Summary

The global market for White Goods was estimated to be worth US$ 223478 million in 2024 and is forecast to a readjusted size of US$ 279607 million by 2031 with a CAGR of 3.3% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on White Goods cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
White goods refer to large electrical or mechanical appliances traditionally finished in white enamel, although modern variants may come in stainless steel or other colors. These machines are designed to assist with routine household functions such as cooking, cleaning, and food preservation. White goods are commonly categorized into three main segments: major appliances, small appliances, and consumer electronics. Major white goods include essential household devices such as refrigerators, washing machines, air conditioners, ovens, and dishwashers. They play a vital role in improving living standards by enhancing convenience, efficiency, and hygiene in domestic settings.
The global white goods market continues to expand, driven by rising urbanization, increasing disposable incomes, and growing demand for technologically advanced home appliances. Asia-Pacific holds the largest share of the market due to high population density, rapid industrialization, and increasing middle-class consumption. North America and Europe also remain strong markets, supported by high household penetration rates and consumer preferences for energy-efficient, smart appliances. As lifestyles evolve, consumers are leaning toward connected appliances featuring IoT integration, voice control, and automation capabilities. This trend is reshaping the competitive landscape, pushing manufacturers to innovate and invest in smart technologies to meet changing consumer expectations.
Key players in the white goods industry include Midea, Haier Group, Whirlpool Corporation, Electrolux, and Bosch, who collectively dominate about 40% of the global market. These companies offer a broad portfolio of appliances across different categories and price points. Air conditioners represent the largest product segment, accounting for over a quarter of the total market due to growing global demand for indoor climate control. In terms of distribution channels, offline sales still hold the majority, particularly in regions where in-store appliance purchases remain the norm. However, online sales are gaining momentum rapidly as e-commerce platforms expand and consumers become more comfortable with digital purchases. Going forward, sustainability, energy efficiency, and smart connectivity will be central to the development and marketing of white goods worldwide.
This report aims to provide a comprehensive presentation of the global market for White Goods, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of White Goods by region & country, by Type, and by Application.
The White Goods market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding White Goods.
Market Segmentation
By Company
Whirlpool Corporation
LG Electronics
Haier Group
Samsung Group
Electrolux
Miele
Midea
Hitachi
Bosch
Hisense
Arcelik
Meiling
Panasonic
Gree
Siemens
ROBAM
Fotile
Segment by Type
Cooling-Refrigerator
Cooling-Freezer
Washing Machine-Front Load
Washing Machine-Top Load
Cooking-Freestanding Cooker
Cooking-Built-in Cooker
Cooking-Hobs
Tumble Dryers
Dishwashers
Other(Microwave ovens、Air Conditioner)
Segment by Application
Offline Sales
Online Sales
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of White Goods manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of White Goods in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of White Goods in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 White Goods Product Introduction
1.2 Global White Goods Market Size Forecast
1.2.1 Global White Goods Sales Value (2020-2031)
1.2.2 Global White Goods Sales Volume (2020-2031)
1.2.3 Global White Goods Sales Price (2020-2031)
1.3 White Goods Market Trends & Drivers
1.3.1 White Goods Industry Trends
1.3.2 White Goods Market Drivers & Opportunity
1.3.3 White Goods Market Challenges
1.3.4 White Goods Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global White Goods Players Revenue Ranking (2024)
2.2 Global White Goods Revenue by Company (2020-2025)
2.3 Global White Goods Players Sales Volume Ranking (2024)
2.4 Global White Goods Sales Volume by Company Players (2020-2025)
2.5 Global White Goods Average Price by Company (2020-2025)
2.6 Key Manufacturers White Goods Manufacturing Base and Headquarters
2.7 Key Manufacturers White Goods Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of White Goods
2.9 White Goods Market Competitive Analysis
2.9.1 White Goods Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by White Goods Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in White Goods as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Cooling-Refrigerator
3.1.2 Cooling-Freezer
3.1.3 Washing Machine-Front Load
3.1.4 Washing Machine-Top Load
3.1.5 Cooking-Freestanding Cooker
3.1.6 Cooking-Built-in Cooker
3.1.7 Cooking-Hobs
3.1.8 Tumble Dryers
3.1.9 Dishwashers
3.2 Global White Goods Sales Value by Type
3.2.1 Global White Goods Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global White Goods Sales Value, by Type (2020-2031)
3.2.3 Global White Goods Sales Value, by Type (%) (2020-2031)
3.3 Global White Goods Sales Volume by Type
3.3.1 Global White Goods Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global White Goods Sales Volume, by Type (2020-2031)
3.3.3 Global White Goods Sales Volume, by Type (%) (2020-2031)
3.4 Global White Goods Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Offline Sales
4.1.2 Online Sales
4.2 Global White Goods Sales Value by Application
4.2.1 Global White Goods Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global White Goods Sales Value, by Application (2020-2031)
4.2.3 Global White Goods Sales Value, by Application (%) (2020-2031)
4.3 Global White Goods Sales Volume by Application
4.3.1 Global White Goods Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global White Goods Sales Volume, by Application (2020-2031)
4.3.3 Global White Goods Sales Volume, by Application (%) (2020-2031)
4.4 Global White Goods Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global White Goods Sales Value by Region
5.1.1 Global White Goods Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global White Goods Sales Value by Region (2020-2025)
5.1.3 Global White Goods Sales Value by Region (2026-2031)
5.1.4 Global White Goods Sales Value by Region (%), (2020-2031)
5.2 Global White Goods Sales Volume by Region
5.2.1 Global White Goods Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global White Goods Sales Volume by Region (2020-2025)
5.2.3 Global White Goods Sales Volume by Region (2026-2031)
5.2.4 Global White Goods Sales Volume by Region (%), (2020-2031)
5.3 Global White Goods Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America White Goods Sales Value, 2020-2031
5.4.2 North America White Goods Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe White Goods Sales Value, 2020-2031
5.5.2 Europe White Goods Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific White Goods Sales Value, 2020-2031
5.6.2 Asia Pacific White Goods Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America White Goods Sales Value, 2020-2031
5.7.2 South America White Goods Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa White Goods Sales Value, 2020-2031
5.8.2 Middle East & Africa White Goods Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions White Goods Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions White Goods Sales Value and Sales Volume
6.2.1 Key Countries/Regions White Goods Sales Value, 2020-2031
6.2.2 Key Countries/Regions White Goods Sales Volume, 2020-2031
6.3 United States
6.3.1 United States White Goods Sales Value, 2020-2031
6.3.2 United States White Goods Sales Value by Type (%), 2024 VS 2031
6.3.3 United States White Goods Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe White Goods Sales Value, 2020-2031
6.4.2 Europe White Goods Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe White Goods Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China White Goods Sales Value, 2020-2031
6.5.2 China White Goods Sales Value by Type (%), 2024 VS 2031
6.5.3 China White Goods Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan White Goods Sales Value, 2020-2031
6.6.2 Japan White Goods Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan White Goods Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea White Goods Sales Value, 2020-2031
6.7.2 South Korea White Goods Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea White Goods Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia White Goods Sales Value, 2020-2031
6.8.2 Southeast Asia White Goods Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia White Goods Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India White Goods Sales Value, 2020-2031
6.9.2 India White Goods Sales Value by Type (%), 2024 VS 2031
6.9.3 India White Goods Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Whirlpool Corporation
7.1.1 Whirlpool Corporation Company Information
7.1.2 Whirlpool Corporation Introduction and Business Overview
7.1.3 Whirlpool Corporation White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Whirlpool Corporation White Goods Product Offerings
7.1.5 Whirlpool Corporation Recent Development
7.2 LG Electronics
7.2.1 LG Electronics Company Information
7.2.2 LG Electronics Introduction and Business Overview
7.2.3 LG Electronics White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 LG Electronics White Goods Product Offerings
7.2.5 LG Electronics Recent Development
7.3 Haier Group
7.3.1 Haier Group Company Information
7.3.2 Haier Group Introduction and Business Overview
7.3.3 Haier Group White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Haier Group White Goods Product Offerings
7.3.5 Haier Group Recent Development
7.4 Samsung Group
7.4.1 Samsung Group Company Information
7.4.2 Samsung Group Introduction and Business Overview
7.4.3 Samsung Group White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Samsung Group White Goods Product Offerings
7.4.5 Samsung Group Recent Development
7.5 Electrolux
7.5.1 Electrolux Company Information
7.5.2 Electrolux Introduction and Business Overview
7.5.3 Electrolux White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Electrolux White Goods Product Offerings
7.5.5 Electrolux Recent Development
7.6 Miele
7.6.1 Miele Company Information
7.6.2 Miele Introduction and Business Overview
7.6.3 Miele White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Miele White Goods Product Offerings
7.6.5 Miele Recent Development
7.7 Midea
7.7.1 Midea Company Information
7.7.2 Midea Introduction and Business Overview
7.7.3 Midea White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Midea White Goods Product Offerings
7.7.5 Midea Recent Development
7.8 Hitachi
7.8.1 Hitachi Company Information
7.8.2 Hitachi Introduction and Business Overview
7.8.3 Hitachi White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Hitachi White Goods Product Offerings
7.8.5 Hitachi Recent Development
7.9 Bosch
7.9.1 Bosch Company Information
7.9.2 Bosch Introduction and Business Overview
7.9.3 Bosch White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Bosch White Goods Product Offerings
7.9.5 Bosch Recent Development
7.10 Hisense
7.10.1 Hisense Company Information
7.10.2 Hisense Introduction and Business Overview
7.10.3 Hisense White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Hisense White Goods Product Offerings
7.10.5 Hisense Recent Development
7.11 Arcelik
7.11.1 Arcelik Company Information
7.11.2 Arcelik Introduction and Business Overview
7.11.3 Arcelik White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Arcelik White Goods Product Offerings
7.11.5 Arcelik Recent Development
7.12 Meiling
7.12.1 Meiling Company Information
7.12.2 Meiling Introduction and Business Overview
7.12.3 Meiling White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Meiling White Goods Product Offerings
7.12.5 Meiling Recent Development
7.13 Panasonic
7.13.1 Panasonic Company Information
7.13.2 Panasonic Introduction and Business Overview
7.13.3 Panasonic White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Panasonic White Goods Product Offerings
7.13.5 Panasonic Recent Development
7.14 Gree
7.14.1 Gree Company Information
7.14.2 Gree Introduction and Business Overview
7.14.3 Gree White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 Gree White Goods Product Offerings
7.14.5 Gree Recent Development
7.15 Siemens
7.15.1 Siemens Company Information
7.15.2 Siemens Introduction and Business Overview
7.15.3 Siemens White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.15.4 Siemens White Goods Product Offerings
7.15.5 Siemens Recent Development
7.16 ROBAM
7.16.1 ROBAM Company Information
7.16.2 ROBAM Introduction and Business Overview
7.16.3 ROBAM White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.16.4 ROBAM White Goods Product Offerings
7.16.5 ROBAM Recent Development
7.17 Fotile
7.17.1 Fotile Company Information
7.17.2 Fotile Introduction and Business Overview
7.17.3 Fotile White Goods Sales, Revenue, Price and Gross Margin (2020-2025)
7.17.4 Fotile White Goods Product Offerings
7.17.5 Fotile Recent Development
8 Industry Chain Analysis
8.1 White Goods Industrial Chain
8.2 White Goods Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 White Goods Sales Model
8.5.2 Sales Channel
8.5.3 White Goods Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer