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ソーシャルメディアの人工知能(AI)市場:技術毎(深層学習、機械学習、自然言語処理)、用途毎(販売・マーケティング、顧客体験管理、リスク予測評価)、コンポーネント毎、企業規模毎、エンドユーザ毎、地域毎 - 2023年までの世界市場予測

AI in Social Media Market by Technology (Deep Learning & Machine Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2018年6月US$4,950
シングルユーザライセンス
180 141

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のソーシャルメディアの人工知能(AI)市場に関する調査レポートです。

"The Artificial Intelligence (AI) in social media market is expected to grow at a CAGR of 28.3% during the forecast period

MarketsandMarkets forecasts the global AI in social media market to grow from USD 633.1 million in 2018 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period. The increasing adoption of the AI technology for various applications in the social media sector and the utilization of AI-enabled smartphones are expected to drive the growth of the AI in social media market. The limited number of AI experts and slow digitalization rate are affecting the adoption of the AI technology in the emerging economies, which in turn, are restraining the growth of the market.

The predictive risk assessment segment is expected to grow at the highest CAGR during the forecast period

On the basis of applications, the AI in social media market is segmented into sales and marketing, customer experience management, and predictive risk assessment. AI-enabled predictive risk assessment applications include competitive intelligence, fraud detection and prevention, compliance, and public safety and law enforcement.
Among technologies, the machine learning and deep learning segment is expected to have the largest market size during the forecast period  

The machine learning and deep learning technology is gaining importance in social media platforms, because it determines data patterns using AI, big data, and analytics from unstructured data that is generated on the social media. The growth of the machine learning and deep learning technology is expected to have fueled, due to its utilization in self-learning services and automating social media applications.

North America is expected to have the largest market size during the forecast period

Among regions, North America is expected to have the largest market size in the AI in social media market during the forecast period. The North American region has shown increased investments in the market. A considerable growth is expected in the region during the forecast period. The US is one of the biggest markets for AI-based solutions in this region.In this region, the enterprises and governments have adopted AI in social media technologies for providing better customer experience.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the AI in social media market.

  • ? By Company Type: Tier I: 24%, Tier II: 40%, and Tier III: 36%
  • ? By Designation: C-Level: 24%, Director Level: 36%, and Others: 40%
  • ? By Region: North America: 28%, EMEA: 38%, and APAC: 34%

The report includes the study of the key players offering AI in social media solutions and services. Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (CANADA), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg) are a few companies that have been profiled in the report. The report includes an in-depth competitive analysis of these key AI in social media market players, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The AI in social media market has been segmented on the basis of technologies, applications, components (solutions and services), enterprise size, end-user, and regions. The technology segment of the AI in social media market includes machine learning and deep learning, and NLP. The application segment includes sales and marketing, customer experience management, and predictive risk assessment. The solutions segment includes software tools and platforms, while the services segment includes support and maintenance, training, and system integration. On the basis of enterprise size, the AI in social media market has been divided into Small and Medium-sized Enterprises (SMEs) and large enterprises. Finally, on the basis of regions, the AI in social media market has been segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the AI in social media market in the following ways:

1. The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various end-users and regions.
2. The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.
 



