Summary

The Indian frozen potato products market size reached USD 1.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 10.3% during 2025-2033.

Potato is one of the most produced and consumed crops in India and forms an important part of the regular diet. It is consumed in the form of different snack foods as well as elaborate dishes. Some of the most popular potato snacks include wedges, fries, patties, etc. In recent years, the demand for frozen potato products in India has increased on account of their introduction by various national and multinational companies. Additionally, frozen potato products have rapidly gained prominence in the country as they are convenient to cook and come in a large variety of flavours and shapes.

The biggest factor catalysing the growth of the frozen potato products market is the expansion of fast food service restaurants, such as Subway, McDonald’s, Burger King, KFC, etc., in the country. Moreover, introduction of new product variants with different flavours have attracted a larger consumer-base for frozen potato products, in turn, boosting the growth of the market. Busy lifestyles, inflating income levels and high purchasing power of the consumers in the region have further created a shift towards easy-to-cook frozen food products, thereby maintaining the growth prospects of the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian frozen potato products market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type, end-use, and distribution channel.

Breakup by Product Type:
? French Fries
? Tikkis
? Potato Wedges
? Potato Bites
? Smileys
? Others
Based on the product type, the market has been segmented as french fries, tikkis, potato wedges, potato bites, smileys and others. Currently, french fries dominate the market, holding the largest share.

Breakup by End-Use:
? Food Services
? Retail
On the basis of end-use, food service represents the largest segment, accounting for around two-thirds of the total market share. This can be attributed to the increasing number of fast food chains in the country.

Breakup by Distribution Channel:
? Business to Business
? Supermarkets and Hypermarkets
? Convenience Stores
? Departmental Stores
? Online
? Others
Based on the distribution channel, the report has segregated the market into business-to-business, supermarkets & hypermarkets, convenience stores, departmental stores, online and others.

Regional Insights:
? North India
? Central and West India
? South India
? East India
Region-wise, the market has been segmented into North India, West and Central India, South India, and East India. Amongst these, North India holds the majority of the total share, representing the biggest market.

Competitive Landscape:
The competitive landscape of the market has also been examined with some of the key players being McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms.

This report provides a deep insight into the Indian frozen potato products industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a frozen potato products manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian frozen potato products industry in any manner.

Key Questions Answered in This Report
1.How big is the Indian frozen potato products market?
2.What is the expected growth rate of the Indian frozen potato products market during 2025-2033?
3.What are the key factors driving the Indian frozen potato products market?
4.What has been the impact of COVID-19 on the Indian frozen potato products market?
5.What is the breakup of the Indian frozen potato products market based on the product type?
6.What is the breakup of the Indian frozen potato products market based on the end-use?
7.What are the key regions in the Indian frozen potato products market?
8.Who are the key players/companies in the Indian frozen potato products market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Frozen Potato Products Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by End-Use
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Price Analysis
5.8.1 Key Price Indicators
5.8.2 Price Structure
5.8.3 Price Trends
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weakness
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Raw Material Procurement
5.11.3 Manufacturing
5.11.4 Marketing
5.11.5 Distribution
5.11.6 Exports
5.11.7 End-Use
5.12 Porter’s Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Rivalry
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
6 Market Breakup by Product Type
6.1 French Fries
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Tikkis
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Potato Wedges
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Potato Bites
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Smileys
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by End-Use
7.1 Food Services
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Retail
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Business to Business
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets and Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Departmental Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Online
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Performance
9.1.2 Breakup by State
9.1.3 Market Forecast
9.2 Central and West India
9.2.1 Market Performance
9.2.2 Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Performance
9.3.2 Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Performance
9.4.2 Breakup by State
9.4.3 Market Forecast
10 Imports and Exports
10.1 Imports by Major Countries
10.2 Exports by Major Countries
11 Competitive Landscape
11.1 Market Structure
11.2 Share of Key Players
11.3 Key Players Profiles
11.3.1 McCain Foods (India) Private Ltd.
11.3.2 Hyfun Frozen Foods Private Ltd.
11.3.3 Iscon Balaji Foods Private Limited
11.3.4 Golden Fries Limited
11.3.5 Bhanu Farms Limited
12 Frozen French Fries Manufacturing Process
12.1 Product Overview
12.2 Detailed Process Flow
12.3 Various Types of Unit Operations Involved
12.4 Mass Balance and Raw Material Requirements
13 Project Details, Requirements and Costs Involved
13.1 Land Requirements and Expenditures
13.2 Construction Requirements and Expenditures
13.3 Plant Machinery
13.4 Machinery Pictures
13.5 Raw Material Requirements and Expenditures
13.6 Raw Material and Final Product Pictures
13.7 Packaging Requirements and Expenditures
13.8 Transportation Requirements and Expenditures
13.9 Utility Requirements and Expenditures
13.10 Manpower Requirements and Expenditures
13.11 Other Capital Investments
14 Loans and Financial Assistance
15 Project Economics
15.1 Capital Cost of the Project
15.2 Techno-Economic Parameters
15.3 Product Pricing and Margin Across the Various Levels of the Supply Chain
15.4 Taxation and Depreciation
15.5 Income Projections
15.6 Expenditure Projections
15.7 Financial Analysis
15.8 Profit Analysis

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List of Tables/Graphs

List of Figures

Figure 1: India: Frozen Potato Products Market: Major Drivers and Challenges
Figure 2: India: Frozen Potato Products Market: Sales Volume (in ‘000 Tons), 2019-2024
Figure 3: India: Frozen Potato Products Market: Sales Value (in Billion USD), 2019-2024
Figure 4: India: Frozen Potato Products Market: Breakup by Product Type (in %), 2024
Figure 5: India: Frozen Potato Products Market: Breakup by End-Use (in %), 2024
Figure 6: India: Frozen Potato Products Market: Breakup by Distribution Channel (in %), 2024
Figure 7: India: Frozen Potato Products Market: Breakup by Region (in %), 2024
Figure 8: India: Frozen French Fries Manufacturing: Price Structure
Figure 9: India: Frozen Potato Products Market: Average Prices (in USD/Kg), 2019-2024
Figure 10: India: Frozen Potato Products Market Forecast: Average Prices (in USD/Kg), 2025-2033
Figure 11: India: Frozen Potato Products Market Forecast: Sales Volume (in ‘000 Tons), 2025-2033
Figure 12: India: Frozen Potato Products Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 13: India: Frozen Potato Products Industry: SWOT Analysis
Figure 14: India: Frozen French Fries Industry: Value Chain Analysis
Figure 15: India: Frozen Potato Products Industry: Porter’s Five Forces Analysis
Figure 16: India: Frozen Potato Products (French Fries) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: India: Frozen Potato Products (French Fries) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: India: Frozen Potato Products (Tikki) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: India: Frozen Potato Products (Tikki) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: India: Frozen Potato Products (Potato Wedges) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: India: Frozen Potato Products (Potato Wedges) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: India: Frozen Potato Products (Potato Bites) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: India: Frozen Potato Products (Potato Bites) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: India: Frozen Potato Products (Smileys) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: India: Frozen Potato Products (Smileys) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: India: Frozen Potato Products (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: India: Frozen Potato Products (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: India: Frozen Potato Products (End-Use in Food Services Sector) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: India: Frozen Potato Products (End-Use in Food Services Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: India: Frozen Potato Products (End-Use in Retail Sector) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: India: Frozen Potato Products (End-Use in Retail Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: India: Frozen Potato Products Market: Sales through Business to Business (in Million USD), 2019 & 2024
Figure 33: India: Frozen Potato Products Market Forecast: Sales through Business to Business (in Million USD), 2025-2033
Figure 34: India: Frozen Potato Products Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
Figure 35: India: Frozen Potato Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
Figure 36: India: Frozen Potato Products Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
Figure 37: India: Frozen Potato Products Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
Figure 38: India: Frozen Potato Products Market: Sales through Departmental Stores (in Million USD), 2019 & 2024
Figure 39: India: Frozen Potato Products Market Forecast: Sales through Departmental Stores (in Million USD), 2025-2033
Figure 40: India: Frozen Potato Products Market: Online Sales (in Million USD), 2019 & 2024
Figure 41: India: Frozen Potato Products Market Forecast: Online Sales (in Million USD), 2025-2033
Figure 42: India: Frozen Potato Products Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 43: India: Frozen Potato Products Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 44: North India: Frozen Potato Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: North India: Frozen Potato Products Market: Breakup by States (in %), 2024
Figure 46: North India: Frozen Potato Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Central and West India: Frozen Potato Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Central and West India: Frozen Potato Products Market: Breakup by States (in %), 2024
Figure 49: Central and West India: Frozen Potato Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: South India: Frozen Potato Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: South India: Frozen Potato Products Market: Breakup by States (in %), 2024
Figure 52: South India: Frozen Potato Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: East India: Frozen Potato Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: East India: Frozen Potato Products Market: Breakup by States (in %), 2024
Figure 55: East India: Frozen Potato Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: India: Frozen Potato Products Market: Import Volume Breakup by Country (in %), 2024
Figure 57: India: Frozen Potato Products Market: Export Volume Breakup by Country (in %), 2024
Figure 58: India: Frozen Potato Products Market: Breakup by Key Players (in %), 2024
Figure 59: Frozen French Fries Manufacturing Plant: Detailed Process Flow
Figure 60: Frozen French Fries Manufacturing Process: Conversion Rate of Feedstocks
Figure 61: Frozen French Fries Manufacturing Plant: Breakup of Capital Costs
Figure 62: Frozen French Fries Industry: Profit Margins at Various Levels of Supply Chain
Figure 63: Frozen French Fries Manufacturing Plant: Breakup of Operational Costs (in %)
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List of Tables

Table 1: India: Frozen Potato Products Market: Key Industry Highlights, 2024 and 2033
Table 2: India: Frozen Potato Products Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
Table 3: India: Frozen Potato Products Market Forecast: Breakup by End-Use (in Million USD), 2025-2033
Table 4: India: Frozen Potato Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 5: India: Frozen Potato Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: India: Frozen Potato Products Market: Import Data by Country, 2024
Table 7: India: Processed Potato Products Market: Export Data by Country, 2024
Table 8: India: Frozen Potato Products Market: Competitive Structure
Table 9: India: Frozen Potato Products Market: Key Players
Table 10: Nutritional Information (Per 100g of frozen french fries)
Table 11: Frozen French Fries Manufacturing Plant: Raw Material Requirements (in Tons/Day)
Table 12: Frozen French Fries Manufacturing Plant: Costs Related to Land and Site Development (in USD)
Table 13: Frozen French Fries Manufacturing Plant: Costs Related to Civil Works (in USD)
Table 14: Frozen French Fries Manufacturing Plant: Costs Related to Machinery Unit (in USD)
Table 15: Frozen French Fries Manufacturing Plant: Raw Material Requirements (in Ton/Day) and Expenditure (USD/Ton)
Table 16: Frozen French Fries Manufacturing Plant: Utilities Requirements and Expenditures (in USD)
Table 17: Frozen French Fries Manufacturing Plant: Costs Related to Salaries and Wages (in USD)
Table 18: Frozen French Fries Manufacturing Plant: Costs Related to Other Capital Investments (in USD)
Table 19: Details of Financial Assistance Offered by Financial Institutions
Table 20: Frozen French Fries Manufacturing Plant: Capital Costs (in USD)
Table 21: Frozen French Fries Manufacturing Plant: Techno-Economic Parameters
Table 22: Frozen French Fries Manufacturing Plant: Taxation (in USD)
Table 23: Frozen French Fries Manufacturing Plant: Depreciation (in USD)
Table 24: Frozen French Fries Manufacturing Plant: Income Projections (in USD)
Table 25: Frozen French Fries Manufacturing Plant: Expenditure Projections (in USD)
Table 26: Frozen French Fries Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in USD)
Table 27: Frozen French Fries Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in USD)
Table 28: Frozen French Fries Manufacturing Plant: Profit and Loss Account (in USD)