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オーバーザトップ(OTT)市場:タイプ毎(オンラインゲーム、音楽ストリーミング、ビデオオンデマンド・通信)、収益モデル毎(サブスクリプション、広告、トランザクション)、機器毎、産業毎、地域毎 - 2024年までの世界市場予測

Over-the-Top Services (OTT) Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2020年1月US$4,950
シングルユーザライセンス
140 156

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のオーバーザトップ(OTT)市場に関する調査レポートです。

Growth in the OTT services market with flexibility and ease-of-use to offer seamless customer experience

The global Over-The-Top (OTT) services market size is expected to grow from USD 81.6 billion in 2019 to USD 156.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period. The major factors driving the growth of the OTT services market include internet proliferation with penetration of smart devices along with flexibility and ease-of-use to offer seamless customer experience.

“Video on Demand (VoD) type segment to grow at the highest CAGR during the forecast period”

The flexibility, comfort, and personalization of content have driven the adoption of VoD services. Home entertainment has made its way via streaming services, enabling customers to consume the offered content depending on their preferred choice of genre, comfort, freedom, and flexibility. Viewers are further provided with a plethora of choices, with titles from diverse genres within the vast library to choose from at any given time. Owing to this ease-of-use and flexibility, viewers can have a seamless experience.

“Smartphones and Tablets streaming devices segment to lead the OTT services market in 2019”

The rising penetration of high-speed data networks and mobile subscriptions, mass adoption of mobile-connected devices, and fresh features, as well as advanced capabilities in smartphones, are some of the biggest catalysts for the growth of the global OTT services market with regards to streaming content. Growing penetration of the internet, ongoing demand for OTT services, demand for a platform for streaming content, and high traction among customers to share rich media content are expected to drive the OTT services market.

“Subscription-based monetization model segment to grow at the highest CAGR during the forecast period”

Subcription VoD (SVoD) players, such as Hulu, Amazon, and Netflix, have over 158 million paid memberships across 190 countries. The platform offers TV series, documentaries, and feature films across a wide variety of genres and languages. In the OTT services market space, the SVoD platform enables end users to pay monthly/yearly fees to access its services. The subscription sales include fees associated with memberships and access to content, including audiobooks, digital videos, eBooks, and digital music.

“Media and entertainment service verticals segment to grow at the highest CAGR during the forecast period”

With the digitalization of media and entertainment mediums, the consumers’ appetite for gaining access to the right information or preferred channels is growing increasingly. The players in the media and entertainment service vertical seek to interact with their consumers to achieve deeper customer engagement. Enterprises can easily communicate with their customers via messaging services. By utilizing OTT messaging services, enterprises can interact with their consumers to deliver media and advertising content via rich messaging channels.

“APAC OTT services market to grow at the highest CAGR during the forecast period”

Major economies in the Asia Pacific (APAC) include China, India, Australia, and Japan. The proliferation of smart devices, broadband, and internet connectivity, which is augmented by the emergence of advanced technologies, such as 5G, 4G, developed payment infrastructure, and a dynamic local content ecosystem, is driving the OTT services market forward. In APAC countries, VoD players such as YouTube, iQiyi, Tencent Video, Youku, ByteDance, Netflix, Amazon, Hotstar, and Hulu Japan, will account to a major share of revenue along with the huge penetration of instant messaging apps, such as WhatsApp, Facebook Messenger, Line, and WeChat.

- By Company Type: Tier 1 - 15%, Tier 2 - 40%, and Tier 3 - 45%
- By Designation: C-level - 40%, Directors - 35%, Managers-15% and Others - 10%
- By Region: North America - 45%, Europe - 15%, APAC - 30%, and RoW - 10%.

Some prominent players across all service types profiled in the study include Facebook (US), Netflix (US), Amazon (US), Microsoft (US), Google (US), YouTube (US), Apple (US), Home Box Office (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Tencent (China), Rakuten (Japan), Kakao (South Korea), and Line (Japan).

Research Coverage

The market study covers the OTT services market across different segments. It aims at estimating the market size and the growth potential of the market across different segments, such as type (online gaming, music streaming, VoD, communications, and others), streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), monetization model (subscription-based, advertising-based, and transaction-based), service vertical (media and entertainment, education and learning, service utilities, and gaming). The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall OTT services market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities



目次

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.2.1 INCLUSIONS AND EXCLUSIONS 19
1.3 MARKET SCOPE 20
1.3.1 MARKET SEGMENTATION 20
1.3.2 YEARS CONSIDERED FOR THE STUDY 21
1.4 CURRENCY CONSIDERED 21
1.5 STAKEHOLDERS 22

2 RESEARCH METHODOLOGY 23
2.1 RESEARCH DATA 23
2.1.1 BREAKUP OF PRIMARIES 24
2.1.2 KEY INDUSTRY INSIGHTS 25
2.2 MARKET BREAKUP AND DATA TRIANGULATION 25
2.3 MARKET SIZE ESTIMATION 26
2.3.1 TOP-DOWN APPROACH 27
2.3.2 BOTTOM-UP APPROACH 27
2.4 ASSUMPTIONS FOR THE STUDY 27
2.5 LIMITATIONS OF THE STUDY 28

3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL OVER-THE-TOP SERVICES MARKET 32
4.2 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2019 32
4.3 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019 33
4.4 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL, 2019 34

5 MARKET OVERVIEW AND INDUSTRY TRENDS 35
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Flexibility and ease-of-use to offer seamless customer experience 36
5.2.1.2 Internet proliferation with penetration of smart devices 36
5.2.1.3 Global and local players offering freemium models in price-sensitive markets 36
5.2.2 RESTRAINTS 36
5.2.2.1 Disparity in opinion between producers and aggregators over licensed business model 36
5.2.2.2 Threat to privacy of content consumption and security of user database due to spyware 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Mergers with national producers and film studios across regions for the SVoD model 37
5.2.4 CHALLENGES 37
5.2.4.1 Complex IP, government regulatory frameworks, and licensing regimes across regions 37

6 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL 38
6.1 INTRODUCTION 39
6.2 SUBSCRIPTION-BASED 40
6.2.1 BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE THE DEMAND FOR OTT SERVICES 40
6.3 ADVERTISING-BASED 41
6.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE THE ADOPTION OF OTT SERVICES 41
6.4 TRANSACTION-BASED 42
6.4.1 ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL THE ADOPTION OF OTT SERVICES 42

7 OVER-THE-TOP SERVICES MARKET, BY TYPE 43
7.1 INTRODUCTION 44
7.2 ONLINE GAMING 45
7.2.1 GROWING DEMAND FOR ONLINE GAMES IN HD QUALITY TO DRIVE THE GROWTH OF THE ONLINE GAMING SEGMENT 45
7.3 MUSIC STREAMING 46
7.3.1 SUBSCRIPTION AND TRANSACTION-BASED MONETIZATION MODELS ARE HIGHLY EMBRACED BY END USERS WITH REGARDS TO MUSIC STREAMING 46
7.4 VIDEO ON DEMAND 47
7.4.1 FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE THE ADOPTION OF VOD SERVICES 47
7.5 COMMUNICATION 48
7.5.1 RICH COMMUNICATION SERVICES TO SUPPORT MARKET GROWTH FOR THE COMMUNICATION SEGMENT GLOBALLY 48
7.6 OTHERS 49
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8 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE 50
8.1 INTRODUCTION 51
8.2 SMARTPHONES AND TABLETS 52
8.2.1 GROWING INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES, CONTRIBUTING TO THE OVERALL MARKET GROWTH 52
8.3 DESKTOPS AND LAPTOPS 53
8.3.1 GROWING NEED TO VIEW HD CONTENT ON BIGGER SCREENS AND MULTITASKING HABITS OF CUSTOMERS TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS AND LAPTOPS 53
8.4 INTERNET PROTOCOL TELEVISION AND CONSOLES 54
8.4.1 GROWTH OF THE GAMING INDUSTRY TO BOOST THE ADOPTION OF INTERNET PROTOCOL TELEVISION AND CONSOLES FOR STREAMING OVER-THE-TOP SERVICES 54

9 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL 55
9.1 INTRODUCTION 56
9.2 MEDIA AND ENTERTAINMENT 57
9.2.1 GROWING INTERNET PENETRATION AND INCREASING DEMAND FOR ENTERTAINMENT IN THE MEDIA AND ENTERTAINMENT VERTICAL 57
9.3 EDUCATION AND LEARNING 58
9.3.1 EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE LEARNING NEEDS OF ONLINE LEARNERS TO DRIVE THE MARKET GROWTH IN THE EDUCATION AND LEARNING SECTOR 58
9.4 GAMING 59
9.4.1 GROWING TRACTION AMONG MILLENNIALS TO BOOST THE GAMING VERTICAL IN THE OVER-THE-TOP SERVICES MARKET 59
9.5 SERVICE UTILITIES 60
9.5.1 GROWING DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITIES ADOPTION 60

10 OVER-THE-TOP SERVICES MARKET, BY REGION 61
10.1 INTRODUCTION 62
10.2 NORTH AMERICA 63
10.2.1 NORTH AMERICA: OVER-THE-TOP MARKET DRIVERS 64
10.2.2 NORTH AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS 64
10.2.3 UNITED STATES 70
10.2.4 CANADA 70
10.3 EUROPE 71
10.3.1 EUROPE: OVER-THE-TOP MARKET DRIVERS 71
10.3.2 EUROPE: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS 72
10.3.3 UNITED KINGDOM 77
10.3.4 GERMANY 77
10.3.5 FRANCE 77
-
10.4 ASIA PACIFIC 78
10.4.1 ASIA PACIFIC: OVER-THE-TOP MARKET DRIVERS 78
10.4.2 ASIA PACIFIC: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS 78
10.4.3 CHINA 84
10.4.4 JAPAN 85
10.4.5 INDIA 85
10.4.6 AUSTRALIA AND NEW ZEALAND 85
10.4.7 REST OF ASIA PACIFIC 85
10.5 LATIN AMERICA 86
10.5.1 LATIN AMERICA: OVER-THE-TOP MARKET DRIVERS 86
10.5.2 LATIN AMERICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS 86
10.5.3 MEXICO 91
10.5.4 BRAZIL 91
10.5.5 REST OF LATIN AMERICA 91
10.6 MIDDLE EAST AND AFRICA 92
10.6.1 MIDDLE EAST AND AFRICA: CORE OVER-THE-TOP VENDOR INITIATIVES AND DEVELOPMENTS 92
10.6.2 MIDDLE EAST: OVER-THE-TOP MARKET DRIVERS 92
10.6.3 AFRICA: OVER-THE-TOP MARKET DRIVERS 92

11 COMPETITIVE LANDSCAPE 98
11.1 OVERVIEW 98
11.2 COMPETITIVE SCENARIO 99
11.2.1 PARTNERSHIPS 99
11.2.2 NEW PRODUCT LAUNCHES 100

12 COMPANY PROFILES 102
(Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 NETFLIX 102
12.2 AMAZON 105
12.3 GOOGLE 108
12.4 APPLE 111
12.5 FACEBOOK 114
12.6 YOUTUBE 117
12.7 HBO 119
12.8 MICROSOFT 121
12.9 HULU 123
12.10 INDIEFLIX 125
12.11 VUDU 126
12.12 ROKU 128
12.13 TENCENT 130
12.14 RAKUTEN 130
12.15 KAKAO 131
12.16 LINE 131
12.17 RIGHT-TO-WIN 132
*Details on Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 133
13.1 DISCUSSION GUIDE 133
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
13.3 AVAILABLE CUSTOMIZATIONS 138
13.4 RELATED REPORTS 138
13.5 AUTHOR DETAILS 139

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017-2019 21
TABLE 2 OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 39
TABLE 3 SUBSCRIPTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 40
TABLE 4 ADVERTISING-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 41
TABLE 5 TRANSACTION-BASED: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 42
TABLE 6 OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 44
TABLE 7 ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 45
TABLE 8 ONLINE GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 45
TABLE 9 MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 46
TABLE 10 MUSIC STREAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 46
TABLE 11 VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 47
TABLE 12 VIDEO ON DEMAND: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 47
TABLE 13 COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 48
TABLE 14 COMMUNICATION: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 48
TABLE 15 OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 49
TABLE 16 OTHERS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 49
TABLE 17 OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 51
TABLE 18 SMARTPHONES AND TABLETS: OVER-THE-TOP SERVICES MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 52
TABLE 19 DESKTOPS AND LAPTOPS: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 53
TABLE 20 INTERNET PROTOCOL TELEVISION AND CONSOLES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 54
TABLE 21 OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL,
2017-2024 (USD MILLION) 56
TABLE 22 MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 57
TABLE 23 MEDIA AND ENTERTAINMENT: OVER-THE-TOP SERVICES MARKET SIZE,
BY STREAMING DEVICE, 2017-2024 (USD MILLION) 57
TABLE 24 EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE,
BY REGION, 2017-2024 (USD MILLION) 58
TABLE 25 EDUCATION AND LEARNING: OVER-THE-TOP SERVICES MARKET SIZE,
BY STREAMING DEVICE, 2017-2024 (USD MILLION) 58
TABLE 26 GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 59
TABLE 27 GAMING: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 59
TABLE 28 SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY REGION,
2017-2024 (USD MILLION) 60
TABLE 29 SERVICE UTILITIES: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 60
TABLE 30 OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 63
TABLE 31 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017-2024 (USD MILLION) 65
TABLE 32 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 66
TABLE 33 NORTH AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 66
TABLE 34 NORTH AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 66
TABLE 35 NORTH AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 67
TABLE 36 NORTH AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 67
TABLE 37 NORTH AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 67
TABLE 38 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION) 68
TABLE 39 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 68
TABLE 40 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 68
TABLE 41 NORTH AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 69
TABLE 42 NORTH AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 69
TABLE 43 NORTH AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 69
TABLE 44 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 70
TABLE 45 EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017-2024 (USD MILLION) 72
TABLE 46 EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 72
TABLE 47 EUROPE: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 73
TABLE 48 EUROPE: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 73
TABLE 49 EUROPE: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 73
TABLE 50 EUROPE: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 74
TABLE 51 EUROPE: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 74
TABLE 52 EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL,
2017-2024 (USD MILLION) 74
TABLE 53 EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 75
TABLE 54 EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 75
TABLE 55 EUROPE: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 75
TABLE 56 EUROPE: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 76
TABLE 57 EUROPE: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 76
TABLE 58 EUROPE: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 76
TABLE 59 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017-2024 (USD MILLION) 80
TABLE 60 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 80
TABLE 61 ASIA PACIFIC: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 80
TABLE 62 ASIA PACIFIC: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 81
TABLE 63 ASIA PACIFIC: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 81
TABLE 64 ASIA PACIFIC: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 81
TABLE 65 ASIA PACIFIC: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 82
TABLE 66 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION) 82
TABLE 67 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 82
TABLE 68 ASIA PACIFIC: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 83
TABLE 69 ASIA PACIFIC: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 83
TABLE 70 ASIA PACIFIC: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 83
TABLE 71 ASIA PACIFIC: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 84
TABLE 72 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 84
TABLE 73 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE,
2017-2024 (USD MILLION) 86
TABLE 74 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 87
TABLE 75 LATIN AMERICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 87
TABLE 76 LATIN AMERICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 87
TABLE 77 LATIN AMERICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 88
TABLE 78 LATIN AMERICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 88
TABLE 79 LATIN AMERICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL,
2017-2024 (USD MILLION) 88
TABLE 80 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION) 89
TABLE 81 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 89
TABLE 82 LATIN AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 89
TABLE 83 LATIN AMERICA: EDUCATION AND LEARNING MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 90
TABLE 84 LATIN AMERICA: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 90
TABLE 85 LATIN AMERICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 90
TABLE 86 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 91
TABLE 87 MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE,
BY TYPE, 2017-2024 (USD MILLION) 93
TABLE 88 MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE,
BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 93
TABLE 89 MIDDLE EAST AND AFRICA: ONLINE GAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 93
TABLE 90 MIDDLE EAST AND AFRICA: MUSIC STREAMING MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 94
TABLE 91 MIDDLE EAST AND AFRICA: VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 94
TABLE 92 MIDDLE EAST AND AFRICA: COMMUNICATION MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 94
TABLE 93 MIDDLE EAST AND AFRICA: OTHERS MARKET SIZE, BY MONETIZATION MODEL, 2017-2024 (USD MILLION) 95
TABLE 94 MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2017-2024 (USD MILLION) 95
TABLE 95 MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE,
BY STREAMING DEVICE, 2017-2024 (USD MILLION) 95
TABLE 96 MIDDLE EAST AND AFRICA: MEDIA AND ENTERTAINMENT MARKET SIZE,
BY STREAMING DEVICE, 2017-2024 (USD MILLION) 96
TABLE 97 MIDDLE EAST AND AFRICA: EDUCATION AND LEARNING MARKET SIZE,
BY STREAMING DEVICE, 2017-2024 (USD MILLION) 96
TABLE 98 MIDDLE EAST AND AFRICA: GAMING MARKET SIZE, BY STREAMING DEVICE,
2017-2024 (USD MILLION) 96
TABLE 99 MIDDLE EAST AND AFRICA: SERVICE UTILITIES MARKET SIZE, BY STREAMING DEVICE, 2017-2024 (USD MILLION) 97
TABLE 100 MIDDLE EAST AND AFRICA: OVER-THE-TOP SERVICES MARKET SIZE, BY SUB-REGION, 2017-2024 (USD MILLION) 97
TABLE 101 MARKET EVALUATION FRAMEWORK, 2018-2019 99
TABLE 102 PARTNERSHIPS, 2018-2019 99
TABLE 103 NEW PRODUCT LAUNCHES, 2018-2019 100
TABLE 104 NETFLIX: INORGANIC GROWTH STRATEGIES 103
TABLE 105 AMAZON: ORGANIC GROWTH STRATEGIES 106
TABLE 106 AMAZON: INORGANIC GROWTH STRATEGIES 107
TABLE 107 ALPHABET: ORGANIC GROWTH STRATEGIES 109
TABLE 108 ALPHABET: INORGANIC GROWTH STRATEGIES 110
TABLE 109 APPLE: ORGANIC GROWTH STRATEGIES 112
TABLE 110 APPLE: INORGANIC GROWTH STRATEGIES 112
TABLE 111 FACEBOOK: ORGANIC GROWTH STRATEGIES 115
TABLE 112 YOUTUBE: ORGANIC GROWTH STRATEGIES 118
TABLE 113 YOUTUBE: INORGANIC GROWTH STRATEGIES 118
TABLE 114 AT&T: INORGANIC GROWTH STRATEGIES 120
TABLE 115 MICROSOFT: INORGANIC GROWTH STRATEGIES 122
TABLE 116 HULU: ORGANIC GROWTH STRATEGIES 123
TABLE 117 HULU: INORGANIC GROWTH STRATEGIES 124
TABLE 118 INDIEFLIX: ORGANIC GROWTH STRATEGIES 125
TABLE 119 VUDU: INORGANIC GROWTH STRATEGIES 127
TABLE 120 ROKU: ORGANIC GROWTH STRATEGIES 129
TABLE 121 ROKU: INORGANIC GROWTH STRATEGIES 129

 

LIST OF FIGURES

FIGURE 1 OVER-THE-TOP SERVICES MARKET: RESEARCH DESIGN 23
FIGURE 2 RESEARCH METHODOLOGY 24
FIGURE 3 OVER-THE-TOP SERVICES MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 26
FIGURE 4 OVER-THE-TOP SERVICES MARKET SHARE, BY TYPE, 2019 AND 2024 29
FIGURE 5 OVER-THE-TOP SERVICES MARKET SHARE BY MONETIZATION MODEL,
2019 AND 2024 30
FIGURE 6 ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE BY 2024 30
FIGURE 7 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 2019 31
FIGURE 8 GROWING NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH 32
FIGURE 9 VOD SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 32
FIGURE 10 SMARTPHONES AND TABLETS AND SUBSCRIPTION-BASED MONETIZATION MODEL TO HOLD MAJORITY OF THE MARKET SHARE IN NORTH AMERICA 33
FIGURE 11 SMARTPHONES AND TABLETS AND SUBSCRIPTION-BASED MONETIZATION MODEL TO HOLD MAJORITY OF THE MARKET SHARE IN ASIA PACIFIC 34
FIGURE 12 OTT SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 35
FIGURE 13 SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 39
FIGURE 14 VIDEO-ON-DEMAND SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 44
FIGURE 15 SMARTPHONES AND TABLETS SEGMENT TO RECORD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 51
FIGURE 16 GAMING SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING
THE FORECAST PERIOD 56
FIGURE 17 NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE DURING
THE FORECAST PERIOD 62
FIGURE 18 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 19 NORTH AMERICA: MARKET SNAPSHOT 65
FIGURE 20 ASIA PACIFIC: MARKET SNAPSHOT 79
FIGURE 21 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE OVER THE TOP SERVICES MARKET, 2017-2019 98
FIGURE 22 NETFLIX: COMPANY SNAPSHOT 103
FIGURE 23 NETFLIX: SWOT ANALYSIS 104
FIGURE 24 AMAZON: COMPANY SNAPSHOT 106
FIGURE 25 AMAZON: SWOT ANALYSIS 107
FIGURE 26 ALPHABET: COMPANY SNAPSHOT 109
FIGURE 27 GOOGLE: SWOT ANALYSIS 110
FIGURE 28 APPLE: COMPANY SNAPSHOT 111
FIGURE 29 APPLE: SWOT ANALYSIS 113
FIGURE 30 FACEBOOK: COMPANY SNAPSHOT 114
FIGURE 31 FACEBOOK: SWOT ANALYSIS 116
FIGURE 32 ALPHABET: COMPANY SNAPSHOT 117
FIGURE 33 AT&T: COMPANY SNAPSHOT 119
FIGURE 34 MICROSOFT: COMPANY SNAPSHOT 121
FIGURE 35 ROKU: COMPANY SNAPSHOT 128

 

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