Summary

HNY Research projects that the Tissue Towel market size will grow from 15311.12 Million USD in 2025 to 16838.85 Million USD by 2031, at an estimated CAGR of 1.6%. The base year considered for the study is 2025, and the market size is projected from 2026 to 2031.
For 2025 regional market size, the North America market size was 3448.06 Million USD, the Europe market size was 2189.49 Million USD, and the Asia market size was 2481.93 Million USD.
This report presents a detailed and holistic analysis of the global Tissue Towel market. It integrates quantitative data with qualitative insights to equip readers with the necessary information for strategic planning, competitive assessment, market positioning, and data-driven decision-making.
All market sizes, estimates, and forecasts are expressed in terms of output/shipments and revenue. With 2025 serving as the base year, the report provides historical context from 2020. and projections up to 2031. It includes a complete segmentation of the global market, along with regional market sizes analyzed by type, application, and key industry participants.
Further enriching the analysis, the report outlines the competitive environment, offering profiles of prominent players and their market standings. It also explores key technological advancements and recent developments in product offerings.
Ultimately, this report serves as a vital resource for Tissue Towel manufacturers, prospective entrants, and other stakeholders within the industry value chain. It supplies comprehensive data on revenues, production, and average pricing for the overall market and its sub-segments, detailed by company, product type, application, and geographic region.

By Market Players:
Kimberly-Clark
Procter & Gamble
SCA
APP
Hengan
Vinda
Asaleo Care
Sofidel
Georgia-Pacific
WEPA
Metsa Tissue
CMPC Tissue
KP Tissue
Cascades

By Type
Roll Towel
Single-folded
Multi-folded

By Application
Residential
Commercial

By Regions/Countries:
North America
East Asia
Europe
South Asia
Southeast Asia
Middle East
Africa
Oceania
South America

Points Covered in The Report
The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analyzed 12 years data history and forecast.
The growth factors of the market is discussed in detail wherein the different end users of the market are explained in detail.
Data and information by market player, by region, by type, by application and etc, and custom research can be added according to specific requirements.
The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase
To gain insightful analyses of the market and have comprehensive understanding of the global market and its commercial landscape.
Assess the production processes, major issues, and solutions to mitigate the development risk.
To understand the most affecting driving and restraining forces in the market and its impact in the global market.
Learn about the market strategies that are being adopted by leading respective organizations.
To understand the future outlook and prospects for the market.
Besides the standard structure reports, we also provide custom research according to specific requirements.

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Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Tissue Towel Revenue
1.4 Market Analysis by Type
1.4.1 Global Tissue Towel Market Size Growth Rate by Type: 2026-2031
1.4.2 Roll Towel
1.4.3 Single-folded
1.4.4 Multi-folded
1.5 Market by Application
1.5.1 Global Tissue Towel Market Share by Application: 2026-2031
1.5.2 Residential
1.5.3 Commercial
1.6 Study Objectives
1.7 Overview of Global Tissue Towel Market
1.7.1 Global Tissue Towel Market Status and Outlook (2020-2031)
1.7.2 North America
1.7.3 East Asia
1.7.4 Europe
1.7.5 South Asia
1.7.6 Southeast Asia
1.7.7 Middle East
1.7.8 Africa
1.7.9 Oceania
1.7.10 South America
1.7.11 Rest of the World
2 Manufacturing Cost Structure Analysis
2.1 Manufacturing Cost Structure Analysis of Tissue Towel
2.2 Industry Chain Structure of Tissue Towel
3 Market Competition by Manufacturers
3.1 Global Tissue Towel Production Capacity Market Share by Manufacturers (2020-2025)
3.2 Global Tissue Towel Revenue Market Share by Manufacturers (2020-2025)
3.3 Global Tissue Towel Average Price by Manufacturers (2020-2025)
4 Tissue Towel Regional Market Analysis
4.1 Tissue Towel Production by Regions
4.1.1 Global Tissue Towel Production by Regions (2020-2025)
4.1.2 Global Tissue Towel Revenue by Regions
4.2 Tissue Towel Consumption by Regions
4.3 North America Tissue Towel Market Analysis
4.3.1 North America Tissue Towel Production
4.3.2 North America Tissue Towel Revenue
4.3.3 Key Manufacturers in North America
4.3.4 North America Tissue Towel Import and Export
4.4 East Asia Tissue Towel Market Analysis
4.4.1 East Asia Tissue Towel Production
4.4.2 East Asia Tissue Towel Revenue
4.4.3 Key Manufacturers in East Asia
4.4.4 East Asia Tissue Towel Import & Export
4.5 Europe Tissue Towel Market Analysis
4.5.1 Europe Tissue Towel Production
4.5.2 Europe Tissue Towel Revenue
4.5.3 Key Manufacturers in Europe
4.5.4 Europe Tissue Towel Import & Export
4.6 South Asia Tissue Towel Market Analysis
4.6.1 South Asia Tissue Towel Production
4.6.2 South Asia Tissue Towel Revenue
4.6.3 Key Manufacturers in South Asia
4.6.4 South Asia Tissue Towel Import & Export
4.7 Southeast Asia Tissue Towel Market Analysis
4.7.1 Southeast Asia Tissue Towel Production
4.7.2 Southeast Asia Tissue Towel Revenue
4.7.3 Key Manufacturers in Southeast Asia
4.7.4 Southeast Asia Tissue Towel Import & Export
4.8 Middle East Tissue Towel Market Analysis
4.8.1 Middle East Tissue Towel Production
4.8.2 Middle East Tissue Towel Revenue
4.8.3 Key Manufacturers in Middle East
4.8.4 Middle East Tissue Towel Import & Export
4.9 Africa Tissue Towel Market Analysis
4.9.1 Africa Tissue Towel Production
4.9.2 Africa Tissue Towel Revenue
4.9.3 Key Manufacturers in Africa
4.9.4 Africa Tissue Towel Import & Export
4.10 Oceania Tissue Towel Market Analysis
4.10.1 Oceania Tissue Towel Production
4.10.2 Oceania Tissue Towel Revenue
4.10.3 Key Manufacturers in Oceania
4.10.4 Oceania Tissue Towel Import & Export
4.11 South America Tissue Towel Market Analysis
4.11.1 South America Tissue Towel Production
4.11.2 South America Tissue Towel Revenue
4.11.3 Key Manufacturers in South America
4.11.4 South America Tissue Towel Import & Export
5 Tissue Towel Sales Market by Type (2020-2031)
5.1 Global Tissue Towel Historic Market Size by Type (2020-2025)
5.2 Global Tissue Towel Forecasted Market Size by Type (2026-2031)
6 Tissue Towel Consumption Market by Application(2020-2031)
6.1 Global Tissue Towel Historic Market Size by Application (2020-2025)
6.2 Global Tissue Towel Forecasted Market Size by Application (2026-2031)
7 Company Profiles and Key Figures in Tissue Towel Business
7.1 Kimberly-Clark
7.1.1 Kimberly-Clark Company Profile
7.1.2 Kimberly-Clark Tissue Towel Product Specification
7.1.3 Kimberly-Clark Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.2 Procter & Gamble
7.2.1 Procter & Gamble Company Profile
7.2.2 Procter & Gamble Tissue Towel Product Specification
7.2.3 Procter & Gamble Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.3 SCA
7.3.1 SCA Company Profile
7.3.2 SCA Tissue Towel Product Specification
7.3.3 SCA Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.4 APP
7.4.1 APP Company Profile
7.4.2 APP Tissue Towel Product Specification
7.4.3 APP Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.5 Hengan
7.5.1 Hengan Company Profile
7.5.2 Hengan Tissue Towel Product Specification
7.5.3 Hengan Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.6 Vinda
7.6.1 Vinda Company Profile
7.6.2 Vinda Tissue Towel Product Specification
7.6.3 Vinda Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.7 Asaleo Care
7.7.1 Asaleo Care Company Profile
7.7.2 Asaleo Care Tissue Towel Product Specification
7.7.3 Asaleo Care Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.8 Sofidel
7.8.1 Sofidel Company Profile
7.8.2 Sofidel Tissue Towel Product Specification
7.8.3 Sofidel Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.9 Georgia-Pacific
7.9.1 Georgia-Pacific Company Profile
7.9.2 Georgia-Pacific Tissue Towel Product Specification
7.9.3 Georgia-Pacific Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.10 WEPA
7.10.1 WEPA Company Profile
7.10.2 WEPA Tissue Towel Product Specification
7.10.3 WEPA Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.11 Metsa Tissue
7.11.1 Metsa Tissue Company Profile
7.11.2 Metsa Tissue Tissue Towel Product Specification
7.11.3 Metsa Tissue Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.12 CMPC Tissue
7.12.1 CMPC Tissue Company Profile
7.12.2 CMPC Tissue Tissue Towel Product Specification
7.12.3 CMPC Tissue Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.13 KP Tissue
7.13.1 KP Tissue Company Profile
7.13.2 KP Tissue Tissue Towel Product Specification
7.13.3 KP Tissue Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
7.14 Cascades
7.14.1 Cascades Company Profile
7.14.2 Cascades Tissue Towel Product Specification
7.14.3 Cascades Tissue Towel Production Capacity, Revenue, Price and Gross Margin (2020-2025)
8 Production and Supply Forecast
8.1 Global Forecasted Production of Tissue Towel (2026-2031)
8.2 Global Forecasted Revenue of Tissue Towel (2026-2031)
8.3 Global Forecasted Price of Tissue Towel (2020-2031)
8.4 Global Forecasted Production of Tissue Towel by Region (2026-2031)
8.4.1 North America Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.2 East Asia Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.3 Europe Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.4 South Asia Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.5 Southeast Asia Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.6 Middle East Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.7 Africa Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.8 Oceania Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.9 South America Tissue Towel Production, Revenue Forecast (2026-2031)
8.4.10 Rest of the World Tissue Towel Production, Revenue Forecast (2026-2031)
8.5 Forecast by Type and by Application (2026-2031)
8.5.1 Global Sales Volume, Sales Revenue and Sales Price Forecast by Type (2026-2031)
8.5.2 Global Forecasted Consumption of Tissue Towel by Application (2026-2031)
9 Consumption and Demand Forecast
9.1 North America Forecasted Consumption of Tissue Towel by Country
9.2 East Asia Market Forecasted Consumption of Tissue Towel by Country
9.3 Europe Market Forecasted Consumption of Tissue Towel by Countriy
9.4 South Asia Forecasted Consumption of Tissue Towel by Country
9.5 Southeast Asia Forecasted Consumption of Tissue Towel by Country
9.6 Middle East Forecasted Consumption of Tissue Towel by Country
9.7 Africa Forecasted Consumption of Tissue Towel by Country
9.8 Oceania Forecasted Consumption of Tissue Towel by Country
9.9 South America Forecasted Consumption of Tissue Towel by Country
9.10 Rest of the world Forecasted Consumption of Tissue Towel by Country
10 Marketing Channel, Distributors and Customers
10.1 Marketing Channel
10.1.1 Direct Channels
10.1.2 Indirect Channels
11 Market Dynamics
11.1 Market Trends
11.2 Opportunities and Drivers
11.3 Challenges
11.4 Porter's Five Forces Analysis
12 Conclusion
13 Appendix
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer