grown in number. New entrants primarily use price advantages to enhance their market competitiveness. As the market matures, e-readers have shifted from being positioned as gifts to becoming mainstream consumer products, gaining broader acceptance among users.
From a global market perspective, the North American e-reader market is essentially saturated and primarily driven by product replacements. In developed regions such as Europe and Japan, the market is experiencing stable growth, with increasing demand for high-performance and personalized products. Meanwhile, emerging markets in Asia, Africa, the Middle East, and South America are undergoing rapid growth due to their relatively low penetration rates. With the increasing digitization of reading habits, the e-reader market is expected to continue expanding, particularly in education and professional reading sectors.
The growth of the e-reader market is primarily driven by rising consumer demand for eye-friendly and portable reading devices. Additionally, the digital transformation of the publishing industry and growing environmental awareness further support market expansion. However, the industry faces certain challenges, such as the increasing functionality of smartphones and tablets, which may reduce consumer reliance on e-readers. Furthermore, the widespread adoption of technologies like color E-Ink displays and flexible screens is still in progress, and production costs remain a crucial factor affecting terminal product pricing.
This report aims to provide a comprehensive presentation of the global market for E-ink E-reader, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of E-ink E-reader by region & country, by Type, and by End User.
The E-ink E-reader market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding E-ink E-reader.
Market Segmentation
By Company
Amazon
Kobo
Barnes & Noble
Pocketbook
Hanvon
Onyx
Xiaomi
Tolino
Segment by Type
6 Inch and Below
6.8-7 Inch
7.8-8 Inch
9.7-10.3 Inch
Others
Segment by End User
Children (Under 14 Years)
Youth (15-24 Years)
Adults (25-54 Years)
Seniors (55 Years and Over)
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of E-ink E-reader manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of E-ink E-reader in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of E-ink E-reader in country level. It provides sigmate data by Type, and by End User for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 E-ink E-reader Product Introduction
1.2 Global E-ink E-reader Market Size Forecast
1.2.1 Global E-ink E-reader Sales Value (2020-2031)
1.2.2 Global E-ink E-reader Sales Volume (2020-2031)
1.2.3 Global E-ink E-reader Sales Price (2020-2031)
1.3 E-ink E-reader Market Trends & Drivers
1.3.1 E-ink E-reader Industry Trends
1.3.2 E-ink E-reader Market Drivers & Opportunity
1.3.3 E-ink E-reader Market Challenges
1.3.4 E-ink E-reader Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global E-ink E-reader Players Revenue Ranking (2024)
2.2 Global E-ink E-reader Revenue by Company (2020-2025)
2.3 Global E-ink E-reader Players Sales Volume Ranking (2024)
2.4 Global E-ink E-reader Sales Volume by Company Players (2020-2025)
2.5 Global E-ink E-reader Average Price by Company (2020-2025)
2.6 Key Manufacturers E-ink E-reader Manufacturing Base and Headquarters
2.7 Key Manufacturers E-ink E-reader Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of E-ink E-reader
2.9 E-ink E-reader Market Competitive Analysis
2.9.1 E-ink E-reader Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by E-ink E-reader Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in E-ink E-reader as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 6 Inch and Below
3.1.2 6.8-7 Inch
3.1.3 7.8-8 Inch
3.1.4 9.7-10.3 Inch
3.1.5 Others
3.2 Global E-ink E-reader Sales Value by Type
3.2.1 Global E-ink E-reader Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global E-ink E-reader Sales Value, by Type (2020-2031)
3.2.3 Global E-ink E-reader Sales Value, by Type (%) (2020-2031)
3.3 Global E-ink E-reader Sales Volume by Type
3.3.1 Global E-ink E-reader Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global E-ink E-reader Sales Volume, by Type (2020-2031)
3.3.3 Global E-ink E-reader Sales Volume, by Type (%) (2020-2031)
3.4 Global E-ink E-reader Average Price by Type (2020-2031)
4 Segmentation by End User
4.1 Introduction by End User
4.1.1 Children (Under 14 Years)
4.1.2 Youth (15-24 Years)
4.1.3 Adults (25-54 Years)
4.1.4 Seniors (55 Years and Over)
4.2 Global E-ink E-reader Sales Value by End User
4.2.1 Global E-ink E-reader Sales Value by End User (2020 VS 2024 VS 2031)
4.2.2 Global E-ink E-reader Sales Value, by End User (2020-2031)
4.2.3 Global E-ink E-reader Sales Value, by End User (%) (2020-2031)
4.3 Global E-ink E-reader Sales Volume by End User
4.3.1 Global E-ink E-reader Sales Volume by End User (2020 VS 2024 VS 2031)
4.3.2 Global E-ink E-reader Sales Volume, by End User (2020-2031)
4.3.3 Global E-ink E-reader Sales Volume, by End User (%) (2020-2031)
4.4 Global E-ink E-reader Average Price by End User (2020-2031)
5 Segmentation by Region
5.1 Global E-ink E-reader Sales Value by Region
