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ビデオオンデマンド(VoD)市場:ソリューション毎(有料テレビ、OTTサービス、IPテレビ)、収益モデル毎(加入ベース、広告ベース)、産業垂直市場毎(メディア、エンターテインメント、ゲーム、教育)、地域毎 - 2024年までの世界市場予測

Video on Demand (VoD) Market by Solution (Pay TV, OTT Services, and IPTV), Monetization Model (Subscription-based, and Advertising-based), Industry Vertical (Media, Entertainment, and Gaming and Education), and Region - Global Forecast to 2024

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2020年1月US$4,950
シングルユーザライセンス
153 141

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のビデオオンデマンド(VoD)市場に関する調査レポートです。

Growing customer preference for online streaming services to drive the overall growth of the VoD market

The Video on Demand (VoD) market size is expected to grow from USD 38.9 billion in 2019 to USD 87.1 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 17.5% during the forecast period. The major factors driving the growth of the VoD market include internet proliferation with penetration of smart devices along with a strong opportunity to reach targeted audiences.

“OTT segment to hold the highest market share during the forecast period”

The flexibility, comfort, and personalization of content have driven the adoption of VoD solution. Over The Top (OTT) services are predominantly delivered over the end user’s handheld devices, such as smartphones, tablets, and laptops, through a wireless connection over the internet. Through the OTT services, viewers are provided with a plethora of choices, with titles from diverse genres within the vast library to choose from at any given time. Owing to this ease-of-use and flexibility, viewers can have a seamless experience.

“Subscription-based segment to grow at the highest CAGR during the forecast period”

Subscrition-based Video on Demand (SVoD) empowers content providers to set up multiple pricing options for users of their content. A proper combination of content and pricing is essential to acquire and maintain audiences. Netflix has over 158 million paid memberships across 190 countries for the SVoD monetization model. The platform offers TV series, documentaries, and feature films across a wide variety of genres and languages. In the VoD market space, the SVoD monetization model enables end users to pay monthly/yearly fees to access its services. The subscription sales include fees associated with memberships and access to digital content.

“Media, entertainment, and gaming industry vertical segment to grow at the highest CAGR during the forecast period”

With the digitalization of media, entertainment, and gaming mediums, the consumer appetite for gaining access to the right information or preferred channels is growing increasingly. Through efficient VOD solution, organizations are analyzing the structured and unstructured content to enhance their business decisions, augment content quality, and enrich business operations. Rich media services are offered to individual customers through a variety of devices for better customer engagement. By utilizing VoD services, enterprises can interact with their consumers to deliver media and advertising content via rich messaging channels.

“APAC to grow at the highest CAGR during the forecast period”

Major economies in the Asia Pacific (APAC) include China, Japan, and Australia and New Zealand (ANZ). The proliferation of smart devices, broadband, and internet connectivity, which is augmented by the emergence of advanced technologies, such as 5G, 4G, developed payment infrastructure, and a dynamic local content ecosystem, is driving the VoD market forward. In APAC countries, VoD players such as YouTube, iQiyi, Tencent Video, Youku, ByteDance, Netflix, Amazon, Hotstar, and Hulu Japan, will account for a major share of revenue.

- By Company Type: Tier 1 - 15%, Tier 2 - 42%, and Tier 3 - 43%
- By Designation:      C-level - 62%, Directors - 20%, and Others - 18%
- By Region: North America - 40%, APAC - 30%, Europe - 20%, Latin America- 5% and                MEA- 5%.

Some prominent players across all solution types profiled in the study include Netflix (US), Amazon (US), Google (US), YouTube (US), Apple (US), HBO (US), Cisco (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Comcast (US), Akamai (US), Huawei (China), Fujitsu (Japan), CenturyLink (US), Muvi (US), and Vubiquity (US).

Research coverage

The market study covers the VoD market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component, monetization models (subscription-based, advertising-based, transaction-based, and others), industry vertical (media, entertainment and gaming, travel and hospitality, education and others) and regions (North America, Europe, APAC, MEA, and Latin America).

The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall VoD market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses, and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.



目次

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.2.1 INCLUSIONS AND EXCLUSIONS 18
1.3 MARKET SCOPE 18
1.3.1 MARKET SEGMENTATION 19
1.3.2 REGIONS COVERED 19
1.3.3 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY CONSIDERED 20
1.5 STAKEHOLDERS 21

2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 BREAKUP OF PRIMARY PROFILES 23
2.1.2 KEY INDUSTRY INSIGHTS 24
2.2 MARKET BREAKUP AND DATA TRIANGULATION 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 TOP-DOWN APPROACH 25
2.3.2 BOTTOM-UP APPROACH 26
2.4 ASSUMPTIONS FOR THE STUDY 26
2.5 LIMITATIONS OF THE STUDY 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE VIDEO ON DEMAND MARKET 32
4.2 VIDEO ON DEMAND MARKET, BY COMPONENT (2019 VS. 2024) 32
4.3 VIDEO ON DEMAND MARKET, BY SOLUTION (2019 VS. 2024) 33
4.4 VIDEO ON DEMAND MARKET, BY INDUSTRY VERTICAL (2019 VS. 2024) 33
4.5 MARKET INVESTMENT SCENARIO 34

5 MARKET OVERVIEW 35
5.1 MARKET DYNAMICS 35
5.1.1 DRIVERS 36
5.1.1.1 Flexibility and ease-of-use offering seamless customer experience 36
5.1.1.2 Proliferation of mobile computing devices 37
-
5.1.2 RESTRAINTS 37
5.1.2.1 Growing threat of video content piracy 37
5.1.2.2 Disparity in opinion between producers and aggregators over licensed business model 37
5.1.3 OPPORTUNITIES 37
5.1.3.1 Increasing preference for online streaming services over traditional TV 37
5.1.3.2 Mergers with local producers and film studios across regions for the subscription VoD model 38
5.1.3.3 Use of analytics and AI to discern audience preferences and reactions 38
5.1.4 CHALLENGES 38
5.1.4.1 Complex IP, government regulatory frameworks, and licensing regimes across regions 38
5.1.4.2 High cost of video content creation 38

6 VIDEO ON DEMAND MARKET, BY COMPONENT 39
6.1 INTRODUCTION 40
6.2 SOLUTIONS 41
6.2.1 PAY-TV 42
6.2.1.1 Cable TV 45
6.2.1.1.1 Focus on creating local format content to boost the demand for cable TV 45
6.2.1.2 Direct to home 45
6.2.1.2.1 Increasing need to substantially reduce customer churn driving the growth of direct to home segment 45
6.2.2 OVER-THE-TOP SERVICES 46
6.2.2.1 Flexibility to access video on handheld devices driving the demand for over-the-top services 46
6.2.3 INTERNET PROTOCOL TELEVISION 49
6.2.3.1 Attractive pricing strategies to spur the growth of the IPTV segment 49
6.3 SERVICES 52
6.3.1 GROWING NEED TO STREAMLINE BUSINESS PROCESSES DRIVING THE GROWTH OF SERVICES SEGMENT 52

7 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL 53
7.1 INTRODUCTION 54
7.2 TRANSACTION-BASED 55
7.2.1 ATTRACTIVE VIDEO PACKAGES TO BOOST THE DEMAND FOR TRANSACTION-BASED MONETIZATION MODEL 55
7.3 SUBSCRIPTION-BASED 56
7.3.1 FOCUS ON DELIVERING ENHANCED CUSTOMER EXPERIENCE TO FUEL THE DEMAND FOR SUBSCRIPTION-BASED MONETIZATION MODEL 56
7.4 ADVERTISING-BASED 57
7.4.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO DRIVE THE DEMAND FOR ADVERTISING-BASED MONETIZATION MODEL 57
7.5 OTHERS 58

8 VIDEO ON DEMAND MARKET, BY INDUSTRY VERTICAL 59
8.1 INTRODUCTION 60
8.2 MEDIA, ENTERTAINMENT, AND GAMING 61
8.2.1 ABILITY TO SELECT CONTENT AS PER ONE’S INTEREST TO DRIVE THE GROWTH OF THE MARKET IN MEDIA, ENTERTAINMENT, AND GAMING VERTICAL 61
8.3 TRAVEL AND HOSPITALITY 62
8.3.1 GROWING DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST THE ADOPTION OF VOD SOLUTION AND SERVICES IN TRAVEL AND HOSPITALITY VERTICAL 62
8.4 EDUCATION 63
8.4.1 PROLIFERATION OF ELEARNING AND SMART EDUCATION SYSTEM TO DRIVE THE GROWTH OF THE MARKET IN THE EDUCATION VERTICAL 63
8.5 OTHERS 64

9 VIDEO ON DEMAND MARKET, BY REGION 65
9.1 INTRODUCTION 66
9.2 NORTH AMERICA 67
9.2.1 UNITED STATES 72
9.2.1.1 Presence of major VoD solution providers in the us to drive the growth of the market 72
9.2.2 CANADA 74
9.2.2.1 Increased mobility trend in Canada to drive the growth of VoD market 74
9.3 EUROPE 76
9.3.1 UNITED KINGDOM 79
9.3.1.1 Changing content consumption behavior to drive the demand for the OTT services segment in the UK 79
9.3.2 GERMANY 80
9.3.2.1 Increasing number of digital viewers contributing to the growth of the VoD market in Germany 80
9.3.3 FRANCE 81
9.3.3.1 Robust telecommunication infrastructure to propel the growth of the VoD market in France 81
9.3.4 REST OF EUROPE 81
9.4 ASIA PACIFIC 81
9.4.1 CHINA 86
9.4.1.1 Roll out of 5G services by telecom operators to drive the growth of the VoD market in china 86
9.4.2 JAPAN 87
9.4.2.1 Convenience of accessing content from anywhere and any device to propel the growth of the VoD market in Japan 87
9.4.3 INDIA 87
9.4.3.1 High internet traffic in India contributing to the higher adoption of VOD solutions 87
9.4.4 AUSTRALIA AND NEW ZEALAND 88
9.4.4.1 Technologically advanced population with strong awareness of VoD content to drive SVoD monetization model in ANZ 88
9.4.5 REST OF ASIA PACIFIC 88
9.5 LATIN AMERICA 89
9.5.1 MEXICO 93
9.5.1.1 Increasing adoption of mobile technology in Mexico to propel the growth of the VoD market 93
9.5.2 BRAZIL 93
9.5.2.1 Digital transformation initiatives across industry verticals to drive OTT services segment in Brazil 93
9.5.3 REST OF LATIN AMERICA 94
9.6 MIDDLE EAST AND AFRICA 94
9.6.1 UNITED ARAB EMIRATES 97
9.6.1.1 Government initiatives to offer positive opportunities for the adoption of VoD solutions in the UAE 97
9.6.2 SOUTH AFRICA 98
9.6.2.1 Increasing interest of audience in global video content to drive the VoD market in South Africa 98
9.6.3 KINGDOM OF SAUDI ARABIA 99
9.6.3.1 Use of internet to watch TV and video content propelling the growth of VoD solutions and services in KSA 99
9.6.4 REST OF MIDDLE EAST AND AFRICA 99

10 COMPETITIVE LANDSCAPE 100
10.1 OVERVIEW 100
10.2 COMPETITIVE SCENARIO 101
10.2.1 PARTNERSHIPS 101
10.2.2 NEW PRODUCT LAUNCHES 102

11 COMPANY PROFILES 104
11.1 INTRODUCTION 104
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 NETFLIX 105
11.3 AMAZON 108
11.4 GOOGLE 112
11.5 APPLE 115
11.6 YOUTUBE 118
11.7 CISCO 120
11.8 HBO 124
11.9 HULU 126
11.10 VUDU 128
11.11 INDIEFLIX 130
11.12 COMCAST 132
11.13 AKAMAI 134
11.14 HUAWEI 136
11.15 FUJITSU 138
11.16 CENTURYLINK 139
11.17 ROKU 140
11.18 MUVI 141
11.19 VUBIQUITY 142
11.20 RIGHT-TO-WIN 143
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

12 APPENDIX 144
12.1 DISCUSSION GUIDE 144
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 149
12.3 AVAILABLE CUSTOMIZATIONS 151
12.4 RELATED REPORTS 151
12.5 AUTHOR DETAILS 152

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015-2018 20
TABLE 2 VIDEO ON DEMAND MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 40
TABLE 3 VIDEO ON DEMAND MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION) 41
TABLE 4 SOLUTION: VIDEO ON DEMAND MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 41
TABLE 5 PAY-TV MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 42
TABLE 6 PAY-TV MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 42
TABLE 7 PAY-TV MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 43
TABLE 8 TRANSACTION-BASED PAY-TV MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 43
TABLE 9 SUBSCRIPTION-BASED PAY-TV MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 43
TABLE 10 ADVERTISING-BASED PAY-TV MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 44
TABLE 11 OTHERS PAY-TV MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 44
TABLE 12 CABLE TV MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 45
TABLE 13 DIRECT TO HOME MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 46
TABLE 14 OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 46
TABLE 15 OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 47
TABLE 16 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 47
TABLE 17 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 48
TABLE 18 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 48
TABLE 19 OTHERS OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 48
TABLE 20 INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 49
TABLE 21 INTERNET PROTOCOL TELEVISION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 49
TABLE 22 TRANSACTION-BASED INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 50
TABLE 23 SUBSCRIPTION-BASED INTERNET PROTOCOL TELEVISION MARKET SIZE, MONETIZATION, BY REGION, 2017-2024 (USD MILLION) 50
TABLE 24 ADVERTISING-BASED INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 51
TABLE 25 OTHERS INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 51
TABLE 26 SERVICES: VIDEO ON DEMAND MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 52
TABLE 27 VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 54
TABLE 28 TRANSACTION-BASED: VIDEO ON DEMAND MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 55
TABLE 29 SUBSCRIPTION-BASED: VIDEO ON DEMAND MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 56
TABLE 30 ADVERTISING-BASED: VIDEO ON DEMAND MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 57
TABLE 31 OTHER MONETIZATION MODELS: VIDEO ON DEMAND MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 58
TABLE 32 VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL,
2017-2024 (USD MILLION) 60
TABLE 33 MEDIA, ENTERTAINMENT, AND GAMING: VIDEO ON DEMAND MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 61
TABLE 34 TRAVEL AND HOSPITALITY: VIDEO ON DEMAND MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 62
TABLE 35 EDUCATION: VIDEO ON DEMAND MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 63
TABLE 36 OTHER INDUSTRY VERTICAL: VIDEO ON DEMAND MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 64
TABLE 37 VIDEO ON DEMAND MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 66
TABLE 38 NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 68
TABLE 39 NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY SOLUTION,
2017-2024 (USD MILLION) 69
TABLE 40 NORTH AMERICA: PAY-TV MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 69
TABLE 41 NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 69
TABLE 42 NORTH AMERICA: PAY-TV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 70
TABLE 43 NORTH AMERICA: OTT SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 70
TABLE 44 NORTH AMERICA: IPTV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 71
TABLE 45 NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 71
TABLE 46 NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 71
TABLE 47 UNITED STATES: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 72
TABLE 48 UNITED STATES: VIDEO ON DEMAND MARKET SIZE, BY SOLUTIONS,
2017-2024 (USD MILLION) 72
TABLE 49 UNITED STATES: PAY-TV MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 73
TABLE 50 UNITED STATES: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 73
TABLE 51 UNITED STATES: VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 73
TABLE 52 CANADA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 74
TABLE 53 CANADA: VIDEO ON DEMAND MARKET SIZE, BY SOLUTION,
2017-2024 (USD MILLION) 74
TABLE 54 CANADA: PAY-TV MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 74
TABLE 55 CANADA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 75
TABLE 56 CANADA: VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL,
2017-2024 (USD MILLION) 75
TABLE 57 EUROPE: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 76
TABLE 58 EUROPE: VIDEO ON DEMAND MARKET SIZE, BY SOLUTION,
2017-2024 (USD MILLION) 76
TABLE 59 EUROPE: PAY-TV MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 77
TABLE 60 EUROPE: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 77
TABLE 61 EUROPE: PAY-TV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 77
TABLE 62 EUROPE: OTT SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 78
TABLE 63 EUROPE: IPTV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 78
TABLE 64 EUROPE: VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL,
2017-2024 (USD MILLION) 79
TABLE 65 EUROPE: VIDEO ON DEMAND MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 79
TABLE 66 UNITED KINGDOM: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 80
TABLE 67 GERMANY: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
 2017-2024 (USD MILLION) 80
TABLE 68 FRANCE: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 81
TABLE 69 ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 82
TABLE 70 ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY SOLUTION,
2017-2024 (USD MILLION) 83
TABLE 71 ASIA PACIFIC: PAY-TV MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 83
TABLE 72 ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 83
TABLE 73 ASIA PACIFIC: PAY-TV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 84
TABLE 74 ASIA PACIFIC: OTT SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 84
TABLE 75 ASIA PACIFIC: IPTV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 85
TABLE 76 ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL,
2017-2024 (USD MILLION) 85
TABLE 77 ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 86
TABLE 78 CHINA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 86
TABLE 79 JAPAN: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 87
TABLE 80 INDIA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 88
TABLE 81 AUSTRALIA AND NEW ZEALAND: VIDEO ON DEMAND MARKET SIZE,
BY COMPONENT, 2017-2024 (USD MILLION) 88
TABLE 82 LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 89
TABLE 83 LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY SOLUTION,
2017-2024 (USD MILLION) 89
TABLE 84 LATIN AMERICA: PAY-TV MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 90
TABLE 85 LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 90
TABLE 86 LATIN AMERICA: PAY-TV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 90
TABLE 87 LATIN AMERICA: OTT SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 91
TABLE 88 LATIN AMERICA: IPTV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 91
TABLE 89 LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 92
TABLE 90 LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 92
TABLE 91 MEXICO: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 93
TABLE 92 BRAZIL: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 93
TABLE 93 MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 94
TABLE 94 MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION) 94
TABLE 95 MIDDLE EAST AND AFRICA: PAY-TV MARKET SIZE, BY TYPE,
2017-2024 (USD MILLION) 95
TABLE 96 MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 95
TABLE 97 MIDDLE EAST AND AFRICA: PAY-TV MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 95
TABLE 98 MIDDLE EAST AND AFRICA: OTT SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 96
TABLE 99 MIDDLE EAST AND AFRICA: IPTV MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 96
TABLE 100 MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION) 97
TABLE 101 MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION) 97
TABLE 102 UNITED ARAB EMIRATES: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 98
TABLE 103 SOUTH AFRICA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 98
TABLE 104 KINGDOM OF SAUDI ARABIA: VIDEO ON DEMAND MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 99
TABLE 105 MARKET EVALUATION FRAMEWORK, 2018-2019 101
TABLE 106 PARTNERSHIPS, 2018-2019 101
TABLE 107 NEW PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018-2019 102

