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オーバーザトップ(OTT)動画サービスの採用と認知:360度深層分析

Adoption and Perception of OTT Video Services

 

出版社 出版年月電子版価格 ページ数
Parks Associates
パークスアソシエイツ社
2018年8月US$7,500
電子ファイル
63

サマリー

米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「オーバーザトップ(OTT)動画サービスの採用と認知:360度深層分析」は、ユーザや加入者の様々なOTT動画サービスの認知度を測定し、そのそれぞれや有料テレビサービスと比較している。OTT消費者調査のデータベースから、時間とともに変わる採用のしかたや、様々なOTT動画サービスの採用や利用の動向について記載している。

360 Deep Dive: Adoption and Perception of OTT Video Services measures user/subscriber perceptions of various OTT video services, on their own, compared to each other and as compared with pay-TV services. Thanks to an extensive database of OTT consumer survey data, this study shows how adoption has changed over time and trends in adoption and use of various OTT video services.



目次

OTT Service Subscription

Overall OTT Service Subscription Penetration (2013 - 2018)

Netflix Service Subscription Penetration (2012 - 2018)

OTT SVOD Service Subscription Penetration (2014 - 2018)

OTT Service Subscription Package (2016 - 2018)

OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT (2017 - 2018)

Number of OTT Service Subscriptions (2014 - 2018)

OTT Category Service Subscription (2017 - 2018)

Premium Movie Channel OTT Service Subscriptions (Q3/17)

Virtual MVPD / Online Pay-TV Subscription Penetration (2016 - 2018)

Top Sports OTT Video Subscriptions (2017 - 2018)

Sports OTT Video Subscriptions, Cont. (2017 - 2018)

OTT Service Cancellation

Subscribers Canceling OTT Service as % of Current Subscriber Base (Q1/18)

Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)

Specific OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)

Overall OTT Service Cancelers as % of Current Subscriber Base (2017 - 2018)

OTT Adoption by Consumer Groups

OTT Subscription by Demographics / Technographics (Q1/18)

Number of OTT Service Subscriptions by Generation (2016 - 2017)

Sales Channels for OTT Video Services

Methods of Subscribing to Top Three OTT Services (2017)

Methods of Subscribing to Online Pay-TV Services (2017)

Methods of Subscribing to Other OTT Services (2017)

OTT Service Subscription Through Amazon Channels (Q3/17)

Perception of Subscription OTT Services

Net Promoter Score: OTT Video Services (Q1/18)

Net Promoter Score: Top 3 OTT Services (2017 - 2018)

Subscriber Perception of Netflix (Q3/17)

Subscriber Perception of Hulu (Q3/17)

Subscriber Perception of Amazon Prime Video (Q3/17)

Perception Among Subscribers: Viewership vs. Other Subscribed Service (Q3/17)

Perception Among Subscribers: Service Quality vs. Other Subscribed Service (Q3/17)

Perception Among Subscribers: Service Value vs. Other Subscribed Service (Q3/17)

Overall Market Perception: Service Value / Quality (Q3/17)

Overall Market Perception: Viewership (Q3/17)

Perception of Free or Ad-based OTT Services

Video Service/App Used to Access Internet Video (Q3/17)

Use of Free / Ad-Based OTT Video Services in the Past 30 Days (Q3/17)

Perception Among Users: Free / Ad-based Service Quality (Q3/17)

Perception Among Users: Free / Ad-based Service Viewership (Q3/17)

Perception of Content Quality

Rank of Most Frequently Watched Genre of TV Shows and Movies (Q3/17)

Average Rating for OTT Video Programming Quality by Genres (Q3/17)

Rating of Genre Programming Quality for OTT Video Services (Q3/17)

 

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