Summary

Persistence Market Research has recently released a comprehensive report on the North America brain health supplements market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the North America brain health supplements market from 2025 to 2032.

Key Insights:

•Brain Health Supplements Market Size (2025E): USD 2,786.2 Million
•Projected Market Value (2032F): USD 4,895.8 Million
•North America Market Growth Rate (CAGR 2025 to 2032): 7.1%

Brain Health Supplements Market - Report Scope:

Brain health supplements play a pivotal role in enhancing cognitive functions, improving memory, boosting mental clarity, and supporting overall brain performance. These supplements, formulated using natural herbs, vitamins, minerals, and nootropics, are increasingly consumed by a wide demographic, from students and professionals to aging populations. The North American market caters to a diverse range of consumer needs, offering products in various forms such as capsules, powders, and gummies through offline and online distribution channels. Market growth is driven by increased consumer awareness about cognitive health, a growing aging population, and rising incidences of neurodegenerative diseases.

Market Growth Drivers:

The North America brain health supplements market is propelled by several key factors, including rising awareness about cognitive wellness and increasing health-consciousness among consumers. A growing elderly population prone to age-related cognitive decline and a surge in stress levels among working professionals contribute to heightened demand for brain-enhancing supplements. Additionally, the popularity of natural and plant-based ingredients such as Ginkgo biloba, Omega-3 fatty acids, and Bacopa monnieri reinforces the market's growth. The expanding availability of these supplements through e-commerce platforms also accelerates product accessibility and consumer adoption.

Market Restraints:

Despite the robust outlook, the brain health supplements market in North America faces challenges related to regulatory scrutiny, product efficacy concerns, and misinformation surrounding supplement claims. Regulatory bodies such as the FDA impose strict guidelines on labeling and marketing, which can impact new product launches and marketing strategies. Moreover, the lack of standardized clinical validation for some supplements undermines consumer trust. Price sensitivity and the presence of counterfeit or substandard products in the market also pose barriers to growth and brand credibility.

Market Opportunities:

The market presents substantial growth opportunities driven by advancements in neuroscience, rising consumer preference for preventive healthcare, and innovation in supplement formulations. Personalized nutrition, based on genetic and cognitive profiling, offers a frontier for targeted brain health solutions. Additionally, growing investment in R&D and increasing collaborations between nutraceutical companies and academic institutions are expected to lead to the development of more effective and scientifically backed products. The demand for clean-label, vegan, and allergen-free brain supplements further opens avenues for new entrants and existing players aiming to differentiate their offerings.

Key Questions Answered in the Report:

•What are the primary factors driving the growth of the brain health supplements market in North America?
•Which ingredients and product formats are most popular among consumers seeking cognitive health support?
•How are technological and scientific advancements influencing product development in the brain health space?
•Who are the key players in the North America brain health supplements market, and what strategies are they using to gain market share?
•What are the emerging trends and future prospects in the brain health supplements sector?

Competitive Intelligence and Business Strategy:
Leading players in the North America brain health supplements market, including NOW Foods, Herbalife Nutrition Ltd., and Onnit Labs, Inc., focus on product innovation, clean-label formulations, and strategic partnerships to strengthen their market position. These companies invest significantly in research and clinical trials to substantiate product claims and improve consumer trust. Collaborations with neuroscientists, healthcare professionals, and wellness influencers support brand authority and consumer outreach. E-commerce optimization, direct-to-consumer models, and subscription-based services are also key strategies to ensure sustained growth in the competitive nutraceutical landscape.

Key Companies Profiled:

•NOW® Foods
•Reckitt Benckiser Group plc
•Nestlé Health Science S.A.
•Herbalife
•Prevagen
•Researched Nutritionals®
•Onnit Labs, Inc.
•GNC Holdings, LLC
•BrainMD Health
•Solgar Inc.
•Life Extension
•Gaia Herbs
•OLLY Vitamins & Supplements
•New Nordic Healthbrands AB
•Natural Factors
•ZeaVision LLC.
•Fenix Health Science
•Others

Brain Health Supplements Market Research Segmentation:

The brain health supplements market encompasses a wide range of ingredients, applications, and consumer demographics.

By Product Type

•Omega-3
•Herbal Extracts
•Vitamins & Minerals
•Amino Acids
•Nootropics
•Others

By Form

•Capsules
•Tablets
•Powder
•Gummies & Softgels
•Others

By Age Group

•Children
•Adults
•Seniors

By Sales Channel

•Hypermarket/Supermarket
•Pharmacy/Drug Store
•Specialty Store
•Online Retail
•Others

By Country

•U.S.
•Canada

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Table of Contents

1. Executive Summary
1.1. North America Brain Health Supplements Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations
2. Market Overview
2.1. Market Scope and Definition
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Opportunity
2.2.4. Challenges
2.2.5. Key Trends
2.3. COVID-19 Impact Analysis
2.4. Forecast Factors - Relevance and Impact
3. Value Added Insights
3.1. Value Chain Analysis
3.2. List of Key Market Players
3.3. Regulatory Landscape
3.4. PESTLE Analysis
3.5. Porter’s Five Force Analysis
3.6. Consumer Behavior Analysis
3.7. Functional Segmentation of Brain Health Supplements
4. Price Trend Analysis, 2019-2032
4.1. Pricing Analysis, By Product Type
4.2. Key Factors Impacting Product Prices
5. North America Brain Health Supplements Market Outlook
5.1. Market Size (US$ Mn) Analysis and Forecast
5.1.1. Historical Market Size (US$ Mn) Analysis, 2019-2024
5.1.2. Market Size (US$ Mn) Analysis and Forecast, 2025-2032
5.2. North America Brain Health Supplements Market Outlook: Product Type
5.2.1. Historical Market Size (US$ Mn) Analysis, By Product Type, 2019-2024
5.2.2. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
5.2.2.1. Omega-3
5.2.2.2. Herbal Extracts
5.2.2.3. Vitamins & Minerals
5.2.2.4. Amino Acids
5.2.2.5. Nootropics
5.2.2.6. Others
5.2.3. Market Attractiveness Analysis: Product Type
5.3. North America Brain Health Supplements Market Outlook: Form
5.3.1. Historical Market Size (US$ Mn) Analysis, By Form, 2019-2024
5.3.2. Market Size (US$ Mn) Analysis and Forecast, By Form, 2025-2032
5.3.2.1. Capsules
5.3.2.2. Tablets
5.3.2.3. Powder
5.3.2.4. Gummies & Softgels
5.3.2.5. Others
5.3.3. Market Attractiveness Analysis: Form
5.4. North America Brain Health Supplements Market Outlook: Age Group
5.4.1. Historical Market Size (US$ Mn) Analysis, By Age Group, 2019-2024
5.4.2. Market Size (US$ Mn) Analysis and Forecast, By Age Group, 2025-2032
5.4.2.1. Children
5.4.2.2. Adults
5.4.2.3. Seniors
5.4.3. Market Attractiveness Analysis: Age Group
5.5. North America Brain Health Supplements Market Outlook: Sales Channel
5.5.1. Historical Market Size (US$ Mn) Analysis, By Sales Channel, 2019-2024
5.5.2. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
5.5.2.1. Hypermarket/Supermarket
5.5.2.2. Pharmacy/Drug Store
5.5.2.3. Specialty Store
5.5.2.4. Online Retail
5.5.2.5. Others
5.5.3. Market Attractiveness Analysis: Sales Channel
6. North America Brain Health Supplements Market Outlook: Country
6.1. Historical Market Size (US$ Mn) Analysis, By Country, 2019-2024
6.2. Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
6.2.1. U.S.
6.2.2. Canada
6.3. Market Attractiveness Analysis: Country
7. U.S. Brain Health Supplements Market Outlook
7.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
7.1.1. By Product Type
7.1.2. By Form
7.1.3. By Age Group
7.1.4. By Sales Channel
7.2. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
7.2.1. Omega-3
7.2.2. Herbal Extracts
7.2.3. Vitamins & Minerals
7.2.4. Amino Acids
7.2.5. Nootropics
7.2.6. Others
7.3. Market Size (US$ Mn) Analysis and Forecast, By Form, 2025-2032
7.3.1. Capsules
7.3.2. Tablets
7.3.3. Powder
7.3.4. Gummies & Softgels
7.3.5. Others
7.4. Market Size (US$ Mn) Analysis and Forecast, By Age Group, 2025-2032
7.4.1. Children
7.4.2. Adults
7.4.3. Seniors
7.5. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
7.5.1. Hypermarket/Supermarket
7.5.2. Pharmacy/Drug Store
7.5.3. Specialty Store
7.5.4. Online Retail
7.5.5. Others
7.6. Market Attractiveness Analysis
8. Canada Brain Health Supplements Market Outlook
8.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
8.1.1. By Product Type
8.1.2. By Form
8.1.3. By Age Group
8.1.4. By Sales Channel
8.2. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
8.2.1. Omega-3
8.2.2. Herbal Extracts
8.2.3. Vitamins & Minerals
8.2.4. Amino Acids
8.2.5. Nootropics
8.2.6. Others
8.3. Market Size (US$ Mn) Analysis and Forecast, By Form, 2025-2032
8.3.1. Capsules
8.3.2. Tablets
8.3.3. Powder
8.3.4. Gummies & Softgels
8.3.5. Others
8.4. Market Size (US$ Mn) Analysis and Forecast, By Age Group, 2025-2032
8.4.1. Children
8.4.2. Adults
8.4.3. Seniors
8.5. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
8.5.1. Hypermarket/Supermarket
8.5.2. Pharmacy/Drug Store
8.5.3. Specialty Store
8.5.4. Online Retail
8.5.5. Others
8.6. Market Attractiveness Analysis
9. Competition Landscape
9.1. Market Share Analysis, 2025
9.2. Market Structure
9.2.1. Competition Intensity Mapping By Market
9.2.2. Competition Dashboard
9.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
9.3.1. NOW® Foods
9.3.1.1. Overview
9.3.1.2. Segments and Product Type
9.3.1.3. Key Financials
9.3.1.4. Market Developments
9.3.1.5. Market Strategy
9.3.2. Reckitt Benckiser Group plc
9.3.3. Nestlé Health Science S.A.
9.3.4. Herbalife
9.3.5. Prevagen
9.3.6. Researched Nutritionals®
9.3.7. Onnit Labs, Inc.
9.3.8. GNC Holdings, LLC
9.3.9. BrainMD Health
9.3.10. Solgar Inc.
9.3.11. Life Extension
9.3.12. Gaia Herbs
9.3.13. OLLY Vitamins & Supplements
9.3.14. New Nordic Healthbrands AB
9.3.15. Natural Factors
9.3.16. ZeaVision LLC.
9.3.17. Fenix Health Science
9.3.18. Nutricost
9.3.19. Others
10. Appendix
10.1. Research Methodology
10.2. Research Assumptions
10.3. Acronyms and Abbreviations