 

LIST OF FIGURES

FIGURE 1 VIDEO ON DEMAND MARKET: RESEARCH DESIGN 22
FIGURE 2 RESEARCH METHODOLOGY 23
FIGURE 3 VIDEO ON DEMAND MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 25
FIGURE 4 VIDEO ON DEMAND MARKET SNAPSHOT, 2017-2024 28
FIGURE 5 VIDEO ON DEMAND MARKET SEGMENTS WITH THE HIGHEST GROWTH RATES DURING THE FORECAST PERIOD 29
FIGURE 6 OVER-THE-TOP SERVICES SEGMENT TO HOLD THE LARGEST MARKET SIZE, AMONG SOLUTIONS, DURING THE FORECAST PERIOD 30
FIGURE 7 SUBSCRIPTION-BASED SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 30
FIGURE 8 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 31
FIGURE 9 GROWING USE OF VIDEO ON DEMAND SOLUTIONS FOR WATCHING ONLINE VIDEOS TO DRIVE THE ADOPTION OF THE VIDEO ON DEMAND MARKET 32
FIGURE 10 SOLUTIONS SEGMENT TO ACCOUNT FOR A HIGHER MARKET SHARE
DURING THE FORECAST PERIOD 32
FIGURE 11 OVER THE TOP SERVICES SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 33
FIGURE 12 MEDIA, ENTERTAINMENT, AND GAMING SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 33
FIGURE 13 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT 5 YEARS 34
FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
VIDEO ON DEMAND MARKET 36
FIGURE 15 SERVICES SEGMENT TO WITNESS A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 40
FIGURE 16 SUBSCRIPTION-BASED SEGMENT TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 54
FIGURE 17 EDUCATION SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 60
FIGURE 18 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 66
FIGURE 19 NORTH AMERICA: MARKET SNAPSHOT 68
FIGURE 20 ASIA PACIFIC: MARKET SNAPSHOT 82
FIGURE 21 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE VIDEO ON DEMAND MARKET, 2018-2019 100
FIGURE 22 GEOGRAPHIC REVENUE MIX OF THE LEADING PLAYERS IN
THE VIDEO ON DEMAND MARKET 104
FIGURE 23 NETFLIX: COMPANY SNAPSHOT 105
FIGURE 24 NETFLIX: SWOT ANALYSIS 107
FIGURE 25 AMAZON: COMPANY SNAPSHOT 109
FIGURE 26 AMAZON: SWOT ANALYSIS 111
FIGURE 27 GOOGLE: SWOT ANALYSIS 114
FIGURE 28 APPLE: COMPANY SNAPSHOT 115
FIGURE 29 APPLE: SWOT ANALYSIS 117
FIGURE 30 CISCO: COMPANY SNAPSHOT 121
FIGURE 31 CISCO: SWOT ANALYSIS 123
FIGURE 32 COMCAST: COMPANY SNAPSHOT 133
FIGURE 33 AKAMAI: COMPANY SNAPSHOT 135
FIGURE 34 HUAWEI: COMPANY SNAPSHOT 136

 

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