世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

近接マーケティング(プロキシミティマーケティング)市場:場所毎(屋内、屋外)、技術毎(Wi-Fi、BLEビーコン、近距離通信、GPSジオフェンシング)、ハードウェア毎(センサ、RFID、タグ)、ソフトウェア毎(位置解析)、サービス毎、用途毎 - 2022年までの世界市場予測

Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2016年9月US$4,950
シングルユーザライセンス
195 147

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)の近接マーケティング(プロキシミティマーケティング)市場に関する調査レポートです。

“Rapid technological advancements in location-based services are driving the proximity marketing market”

The proximity marketing market is expected to be worth USD 52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022. The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.   
 “Robust demand for BLE beacons based proximity marketing during the forecast period”

The high growth rate of the BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. Bluetooth beacon manufacturers are developing software apps for beacons and also manufacturing beacon devices. This high growth is also attributed to the high investments in the technology by APAC countries such as China, India, and South Korea.

“North America and APAC are the major markets for proximity marketing”

North America held the largest share of the proximity marketing market in 2015. North America being technologically advanced and developed is a leading market for the cutting edge technology which is used in the advertisement sector. It is one of the largest contributors to IoT in the retail market owing to the retail revolution in the region. The increasing smartphone penetration, availability of mobile Internet, increasing use of mobile applications and mobile web, and introduction of 4G network by the carriers are some of the factors driving the proximity marketing market in North America.

APAC is one of the potential markets for proximity marketing globally and is expected to grow at the highest CAGR during the forecast period. The rising adoption of smartphones and mobile Internet in APAC would make proximity marketing an ideal communication channel to reach maximum customers.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profile of primary participants is given below:

- By Company Type: Tier 1 - 34 %, Tier 2 - 20%, Tier 3 - 46%
- By Designation: C-Level Executives - 69%, Director Level - 19%, Others - 12%
- By Region: North America - 48%, Europe - 31%, APAC - 15%, RoW - 6%

Given the rising demand for Internet of Things (IoT), emergence of the cloud platform, high demand for mobile computing, and the trending social media, the proximity marketing market has a huge opportunity for expansion in the next five years.   

The report profiles the key players in the proximity marketing market with their respective ranking analysis. The prominent players profiled in this report are Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Zebra Technologies Corporation (U.S.), Bluvision Inc. (U.S.), Estimote Inc. (U.S.), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (U.S.), Shopkick Inc. (U.S.), Swirl Networks (U.S.), Unacast (U.S.), Foursquare Labs, Inc. (U.S.), and Scanbuy Inc. (U.S.).

Objective of the Study:

- To define, describe, and forecast the proximity marketing market, in terms of value, segmented on the basis of location, technology, software, services, and application
- To define, describe, and forecast the proximity marketing market, in terms of value and volume, segmented on the basis of hardware.  
- To forecast the market size (in terms of value) for various segments with respect to four major regions: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW)
- To provide detailed information regarding the major factors influencing the growth of the proximity marketing market (drivers, restraints, opportunities, and industry-specific challenges)
- To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contribution to the total market
- To analyze opportunities in the market for various stakeholders by identifying the high-growth segments of the proximity marketing market
- To analyze the competitive environment prevailing in the market through the Porter’s five forces analytical framework
- To strategically profile the key players in the market and comprehensively analyze their market share and core competencies along with detailing the competitive landscape
- To analyze strategic developments such as joint ventures, mergers & acquisitions, new product developments, and R&D in the proximity marketing market

Key Target Audience

- Raw material and manufacturing equipment suppliers
- Semiconductor foundries
- Original equipment manufacturers (OEMs) (end-user application or electronic product manufacturers)  
- Smart device manufacturers and network providers
- ODM and OEM technology solution providers
- Mobile content developers and aggregators
- Mobile commerce and advertising companies
- Research organizations
- Technology standards organizations, forums, alliances, and associations
- Technology investors and venture capitalists
- Governments, financial institutions, and investment communities
- Analysts and strategic business planners
- End users

Scope of the Report:

The research report segments the proximity marketing market into the following submarkets:

By Location:

- Indoor
- Outdoor

By Technology:

- Wi-Fi
- BLE Beacon
- Near Field Communication (NFC)
- GPS Geofencing
- Others

By Hardware:

- Sensors
- RFID Tags
- Others

By Software:

- Content Management System
- Location Analytics
- Context Accelerator and Geofencing
- Others

By Service:

- Consulting Services
- Deployment & Integration Services
- Application Support & Maintenance Services

By Application:

- Retail & E-Commerce
- Healthcare
- Infrastructural

o Media & Entertainment

- Sports & Events
- Museums

o Transportation & Logistics

o Hospitality

- Banking, Financial Services, and Insurance (BFSI)
- Other Applications

By Geography:

- North America

o U.S.
o Canada
o Mexico

- Europe

o U.K
o Germany
o France
o Rest of Europe

- Asia-Pacific (APAC)

o China
o Japan
o India
o South Korea
o India
o Rest of APAC

- Rest of the World (RoW)

o Middle East and Africa
o South America



目次

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.1.2.2 Key industry insights 22
2.1.2.3 Breakdown of primaries 22
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 25
2.3 MARKET SHARE ESTIMATION 25
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.5 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE PROXIMITY MARKETING MARKET 33
4.2 PROXIMITY MARKETING MARKET, BY LOCATION 33
4.3 SOFTWARE MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN THE PROXIMITY MARKETING MARKET 34
4.4 PROXIMITY MARKETING MARKET, BY SERVICE 34
4.5 NORTH AMERICA HELD A MAJOR SHARE OF THE OVERALL PROXIMITY MARKETING MARKET IN 2015 35
4.6 PROXIMITY MARKETING MARKET, BY APPLICATION 35

5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 MARKET SEGMENTATION 37
5.2.1 BY LOCATION 37
5.2.2 BY TECHNOLOGY 37
5.2.3 BY HARDWARE 38
5.2.4 BY SOFTWARE 38
5.2.5 BY SERVICE 38
5.2.6 BY APPLICATION 39
5.2.7 BY GEOGRAPHY 39
5.3 MARKET DYNAMICS 40
5.3.1 DRIVERS 41
5.3.1.1 Increased focus on business intelligence (BI) and rising market competitiveness 41
5.3.1.2 Growing adoption of smartphones and proximity technology 42
5.3.1.3 Increasing technological advancements in location-based services 42
5.3.1.4 Increased use of beacons and growing availability of spatial data and analytical tools 43
5.3.2 RESTRAINTS 43
5.3.2.1 Concerns regarding security & privacy 43
5.3.2.2 Low awareness among end users and lack of expert workforce 44
5.3.3 OPPORTUNITIES 44
5.3.3.1 Rising demand for Internet of Things (IoT) and emergence of the cloud platform 44
5.3.3.2 High demand for mobile computing and trending social media 45
5.3.4 CHALLENGES 45
5.3.4.1 Challenges in understanding consumer behaviour 45

6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 VALUE CHAIN ANALYSIS 46
6.3 PORTER’S FIVE FORCES ANALYSIS 48
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 50
6.3.2 THREAT OF SUBSTITUTES 51
6.3.3 BARGAINING POWER OF BUYERS 52
6.3.4 BARGAINING POWER OF SUPPLIERS 53
6.3.5 THREAT OF NEW ENTRANTS 54

7 MARKET, BY LOCATION 56
7.1 INTRODUCTION 57
7.2 INDOOR PROXIMITY MARKETING 58
7.3 OUTDOOR PROXIMITY MARKETING 58

8 MARKET, BY TECHNOLOGY 59
8.1 INTRODUCTION 60
8.2 WI-FI 61
8.3 BLE BEACONS 63
8.4 NEAR FIELD COMMUNICATION (NFC) 65
8.5 GPS GEOFENCING 67
8.6 OTHERS 69

9 MARKET, BY HARDWARE 71
9.1 INTRODUCTION 72
9.2 SENSORS 75
9.3 RFID TAGS 75
9.4 OTHERS 76

10 MARKET, BY SOFTWARE 77
10.1 INTRODUCTION 78
10.2 CONTENT MANAGEMENT SYSTEM 79
10.3 LOCATION ANALYTICS 79
10.4 CONTEXT ACCELERATOR AND GEOFENCING 81
10.5 OTHERS 81

11 MARKET, BY SERVICE 82
11.1 INTRODUCTION 83
11.2 CONSULTING SERVICES 84
11.3 DEPLOYMENT & INTEGRATION SERVICES 84
11.4 APPLICATION SUPPORT & MAINTENANCE SERVICES 84

12 MARKET, BY APPLICATION 85
12.1 INTRODUCTION 86
12.2 RETAIL AND E-COMMERCE 88
12.3 HEALTHCARE 92
12.4 INFRASTRUCTURAL 96
12.4.1 MEDIA AND ENTERTAINMENT 96
12.4.1.1 Sports and events 97
12.4.1.2 Museums 97
12.4.2 TRANSPORATION AND LOGISTICS 98
12.4.3 HOSPITALITY 99
12.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 102
12.6 OTHER APPLICATIONS 106

13 PROXIMITY MARKETING MARKET, BY GEOGRAPHY 110
13.1 INTRODUCTION 111
13.2 NORTH AMERICA 114
13.2.1 U.S. 118
13.2.2 CANADA 119
13.2.3 MEXICO 120
13.3 EUROPE 121
13.3.1 U.K. 124
13.3.2 GERMANY 125
13.3.3 FRANCE 126
13.3.4 REST OF EUROPE 127
13.4 ASIA-PACIFIC (APAC) 127
13.4.1 CHINA 131
13.4.2 JAPAN 132
13.4.3 INDIA 133
13.4.4 SOUTH KOREA 134
13.4.5 REST OF APAC 135
13.5 REST OF THE WORLD (ROW) 136
13.5.1 MIDDLE EAST & AFRICA 138
13.5.2 SOUTH AMERICA 139

14 COMPETITIVE LANDSCAPE 141
14.1 OVERVIEW 141
14.2 MARKET RANKING ANALYSIS OF THE PROXIMITY MARKETING MARKET 143
14.3 COMPETITIVE SITUATION AND TRENDS 145
14.3.1 NEW PRODUCT LAUNCHES/NEW PRODUCT DEVELOPMENTS 147
14.3.2 PARTNERSHIPS & AGREEMENTS 149
14.3.3 EXPANSIONS, INVESTMENTS AND PATENTS 151
14.3.4 MERGERS & ACQUISITIONS 152

15 COMPANY PROFILES 153
(Overview, Products and Services, Financials, Strategy & Development)*
15.1 INTRODUCTION 153
15.2 GOOGLE INC. 154
15.3 MICROSOFT CORPORATION 157
15.4 APPLE INC. 161
15.5 ZEBRA TECHNOLOGIES CORPORATION 164
15.6 QUALCOMM INC. 167
15.7 INMARKET LLC 169
15.8 SWIRL NETWORKS INC. 170
15.9 SHOPKICK 171
15.10 ESTIMOTE INC. 172
15.11 UNACAST 174
15.12 BLUVISION, INC. 176
15.13 ROXIMITY 178
15.14 PROXAMA PLC 180
15.15 SCANBUY INC. 182
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

16 APPENDIX 184
16.1 INSIGHTS OF INDUSTRY EXPERTS 184
16.2 DISCUSSION GUIDE 185
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 189
16.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 191
16.5 AVAILABLE CUSTOMIZATIONS 193
16.6 RELATED REPORTS 193


LIST OF TABLES

TABLE 1 PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION) 30
TABLE 2 PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION) 31
TABLE 3 PROXIMITY MARKETING MARKET, BY REGION, 2013-2022 (USD BILLION) 32
TABLE 4 QUANTIFICATION OF THE OVERALL PORTER’S ANALYSIS 49
TABLE 5 PROXIMITY MARKETING MARKET, BY LOCATION, 2013-2022 (USD BILLION) 57
TABLE 6 COMPARISON BETWEEN WI-FI, BLE AND NFC 60
TABLE 7 PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION) 61
TABLE 8 WI-FI-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,
2013-2022 (USD BILLION) 63
TABLE 9 BLE BEACONS-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,
2013-2022 (USD BILLION) 64
TABLE 10 NFC-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,
2013-2022 (USD BILLION) 66
TABLE 11 GPS GEOFENCING-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION) 68
TABLE 12 PROXIMITY MARKETING MARKET BASED ON OTHER TECHNOLOGIES,
BY APPLICATION, 2013-2022 (USD BILLION) 70
TABLE 13 PROXIMITY MARKETING MARKET, BY TYPE, 2013-2022 (USD BILLION) 73
TABLE 14 PROXIMITY MARKETING MARKET, BY HARDWARE, 2013-2022 (USD BILLION) 74
TABLE 15 PROXIMITY MARKETING MARKET VOLUME, BY HARDWARE,
2013-2022 (MILLION UNITS) 74
TABLE 16 DIFFERENCE BETWEEN ACTIVE AND PASSIVE RFID TAGS 76
TABLE 17 PROXIMITY MARKETING MARKET, BY SOFTWARE, 2013-2022 (USD BILLION) 79
TABLE 18 PROXIMITY MARKETING MARKET, BY SERVICE, 2013-2022 (USD BILLION) 84
TABLE 19 PROXIMITY MARKETING MARKET, BY APPLICATION, 2013-2022 (USD BILLION) 87
TABLE 20 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION,
BY REGION, 2013-2022 (USD MILLION) 90
TABLE 21 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION) 90
TABLE 22 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION) 91
TABLE 23 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN APAC, BY COUNTRY, 2013-2022 (USD MILLION) 91
TABLE 24 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION) 92
TABLE 25 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2013-2022 (USD MILLION) 93
TABLE 26 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION) 94
TABLE 27 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN EUROPE,
BY COUNTRY, 2013-2022 (USD MILLION) 94
TABLE 28 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN APAC,
BY COUNTRY, 2013-2022 (USD MILLION) 95
TABLE 29 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN ROW,
BY REGION, 2013-2022 (USD MILLION) 95
TABLE 30 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION,
BY REGION, 2013-2022 (USD MILLION) 100
TABLE 31 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013-2022 (USD MILLION) 100
TABLE 32 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION) 101
TABLE 33 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN APAC,
BY COUNTRY, 2013-2022 (USD MILLION) 101
TABLE 34 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN ROW,
BY REGION, 2013-2022 (USD MILLION) 102
TABLE 35 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION, BY REGION,
2013-2022 (USD MILLION) 104
TABLE 36 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN NORTH AMERICA,
BY COUNTRY, 2013-2022 (USD MILLION) 104