目次

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakup of primary participants’ profiles 21
2.1.2.2 Key industry insights 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 23
2.3 RESEARCH ASSUMPTIONS 24
2.4 LIMITATIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE AI IN SOCIAL MEDIA MARKET 31
4.2 AI IN SOCIAL MEDIA MARKET: APPLICATIONS 31
4.3 AI IN SOCIAL MEDIA MARKET, LEADING APPLICATIONS AND REGIONS 32
4.4 AI IN SOCIAL MEDIA MARKET POTENTIAL, BY REGION 32
4.5 AI IN SOCIAL MEDIA MARKET, BY COMPONENT 33
4.6 AI IN SOCIAL MEDIA MARKET, BY REGION 33
5 MARKET OVERVIEW AND INDUSTRY TRENDS 35
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Increasing user engagement on social media using smartphones 36
5.2.1.2 Utilization of AI technology in social media to understand market trends and gain competitive edge 38
5.2.1.3 Integration of AI technology with social media for effective advertising 39
5.2.2 RESTRAINTS 40
5.2.2.1 Limited number of AI experts 40
5.2.2.2 Slow digitalization rate affecting the adoption of AI technology in emerging economies 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Voluminous data generation through social media platforms 40
5.2.4 CHALLENGES 41
5.2.4.1 Lack of standards to manage increasing volumes of unstructured data 41
5.2.4.2 Concerns over data privacy 41
5.3 AI IN SOCIAL MEDIA MARKET: USE CASES 41
5.3.1 INTRODUCTION 41
5.3.2 USE CASE: SCENARIO 1 41
5.3.3 USE CASE: SCENARIO 2 42
5.3.4 USE CASE: SCENARIO 3 42
5.3.5 USE CASE: SCENARIO 4 42
5.3.6 USE CASE: SCENARIO 5 42
5.3.7 USE CASE: SCENARIO 6 43
5.4 TYPES OF SOCIAL MEDIA PLATFORMS 43
5.4.1 INTRODUCTION 43
5.4.2 SOCIAL NETWORKING 44
5.4.3 MICROBLOGGING 44
5.4.4 PHOTO SHARING 44
5.4.5 VIDEO 44
6 AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY 45
6.1 INTRODUCTION 46
6.2 MACHINE LEARNING AND DEEP LEARNING 47
6.3 NATURAL LANGUAGE PROCESSING 48
7 AI IN SOCIAL MEDIA MARKET, BY APPLICATION 50
7.1 INTRODUCTION 51
7.2 SALES AND MARKETING 52
7.3 CUSTOMER EXPERIENCE MANAGEMENT 52
7.4 PREDICTIVE RISK ASSESSMENT 53
7.4.1 COMPETITIVE INTELLIGENCE 53
7.4.2 FRAUD DETECTION AND PREVENTION 53
7.4.3 COMPLIANCE 54
7.4.4 PUBLIC SAFETY AND LAW ENFORCEMENT 54

8 AI IN SOCIAL MEDIA MARKET, BY COMPONENT 55
8.1 INTRODUCTION 56
8.2 SOLUTIONS 57
8.2.1 SOFTWARE TOOLS 58
8.2.2 PLATFORMS 59
8.3 SERVICES 60
8.3.1 SUPPORT AND MAINTENANCE 61
8.3.2 SYSTEM INTEGRATION 61
8.3.3 TRAINING 62
9 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE SIZE 64
9.1 INTRODUCTION 65
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 66
9.3 LARGE ENTERPRISES 67
10 AI IN SOCIAL MEDIA MARKET, BY END-USER 68
10.1 INTRODUCTION 69
10.2 RETAIL AND ECOMMERCE 70
10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 71
10.4 MEDIA AND ADVERTISING 72
10.5 EDUCATION 73
10.6 PUBLIC UTILITIES 74
10.7 OTHERS 75
11 GEOGRAPHIC ANALYSIS 76
11.1 INTRODUCTION 77
11.2 NORTH AMERICA 79
11.2.1 UNITED STATES 81
11.2.2 CANADA 81
11.3 EUROPE 86
11.3.1 UNITED KINGDOM 86
11.3.2 GERMANY 87
11.3.3 FRANCE 87
11.3.4 ITALY 87
11.3.5 REST OF EUROPE 87
11.4 ASIA PACIFIC 91
11.4.1 CHINA 93
11.4.2 JAPAN 93
11.4.3 INDIA 94
11.4.4 REST OF ASIA PACIFIC 94

11.5 LATIN AMERICA 98
11.5.1 BRAZIL 99
11.5.2 MEXICO 99
11.5.3 REST OF LATIN AMERICA 99
11.6 MIDDLE EAST AND AFRICA 103
11.6.1 UNITED ARAB EMIRATES 104
11.6.2 SOUTH AFRICA 104
11.6.3 REST OF MIDDLE EAST AND AFRICA 105
12 COMPETITIVE LANDSCAPE 110
12.1 OVERVIEW 110
12.2 TOP PLAYERS OPERATING IN THE AI IN SOCIAL MEDIA MARKET 111
12.3 COMPETITIVE SCENARIO 111
12.3.1 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS 112
12.3.2 AGREEMENTS AND PARTNERSHIPS 113
12.3.3 ACQUISITIONS 114
12.3.4 EXPANSIONS 115
13 COMPANY PROFILES 116
13.1 INTRODUCTION 116
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 GOOGLE 117
13.3 FACEBOOK 121
13.4 MICROSOFT 124
13.5 AWS 127
13.6 IBM 130
13.7 ADOBE SYSTEMS 133
13.8 BAIDU 136
13.9 SALESFORCE 139
13.10 TWITTER 141
13.11 SNAP 143
13.12 CLARABRIDGE 145
13.13 CONVERSEON 147
13.14 SPRINKLR 148
13.15 UNMETRIC 149
13.16 ISENTIUM 150
13.17 CLUEP 151
13.18 NETBASE 152
13.19 SPREDFAST 154
13.20 SYNTHESIO 155
13.21 CRIMSON HEXAGON 157
13.22 HOOTSUITE 159
13.23 SPROUT SOCIAL 161
13.24 VIDORA 163
13.25 MELTWATER 164
13.26 TALKWALKER 166
*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 168
14.1 INDUSTRY EXCERPTS 168
14.2 DISCUSSION GUIDE 169
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 176
14.4 AVAILABLE CUSTOMIZATIONS 178
14.5 RELATED REPORTS 178
14.6 AUTHOR DETAILS 179

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 18
TABLE 2 GLOBAL AI IN SOCIAL MEDIA MARKET SIZE AND GROWTH RATE, 2016–2023 26
TABLE 3 AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 46
TABLE 4 MACHINE LEARNING AND DEEP LEARNING: AI IN SOCIAL MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 48
TABLE 5 NATURAL LANGUAGE PROCESSING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 6 AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 51
TABLE 7 SALES AND MARKETING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 52
TABLE 8 CUSTOMER EXPERIENCE MANAGEMENT: AI IN SOCIAL MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 53
TABLE 9 PREDICTIVE RISK ASSESSMENT: AI IN SOCIAL MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 54
TABLE 10 AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 56
TABLE 11 SOLUTIONS: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 57
TABLE 12 SOFTWARE TOOLS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 58
TABLE 13 PLATFORMS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 59
TABLE 14 SERVICES: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION) 60
TABLE 15 SUPPORT AND MAINTENANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 61
TABLE 16 SYSTEM INTEGRATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 62
TABLE 17 TRAINING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 62
TABLE 18 AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 65
TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE,
BY REGION, 2016–2023 (USD MILLION) 66
TABLE 20 LARGE ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 67
TABLE 21 AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION) 69
TABLE 22 RETAIL AND ECOMMERCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 70
TABLE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 71
TABLE 24 MEDIA AND ADVERTISING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 72
TABLE 25 EDUCATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 73
TABLE 26 PUBLIC UTILITIES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 74
TABLE 27 OTHERS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION,
2016–2023 (USD MILLION) 75
TABLE 28 AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 78
TABLE 29 INTERNET USERS IN NORTH AMERICA, 2017–2023 (MILLION) 82
TABLE 30 SMARTPHONE USERS IN NORTH AMERICA, 2017–2023 (MILLION) 82
TABLE 31 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 82
TABLE 32 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 83
TABLE 33 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 83
TABLE 34 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 84
TABLE 35 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 84
TABLE 36 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 84
TABLE 37 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 85
TABLE 38 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 85
TABLE 39 INTERNET USERS IN EUROPE, 2017–2023 (MILLION) 88
TABLE 40 SMARTPHONE USERS IN EUROPE, 2017–2023 (MILLION) 88
TABLE 41 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 88
TABLE 42 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 88
TABLE 43 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 89
TABLE 44 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 89
TABLE 45 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 90
TABLE 46 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 90
TABLE 47 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 90
TABLE 48 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 91
TABLE 49 INTERNET USERS IN ASIA PACIFIC, 2017–2023 (MILLION) 94
TABLE 50 SMARTPHONE USERS IN ASIA PACIFIC, 2017–2023 (MILLION) 95
TABLE 51 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 95
TABLE 52 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 95
TABLE 53 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 96
TABLE 54 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 96
TABLE 55 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 96
TABLE 56 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 97
TABLE 57 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 97
TABLE 58 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 98
TABLE 59 INTERNET USERS IN LATIN AMERICA, 2017–2023 (MILLION) 99
TABLE 60 SMARTPHONE USERS IN LATIN AMERICA, 2017–2023 (MILLION) 99
TABLE 61 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY,
2016–2023 (USD MILLION) 100
TABLE 62 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY,
2016–2023 (USD MILLION) 100
TABLE 63 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION,
2016–2023 (USD MILLION) 100
TABLE 64 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 101
TABLE 65 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION,
2016–2023 (USD MILLION) 101
TABLE 66 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 102
TABLE 67 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE,
2016–2023 (USD MILLION) 102
TABLE 68 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER,
2016–2023 (USD MILLION) 103
TABLE 69 INTERNET USERS IN THE MIDDLE EAST AND AFRICA, 2017–2023 (MILLION) 105
TABLE 70 SMARTPHONE USERS IN MIDDLE EAST AND AFRICA, 2017–2023 (MILLION) 106
TABLE 71 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 106
TABLE 72 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION) 106
TABLE 73 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 107
TABLE 74 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 107
TABLE 75 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 107
TABLE 76 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY SERVICE,
2016–2023 (USD MILLION) 108
TABLE 77 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION) 108
TABLE 78 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION) 109
TABLE 79 MARKET RANKING FOR AI IN SOCIAL MEDIA MARKET, 2018 111
TABLE 80 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT/SERVICE ENHANCEMENTS, 2015–2018 112
TABLE 81 AGREEMENTS AND PARTNERSHIPS, 2016–2017 113
TABLE 82 ACQUISITIONS, 2015–2018 114
TABLE 83 EXPANSIONS, 2017–2018 115

 

LIST OF FIGURES

FIGURE 1 GLOBAL AI IN SOCIAL MEDIA MARKET: MARKET SEGMENTATION 17
FIGURE 2 GLOBAL AI IN SOCIAL MEDIA MARKET: RESEARCH DESIGN 19
FIGURE 3 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 21
FIGURE 4 DATA TRIANGULATION 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 7 NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE IN 2018 27
FIGURE 8 AI IN SOCIAL MEDIA MARKET SNAPSHOT, BY TECHNOLOGY, 2017 27
FIGURE 9 AI IN SOCIAL MEDIA MARKET SNAPSHOT, BY APPLICATION, 2017 28
FIGURE 10 AI IN SOCIAL MEDIA MARKET SNAPSHOT, BY COMPONENT, 2017 28
FIGURE 11 AI IN SOCIAL MEDIA MARKET SNAPSHOT, BY SOLUTION, 2017 29
FIGURE 12 AI IN SOCIAL MEDIA MARKET SNAPSHOT, BY SERVICE, 2017 29
FIGURE 13 AI IN SOCIAL MEDIA MARKET SNAPSHOT, BY ENTERPRISE SIZE, 2017 30
FIGURE 14 AI IN SOCIAL MEDIA MARKET SNAPSHOT, BY END-USER, 2017 30
FIGURE 15 THE GLOBAL AI IN SOCIAL MEDIA MARKET TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 31
FIGURE 16 PREDICTIVE RISK ASSESSMENT APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 17 SALES AND MARKETING AND NORTH AMERICA REGION TO HAVE THE HIGHEST MARKET SHARES IN THE AI IN SOCIAL MEDIA MARKET IN 2018 32
FIGURE 18 ASIA PACIFIC TO REGISTER GROWTH AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 32
FIGURE 19 SOLUTIONS SEGMENT TO HAVE A LARGER MARKET SIZE DURING
THE FORECAST PERIOD 33
FIGURE 20 NORTH AMERICA REGION TO HAVE THE HIGHEST MARKET SHARE IN 2018 33
FIGURE 21 MARKET INVESTMENT SCENARIO: ASIA PACIFIC TO BE THE BEST REGION FOR INVESTMENT DURING THE FORECAST PERIOD 34
FIGURE 22 AI IN SOCIAL MEDIA MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 36
FIGURE 23 GLOBAL SOCIAL NETWORK PENETRATION RATE, BY REGION (TILL JANUARY 2018) 37
FIGURE 24 GLOBAL SMARTPHONE USERS, BY MAJOR COUNTRY, 2018 AND 2023 37
FIGURE 25 GLOBAL DATA TRAFFIC THROUGH SMARTPHONES, 2016–2023
(PETA BYTES PER MONTH) 38
FIGURE 26 GLOBAL NUMBER OF SOCIAL MEDIA USERS (BILLION) 2017–2023 39
FIGURE 27 GLOBAL ACTIVE USAGE PENETRATION RATE, BY MAJOR SOCIAL MEDIA PLATFORM (TILL JANUARY 2018) 43
FIGURE 28 NATURAL LANGUAGE PROCESSING SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 29 PREDICTIVE RISK ASSESSMENT SEGMENT TO RECORD THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 56
FIGURE 31 PLATFORMS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 57
FIGURE 32 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 60
FIGURE 33 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 34 RETAIL AND ECOMMERCE END-USER SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 69
FIGURE 35 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 77
FIGURE 36 ASIA PACIFIC TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 78
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 80
FIGURE 38 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY END-USER 81
FIGURE 39 AMERICAS: SOCIAL NETWORK PENETRATION RATE, BY REGION,
TILL JANUARY 2018 82
FIGURE 40 EUROPE: AI IN SOCIAL MEDIA MARKET, BY END-USER 86
FIGURE 41 EUROPE: SOCIAL NETWORK PENETRATION RATE, BY REGION, TILL JANUARY 2018 87
FIGURE 42 ASIA PACIFIC: MARKET SNAPSHOT 92
FIGURE 43 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END-USER 93
FIGURE 44 ASIA PACIFIC: SOCIAL NETWORK PENETRATION RATE, BY REGION
(TILL JANUARY 2018) 94
FIGURE 45 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END-USER 99
FIGURE 46 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET, BY END-USER 104
FIGURE 47 AFRICA: SOCIAL NETWORK PENETRATION RATE, BY REGION (TILL JANUARY 2018) 105
FIGURE 48 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE AI IN SOCIAL MEDIA MARKET, 2015–2018 110
FIGURE 49 GOOGLE: COMPANY SNAPSHOT 117
FIGURE 50 FACEBOOK: COMPANY SNAPSHOT 121
FIGURE 51 MICROSOFT: COMPANY SNAPSHOT 124
FIGURE 52 COMPANY SNAPSHOT: AWS 127
FIGURE 53 IBM: COMPANY SNAPSHOT 130
FIGURE 54 ADOBE SYSTEMS: COMPANY SNAPSHOT 133
FIGURE 55 BAIDU: COMPANY SNAPSHOT 136
FIGURE 56 SALESFORCE: COMPANY SNAPSHOT 139
FIGURE 57 TWITTER: COMPANY SNAPSHOT 141
FIGURE 58 SNAP: COMPANY SNAPSHOT 143
 

