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世界の屋内位置情報による検索および広告市場 2014-2018年

Global Indoor Location-based Search and Advertising Market 2014-2018

 

出版社 出版年月電子版価格 ページ数
TechNavio till 2015
テクナビオ(2015年までの調査レポート)
2014年9月US$2,500
シングルユーザライセンス
67

サマリー

About Indoor Location-based Search and Advertising
The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role in the way businesses operate. Brands are coming up with new innovative ways to engage and interact with consumers. Level of personalization offered is becoming the new means to gain competitive advantage. This has greatly affected the Retail sector and has spurred the advent of a new realm of marketing - location-based marketing (LBM). LBM is an amalgamation of all types of marketing channels and strategies including but not limited to social media marketing, OOH advertising, and individual interactions.

Covered in this Report
The Global Indoor Location-based Search and Advertising market can be segmented into four segments by application: Retail, Hospitality, Healthcare, and Aviation. This report covers the present scenario and the growth prospects of the Global Indoor Location-based Search and Advertising market for the period 2014-2018. To calculate the market size, the report considers revenue generated from the following:
• The usage of indoor location-based search and advertising strategies across the globe
• The revenue generated from annual sales of beacons and platforms
• The revenue generated from indoor positioning test equipment
TechNavio's report, the Global Indoor Location-based Search and Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Indoor Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
• Apple
• Google
• HERE
• Micello
• Shopkick

Other Prominent Vendors
 • Broadcom
• FastMall.com
• Follow Mee GPS Tracker
• Indoo.rs
• Path Intelligence
• Sensewhere
• Skyhook Wireless
• Sonic Notify
• Walkbase

Market Driver
• Cost Effectiveness of Indoor Location-based Search and Advertising Leading to Increased

Adoption
• For a full, detailed list, view our report

Market Challenge
• Security and Privacy Concerns
• For a full, detailed list, view our report

Market Trend
• Retailers Going an Extra Mile to Engage with Consumers
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?



目次

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Geographical Segmentation

07.1 Global Indoor Location Based Search and Advertising Market by Geographical Segmentation 2013-2018

07.2 Global Indoor Location Based Search and Advertising Market in the APAC Region

07.3 Global Indoor Location Based Search and Advertising Market in the EMEA Region

07.4 Global Indoor Location Based Search and Advertising Market in the Americas

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

15.1 Competitive Scenario

15.1.1 Key News

15.1.2 Mergers and Acquisitions

15.2 Market Share Analysis 2013

15.3 Other Prominent Vendors

15.4 Other Emerging Vendors

16. Key Vendor Analysis

16.1 Apple Inc.

16.1.1 Key Facts

16.1.2 Business Overview

16.1.3 Product Segmentation by Revenue 2013

16.1.4 Product Segmentation by Revenue 2012 and 2013

16.1.5 Geographical Segmentation by Revenue 2013

16.1.6 Business Strategy

16.1.7 Recent Developments

16.1.8 SWOT Analysis

16.2 Google

16.2.1 Key Facts

16.2.2 Business Overview

16.2.3 Business Segmentation by Revenue 2013

16.2.4 Business Segmentation by Revenue 2012 and 2013

16.2.5 Geographical Segmentation by Revenue 2013

16.2.6 Business Strategy

16.2.7 Recent Developments

16.2.8 SWOT Analysis

16.2.9 Strengths

16.2.10 Weaknesses

16.2.11 Opportunities

16.2.12 Threats

16.3 HERE

16.3.1 Key Facts

16.3.2 Business Overview

16.3.3 Business Segmentation

16.3.4 Geographical Segmentation by Revenue 2014

16.3.5 Business Strategy

16.3.6 Recent Developments

16.3.7 SWOT Analysis

16.3.8 Strengths

16.3.9 Weaknesses

16.3.10 Opportunities

16.3.11 Threats

16.3.12 Strengths

16.3.13 Weaknesses

16.3.14 Opportunities

16.3.15 Threats

16.4 Micello

16.4.1 Key Facts

16.4.2 Business Overview

16.4.3 Recent Developments

16.4.4 SWOT Analysis

16.5 Shopkick

16.5.1 Key Facts

16.5.2 Business Overview

16.5.3 Recent Developments

16.5.4 SWOT Analysis

16.5.5 Strengths

16.5.6 Weaknesses

16.5.7 Opportunities

16.5.8 Threats

17. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Global Indoor Location Based Search and Advertising Market Overview
Exhibit 3: Global Indoor Location Based Search and Advertising Market 2014-2018 (US$ Million)
Exhibit 4: Global Indoor Location Based Search and Advertising Market by Geographical Segmentation 2013
Exhibit 5: Global Indoor Location Based Search and Advertising Market in APAC 2014-2018 (US$ Millions)
Exhibit 6: Global Indoor Location Based search and Advertising Market in EMEA 2014-  2018 (US$ Million)
Exhibit 7: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2013
Exhibit 8: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 9: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Geographical Segmentation by Revenue 2013
Exhibit 10: Google: Business Segmentation by Revenue 2013
Exhibit 11: Google: Business Segmentation by Revenue  2012 and 2013 (US$ million)
Exhibit 12: Google: Geographical Segmentation by Revenue 2013
Exhibit 13: HERE: Business Segmentation 2014
Exhibit 14: HERE: Geographical Segmentation by Revenue 2014

 

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