TABLE 37 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN EUROPE, BY COUNTRY, 2013-2022 (USD MILLION) 105
TABLE 38 PROXIMITY MARKETING MARKET FOR THE BFSI APPLICATION IN APAC,
BY COUNTRY, 2013-2022 (USD MILLION) 105
TABLE 39 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN ROW, BY REGION, 2013-2022 (USD MILLION) 106
TABLE 40 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS, BY REGION,
2013-2022 (USD MILLION) 107
TABLE 41 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA,
BY COUNTRY, 2013-2022 (USD MILLION) 107
TABLE 42 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN EUROPE,
BY COUNTRY, 2013-2022 (USD MILLION) 108
TABLE 43 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN APAC,
BY COUNTRY, 2013-2022 (USD MILLION) 108
TABLE 44 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2013-2022 (USD MILLION) 109
TABLE 45 PROXIMITY MARKETING MARKET, BY REGION, 2013-2022 (USD BILLION) 114
TABLE 46 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY COUNTRY,
2013-2022 (USD BILLION) 116
TABLE 47 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY APPLICATION,
2013-2022 (USD MILLION) 117
TABLE 48 PROXIMITY MARKETING MARKET IN U.S., BY APPLICATION,
2013-2022 (USD MILLION) 118
TABLE 49 PROXIMITY MARKETING MARKET IN CANADA, BY APPLICATION,
2013-2022 (USD MILLION) 119
TABLE 50 PROXIMITY MARKETING MARKET IN MEXICO, BY APPLICATION,
2013-2022 (USD MILLION) 120
TABLE 51 PROXIMITY MARKETING MARKET IN EUROPE, BY COUNTRY,
2013-2022 (USD BILLION) 122
TABLE 52 PROXIMITY MARKETING MARKET IN EUROPE, BY APPLICATION,
2013-2022 (USD MILLION) 123
TABLE 53 PROXIMITY MARKETING MARKET IN U.K., BY APPLICATION,
2013-2022 (USD MILLION) 124
TABLE 54 PROXIMITY MARKETING MARKET IN GERMANY, BY APPLICATION,
2013-2022 (USD MILLION) 125
TABLE 55 PROXIMITY MARKETING MARKET IN FRANCE, BY APPLICATION,
2013-2022 (USD MILLION) 126
TABLE 56 PROXIMITY MARKETING MARKET IN REST OF EUROPE, BY APPLICATION,
2013-2022 (USD MILLION) 127
TABLE 57 PROXIMITY MARKETING MARKET IN APAC, BY COUNTRY,
2013-2022 (USD BILLION) 129
TABLE 58 PROXIMITY MARKETING MARKET IN APAC, BY APPLICATION,
2013-2022 (USD MILLION) 130
TABLE 59 PROXIMITY MARKETING MARKET IN CHINA, BY APPLICATION,
2013-2022 (USD MILLION) 131
TABLE 60 PROXIMITY MARKETING MARKET IN JAPAN, BY APPLICATION,
2013-2022 (USD MILLION) 132
TABLE 61 PROXIMITY MARKETING MARKET IN INDIA, BY APPLICATION,
2013-2022 (USD MILLION) 133
TABLE 62 PROXIMITY MARKETING MARKET IN SOUTH KOREA, BY APPLICATION,
2013-2022 (USD MILLION) 134
TABLE 63 PROXIMITY MARKETING MARKET IN REST OF APAC, BY APPLICATION,
2013-2022 (USD MILLION) 135
TABLE 64 PROXIMITY MARKETING MARKET IN ROW, BY REGION, 2013-2022 (USD BILLION) 137
TABLE 65 PROXIMITY MARKETING MARKET IN ROW, BY APPLICATION,
2013-2022 (USD MILLION) 138
TABLE 66 PROXIMITY MARKETING MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION, 2013-2022 (USD MILLION) 139
TABLE 67 PROXIMITY MARKETING MARKET IN SOUTH AMERICA, BY APPLICATION,
2013-2022 (USD MILLION) 140
TABLE 68 NEW PRODUCT LAUNCHES 147
TABLE 69 PARTNERSHIPS, CONTRACTS, AGREEMENTS, AND JOINT VENTURES 149
TABLE 70 EXPANSIONS, INVESTMENTS, AND PATENTS 151
TABLE 71 MERGERS & ACQUISITIONS 152


LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 16
FIGURE 2 PROXIMITY MARKETING MARKET: RESEARCH DESIGN 19
FIGURE 3 PROCESS FLOW OF MARKET SIZE ESTIMATION 23
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 6 DATA TRIANGULATION 26
FIGURE 7 PROXIMITY MARKETING MARKET, 2013-2022 (USD BILLION) 29
FIGURE 8 PROXIMITY MARKETING MARKET, BY TYPE, 2016 VS. 2022 (USD BILLION) 29
FIGURE 9 PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013-2022 (USD BILLION) 30
FIGURE 10 PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION) 31
FIGURE 11 APAC MARKET EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN
2016 AND 2022 32
FIGURE 12 PROXIMITY MARKETING MARKET EXPECTED TO EXHIBIT HIGH GROWTH BETWEEN 2016 AND 2022 33
FIGURE 13 INDOOR PROXIMITY MARKETING HELD THE LARGEST MARKET SHARE IN 2015 33
FIGURE 14 LOCATION ANALYTICS SOFTWARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH DURING THE FORECAST PERIOD 34
FIGURE 15 DEPLOYMENT AND INTEGRATION SERVICES EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 16 APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 35
FIGURE 17 PROXIMITY MARKETING MARKET FOR INFRASTRUCTUAL APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2022 35
FIGURE 18 PROXIMITY MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 40
FIGURE 19 VALUE CHAIN ANALYSIS: PROXIMITY MARKETING MARKET 46
FIGURE 20 PORTER’S FIVE FORCES ANALYSIS, 2015 48
FIGURE 21 PROXIMITY MARKETING MARKET: PORTER’S FIVE FORCES ANALYSIS (2015) 49
FIGURE 22 HIGH IMPACT OF INTENSITY OF COMPETITIVE RIVALRY IN THE PROXIMITY MARKETING MARKET IN 2015 50
FIGURE 23 LOW IMPACT OF THREAT OF SUBSTITUTES IN THE PROXIMITY MARKETING MARKET IN 2015 51
FIGURE 24 HIGH IMPACT OF THE BARGAINING POWER OF BUYERS IN THE PROXIMITY MARKETING MARKET IN 2015 52
FIGURE 25 MEDIUM IMPACT OF BARGAINING POWER OF SUPPLIERS IN THE PROXIMITY MARKETING MARKET IN 2015 53
FIGURE 26 HIGH IMPACT OF THE THREAT OF NEW ENTRANTS HIGH IN THE PROXIMITY MARKETING MARKET IN 2015 54
FIGURE 27 PROXIMITY MARKETING MARKET, BY LOCATION, 2016 VS. 2022 (USD BILLION) 57
FIGURE 28 BLE BEACONS-BASED PROXIMITY MARKETING EXPECTED TO GROW AT THE HIGHEST CAGR IN THE PROXIMITY MARKETING MARKET 60
FIGURE 29 WI-FI-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,
2016 VS. 2022 (USD BILLION) 62
FIGURE 30 BLE BEACONS-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,
2016 VS. 2022 (USD BILLION) 64
FIGURE 31 NFC-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,
2016 VS. 2022 (USD BILLION) 66
FIGURE 32 TYPES OF GEOFENCING ACTION TRIGGERS 67
FIGURE 33 GPS GEOFENCING-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,
2016 VS. 2022 (USD BILLION) 68
FIGURE 34 PROXIMITY MARKETING MARKET BASED ON OTHER TECHNOLOGIES,
BY APPLICATION, 2016 VS. 2022 (USD BILLION) 69
FIGURE 35 PROXIMITY MARKETING MARKET, BY TYPE, 2016 VS. 2022 (USD BILLION) 72
FIGURE 36 PROXIMITY MARKETING MARKET, BY HARDWARE, 2016 VS. 2022 (USD BILLION) 73
FIGURE 37 PROXIMITY MARKETING MARKET, BY SOFTWARE, 2016 VS. 2022 (USD BILLION) 78
FIGURE 38 PROXIMITY MARKETING MARKET, BY SERVICE, 2016 VS. 2022 (USD BILLION) 83
FIGURE 39 APPLICATIONS OF PROXIMITY MARKETING MARKET 86
FIGURE 40 PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION) 87
FIGURE 41 PROXIMITY MARKETING MARKET IN RETAIL AND E-COMMERCE APPLICATION,
BY REGION, 2016 VS. 2022 (USD MILLION) 89
FIGURE 42 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION, BY REGION,
2016 VS. 2022 (USD MILLION) 93
FIGURE 43 DIFFERENT MEDIA AND ENTERTAINMENT APPLICATIONS IN THE PROXIMITY MARKETING MARKET 97
FIGURE 44 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION,
BY REGION, 2016 VS. 2022 (USD MILLION) 99
FIGURE 45 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION, BY REGION,
2016 VS. 2022 (USD MILLION) 103
FIGURE 46 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS, BY REGION,
2016 VS. 2022 (USD MILLION) 106
FIGURE 47 PROXIMITY MARKETING MARKET, BY GEOGRAPHY 111
FIGURE 48 GEOGRAPHIC SNAPSHOT OF PROXIMITY MARKETING MARKET: RAPIDLY GROWING MARKETS EMERGING AS NEW HOTSPOTS 112
FIGURE 49 APAC EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 113
FIGURE 50 PROXIMITY MARKETING MARKET, BY REGION, 2016 VS. 2022 (USD BILLION) 113
FIGURE 51 U.S. HELD A MAJOR SHARE OF THE NORTH AMERICAN PROXIMITY MARKETING MARKET IN 2015 115
FIGURE 52 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY COUNTRY,
2016 VS. 2022 (USD BILLION) 116
FIGURE 53 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY APPLICATION,
2016 VS. 2022 (USD MILLION) 117
FIGURE 54 PROXIMITY MARKETING MARKET IN EUROPE, BY COUNTRY,
2016 VS. 2022 (USD BILLION) 122
FIGURE 55 PROXIMITY MARKETING MARKET IN EUROPE, BY APPLICATION,
2016 VS. 2022 (USD MILLION) 123
FIGURE 56 SNAPSHOT OF THE PROXIMITY MARKETING MARKET IN APAC (CHINA-THE MOST LUCRATIVE MARKET IN 2015) 128
FIGURE 57 PROXIMITY MARKETING MARKET IN APAC, BY COUNTRY,
2016 VS. 2022 (USD BILLION) 129
FIGURE 58 PROXIMITY MARKETING MARKET IN APAC, BY APPLICATION,
2016 VS. 2022 (USD MILLION) 130
FIGURE 59 PROXIMITY MARKETING MARKET IN ROW, BY REGION,
2016 VS. 2022 (USD BILLION) 136
FIGURE 60 PROXIMITY MARKETING MARKET IN ROW, BY APPLICATION,
2016 VS. 2022 (USD MILLION) 137
FIGURE 61 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS & AGREEMENTS AS THE KEY GROWTH STRATEGIES BETWEEN 2013 AND 2015 141
FIGURE 62 ZEBRA TECHNOLOGIES CORPORATION GREW AT THE HIGHEST RATE BETWEEN 2013 AND 2015 142
FIGURE 63 KEY PLAYER MARKET RANKING, 2015 143
FIGURE 64 MARKET EVOLUTION FRAMEWORK-STRATEGY OF PARTNERSHIPS AND AGREEMENTS FUELED GROWTH AND INNOVATION IN THE PROXIMITY MARKETING MARKET BETWEEN 2013 AND 2015 145
FIGURE 65 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES AND PARTNERSHIPS & AGREEMENTS WERE THE KEY STRATEGIES BETWEEN 2013 AND 2015 146
FIGURE 66 GEOGRAPHIC REVENUE MIX OF THE TOP 5 PROXIMITY MARKETING MARKET PLAYERS 153
FIGURE 67 GOOGLE INC.: COMPANY SNAPSHOT 154
FIGURE 68 GOOGLE INC.: SWOT ANALYSIS 156
FIGURE 69 MICROSOFT CORPORATION: COMPANY SNAPSHOT 158
FIGURE 70 MICROSOFT CORPORATION: SWOT ANALYSIS 160
FIGURE 71 APPLE INC.: COMPANY SNAPSHOT 161
FIGURE 72 APPLE INC.: SWOT ANALYSIS 163
FIGURE 73 ZEBRA TECHNOLOGIES CORPORATION:COMPANY SNAPSHOT 164
FIGURE 74 ZEBRA TECHNOLOGIES CORPORATION: SWOT ANALYSIS 166
FIGURE 75 QUALCOMM INC. COMPANY SNAPSHOT 167
FIGURE 76 PROXAMA PLC: COMPANY SNAPSHOT 180
 

 

ページTOPに戻る

プレスリリース

[日本語訳](抄訳)

近接マーケティング(プロキシミティマーケティング)市場は2022年に524億6000万ドルの市場に成長

2016年9月13日
幅広い市場を対象としている調査会社マーケッツアンドマーケッツ(MarketsandMarkets)の調査レポート「近接マーケティング(プロキシミティマーケティング)市場:場所毎(屋内、屋外)、技術毎(Wi-Fi、BLEビーコン、近距離通信、GPSジオフェンシング)、ハードウェア毎(センサ、RFID、タグ)、ソフトウェア毎(位置解析)、サービス毎、用途毎 - 2022年までの世界市場予測」は、近接マーケティング(プロキシミティマーケティング)市場は2016-2022年に年平均成長率(CAGR)43.6%で成長し、2022年には524億6000万ドルに達するだろうと報告している。この市場の成長は、企業情報への注目の高まり、スマートフォンや近接技術の採用の成長にともなる市場競争の激化によって促進されている。また、位置情報ベースのサービスの急速な技術革新や、ビーコンの利用の増加、より良い顧客サービスや応対の需要の高まりなどもあげられる。

 

[プレスリリース原文]

Market for Proximity Marketing worth 52.46 Billion USD by 2022


September 14, 2016

The report "Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022", The proximity marketing market is expected to be worth USD 52.46 Billion by 2022, at a CAGR of 29.8% between 2016 and 2022.

The growth of the market is propelled by the increased focus on business intelligence and rising market competitiveness along with the growing adoption of smartphones and proximity technology. The market is further driven by factors such as the rapid technological advancements in location-based services, increased use of beacons, and growing need for better customer services & response.

BLE beacon-based proximity marketing market expected to grow at the highest CAGR during the forecast period

The market for the BLE beacons technology is expected to grow at the highest rate during the forecast period. The high growth rate of BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. In the retail sector, numerous applications such as in-store analytics, indoor navigation, and contactless payments are enabled by the BLE beacon technology. Also, with the rapid growth of the retail industry across different geographical regions, this sector is expected to be the major end user for BLE beacons.

Retail and e-commerce application segment held the largest market share of the proximity marketing market in 2015

The retail and e-commerce application held the largest share of the proximity marketing market in 2015. The retail industry is expected to witness rapid changes in the near future. Retailers are now looking for advanced solutions to respond better to the changing consumer behavior, particularly in terms of the adoption of mobile devices in the shopping process. The increased adoption of smartphones and tablets as well as mobile Internet offer a major opportunity to the retailers to effectively market their products, services, and offers among others.

North America expected to hold the largest market share, while APAC would witness the highest growth rate

North America is expected to hold the largest market share and dominate the proximity marketing market between 2016 and 2022 owing to the increased smartphone penetration, widespread usage of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers in the region. The proximity marketing market in APAC is expected to have a promising future with tremendous opportunities, especially in retail & e-commerce and infrastructural sectors.

The major players in the North American proximity marketing market include Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), and Zebra Technologies Corporation (U.S.) among others.

 

あなたが最近チェックしたレポート一覧

  • 最近チェックしたレポートはありません。

お問合は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのお問合せはこちらのフォームから承ります

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

<無料>メルマガに登録する

 

 

ページTOPに戻る