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欧州のマーケティングオートメーションソフトウェア市場予測 2019-2027年

EUROPE MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

 

出版社 出版年月電子版価格 ページ数
Inkwood Research
インクウッドリサーチ
2019年4月US$1,250
シングルユーザライセンス(印刷不可PDF)
102

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サマリー

この調査レポートは欧州のマーケティングオートメーションソフトウェア市場を分析・予測したInkwood Researchの市場調査報告書です。

Overview

KEY FINDINGS

Europe marketing automation software market is expected to grow at a CAGR of 8.61% during the forecast period of 2019-2027. Germany and the UK mainly contribute the market growth. Countries like France, Italy, Spain, Russia and the remaining countries formulating the Rest of Europe are also lucrative investment destinations for marketing automation software in the region.
MARKET INSIGHTS
By deployment mode, the cloud deployment model is expected to register considerable growth over the forecast period. Growing investments mainly drive the segment for cloud computing in Germany, UK, Russia, Spain, Italy, France, and ROE. Germany continues to remain a strong Eurozone economy. Germany IT industry is amongst the largest in the world. IT market is driven by enterprises focused on hardware, services, and software. Majority of the demand for the IT sector is focused on software and service areas. Enterprises continued investment in new technologies and services will drive growth for the forecast period.
COMPETITIVE INSIGHTS
Companies like Greenrope, Infusionsoft (KEAP), Adobe Systems, International Business Machines Corporation, SAP SE, Oracle Corporation, Hatchbuck, Insidesales.Com Inc. (holding company of Inboundio), Act-On Software, SAS Institute, Etrigue Corporation, Sales Force, Cognizant Technology Solution, and Hubspot Inc. are engaged in this market.



目次

Table of Contents

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS
2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. LEAD NURTURING AND LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET
3.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET
3.2.3. SME IS THE FASTEST GROWING END-USER IN MARKETING AUTOMATION SOFTWARE MARKET
4. MARKET DYNAMICS
4.1. MARKET DEFINITION & SCOPE
4.2. MARKET DRIVERS
4.2.1. INCREASING DEMAND FOR DIGITAL MARKETING
4.2.2. RISING DEMAND TO INTEGRATE MARKETING EFFORTS
4.2.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE
4.2.4. GROWING NEED FOR LEAD NURTURING
4.2.5. NEED FOR HIGHER ROI
4.3. MARKET RESTRAINTS
4.3.1. DATA RELATED CONCERNS
4.3.2. ISSUES RELATED TO INTEROPERABILITY
4.4. MARKET OPPORTUNITIES
4.4.1. GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
4.4.2. GROWING USE OF LOCATION-BASED MARKETING
4.5. MARKET CHALLENGES
4.5.1. INCORPORATION WITH EXISTING MARKETING SYSTEM
4.5.2. LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
5. MARKET BY APPLICATION
5.1. CAMPAIGN MANAGEMENT
5.2. E-MAIL MARKETING
5.3. MOBILE APPLICATION
5.4. INBOUND MARKETING
5.5. LEAD NURTURING AND LEAD SCORING
5.6. REPORTING AND ANALYTICS
5.7. SOCIAL MEDIA MARKETING
5.8. OTHER APPLICATIONS
6. MARKET BY VERTICALS
6.1. ACADEMIC & EDUCATION
6.2. ADVERTISING AND DESIGN
6.3. BFSI
6.4. HEALTHCARE
6.5. MANUFACTURING AND DISTRIBUTION
6.6. MEDIA AND ENTERTAINMENT
6.7. RETAIL
6.8. OTHER VERTICALS
7. MARKET BY DEPLOYMENT
7.1. ON-PREMISES
7.2. CLOUD
8. MARKET BY END-USER
8.1. SMBS
8.2. LARGE ENTERPRISES
9. KEY ANALYTICS
9.1. PORTER’S FIVE FORCE MODEL
9.1.1. THREAT OF NEW ENTRANTS
9.1.2. THREAT OF SUBSTITUTE
9.1.3. BARGAINING POWER OF SUPPLIERS
9.1.4. BARGAINING POWER OF BUYERS
9.1.5. THREAT OF COMPETITIVE RIVALRY
9.2. OPPORTUNITY MATRIX
9.3. VENDOR LANDSCAPE
9.4. KEY BUYING CRITERIA
10. GEOGRAPHICAL ANALYSIS
10.1. EUROPE
10.1.1. GERMANY
10.1.2. UNITED KINGDOM
10.1.3. FRANCE
10.1.4. SPAIN
10.1.5. ITALY
10.1.6. RUSSIA
10.1.7. ROE (REST OF EUROPE)
11. COMPETITIVE LANDSCAPE
11.1. COMPANY PROFILE
11.1.1. INTERNATIONAL BUSINESS MACHINES CORPORATION
11.1.2. ORACLE CORPORATION
11.1.3. SALES FORCE
11.1.4. SAP SE
11.1.5. ADOBE SYSTEMS
11.1.6. SAS INSTITUTE
11.1.7. ACT-ON SOFTWARE
11.1.8. COGNIZANT TECHNOLOGY SOLUTION
11.1.9. ETRIGUE CORPORATION
11.1.10. GREENROPE
11.1.11. HATCHBUCK
11.1.12. HUBSPOT INC.
11.1.13. INSIDESALES.COM INC. (HOLDING COMPANY OF INBOUNDIO)
11.1.14. INFUSIONSOFT (KEAP)

TABLES LIST
TABLE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 2 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)
TABLE 3 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)
TABLE 4 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)
TABLE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)
TABLE 6 OPPORTUNITY MATRIX
TABLE 7 VENDOR LANDSCAPE
TABLE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

FIGURES LIST
FIGURE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY VERTICAL 2018 & 2027 (%)
FIGURE 2 EUROPE LEAD NURTURING AND LEAD SCORING MARKET, 2019 - 2027 (IN $ MILLION)
FIGURE 3 EUROPE CLOUD MARKET, 2019 - 2027 (IN $ MILLION)
FIGURE 4 EUROPE SME MARKET, 2019 - 2027 (IN $ MILLION)
FIGURE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2019-2027 (IN $ MILLION)
FIGURE 6 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 7 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2019-2027 (IN $ MILLION)
FIGURE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 9 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2019-2027 (IN $ MILLION)
FIGURE 10 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2019-2027 (IN $ MILLION)
FIGURE 11 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 12 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2019-2027 (IN $ MILLION)
FIGURE 13 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ACADEMIC & EDUCATION, 2019-2027 (IN $ MILLION)
FIGURE 14 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2019-2027 (IN $ MILLION)
FIGURE 15 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2019-2027 (IN $ MILLION)
FIGURE 16 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2019-2027 (IN $ MILLION)
FIGURE 17 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2019-2027 (IN $ MILLION)
FIGURE 18 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MEDIA AND ENTERTAINMENT, 2019-2027 (IN $ MILLION)
FIGURE 19 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)
FIGURE 20 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER VERTICALS, 2019-2027 (IN $ MILLION)
FIGURE 21 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)
FIGURE 22 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)
FIGURE 23 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMBS, 2019-2027 (IN $ MILLION)
FIGURE 24 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2019-2027 (IN $ MILLION)
FIGURE 25 PORTER’S FIVE FORCE MODEL
FIGURE 26 KEY BUYING CRITERIA
FIGURE 27 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)
FIGURE 28 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 29 UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 30 FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 31 SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 32 ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 33 RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 34 ROE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

List of Tables


TABLES LIST
TABLE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 2 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)
TABLE 3 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)
TABLE 4 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)
TABLE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)
TABLE 6 OPPORTUNITY MATRIX
TABLE 7 VENDOR LANDSCAPE
TABLE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

List of Figures

FIGURES LIST
FIGURE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY VERTICAL 2018 & 2027 (%)
FIGURE 2 EUROPE LEAD NURTURING AND LEAD SCORING MARKET, 2019 - 2027 (IN $ MILLION)
FIGURE 3 EUROPE CLOUD MARKET, 2019 - 2027 (IN $ MILLION)
FIGURE 4 EUROPE SME MARKET, 2019 - 2027 (IN $ MILLION)
FIGURE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2019-2027 (IN $ MILLION)
FIGURE 6 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 7 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2019-2027 (IN $ MILLION)
FIGURE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 9 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2019-2027 (IN $ MILLION)
FIGURE 10 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2019-2027 (IN $ MILLION)
FIGURE 11 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 12 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2019-2027 (IN $ MILLION)
FIGURE 13 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ACADEMIC & EDUCATION, 2019-2027 (IN $ MILLION)
FIGURE 14 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2019-2027 (IN $ MILLION)
FIGURE 15 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2019-2027 (IN $ MILLION)
FIGURE 16 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2019-2027 (IN $ MILLION)
FIGURE 17 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2019-2027 (IN $ MILLION)
FIGURE 18 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MEDIA AND ENTERTAINMENT, 2019-2027 (IN $ MILLION)
FIGURE 19 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)
FIGURE 20 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER VERTICALS, 2019-2027 (IN $ MILLION)
FIGURE 21 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)
FIGURE 22 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)
FIGURE 23 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMBS, 2019-2027 (IN $ MILLION)
FIGURE 24 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2019-2027 (IN $ MILLION)
FIGURE 25 PORTER’S FIVE FORCE MODEL
FIGURE 26 KEY BUYING CRITERIA
FIGURE 27 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)
FIGURE 28 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 29 UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 30 FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 31 SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 32 ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 33 RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
FIGURE 34 ROE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

 

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