Summary

The global digestive health supplements market is witnessing a transformative shift as health-conscious consumers increasingly prioritize gut health. According to new insights from Fairfield Market Research, the market is projected to grow from US$ 12.4 Bn in 2025 to US$ 20.7 Bn by 2032, expanding at a robust CAGR of 7.60% during the forecast period. The upward trend is being shaped by lifestyle-related health issues, growing awareness of digestive health, and increasing adoption of functional supplements across age groups.

Market Insights

Digestive issues resulting from sedentary lifestyles and poor eating habits are on the rise globally. In response, consumers are embracing supplements that enhance gut health, support weight management, and improve immunity. With modern consumers empowered by health-tracking technologies and access to online nutrition knowledge, there is a clear shift toward proactive and preventive wellness. This evolution in consumer behavior is propelling the digestive health supplements market to new heights.

Key Market Drivers

One of the major drivers of the market is the rising prevalence of digestive disorders, including bloating, constipation, and acid reflux, particularly in urban populations. The increasing consumption of processed foods and high-sodium diets has exacerbated gastrointestinal ailments. In parallel, health practitioners and nutritionists are advocating the use of digestive supplements, such as probiotics and prebiotics, to maintain a healthy gut microbiota balance.

The emergence of fitness and weight management programs is also contributing to rising supplement consumption. Prebiotics and probiotics are gaining attention for their role in supporting metabolic health and reducing belly fat. The combination of these supplements with calorie-controlled diets is being seen as a strategic approach to combat lifestyle-related diseases.

Business Opportunity

The expanding influence of e-commerce, coupled with digital health trends, is opening up significant opportunities for supplement manufacturers. Brands are tapping into online platforms to reach broader audiences and introduce innovative gut health products. With personalized health solutions and clean-label formulations gaining traction, the digestive health supplements market is poised for continued innovation and market expansion.

In India, for instance, probiotic awareness campaigns and domestic manufacturing are accelerating growth. International and local brands are actively investing in product development and research, enhancing market competitiveness. Similar dynamics are at play in the UK and the US, where brands are introducing strain-specific probiotics and digestive enzyme combinations targeted at specific demographics.

Regional Analysis

North America remains a dominant player in the digestive health supplements market, with the US accounting for the majority share in the region. The country benefits from a mature dietary supplement industry and strong consumer awareness regarding probiotic strains and CFU efficacy.

In Europe, particularly the UK, increasing consumer expenditure on gut health has created a fertile ground for new product development. However, the market is challenged by strict health claim regulations and the need for scientifically validated formulations.

In Asia, India stands out as a high-growth market, with increasing urbanization, sedentary lifestyles, and growing middle-class disposable income fueling demand. Strategic investments in Northern India and ongoing public education efforts about gut health are helping boost probiotic and prebiotic adoption.

Key Players

Leading companies are focusing on product innovation, partnerships, and expansion strategies to strengthen their global footprint. Companies such as Nestec S.A., Nutrica NV, Alimentary Health Limited, Lonza Group Ltd, Amway, Bayer, Herbalife, NOW Foods, Nature’s Bounty, Garden of Life, Zenwise, and HealthForce are investing in research, novel formulations, and consumer-centric products.

Recent developments include MegaFood’s launch of Digestive Health Water Enhancers and Soulfuel’s introduction of gut-enhancing protein powders enriched with digestive enzymes and post-biotics. These advancements highlight a strong focus on targeted, effective, and convenient solutions for digestive health.

Market Segmentation

By Product Type:

• Probiotics

• Prebiotics

• Enzymes

• Others

By Form:

• Capsules

• Tablets

• Powder

• Others

By Sales Channel:

• Modern Trade

• Convenience Stores

• Specialty Stores

• Multi-brand Stores

• Online Retailing

• Others

By Region:

• North America

• Latin America

• Europe

• Asia Pacific

• Oceania

• Middle East & Africa

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Table of Contents

1. Executive Summary
1.1. Global Digestive Health Supplements Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2025
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Digestive Health Supplements Market Outlook, 2019-2032
3.1. Global Digestive Health Supplements Market Outlook, by Product Type, Value (US$ Bn), 2019-2032
3.1.1. Key Highlights
3.1.1.1. Prebiotics
3.1.1.2. Probiotics
3.1.1.3. Enzymes
3.1.1.4. Others
3.2. Global Digestive Health Supplements Market Outlook, by Form, Value (US$ Bn), 2019-2032
3.2.1. Key Highlights
3.2.1.1. Capsules
3.2.1.2. Tablets
3.2.1.3. Powder
3.2.1.4. Others
3.3. Global Digestive Health Supplements Market Outlook, by Distribution Channel, Value (US$ Bn), 2019-2032
3.3.1. Key Highlights
3.3.1.1. Modern Trade
3.3.1.2. Convenience Stores
3.3.1.3. Specialty Stores
3.3.1.4. Multi-brand Stores
3.3.1.5. Other Sales Channel
3.3.1.6. Online Channel
3.4. Global Digestive Health Supplements Market Outlook, by Region, Value (US$ Bn), 2019-2032
3.4.1. Key Highlights
3.4.1.1. North America
3.4.1.2. Europe
3.4.1.3. Asia Pacific
3.4.1.4. Latin America
3.4.1.5. Middle East & Africa
4. North America Digestive Health Supplements Market Outlook, 2019-2032
4.1. North America Digestive Health Supplements Market Outlook, by Product Type, Value (US$ Bn), 2019-2032
4.1.1. Key Highlights
4.1.1.1. Prebiotics
4.1.1.2. Probiotics
4.1.1.3. Enzymes
4.2. Others North America Digestive Health Supplements Market Outlook, by Form, Value (US$ Bn), 2019-2032
4.2.1. Key Highlights
4.2.1.1. Capsules
4.2.1.2. Tablets
4.2.1.3. Powder
4.3. Others North America Digestive Health Supplements Market Outlook, by Distribution Channel, Value (US$ Bn), 2019-2032
4.3.1. Key Highlights
4.3.1.1. Modern Trade
4.3.1.2. Convenience Stores
4.3.1.3. Specialty Stores
4.3.1.4. Multi-brand Stores
4.3.1.5. Other Sales Channel
4.3.1.6. Online Channel
4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Digestive Health Supplements Market Outlook, by Country, Value (US$ Bn), 2019-2032
4.4.1. Key Highlights
4.4.1.1. U.S. Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
4.4.1.2. U.S. Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
4.4.1.3. U.S. Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
4.4.1.4. Canada Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
4.4.1.5. Canada Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
4.4.1.6. Canada Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
4.4.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Digestive Health Supplements Market Outlook, 2019-2032
5.1. Europe Digestive Health Supplements Market Outlook, by Product Type, Value (US$ Bn), 2019-2032
5.1.1. Key Highlights
5.1.1.1. Prebiotics
5.1.1.2. Probiotics
5.1.1.3. Enzymes
5.2. Others Europe Digestive Health Supplements Market Outlook, by Form, Value (US$ Bn), 2019-2032
5.2.1. Key Highlights
5.2.1.1. Capsules
5.2.1.2. Tablets
5.2.1.3. Powder
5.3. Others Europe Digestive Health Supplements Market Outlook, by Distribution Channel, Value (US$ Bn), 2019-2032
5.3.1. Key Highlights
5.3.1.1. Modern Trade
5.3.1.2. Convenience Stores
5.3.1.3. Specialty Stores
5.3.1.4. Multi-brand Stores
5.3.1.5. Other Sales Channel
5.3.1.6. Online Channel
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Digestive Health Supplements Market Outlook, by Country, Value (US$ Bn), 2019-2032
5.4.1. Key Highlights
5.4.1.1. Germany Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
5.4.1.2. Germany Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
5.4.1.3. Germany Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
5.4.1.4. U.K. Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
5.4.1.5. U.K. Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
5.4.1.6. U.K. Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
5.4.1.7. France Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
5.4.1.8. France Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
5.4.1.9. France Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
5.4.1.10. Italy Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
5.4.1.11. Italy Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
5.4.1.12. Italy Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
5.4.1.13. Turkey Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
5.4.1.14. Turkey Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
5.4.1.15. Turkey Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
5.4.1.16. Russia Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
5.4.1.17. Russia Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
5.4.1.18. Russia Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
5.4.1.19. Rest of Europe Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
5.4.1.20. Rest of Europe Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
5.4.1.21. Rest of Europe Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
5.4.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Digestive Health Supplements Market Outlook, 2019-2032
6.1. Asia Pacific Digestive Health Supplements Market Outlook, by Product Type, Value (US$ Bn), 2019-2032
6.1.1. Key Highlights
6.1.1.1. Prebiotics
6.1.1.2. Probiotics
6.1.1.3. Enzymes
6.2. Others Asia Pacific Digestive Health Supplements Market Outlook, by Form, Value (US$ Bn), 2019-2032
6.2.1. Key Highlights
6.2.1.1. Capsules
6.2.1.2. Tablets
6.2.1.3. Powder
6.3. Others Asia Pacific Digestive Health Supplements Market Outlook, by Distribution Channel, Value (US$ Bn), 2019-2032
6.3.1. Key Highlights
6.3.1.1. Modern Trade
6.3.1.2. Convenience Stores
6.3.1.3. Specialty Stores
6.3.1.4. Multi-brand Stores
6.3.1.5. Other Sales Channel
6.3.1.6. Online Channel
6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Digestive Health Supplements Market Outlook, by Country, Value (US$ Bn), 2019-2032
6.4.1. Key Highlights
6.4.1.1. China Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
6.4.1.2. China Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
6.4.1.3. China Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
6.4.1.4. Japan Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
6.4.1.5. Japan Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
6.4.1.6. Japan Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
6.4.1.7. South Korea Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
6.4.1.8. South Korea Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
6.4.1.9. South Korea Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
6.4.1.10. India Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
6.4.1.11. India Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
6.4.1.12. India Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
6.4.1.13. Southeast Asia Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
6.4.1.14. Southeast Asia Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
6.4.1.15. Southeast Asia Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
6.4.1.16. Rest of Asia Pacific Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
6.4.1.17. Rest of Asia Pacific Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
6.4.1.18. Rest of Asia Pacific Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Digestive Health Supplements Market Outlook, 2019-2032
7.1. Latin America Digestive Health Supplements Market Outlook, by Product Type, Value (US$ Bn), 2019-2032
7.1.1. Key Highlights
7.1.1.1. Prebiotics
7.1.1.2. Probiotics
7.1.1.3. Enzymes
7.2. Others Latin America Digestive Health Supplements Market Outlook, by Form, Value (US$ Bn), 2019-2032
7.2.1.1. Capsules
7.2.1.2. Tablets
7.2.1.3. Powder
7.3. Others Latin America Digestive Health Supplements Market Outlook, by Distribution Channel, Value (US$ Bn), 2019-2032
7.3.1. Key Highlights
7.3.1.1. Modern Trade
7.3.1.2. Convenience Stores
7.3.1.3. Specialty Stores
7.3.1.4. Multi-brand Stores
7.3.1.5. Other Sales Channel
7.3.1.6. Online Channel
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Digestive Health Supplements Market Outlook, by Country, Value (US$ Bn), 2019-2032
7.4.1. Key Highlights
7.4.1.1. Brazil Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
7.4.1.2. Brazil Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
7.4.1.3. Brazil Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
7.4.1.4. Mexico Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
7.4.1.5. Mexico Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
7.4.1.6. Mexico Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
7.4.1.7. Argentina Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
7.4.1.8. Argentina Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
7.4.1.9. Argentina Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
7.4.1.10. Rest of Latin America Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
7.4.1.11. Rest of Latin America Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
7.4.1.12. Rest of Latin America Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
7.4.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Digestive Health Supplements Market Outlook, 2019-2032
8.1. Middle East & Africa Digestive Health Supplements Market Outlook, by Product Type, Value (US$ Bn), 2019-2032
8.1.1. Key Highlights
8.1.1.1. Prebiotics
8.1.1.2. Probiotics
8.1.1.3. Enzymes
8.1.1.4. Others
8.2. Middle East & Africa Digestive Health Supplements Market Outlook, by Form, Value (US$ Bn), 2019-2032
8.2.1. Key Highlights
8.2.1.1. Capsules
8.2.1.2. Tablets
8.2.1.3. Powder
8.3. Others Middle East & Africa Digestive Health Supplements Market Outlook, by Distribution Channel, Value (US$ Bn), 2019-2032
8.3.1. Key Highlights
8.3.1.1. Modern Trade
8.3.1.2. Convenience Stores
8.3.1.3. Specialty Stores
8.3.1.4. Multi-brand Stores
8.3.1.5. Other Sales Channel
8.3.1.6. Online Channel
8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Digestive Health Supplements Market Outlook, by Country, Value (US$ Bn), 2019-2032
8.4.1. Key Highlights
8.4.1.1. GCC Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
8.4.1.2. GCC Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
8.4.1.3. GCC Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
8.4.1.4. South Africa Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
8.4.1.5. South Africa Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
8.4.1.6. South Africa Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
8.4.1.7. Egypt Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
8.4.1.8. Egypt Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
8.4.1.9. Egypt Closed Heel Nursing Shoe Market by Distribution Channel, Value (US$ Bn), 2019-2032
8.4.1.10. Nigeria Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
8.4.1.11. Nigeria Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
8.4.1.12. Nigeria Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
8.4.1.13. Rest of Middle East & Africa Digestive Health Supplements Market by Product Type, Value (US$ Bn), 2019-2032
8.4.1.14. Rest of Middle East & Africa Digestive Health Supplements Market by Form, Value (US$ Bn), 2019-2032
8.4.1.15. Rest of Middle East & Africa Digestive Health Supplements Market by Distribution Channel, Value (US$ Bn), 2019-2032
8.4.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. By Distribution Channel vs by Form Heat map
9.2. Company Market Share Analysis, 2025
9.3. Competitive Dashboard
9.4. Company Profiles
9.4.1. Nestec S.A.
9.4.1.1. Company Overview
9.4.1.2. Product Portfolio
9.4.1.3. Financial Overview
9.4.1.4. Business Strategies and Development
9.4.2. Hamari Chemicals Ltd.
9.4.2.1. Company Overview
9.4.2.2. Product Portfolio
9.4.2.3. Financial Overview
9.4.2.4. Business Strategies and Development
9.4.3. Amway
9.4.3.1. Company Overview
9.4.3.2. Product Portfolio
9.4.3.3. Financial Overview
9.4.3.4. Business Strategies and Development
9.4.4. Bayer
9.4.4.1. Company Overview
9.4.4.2. Product Portfolio
9.4.4.3. Financial Overview
9.4.4.4. Business Strategies and Development
9.4.5. Herbalife
9.4.5.1. Company Overview
9.4.5.2. Product Portfolio
9.4.5.3. Financial Overview
9.4.5.4. Business Strategies and Development
9.4.6. Nature's Bounty
9.4.6.1. Company Overview
9.4.6.2. Product Portfolio
9.4.6.3. Financial Overview
9.4.6.4. Business Strategies and Development
9.4.7. Garden of Life
9.4.7.1. Company Overview
9.4.7.2. Product Portfolio
9.4.7.3. Financial Overview
9.4.7.4. Business Strategies and Development
9.4.8. Zenwise
9.4.8.1. Company Overview
9.4.8.2. Product Portfolio
9.4.8.3. Financial Overview
9.4.8.4. Business Strategies and Development
9.4.9. HealthForce
9.4.9.1. Company Overview
9.4.9.2. Product Portfolio
9.4.9.3. Financial Overview
9.4.9.4. Business Strategies and Development
9.4.10. Nutricia NV
9.4.10.1. Company Overview
9.4.10.2. Product Portfolio
9.4.10.3. Financial Overview
9.4.10.4. Business Strategies and Development
9.4.11. Lonza Group Ltd
9.4.11.1. Company Overview
9.4.11.2. Product Portfolio
9.4.11.3. Financial Overview
9.4.11.4. Business Strategies and Development
9.4.12. NOW Foods
9.4.12.1. Company Overview
9.4.12.2. Product Portfolio
9.4.12.3. Financial Overview
9.4.12.4. Business Strategies and Development
9.4.13. Olly
9.4.13.1. Company Overview
9.4.13.2. Product Portfolio
9.4.13.3. Financial Overview
9.4.13.4. Business Strategies and Development
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations