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イタリアにおける強化・機能性飲料の現状

イタリアにおける強化・機能性飲料の現状


Fortified/Functional Beverages in Italy

パンデミック時には、消費者はほとんどの時間を自宅で過ごすように制限されたため、FFソフトドリンクやFFスポーツドリンクを中心としたオンザゴー商品に対する消費者の需要は停止してしまいました。スポーツジム... もっと見る

 

 

出版社 出版年月 電子版価格 納期 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル
2022年2月2日 US$650
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お問合わせください 34 英語

 

サマリー

パンデミック時には、消費者はほとんどの時間を自宅で過ごすように制限されたため、FFソフトドリンクやFFスポーツドリンクを中心としたオンザゴー商品に対する消費者の需要は停止してしまいました。スポーツジムやスポーツセンター、レジャー施設がかなりの期間閉鎖されたため、消費者はこうした製品を購入する必要がなくなり、機会も少なくなりました(こうした施設はスポーツ飲料と清涼飲料の売上の大きな割合を占めているため)。FFソフトドリンクはカテゴリーの大半を占めているため...

Euromonitor Internationalの調査レポート「イタリアの強化/機能性飲料」は、健康関連製品タイプの展開と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。

対象製品FFホットドリンク、FFソフトドリンク。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* 強化飲料/機能性飲料市場の詳細なイメージを得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。
* 5年後を予測することで、市場の発展予測を評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Fortified/Functional Beverages in Italy
Euromonitor International
February 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL BEVERAGES IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifting of restrictions and Coca-Cola advertising support FF sport drinks sales
Manufacturers continue to innovate in FF bottled water to meet health trends
Very positive sales for FF tea as players continue to invest in this growing category
PROSPECTS AND OPPORTUNITIES
Focus on wellbeing and meeting specific consumer needs set to drive positive sales
Consumers set to opt for premium, healthy categories within FF fruit/vegetable juice
Continued growth expected for FF fruit/herbal tea thanks to newfound popularity and lingering health trends
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

 

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Summary

During the pandemic, the consumer demand for on-the-go products, especially within FF soft drinks and FF sports drinks, came to a halt as consumers were restricted to spending most of their time at home. With gyms, sports centres, and leisure facilities closed for a significant period, consumers had less need to purchase such products and less opportunity (as these venues comprise a notable proportion of FF sports drinks and FF soft drinks sales). As FF soft drinks represent most of the category...

Euromonitor International's Fortified/Functional Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Fortified/Functional Beverages in Italy
Euromonitor International
February 2022

List Of Contents And Tables

FORTIFIED/FUNCTIONAL BEVERAGES IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifting of restrictions and Coca-Cola advertising support FF sport drinks sales
Manufacturers continue to innovate in FF bottled water to meet health trends
Very positive sales for FF tea as players continue to invest in this growing category
PROSPECTS AND OPPORTUNITIES
Focus on wellbeing and meeting specific consumer needs set to drive positive sales
Consumers set to opt for premium, healthy categories within FF fruit/vegetable juice
Continued growth expected for FF fruit/herbal tea thanks to newfound popularity and lingering health trends
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

 

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