 

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プレスリリース

[プレスリリース原文]

AI in Social Media Market worth 2,197.1 Million USD by 2023


June 5, 2018

The report "AI in Social Media Market by Technology (Deep Learning & Machine Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023", MarketsandMarkets forecasts the global AI in social media market to grow from 633.1 million in 2018 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period. The increasing adoption of the AI technology for various applications in the social media sector and utilization of AI-enabled smartphones are expected to drive the growth of the AI in social media market.

Among technologies, the Natural Language Processing (NLP) technology is expected to grow at the highest CAGR during the forecast period

In the AI in social media market, the NLP technology is used to collect, analyze, and visualize customer-related data, such as responses to particular products and services. The NLP technology is also used to understand human languages via virtual chatbots. The use of the NLP technology in social media platforms has increased, which helps in offering 24/7 services to customers.

The Small and Medium-sized Enterprises (SME) segment is expected to have the largest market size during the forecast period

On the basis of enterprise size, the AI in social media market is segmented into SMEs and large enterprises. Among these, the SMEs segment is expected to have the larger market size during the forecast period. The increasing demand for the integration of the AI technology with social media platforms is expected to have accelerated the growth of the SMEs.

In regions, Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period

In the APAC region, global as well as domestic enterprises are investing in AI in social media technologies. Moreover, this region is witnessing an increasing demand for cloud-driven AI in social media solutions, thereby resulting in the increasing investments and technology advancements in retail and eCommerce, and media and advertising end-users. The region has also emerged as a potential market that provides lucrative market opportunities for the industry players.

The AI in social media market report encompasses the competitive landscape and company profiles of the key vendors based on their product offerings and business strategies. The major AI in social media vendors include Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US), Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (Canada), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg).

 

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