![]() イタリアにおける強化・機能性飲料の現状Fortified/Functional Beverages in Italy パンデミック時には、消費者はほとんどの時間を自宅で過ごすように制限されたため、FFソフトドリンクやFFスポーツドリンクを中心としたオンザゴー商品に対する消費者の需要は停止してしまいました。スポーツジム... もっと見る
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サマリーパンデミック時には、消費者はほとんどの時間を自宅で過ごすように制限されたため、FFソフトドリンクやFFスポーツドリンクを中心としたオンザゴー商品に対する消費者の需要は停止してしまいました。スポーツジムやスポーツセンター、レジャー施設がかなりの期間閉鎖されたため、消費者はこうした製品を購入する必要がなくなり、機会も少なくなりました(こうした施設はスポーツ飲料と清涼飲料の売上の大きな割合を占めているため)。FFソフトドリンクはカテゴリーの大半を占めているため...Euromonitor Internationalの調査レポート「イタリアの強化/機能性飲料」は、健康関連製品タイプの展開と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品FFホットドリンク、FFソフトドリンク。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 強化飲料/機能性飲料市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Fortified/Functional Beverages in ItalyEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Lifting of restrictions and Coca-Cola advertising support FF sport drinks sales Manufacturers continue to innovate in FF bottled water to meet health trends Very positive sales for FF tea as players continue to invest in this growing category PROSPECTS AND OPPORTUNITIES Focus on wellbeing and meeting specific consumer needs set to drive positive sales Consumers set to opt for premium, healthy categories within FF fruit/vegetable juice Continued growth expected for FF fruit/herbal tea thanks to newfound popularity and lingering health trends CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN ITALY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 12 Sales of Health and Wellness by Type: Value 2016-2021 Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 14 Sales of Health and Wellness by Category: Value 2016-2021 Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryDuring the pandemic, the consumer demand for on-the-go products, especially within FF soft drinks and FF sports drinks, came to a halt as consumers were restricted to spending most of their time at home. With gyms, sports centres, and leisure facilities closed for a significant period, consumers had less need to purchase such products and less opportunity (as these venues comprise a notable proportion of FF sports drinks and FF soft drinks sales). As FF soft drinks represent most of the category... Table of ContentsFortified/Functional Beverages in ItalyEuromonitor International February 2022 List Of Contents And Tables FORTIFIED/FUNCTIONAL BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Lifting of restrictions and Coca-Cola advertising support FF sport drinks sales Manufacturers continue to innovate in FF bottled water to meet health trends Very positive sales for FF tea as players continue to invest in this growing category PROSPECTS AND OPPORTUNITIES Focus on wellbeing and meeting specific consumer needs set to drive positive sales Consumers set to opt for premium, healthy categories within FF fruit/vegetable juice Continued growth expected for FF fruit/herbal tea thanks to newfound popularity and lingering health trends CATEGORY DATA Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN ITALY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 12 Sales of Health and Wellness by Type: Value 2016-2021 Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 14 Sales of Health and Wellness by Category: Value 2016-2021 Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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