5.1.1 Global E-ink E-reader Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global E-ink E-reader Sales Value by Region (2020-2025)
5.1.3 Global E-ink E-reader Sales Value by Region (2026-2031)
5.1.4 Global E-ink E-reader Sales Value by Region (%), (2020-2031)
5.2 Global E-ink E-reader Sales Volume by Region
5.2.1 Global E-ink E-reader Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global E-ink E-reader Sales Volume by Region (2020-2025)
5.2.3 Global E-ink E-reader Sales Volume by Region (2026-2031)
5.2.4 Global E-ink E-reader Sales Volume by Region (%), (2020-2031)
5.3 Global E-ink E-reader Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America E-ink E-reader Sales Value, 2020-2031
5.4.2 North America E-ink E-reader Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe E-ink E-reader Sales Value, 2020-2031
5.5.2 Europe E-ink E-reader Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific E-ink E-reader Sales Value, 2020-2031
5.6.2 Asia Pacific E-ink E-reader Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America E-ink E-reader Sales Value, 2020-2031
5.7.2 South America E-ink E-reader Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa E-ink E-reader Sales Value, 2020-2031
5.8.2 Middle East & Africa E-ink E-reader Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions E-ink E-reader Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions E-ink E-reader Sales Value and Sales Volume
6.2.1 Key Countries/Regions E-ink E-reader Sales Value, 2020-2031
6.2.2 Key Countries/Regions E-ink E-reader Sales Volume, 2020-2031
6.3 United States
6.3.1 United States E-ink E-reader Sales Value, 2020-2031
6.3.2 United States E-ink E-reader Sales Value by Type (%), 2024 VS 2031
6.3.3 United States E-ink E-reader Sales Value by End User, 2024 VS 2031
6.4 Europe
6.4.1 Europe E-ink E-reader Sales Value, 2020-2031
6.4.2 Europe E-ink E-reader Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe E-ink E-reader Sales Value by End User, 2024 VS 2031
6.5 China
6.5.1 China E-ink E-reader Sales Value, 2020-2031
6.5.2 China E-ink E-reader Sales Value by Type (%), 2024 VS 2031
6.5.3 China E-ink E-reader Sales Value by End User, 2024 VS 2031
6.6 Japan
6.6.1 Japan E-ink E-reader Sales Value, 2020-2031
6.6.2 Japan E-ink E-reader Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan E-ink E-reader Sales Value by End User, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea E-ink E-reader Sales Value, 2020-2031
6.7.2 South Korea E-ink E-reader Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea E-ink E-reader Sales Value by End User, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia E-ink E-reader Sales Value, 2020-2031
6.8.2 Southeast Asia E-ink E-reader Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia E-ink E-reader Sales Value by End User, 2024 VS 2031
6.9 India
6.9.1 India E-ink E-reader Sales Value, 2020-2031
6.9.2 India E-ink E-reader Sales Value by Type (%), 2024 VS 2031
6.9.3 India E-ink E-reader Sales Value by End User, 2024 VS 2031
7 Company Profiles
7.1 Amazon
7.1.1 Amazon Company Information
7.1.2 Amazon Introduction and Business Overview
7.1.3 Amazon E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Amazon E-ink E-reader Product Offerings
7.1.5 Amazon Recent Development
7.2 Kobo
7.2.1 Kobo Company Information
7.2.2 Kobo Introduction and Business Overview
7.2.3 Kobo E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Kobo E-ink E-reader Product Offerings
7.2.5 Kobo Recent Development
7.3 Barnes & Noble
7.3.1 Barnes & Noble Company Information
7.3.2 Barnes & Noble Introduction and Business Overview
7.3.3 Barnes & Noble E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Barnes & Noble E-ink E-reader Product Offerings
7.3.5 Barnes & Noble Recent Development
7.4 Pocketbook
7.4.1 Pocketbook Company Information
7.4.2 Pocketbook Introduction and Business Overview
7.4.3 Pocketbook E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Pocketbook E-ink E-reader Product Offerings
7.4.5 Pocketbook Recent Development
7.5 Hanvon
7.5.1 Hanvon Company Information
7.5.2 Hanvon Introduction and Business Overview
7.5.3 Hanvon E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Hanvon E-ink E-reader Product Offerings
7.5.5 Hanvon Recent Development
7.6 Onyx
7.6.1 Onyx Company Information
7.6.2 Onyx Introduction and Business Overview
7.6.3 Onyx E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Onyx E-ink E-reader Product Offerings
7.6.5 Onyx Recent Development
7.7 Xiaomi
7.7.1 Xiaomi Company Information
7.7.2 Xiaomi Introduction and Business Overview
7.7.3 Xiaomi E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Xiaomi E-ink E-reader Product Offerings
7.7.5 Xiaomi Recent Development
7.8 Tolino
7.8.1 Tolino Company Information
7.8.2 Tolino Introduction and Business Overview
7.8.3 Tolino E-ink E-reader Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Tolino E-ink E-reader Product Offerings
7.8.5 Tolino Recent Development
8 Industry Chain Analysis
8.1 E-ink E-reader Industrial Chain
8.2 E-ink E-reader Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 E-ink E-reader Sales Model
8.5.2 Sales Channel
8.5.3 E-ink E-reader Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer