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Thailand Pet Food Market

 

出版社 出版年月電子版価格 ページ数
Market Litmus
マーケットリトマス
2018年9月US$1,850
シングルユーザライセンス
137

サマリー

この調査レポートはタイのペットフード市場詳細に調査・分析したMarket Litmusの市場調査報告書です。

Overview

Thailand pet food market was valued was valued at $317.8 million dollars in 2014 and is expected to grow at a CAGR of 9% to reach $533.2 million dollars by 2020.

Market Dynamics

The increasing preference for westernized lifestyles and newly industrialized nature of the market make it an ideal destination for the growth of the market. The growing popularity of small mammals due to urbanisation is expected to continue during the forecast period. The growing popularity of small mammals like rabbits, rats, mice and hamsters is likely to positively affect sales of small mammal food, with an increase in competition.
Local brands that are well established and whose brand recognition is strong among pet owners in Thailand are still expected to dominate other pet in comparison to international brands that are only slowly gaining a presence in category.The major constrain for the pet food market is the political instability that has resulted from the recent coup by the military junta. The country offers a high volume growth due to its developing stature.

Market Segmentation

The market is segmented based on the animal type,product type and sales channels. Pet meal constitutes about 47% of the share in the market, making it a major segment in the market. It comprises of dry food and wet food.
An increase in frequency of visiting pet clinic due to increase in infections and allergies has led to raise the sales of veterinary diets through specialized pet shops or vet clinics. As the owners of pets are shifting towards the natural ingredients in concern of their companion health the organic products are on rise compared to pet meal and treats. Liquid foodis expected to grow in the market due to the rise in cat adoption rates.As the fish population continues to risefish food market is expected to grow in current value terms.Fish are popular among Thai Chinese communities because they keep them for Feng Shui purposes.

Key Players

Mars dominated the Thailand pet food market in both cat and dog food segment with a market share of around 21%, followed by Nestle Purina and Charoen Pokphand Group which accounted for 25% of the market shares. Local companies such as Betagro, S.I.P. Siam Inter Pacific Co., Ltd and Thai Union Frozen Products also hold significant shares in the market. Other manufacturers include companies such as Merrick, Bil-Jac, Dingo, Carolina Prime, CANIDAE, HI-TOR, Diamond Pet Foods, etc. These manufacturers have accounted for 44% share of the market shares.

Report Contents:

--> Thailand Pet Food Market Segments

--> Thailand Pet Food Market Drivers, Restraints and Opportunities

--> Thailand Pet Food Market Size & Forecast 2016 to 2022

--> Supply & Demand Value Chain

--> Thailand Pet Food Market Current Trends

--> Competition &Major Companies

--> Technology and R&D Status

--> Porters Five Force Analysis

--> Strategic and Critical Success Factor Analysis of Key Players



Regional Analysis:

> Thailand

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.



Report Highlights:

--> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)

--> Consumer and Pricing Analysis

--> Market dynamics of the industry

--> In-depth Market Segmentation

--> Historical and Projected Market Sizing in terms of volume and value

--> Recent market trends and Impact Factors

--> R&D Status and Technology Overview

--> Extensive Industry Structure Coverage



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