Summary

The global personal lubricant market size reached USD 1.40 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.09 Billion by 2033, exhibiting a growth rate (CAGR) of 4.94% during 2025-2033.

Personal lubricant refers to specialized lubes, liquids, and gels that are applied on individuals’ private parts, including the vagina, anus, and penis, to reduce pain and friction during masturbation and sexual intercourse, providing a pleasurable experience. It is manufactured from the combination of various ingredients, such as glycerin, purified or deionized water, vinyl dimethicone, polyethylene glycol, hydroxyethyl cellulose, and carboxymethyl cellulose. Currently, personal lubricant is commercially available in water-, silicone-, oil-, and hybrid-based product types. They help relieve pain, curl vaginal dryness or chafing, mitigate irritations, reduce the risk of injuries, and provide protection against sexually transmitted infections (STIs), including human immunodeficiency virus (HIV). Based on these properties, personal lubricant is used to enhance arousal and allow deeper penetration.

Personal Lubricant Market Trends:

The increasing need for various personal care products and the rising prevalence of vaginal dryness and erectile dysfunction has facilitated the widespread adoption of personal lubricants as a practical substitute to improve the sexual experience, which, in turn, is majorly driving the market growth. Additionally, the extensive utilization of water-based personal lubes due to their gel-like structure, proven efficiency, easy-to-clean formula, and higher compatibility with condoms and sex toys are acting as another growth-inducing factor. In line with this, the advent of premium medicated lubricants in diverse types and flavors, such as k-y jelly and Replens, and their availability across online and offline drug and grocery stores are propelling the market growth. Such products help deal with excess dryness and vaginal tears that might cause STIs. Apart from this, the escalating consumer awareness regarding the diverse usability of the product and favorable initiatives undertaken by governments and non-governmental organizations (NGOs) to offer proper sex education in educational settings to sensitize younger demographics are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global personal lubricant market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on type, gender, and distribution channel.

Breakup by Type:
? Water-based
? Silicone-based
? Oil-based

Breakup by Gender:
? Male
? Female

Breakup by Distribution Channel:
? E-Commerce
? Drug Stores
? Others

Breakup by Region:
? North America
o United States
o Canada
? Asia-Pacific
o China
o Japan
o India
o South Korea
o Australia
o Indonesia
o Others
? Europe
o Germany
o France
o United Kingdom
o Italy
o Spain
o Russia
o Others
? Latin America
o Brazil
o Mexico
o Others
? Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being BioFilm IP LLC, Church & Dwight Co. Inc., Cupid Limited, Karex Berhad, LifeStyles Healthcare Pte Ltd, Lovehoney Group Limited, Reckitt Benckiser Group PLC, Sliquid LLC, The Yes Yes Company Ltd. and Trigg Laboratories Inc.

Key Questions Answered in This Report:

? How has the global personal lubricant market performed so far and how will it perform in the coming years?
? What has been the impact of COVID-19 on the global personal lubricant market?
? What are the key regional markets?
? What is the breakup of the market based on the type?
? What is the breakup of the market based on the gender?
? What is the breakup of the market based on the distribution channel?
? What are the various stages in the value chain of the industry?
? What are the key driving factors and challenges in the industry?
? What is the structure of the global personal lubricant market and who are the key players?
? What is the degree of competition in the industry?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Personal Lubricant Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Water-based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Silicone-based
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Oil-based
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Gender
7.1 Male
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Female
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 E-Commerce
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Drug Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 BioFilm IP LLC
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Church & Dwight Co. Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Cupid Limited
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.4 Karex Berhad
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 LifeStyles Healthcare Pte Ltd
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Lovehoney Group Limited
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Reckitt Benckiser Group PLC
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Sliquid LLC
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 The Yes Yes Company Ltd.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Trigg Laboratories Inc.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio

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List of Tables/Graphs

List of Figures

Figure 1: Global: Personal Lubricant Market: Major Drivers and Challenges
Figure 2: Global: Personal Lubricant Market: Sales Value (in Billion ???????USD), 2019-2024
Figure 3: Global: Personal Lubricant Market Forecast: Sales Value (in Billion ?????????????????????USD), 2025-2033
Figure 4: Global: Personal Lubricant Market: Breakup by Type (in %), 2024
Figure 5: Global: Personal Lubricant Market: Breakup by Gender (in %), 2024
Figure 6: Global: Personal Lubricant Market: Breakup by Distribution Channel (in %), 2024
Figure 7: Global: Personal Lubricant Market: Breakup by Region (in %), 2024
Figure 8: Global: Personal Lubricant (Water-based) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 9: Global: Personal Lubricant (Water-based) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 10: Global: Personal Lubricant (Silicone-based) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 11: Global: Personal Lubricant (Silicone-based) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 12: Global: Personal Lubricant (Oil-based) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 13: Global: Personal Lubricant (Oil-based) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 14: Global: Personal Lubricant (Male) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 15: Global: Personal Lubricant (Male) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 16: Global: Personal Lubricant (Female) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 17: Global: Personal Lubricant (Female) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 18: Global: Personal Lubricant (E-Commerce) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 19: Global: Personal Lubricant (E-Commerce) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 20: Global: Personal Lubricant (Drug Stores) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 21: Global: Personal Lubricant (Drug Stores) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 22: Global: Personal Lubricant (Other Distribution Channels) Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 23: Global: Personal Lubricant (Other Distribution Channels) Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 24: North America: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 25: North America: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 26: United States: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 27: United States: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 28: Canada: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 29: Canada: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 30: Asia-Pacific: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 31: Asia-Pacific: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 32: China: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 33: China: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 34: Japan: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 35: Japan: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 36: India: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 37: India: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 38: South Korea: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 39: South Korea: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 40: Australia: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 41: Australia: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 42: Indonesia: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 43: Indonesia: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 44: Others: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 45: Others: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 46: Europe: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 47: Europe: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 48: Germany: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 49: Germany: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 50: France: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 51: France: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 52: United Kingdom: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 53: United Kingdom: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 54: Italy: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 55: Italy: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 56: Spain: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 57: Spain: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 58: Russia: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 59: Russia: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 60: Others: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 61: Others: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 62: Latin America: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 63: Latin America: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 64: Brazil: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 65: Brazil: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 66: Mexico: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 67: Mexico: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 68: Others: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 69: Others: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 70: Middle East and Africa: Personal Lubricant Market: Sales Value (in Million ?????????????????????USD), 2019 & 2024
Figure 71: Middle East and Africa: Personal Lubricant Market: Breakup by Country (in %), 2024
Figure 72: Middle East and Africa: Personal Lubricant Market Forecast: Sales Value (in Million ?????????????????????USD), 2025-2033
Figure 73: Global: Personal Lubricant Industry: SWOT Analysis
Figure 74: Global: Personal Lubricant Industry: Value Chain Analysis
Figure 75: Global: Personal Lubricant Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Personal Lubricant Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Personal Lubricant Market Forecast: Breakup by Type (in Million ?????????????????????USD), 2025-2033
Table 3: Global: Personal Lubricant Market Forecast: Breakup by Gender (in Million ?????????????????????USD), 2025-2033
Table 4: Global: Personal Lubricant Market Forecast: Breakup by Distribution Channel (in Million ?????????????????????USD), 2025-2033
Table 5: Global: Personal Lubricant Market Forecast: Breakup by Region (in Million ?????????????????????USD), 2025-2033
Table 6: Global: Personal Lubricant Market: Competitive Structure
Table 7: Global: Personal Lubricant Market: Key Players