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オーバーザトップ(OTT)動画とTV Everywhere:パートナー、オルタナティブ、競争

OTT Video & TV Everywhere: Partners, Alternatives, and Competition

 

出版社 出版年月電子版価格 ページ数
Parks Associates
パークスアソシエイツ社
2017年10月US$3,500
電子ファイル
55

サマリー

OTT動画サービスの進化によって、新しい提携関係や有料テレビに代わるもの、消費者のプライオリティの変化などの市場競争が激化している。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「オーバーザトップ(OTT)動画とTV Everywhere:パートナー、オルタナティブ、競争」は、OTT動画と有料テレビの競争の新時代を洞察し、チャーン(解約)や継続などの世界市場の動画エコシステムに影響を与える動向を査定している。OTT動画と有料テレビ加入者数などの世界市場も予測している。

The evolution of OTT video services has led to increased competition in the market, including new partnerships, alternatives to pay TV, and changing priorities by consumers. This report includes insights into the new era of competition in OTT video and pay TV and assesses trends that affect the video ecosystem across global markets, including churn and retention. The report also includes global forecasts for OTT video and pay-TV subscribers.

 

List of Companies

  • Acorn TV
  • Airtel
  • Altice USA
  • Amazon
  • Amazon Channels
  • Amazon Video
  • AMC
  • AMC Premiere
  • AMC Selekt
  • Anime Strike
  • Apple
  • Apple TV
  • AT&T
  • Atlantic Broadband
  • Bell Canada
  • BingeOn
  • Bouygues
  • CBS All Access
  • CenturyLink Stream
  • Charter
  • Cheddar
  • Chernin Group
  • Chromecast
  • Com Hem
  • Comcast
  • Comic-Con HQ
  • Crackle
  • Crave TV
  • CRTC
  • Crunchyroll
  • Dekkoo
  • Deutsche Telekom
  • DIRECTV NOW
  • DISH Network
  • Dove Channel
  • DramaFever
  • DTAC
  • Ellation
  • Eros Now
  • EST
  • Fandor
  • Feeln
  • FilmStruck
  • Fire TV
  • Fortumo
  • Foxtel
  • Frontier
  • FuboTV
  • Fullscreen
  • Funimation Now
  • FX Networks
  • FX+
  • Gaia
  • Gaiam
  • GCI
  • Ginx
  • Go Binge
  • Go90
  • Google
  • Google Fiber
  • Grande Communications
  • Grokker
  • Hallmark Channel
  • HBO
  • HBO NOW
  • Heera
  • History Vault
  • Hi-YAH
  • HOOQ
  • Hulu
  • Hulu with Live TV
  • ICI Tou.tv
  • Idea
  • iFlix
  • iiNet
  • iTunes
  • KlowdTV
  • Knippr
  • Kocowa
  • KPN
  • Kwese
  • LG
  • Liberty
  • Lifetime Movie Club
  • LIT
  • Mediacom
  • Midcontinent Communications
  • MLB.TV
  • Molotov
  • National Lacrosse League
  • NCTC
  • Netflix
  • Optimum
  • Optus
  • Orange
  • Outside TV
  • Paramount+
  • PlayStation Vue
  • Pluto TV
  • PPV
  • Presto
  • Proximus
  • Qello
  • RCN
  • Revry
  • Rogers Cable
  • Roku
  • Shout Factory TV
  • Showtime
  • Sky
  • Sling TV
  • Smart
  • Smartfren
  • Sony
  • Spark
  • Spotify
  • StarHub
  • Starz
  • Stream On
  • Stream TV
  • Suddenlink
  • Swisscom
  • TalkTalk
  • TDC Group
  • Telenor
  • Telkom
  • Telstr
  • Three
  • TiVo
  • T-Mobile
  • Tribeca Short List
  • TubiTV
  • Turner Broadcasting
  • Twitch
  • TYT Network
  • UltraViolet
  • UP Faith & Family
  • Urban Movie Channel
  • Verizon
  • Viacom
  • Videotron
  • Viki
  • Vindicia
  • Virgin Media
  • Vodafone
  • VRV
  • WideOpenWest
  • XUMO
  • YouTube
  • YouTubeTV


目次

1.0            Report Summary

1.1            Purpose of Report

1.2            Scope of Report

1.3            Research Approach/Sources

2.0            The State of OTT Video and TV Everywhere

2.1            Competition in OTT Video Services

2.2            The Role of TV Everywhere

2.3            Adoption of OTT Video Services

2.4            Primary versus Complementary Video Service Adoption

3.0            OTT Video Partnerships

3.1            OTT: Operator Partnerships

3.1.1        Promotion

3.1.2        Distribution Partnerships and Broadband Bundling

3.1.3        Set-top Box Integration

3.1.4        Zero-Rating

3.1.5        Billing

3.2            OTT: OTT Partnerships

3.2.1        Distribution/Bundling

3.2.2        Promotion/Awareness

3.2.3        Content

3.3            OTT: Aggregator Partnerships

3.3.1        Traditional Pay-TV Providers

3.3.2        CE Manufacturers

3.3.3        Subscription OTT Aggregators

3.3.4        Online Video Distributors/Virtual MVPDs

3.3.5        Ad-based OTT Aggregators

3.4            Additional OTT Service Partnerships

4.0            Forecast

4.1            Forecast Methodology

4.2            Forecast of OTT Video Households and Subscriptions

5.0            Implications and Recommendations

6.0            Appendix

6.1            Glossary

6.2            Index

6.3            Image Sources

 

Figures

Number of OTT Video Services in the U.S. Market (2013-2017)
Number of OTT Video Services in the Canadian Market (2013-2017)
Share of OTT Video Services by Business Model, North America (Q3 2017)
Top U.S. Subscription OTT Video Services by Volume (Q2 2017)
Awareness of TV Everywhere Features (2013-2016)
U.S. Home Entertainment Device Ownership (2009-2017)
Penetration of OTT Video Service Subscriptions, U.S. (2013-2017)
Number of OTT Video Service Subscriptions per Household, U.S. (2014-2017)
Concurrence of Pay-TV and OTT Service Subscriptions (2014-2017)
Global OTT Video Service Forecast Methodology
Forecast: Household Penetration of Subscription OTT Video Services by Region (2017-2022)
Forecast: Volume of OTT Video Service Subscriptions by Region (2017-2022)

 

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