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 ブルガリアのベター・フォー・ユー・ビバレッジズBetter For You Beverages in Bulgaria BFY減糖飲料は、各ブランドがBFY減糖炭酸飲料や減糖フルーツ・野菜ジュースのラインを食料品小売店で拡大したことにより、2021年の小売金額は健全な伸びを示しました。コカ・コーラHBCブルガリアADの「コカ・コー... もっと見る
サマリーBFY減糖飲料は、各ブランドがBFY減糖炭酸飲料や減糖フルーツ・野菜ジュースのラインを食料品小売店で拡大したことにより、2021年の小売金額は健全な伸びを示しました。コカ・コーラHBCブルガリアADの「コカ・コーラ ゼロシュガー」やカロリーや甘味料を抑えた「Cappyレモネード」など、ブランドオーナーによる強力な新発売活動が需要を牽引した。一方、地元ブランドであるDerby（Nova Trade OOD）やAspasia（Aspasia 9...Euromonitor InternationalのBetter For You Beverages in Bulgariaレポートでは、健康関連製品タイプの進展と、異なる食品セクターにわたる競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品BFYカフェイン低減飲料、BFY脂肪低減飲料、BFY糖質低減飲料。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * Better For You Beverages市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後の予測から、市場の発展予測を評価します。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Better For You Beverages in BulgariaEuromonitor International February 2022 List Of Contents And Tables BETTER FOR YOU BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS BFY reduced sugar beverages registers dynamic sales growth in 2021 due to new launches and repositioning Reduced caffein coffee sees moderate sales growth in 2021 as Bulgarians have a strong coffee culture Tourist season of 2021 boosts demand for BFY reduced sugar soft drinks PROSPECTS AND OPPORTUNITIES BFY beverages set to continue benefiting from health and wellness trend during the forecast period Consumers likely to be more interested in larger pack sizes during the forecast period, thanks to convenience and price sensitivity Demand for reduced caffeine tea likely to rise and pandemic set to continue boosting e-commerce sales as consumers’ habits evolve CATEGORY DATA Table 1 Sales of BFY Beverages by Category: Value 2016-2021 Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN BULGARIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
SummaryBFY reduced sugar beverages saw healthy retail value sales growth in 2021 thanks to brands extending their BFY reduced sugar carbonates and reduced sugar fruit/vegetable juice lines in grocery retailers. Demand was mainly driven by strong new launch activities by brand owners such Coca-Cola HBC Bulgaria AD with its new improved taste Coca-Cola Zero Sugar and Cappy lemonade with reduced calories and sweeteners. Local brands, on the other hand, such as Derby (Nova Trade OOD) and Aspasia (Aspasia 9... Table of ContentsBetter For You Beverages in BulgariaEuromonitor International February 2022 List Of Contents And Tables BETTER FOR YOU BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS BFY reduced sugar beverages registers dynamic sales growth in 2021 due to new launches and repositioning Reduced caffein coffee sees moderate sales growth in 2021 as Bulgarians have a strong coffee culture Tourist season of 2021 boosts demand for BFY reduced sugar soft drinks PROSPECTS AND OPPORTUNITIES BFY beverages set to continue benefiting from health and wellness trend during the forecast period Consumers likely to be more interested in larger pack sizes during the forecast period, thanks to convenience and price sensitivity Demand for reduced caffeine tea likely to rise and pandemic set to continue boosting e-commerce sales as consumers’ habits evolve CATEGORY DATA Table 1 Sales of BFY Beverages by Category: Value 2016-2021 Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 HEALTH AND WELLNESS IN BULGARIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources
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