Summary

Argentina hair care market is projected to witness a CAGR of less than 2% during the forecast period (2020 - 2025).

Key Highlights
With the growing population, and changes in the consumer purchasing habits over the review period has made the hair care market in Argentina grow more actively with the increasing demand for the products.
Moroever, natural ingredients in hair care products has been one of the main strategies companies used to attract consumers in Argentina, thus driving the market forward in the country. By the rising demand, the key players of the industry are also establishing their e-commerce platform to dominate the the Argentina hair care market.


Key Market Trends

Ecological Packaging and Natural Ingredients Attract Consumers

The main strategy of companies to capture the attention of consumers in Argentina has been the launch of products with natural ingredients and environmentally friendly packaging. This has been spurring the sales of organic products without the harmful ingredients like parabens, SLES, silicones, sulphates and more, awareness about which is proactively acquired by urbanized Argentinians accessing social media via beauty blogs and other media.

Among the most important of such brands is Sedal Bomba de Nutrición, from Unilever de Argentina SA, in standard shampoos and conditioners, with ingredients of natural origin, such as avocado and shea butter.

Increasing Share of Men Hair Care Products segment

Men’s skin care has considerable potential in Argentina. The sales of men’s grooming products is expected to record a sharp sales volume during the forecast period. Taking advantage of the strong position of the Axe brand in men’s deodorants and men’s bath and shower, Unilever de Argentina SA launched the Axe Styling line in hair care in mid-2018. Men’s grooming and body care products sales are led by the multinationals Unilever de Argentina SA and Procter & Gamble Interamericas Inc.

Competitive Landscape

Some of the major players selling their hair care products in the country are Unilever, L'Oréal S.A., Procter & Gamble, and Alocorp. Unilever has built its leading position in the hair care market in the country from the brand such as Sedal and Dove. Innovations, launches and advertising through the mass media were the main strategies undertaken by the company to maintain its leadership.

Although there was a significant number of launches during the past few years, most new introductions were extensions of traditional brands. However, L'Oréal Argentina SA launched an innovative new brand, Fructis, under the Garnier umbrella brand.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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