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イタリアのコーヒー市場

Italy Coffee Market

 

出版社 出版年月電子版価格 ページ数
Market Litmus
マーケットリトマス
2018年11月US$1,850
シングルユーザライセンス
155

サマリー

この調査レポートはイタリアのコーヒー市場詳細に調査・分析したMarket Litmusの市場調査報告書です。

Overview

The Italy Coffee Market was valued at US$ XX Mn in 2017 and is expected to reach US$ XX Mn by 2022 growing at a CAGR of XX% during the forecast period. Coffee is a brewed drink prepared from roasted coffee beans (which are the seeds of berries from the Coffea plant). It is slightly acidic in nature and has a stimulating effect in humans. It is one of the most popular and widely consumed drinks in the world. Coffee is an important part of the Italian culture.

Market Dynamics:

The following factors are significant in deciding the fate of the market:

Market Drivers: Owing to its close association with the Italian culture from old times, Coffee market enjoys a great maturity and stability in Italy. Italians tend to value high-quality coffee and are loyal to specific brands and flavours. These allow manufacturers to safely exercise value addition to enhance the quality at the cost of higher selling prices.
Italy has a strategic location and acts as an important trade node for the coffee market. It acts as an important entry point for traders aiming to access the markets of the surrounding nations of Central and Eastern Europe.
Market Restraints: Italian customers possess a high degree of loyalty towards certain local brands and flavours and a corresponding aversion towards foreign brands. Thus it inhibits foreign investments and expansion of the existing market.
Market Opportunities:
Catering to the rich taste for coffee of the Italians the market opportunities mainly lie in introducing new and innovative flavours.

Market Segmentation:

The market can be segmented into the following categories:

By Species

> Arabica
> Robusta
> Liberica

By Product Type

> Whole bean
> Powder
> Instant coffee
> Others

By Flavour

> Flavoured
>>Vanilla
>> Caramel
>> Irish Cream
>> Hazelnut
>> Others
> Non-flavoured

By Processing

> Caffeinated
> Decaffeinated

Geographic Analysis:

Europe has the second largest coffee market after the global leader North America. Italy is one of the prominent nations in the region and it is the second largest importer and consumer in the whole of Europe. Italy acts as an entry point for exporters aiming at accessing the markets of the Central and Eastern Europe.

Key Players:

Some of the key players in the market are:¬†Illy Coffee,Suchard,Caf√c do Brasil,McCaf,Luigi Lavazza

Report Contents:

> Italy Coffee Market segments
> Italy Coffee Market Drivers, Restraints and Opportunities
> Italy Coffee Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Italy Coffee Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> Italy

It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Italy Coffee Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage



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